5 More Jewelry Selling Tricks

Trick #11: The Price Range: When you show or display a display or say a RANGE OF PRICES. Why is this so AWESOME? Its shows you can personalize it just for them. It helps them not be scared by price. It prevents them from shopping around and it might help you upsell. Think about it, almost every ring you have 'can be made' with higher or lower, less or more diamonds right? So quote a RANGE Instead.

Trick #12: David of David's Jewelers in Alabama has a great sales tip. Put the ring on the client's finger in the first minute of conversation. As you talk about the diamond, start referring to the diamond as "YOUR DIAMOND" and pretty quickly in the customer's mind it will be.

Trick #13: Touch: A study done with a car salesman found that if the salesman touched the customer's arm, the customer rated that salesman as being more kind, more friendly, and more agreeable. Not sure about touching a customer? Then give them a warm drink instead. Studies show that when people hold something warm, they have a more positive outlook.

Trick #14: Magic in Advertising: I am a big fan of what is called magic in advertising. This is where your claim borders on the ridiculous. For example if you tell people a certain perfume makes you smell nice no one listens, but if you tell people it will make you taller and get better parking spaces people listen and there is a tiny bit in all of us that wants to believe it.

Trick #15: Researchers found that when waiters repeated a customer's order back to them, in the same words, tone, and verbalization, they found tips went up 70%! How can this be? We prefer people who are similar to us. It creates stronger bonds and increases likability. Try sounding and even mirroring the posture of your customers and see sales increase.