AG and LGA Listing Book

ANNE GILES + LISSA GRAY ANDERSON

MISSION

Gottesman Residential Real Estate is passionate about providing the highest level of expertise to our clients. We strive to maintain an unparalleled standard of credibility, knowledge, confidentiality, integrity and professionalism. Our goal is to exceed the expectations of every Buyer and Seller so that his or her experience with our company is exceptional in every way.

GOTTESMAN RESIDENTIAL

Gottesman Residential uses the latest technology, cutting edge marketing and creative networking. Most importantly, we are a collaborative group sharing ideas, market trends and resources. All agents are familiar with the company’s listings and serve as emissaries throughout our individual networks and circles. There is always a sounding board close by and we believe there is energy and strength from locking arms and supporting each other. The cohesive nature, knowledge and deep rooted integrity of our brokerage is enviable throughout the brokerage community.

“WHEN YOU GET ONE OF US, YOU GET ALL OF US”

“IT’S ABOUT QUALITY, NOT QUANTITY”

EXPERTISE

Over the past five years alone, Gottesman

Residential has sold more than 1,000 properties listed over $1,000,000.

ANNE GILES

Broker Associate

Austin Luxury Network

MEET ANNE. Anne has represented buyers and sellers in Austin for many years, and the most important aspect of this effort to has been client relations, which she has carefully nurtured and keenly enjoyed. Anne guides her clients through a process that is sometimes treacherous and emotional, one which involves a vast amount of detail as well as larger market elements, and her goal is to always provide guidance with clarity, professionalism, empathy, insight, tenacity, nuance and a timeless sense of responsibility and care. Most often a friendship is created or deepened, and that is always the best. It would be Anne’s pleasure to help you with any of your Austin real estate needs. You can be assured that she will give you her very best!

LICENSED REALTOR® SINCE 1994

MEMBER OF AUSTIN BOARD OF REALTORS AND NATIONAL ASSOCIATION OF REALTORS

MULTI-TERM MEMBER OF ELITE 25

TOP PRODUCER 2001-2010 AVENUE ONE PROPERTIES

VOLUNTEER AT CHRISTOPHER HOUSE, HOSPICE AUSTIN, MEALS ON WHEELS

MEET LISSA. Lissa has been helping clients buy and sell their homes for over ten years. Before embarking on her real estate career, she owned a gift and monogramming boutique in Central Austin, where her love for her community and their needs sprouted her passion for real estate. Helping families buy and sell their homes is a career she values and treasures. Lissa found a home at Gottesman Residential Real Estate because of their shared commitment to nurturing client relationships, innovative marketing, and exceptional customer service.Born and raised in Austin, Lissa’s extensive knowledge of the city’s rich culture, diverse architecture, and charming character of each of the unique neighborhoods throughout the city truly sets her apart. Lissa’s strong work ethic, positive attitude, and creative thinking have earned her a reputation as a trusted adviser amongst her clients and colleagues.

NATIVE AUSTINITE

MEMBER OF AUSTIN BOARD OF REALTORS AND NATIONAL ASSOCIATION OF REALTORS

VOLUNTEER WITH SETON DEVELOPMENT BOARD, HELPING HAND HOME, COMMUNITY FIRST! VILLAGE

O. HENRY VP WAYS AND MEANS, AUSTIN HIGH VP COMMUNICATIONS, NATIONAL CHARITY LEAGUE GRADE LEVEL ADVISOR

LISSA ANDERSON

REALTOR®

Austin Luxury Network

INITIAL MEETING

PROCESS MARKET ANALYSIS MARKETING PREPARATION PROPERTY LAUNCH

Listen + Learn

- seller’s goals

- property attributes

- added value opportunity

Research + Analyze

- recent sales

- off market transactions

- current inventory

Design + Produce

- professional photography

- editorial content

- print / digital marketing

Announce + Introduce

- custom website

- personal e-fliers

- networking

ONGOING MARKETING CONTRACT NEGOTIATION TRANSACTION MANAGEMENT POST SALE

Promote

- traditional print media

- social media platforms

- customized plan

Win + Win

- understand benefits

- anticipate challenges

- create solutions

Execution + Follow Through

- clear communication

- attention to detail

- protect clients’ interests

Advice + Assistance

- help during transitions

- resource for future needs

“DETAILS ARE THE DIFFERENCE BETWEEN GOOD AND GREAT.”

PRINT BROCHURES

Gottesman Residential’s expert marketing department create high quality brochures that highlight the uniqueness of each listing. Prospective buyers will be presented a brochure with full color, professional photographs and professionally written details that emphasize the unique features of the home.

PROPERTY VIDEOS

With drone photography and videography, Gottesman Residential maximizes the visibility and interactivity of listings and provides potential homebuyers a holistic experience when viewing a property online. Videos are also extremely powerful when incorporated in other marketing strategies, such as social media and email marketing.

DIGITAL BROCHURES

Using an extensive email database, properties are showcased to Realtors throughout Austin and the entire United States. By utilizing the latest technology, these marketing pieces are more than standard emails. Integrated videos, slideshows, links and interactive buttons combine to create a true digital brochure.

PROPERTY MICROSITE

The creation of elaborate, property specific websites allow for the most customized online brochure of a property. Using a domain name that is easily identifiable to a listing, a complete website containing a virtual tour, detailed features, interactive maps and a printable flier is created. This microsite will be promoted through the Gottesman Residential website, Facebook, Instagram and other partner sites or social media outlets.

CUSTOM MATERIALS

Gottesman Residential is committed to the maximum marketing of our listings. To that end, we invest heavily in search engine optimization as well as a variety of internet advertising campaigns.

INTERNET

RETARGETING

Internet advertising that is focused on people who have already visited the website, a way to continue to be “top of mind”.

DISPLAY

Internet advertising using photos and videos to target individuals based on topics of interest and other demographics.

24,500,000

GEO FENCING

Internet marketing used primarily on a mobile platform to target individuals in a certain geographic location.

234,598 98% internet ad impressions annually ad clicks annually internet coverage

“TECHNOLOGY IS A TOOL FOR, NOT A REPLACEMENT FOR THE HUMAN TOUCH”

SOCIAL MEDIA

Gottesman Residential utilizes cutting edge technology to create an awareness of our listings through social media. Social media campaigns are imperative to creating a buzz and maximizing exposure. 70% of Americans ages 45-54 are active in social networking.

*Inman News

SOCIAL MEDIA

Gottesman Residential utilizes cutting edge technology to create an awareness of our listings through social media. Social media campaigns are imperative to creating a buzz and maximizing exposure. 70% of Americans ages 45-54 are active in social networking.

*Inman News

704,834

facebook reach annually

FACEBOOK

With over 4,000 followers on Facebook, Gottesman Residential easily connects with a discerning audience on a daily basis. Through Facebook for Business tools, we can target very specific users, by using everything from income and interests, to education level and profession.

4,800,000

PINTEREST

Gottesman Residential has developed a following on Pinterest for real estate and luxury living in Austin. Each property is featured on a digital pin board, and can be grouped with like images to increase web traffic to listings.

LINKEDIN

Using LinkedIn, Gottesman Residential is able to stay in front of the business world with articles on Austin, the economy, and more while also featuring properties. This gives Gottesman Residential an added edge in showcasing properties, expertise in the market, and connecting with other professionals.

824,360

instagram impressions annually INSTAGRAM

This platform is the perfect outlet for keeping followers up to date on listing changes. The photo based media outlet enables connections with users around the world through a system of hashtags.

SOCIAL MEDIA

PRINT ADVERTISING

Gottesman Residential only advertises in the most relevant print publications for our market. From high-end lifestyle magazines to local publications, our advertising targets both print and digital readers. Our homes are featured on the pages of world renowned magazines and are seen by eyes of subscribers and newsstand buyers alike, providing each listing maximum exposure.

WORLD PROPERTIES

WorldProperties.com is the official website of the International Consortium of Real Estate Associations, and is open to the general public. Gottesman Residential properties are listed with priority placement showcasing photos and written details.

LIST GLOBALLY

ListGlobally.com helps agents advertise their listings to the world. As the world’s largest real estate syndication network, it has over 100 portals in more than 50 countries. In addition, each listing is automatically translated to 16 languages, creating a potential audience of over 140 million visitors.

TOUR FACTORY

TourFactory provides a suite of digital marketing resources and a platform for custom websites. With automated site syndication to key portal sites and real estate websites, we are able to ensure our listings will be in key places where buyers search.

LOOPNET

LoopNet is one of the most visited commercial real estate networks. With more than 5 million monthly unique visitors, listings receive unrivaled exposure to various audiences searching for real estate for a variety of unique purposes.

