/ 1 Brandbook Regulations and guidelines CONNECT, HEAL & EVOLVE
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/ 3 Table of Contents The Logo 4 Construction of the Logo 6 Color Palette 7 Correct Uses 8 Incorrect Uses 10 The Typography 12 Minimum Sizes 15 Measures for Online Applications 15 Measurements for Print Applications 15 Applications 16
CONNECT, HEAL & EVOLVE
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This font was created exclusively for this brand and cannot be replaced by any other font. The name can be used without the tagline when it is not needed. This is the tagline, which must be used in capital letters and with the determined spacing, the typeface must always be “Avenir”.
LogoThe
Melanie Welch is the name of the founder of this brand. This brand was created to help health care professionals to empower themselves, have courage and regain joy in their own lives.
This guide shows you how to use the logo correctly in order to generate a uniform brand presence in all the scenarios where it will be used. Below is the main logo consisting of the name and the tagline, these elements can be used individually.
HWELCH-CONNECT,EAL& VLOVEE+ W
The letter “W” is the star of the logo as it was composed by mixing a stethoscope with the letter “W”.
MELAN
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This is the variation of the main logo. It is based on the union of the initials and its use is recommended when horizontal space is limited. Using it with the surrounding words is always advised until a sufficient brand presence is generated where only the initials can be used.
Therefore it is important to take into account that this aspect of the logo is well distinguished when it is resized. I E
The minimum
system is provided using the “X” as the minimum unit. This system is intended as a guide only and should never be reproduced.
6 / ofConstructiontheLogo
blue space is the
distance allowed between the logo and any other element such as graphics, objects, marks, page borders, etc. The logo must have an adequate amount of free space as shown below. CONNECT, HEAL & EVOLVE 2xx2x11x 29x X =
construction of the logo, a precise
For the measurement
/ 7 C#336666 81 M 44 Y 53 K 22 R 51 G 102 B 102 PANTONE P 126 - 8 U C#C7ADA9 22 M 31 Y 28 K 0 R 199 G 173 B 169 PANTONE P 51 - 4 U C#93535D 36 M 73 Y 51 K 16 R 147 G 83 B 93 PANTONE P 67 - 10 U C#F4F4F6 3 M 2 Y 1 K 0 R 244 G 244 B 246 PANTONE P 179 - 1 U PalletColor These are the main colors for the Melanie Welch brand. The correct use of color are key elements in establishing your brand identity and maintaining it. Use the Pantone code for printing and the HEX and RGB for web.
Main logo with white background. White logo on top of the main brand color. CONNECT, HEAL & EVOLVE CONNECT, HEAL & EVOLVE
The primary use of the Melanie Welch brand is represented on the use of the logo may vary depending on the application in which it will be used and for this purpose here are the correct variations of the logo.
Correct
Uses
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page 4. However,
/ 9 White logo on top of the second brand color. Main logo on bright photo example. Variation of the logo in white with the brand colors. Logo variation on dark photo example. CONNECT, HEAL & EVOLVE MELAN I E HWELCH-CONNECT,EAL& VLOVEEMELAN I E HWELCH-CONNECT,EAL& VLOVEEMELAN I E HWELCH-CONNECT,EAL& VLOVEE-
In general, any use other than that specified above is considered a misuse of the Melanie Welch brand. any case, any use that includes colors other than the color combinations, and are not correct uses. use
effects
gradients, shadows
In
palette, improper
Do not use deform the logo. Do not
10 / UsesIncorrect
different colors or strokes. CONNECT, HEAL & EVOLVE
Do not use the logo applied in a way that cannot be properly observed in bright photos. Do not use the logo applied in a way that cannot be properly observed in dark photos.
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Do not use shadowing or gradient effects can be used. Do not use on color backgrounds that overshadow the logo.
12 / TypefacesThe The supporting typeface family to be used on all documents whether digital (post-advertising, web, etc) or for printed documents is “Poppins Bold” for headlines and “Avenir” for body Intext.case the typeface “Avenir” is not available, it can be replaced with “Open Sans”. Poppins Bold A B C D E F G H I J K L M N Ñ O P Q R S T U V W X Y Z a b c d e f g h i j k l m n ñ o p q r s t u v w x y 1234567890,.;::”()?z
/ 13 Avenir A B C D E F G H I J K L M N Ñ O P Q R S T U V W X Y Z a b c d e f g h i j k l m n ñ o p q r s t u v w x y 1234567890,.;:Ç.Ñ:”()?¿z Open Sans A B C D E F G H I J K L M N Ñ O P Q R S T U V W X Y Z a b c d e f g h i j k l m n ñ o p q r s t u v w x y 1234567890,.;:Ç.Ñ:”()?¿z
14 / Empower yourself, have courage and regain joy in your own lives. With Melanie Welch Amentiatem quosse mincidi ciustiore placeat usciis dolut facest landitatur sit elesti adi volorem nus atur sequas sam exces desed maion rerit, odis cum, sum evendam re natus et lam nonet estet aceste sum es prepudae omnime esenitem dolo magnihiliate apernatem et que ea voluptas cuscit fugia incim aceperum ex es est prate aut quiae omnihitasit lanis reperib usapicius res nonse invenimodite et voloritae vel illuptas mo maione debis natio. Naturit aborum cumquid endita quamet, sit voluptaquis dolupta volenis nestio. Nem eostium im voluptur? Modis pro voluptur, utam audi aut lacientur, odiae expel is eum hiliti delectum aut vendeliquia possinv electotat quisquo eriorum quatum fugiae magnimus ea ditia doles et est unt adit amet iunt unt od maion persped et essumenis sita que verit officiur ratent autemque earum qui dis quo quodictiorro blaborrum ulparch icature non nihit explit fuga. Main Complementary Font For Titles “Poppins Bold” 26 pt. Subtitles and Credits “Avenir Medium Oblique” 12pt. General Text “Avenir” 12pt.
/ 15 SizesMinimum The minimum size of the logo is defined as the smallest size in which it can be reproduced while retaining adequate visibility and brand identity. This size will be different depending on the medium (online or printed). 605 x 171.7 pixels 6 x 1.7 centimeters 3.7 x 1 centimeters355 x 95.7 pixels 2.5 x 2.5 centimeters230 x 230 pixels Measures for Online Applications Measurements for Print Applications CONNECT, HEAL & EVOLVECONNECT, HEAL & EVOLVE
16 / Applications
For
the development of applications it is important to use the correct logo, color palette and typography. In this section, we show you the correct use of Melanie Welch’s brand identity in different applications. Cover for the Facebook page.
/ 17 Cover for the Twitter page.
18 / Cover for the LinkedIn page.
/ 19 Social media post #1. Social media post #2.
20 / Social media post #3 - Quotes 1 Social media post #4 - Quotes 2
/ 21 Social media post #5 Social media post #6
22 / These are inspirational designs for newsletters. Depending on the subject matter, the designs may vary. It is always important to use the brand’s color palette and typography.
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Brandbook Created for the Melanie Welch brand by www.mytrudesign.com
