How Local Businesses Can Improve Their Marketing - Lisa Laporte

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2/6/2019

How Local Businesses Can Improve Their Marketing | Lisa Laporte | Sales & Marketing

a How Local Businesses Can Improve Their Marketing by Lisa Laporte | Jan 4, 2019 | Advertising, Business, Lisa Laporte, Marketing |

For small businesses that focus on local customers, it’s vitally important to understand how to best market to the area around your business. This necessity is especially important for relatively new businesses that haven’t had a chance to build up a reputation and are competing with larger or more established companies. Learn how to draw in local customers and you’ll see your small business thrive. Follow these tips to improve your local marketing e orts. Utilize Facebook ads Facebook ads can be incredibly bene cial for your local business, especially as you identify your target audience. Some generations use Facebook much more than others, so do your research ahead of time. If you determine that Facebook ads could be useful for your business, take the time to craft a quality, informative ad and then use Facebook’s ad targeting to direct your ad toward the exact people who you want to see it. Create local content http://lisalaporte.org/how-local-businesses-can-improve-their-marketing/

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