WEBSITES

LANDS OF TEXAS

Part of the Lands of America Network, the largest rural listing service in the Nation, Lands of Texas specializes in land for sale which includes farms, ranches, lake houses, and residential homes on land.

ADDITIONAL SYNDICATED WEBSITES

- mls

- austin home search

- realtor.com

- texasrealestate.com

- zillow

- trulia

- har

NETWORKING

WEEKLY AGENT TOURS

Each week agents gather to tour homes throughout Austin with a focus on specific neighborhoods each day of the week. During these meetings, Lissa networks with agents discussing buyer needs and listings that are coming soon to the market. Working with an agent that is actively involved in these meeting is so valualble.

PERSONAL NETWORK

Not everyone knows that they are looking for a home. Sometimes, the perfect home just appears for someone. Keeping people updated on fantastic properties, even when they are not active buyers, can often spark an interest that no one knew was there. Lissa’s ongoing relationships with past clients as well as those nurtured through shared interests are a great resource for marketing.

“IF PEOPLE LIKE YOU, THEY’LL LISTEN TO YOU. IF THEY TRUST YOU, THEY’LL DO BUSINESS WITH YOU.”

HOME STAGING

12 Seconds

12 seconds to capture a buyer

49%

49% of buyers’ agents cited that home staging had an effect on Buyer’s view of the home.

1 - 5%

29 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes.

76%

Staged homes sell 76% percent faster, and often for tens of thousands of dollars above the asking price.

55%

Staging the living room for buyers was found to be the most important (55%), followed by staging the master bedroom (51%) and staging the kitchen (41%)

Statistics from:

https://www.nar.realtor/ - profile-of-home-staging CBS

WHAT OTHERS SAY

We are very grateful to Lissa and Anne with Gottesman. They know the Austin market and were able to get us top price for our house. They gave us just the right advice and assistance on what to fix up and what to leave alone so we would get the best net value possible. I am glad we came to them early in the process, long before we were actually planning to move, because they helped us time the market just right and work out an extremely favorable lease-back until we were ready to move out on our timeline. They are very good at negotiation tactics as well. It made the offer, inspection and closing a very smooth process. I highly recommend them! - BRYKER WOODS SELLER

I worked with Lissa and Anne for over two years to find the perfect property. Over that time, they patiently watched the market, took time to show me properties and offered invaluable inputs about the homes we saw together. It was always clear they were in my corner, focused on finding the right property for my needs, not trying to make a quick sale or push me toward an easy deal. Lissa and Anne’s work is their passion and they invest fully in everyone they work with. Lissa and Anne are personable, easy to work with and understands the Austin market. I cannot recommend them enough!

- CLARKSVILLE BUYER & SELLER

Lissa and Anne represented me in the purchase of a townhouse in central Austin. Although I used to live in Austin and return for both work and play regularly, I still wanted an agent who had deep knowledge of the city, the current market and the area where I was looking. Lissa and Anne over-delivered in every possible way. As I was coming in from out-of-state, we had limited time to look at properties. They carefully curated my search and, when we found the right unit, we all knew it was the perfect option. Lissa, Anne, and their team made the long distance transaction flow seamlessly. Lissa, Anne, and Molly, their assistant, went above and beyond providing service on every level. My purchase was as stressfree as any real estate transaction could be and our new townhouse is exactly what we were hoping to find. They are professional, knowledgeable, love Austin and provide gracious service. I am so grateful to them and Gottesman for their work and would recommend them to anyone looking to buy in the area. - THE GROVE BUYER

From the moment I met Lissa and Anne, I knew I was in excellent hands. Their expertise and dedication were evident from the start. They went above and beyond to ensure that my home was ready for the market, providing invaluable advice and guidance every step of the way. With their keen eye for detail and deep understanding of the Austin real estate landscape, Lissa and Anne knew exactly what needed to be done to showcase my property in the best possible light. What truly sets them apart is their unrivaled knowledge of the Austin market. They knew the Tarrytown neighborhood like the back of their hands, understanding its unique charm and the factors that make it an attractive location for buyers. Their insights into local market trends and pricing strategies were instrumental in positioning my home competitively, ultimately leading to a successful sale. They were always available to answer my questions and provide updates, ensuring that I felt informed and supported at every stage. Their genuine care for clients and commitment to their success is truly commendable.

Statistics from:

https://www.nar.realtor/ - profile-of-home-staging

CBS Sunday Morning: Getting Houses Ready for their Close up

- TARRYTOWN SELLER