$450 – $800MM C URRENTLY EXECUTING PER YEAR IN GROUND-UP DEVELOPMENTS
17 K+ M ULTIFAMILY UNITS DEVELOPED
LIV DEVELOPMENT
S ince 2006, LIV Development has created more than 50 vibrant Class-A multifamily communities that are united by our core belief: when there is an investment in the betterment of people, the returns are always higher. The investments we generate make life better.
This is the LIV Development difference.
The LIV Advantage
At LIV, we believe that every detail matters. From meticulous site selection and innovative design to diligent hands-on construction and operations management, each phase of development is distinctively performed to provide an elevated experience for our customer and to enhance brand loyalty. Everything we do is a committed investment to make life better for our employees, customers, investors, families, and communities.
This is LIV’s promise. This is the higher return on life.
About LIV Ventures
As a subsidiary of LIV Development, LIV Ventures extends the parent company’s mission to invest well and do good through strategic investments and partnerships across the country, focusing on LIV’s non-multifamily business platforms: car washes, addiction recovery and mental health wellness centers, and several other new business opportunities. LIV Ventures partners with organizations and individuals who share LIV’s commitment to helping people live richer, deeper, and fuller lives.
Distinct Process
Intentional Design Operational Excellence
Meaningful Connection
The New Day Difference
At New Day Car Wash, customers don’t compromise between speed, quality, or a positive experience. We invest in top-of-the-line technology to deliver a superior wash with unmatched service. Through our professional and intentional customer care, we strive to surpass expectations, providing customers and their vehicles with a clean start and positive outlook, much like the start of a new day.
EFFI CIENCY & EXCELLENCE
Our unique approach seamlessly combines speed and precision, delivering a comprehensive clean without sacrificing the level of care that customers and their vehicles deserve.
UNMATCHED CUSTOMER EXPERIENCE
We elevate vehicle care standards by infusing professionalism and intentionality into every aspect of the wash experience.
COMMITTED COMMUNITY PARTNER
We are committed to adding value to our local community and investing in the betterment of our neighbors.
ENHANCED CUSTOMER EXPERIENCE: BEYOND THE WASH
We strive to curate moments where the customer notices that New Day is different. The tone of a visit is set the moment a customer enters New Day and is warmly greeted by our staff. Once inside the tunnel, delightful aromas and a stunning light show delight our customers. The kids will beg to come back after our staff brings lollipops while mom and dad take advantage of the vacuum amenities. While our guests may come in for a clean car, they come back because of the New Day experience.
THOUGHTFUL BUILDING AND SITE DESIGN
From the building colors to the width of the drive aisles, each design element was selected with the customer in mind. The building’s understated lines and colors evoke cleanliness. The oversized storefront entrance welcomes customers into the building, a rare feature in the market. The site is designed to maximize customer comfort as they maneuver through the property. Whether they drive a compact car or a family SUV, we considered all customers when developing the site. At New Day, we believe that a great experience starts with a great environment.
INDUSTRY-LEADING EQUIPMENT AND AMENITIES
New Day uses best-in-class equipment and chemicals to provide a superior wash experience. Our staff meticulously maintains and calibrates the equipment for peak performance, ensuring every vehicle looks its best. New Day offers exclusive amenities including multiple vacuum attachments, unlimited microfiber towels, compressed air guns, all-purpose cleaner, and automated mat washers.
EMPLOYEE SATISFACTION
The secret to our success lies with our employees. By investing in our team, we ensure that customers receive the best possible service and experience. Industryleading pay, competitive commission incentives, comprehensive benefits, and real growth opportunities form the backbone of our employee satisfaction program. From paid training and uniforms to well-stocked break rooms, we take care of our team so they can take care of our customers. Our employees are more than staff; they are the key to delivering the New Day experience.
Growth Strategy
New Day’s strategic growth plan is rooted in creating market density in every region we enter. Concentrated growth allows us to drive operational efficiencies across labor, chemical use, and parts sourcing, while also unlocking marketing advantages through focused geofencing and stronger brand visibility. Most importantly, it enhances convenience for our customers.
We began by building a strong foundation in the Birmingham market, where we currently operate two locations and have two additional sites under construction. From there, we expanded into Tuscaloosa, with one location underway, and Auburn. As we continue to strengthen our presence in these core markets, we’ve identified Pensacola and South Nashville as compelling next targets. Both are within a fourhour drive of Birmingham and feature multiple trade areas that align with our key selection criteria.
Trade Area Criteria
• Competitive landscape within a 3-mile radius
• Co-tenancy with national and regional retailers
• Strong traffic counts
• Favorable demographics
Locations
The New Day Team
TOM SPIES, PRESIDENT
As President of LIV Ventures, Tom is responsible for managing all day-to-day operations. Before this role, he was the Chief Operating Officer at LIV Development. Prior to joining LIV, Tom was the Managing Partner at LAT30 Strategic Partners, a boutique private business and market consulting firm. For 15 years before that, he served as the Chief Operating Officer at The Powell Group, a family office based in Baton Rouge, LA. Tom’s extensive experience spans successful business launches and operational performance across various platforms, including real estate development, agri-business, broadcasting, timber, manufacturing ingredients, wholesale distribution, and mitigation banking.
PADEN GAINES, DIRECTOR OF BUSINESS OPERATIONS
Paden serves as the Director of Business Operations for LIV Ventures, bringing over 12 years of operational experience to oversee the day-to-day activities of each business platform. Prior to joining LIV, Paden played a crucial role in the expansion of an automotive franchise operation, scaling it from single to double-digit locations and achieving a successful exit within a two-year timeframe. Additionally, he founded a family business in the pet industry and held leadership positions in sales departments across various marketing agencies in Birmingham. His unique background positions him well to effectively navigate the launch, scale, and expansion of new brands.
CHRISTINE ANTONELLI, BRAND AND OPERATIONS DIRECTOR
Christine serves as the Brand and Operations Director for New Day Car Wash, bringing with her a decade of experience in the industry. At New Day Car Wash, Christine provides strategic leadership and oversight of brand development and operational execution. Prior to joining New Day, Christine played a critical role in a merger with private equity and oversaw car wash expansion from 8 sites to over 60 in just over 2 years. She has led operations for some of the biggest names in car wash industry. Christine is a performance driven operator with deep expertise spanning strategic planning, team building and leadership, and sustainable sales and profit growth.
WILSON MOORES, DEVELOPMENT DIRECTOR
Wilson serves as Development Director for LIV Ventures. In this role, he is responsible for identifying development sites and investment opportunities for New Day Car Wash, leading design and permitting efforts, and coordinating closing on properties. He has worked with a variety of asset classes including multifamily, self-storage, and car washes. Wilson spent the early portion of his career in the construction industry working for Brasfield & Gorrie and Murray Construction where he gained experience in both project management and estimating. His background in construction and real estate has given him skills in design, cost budgeting, and managing third parties.
