6 Tips To Help Guide Your Social Media Makeover

10/8/2019

6 Tips To Help Guide Your Social Media Makeover | Lisa Laporte | Sales & Marketing

a 6 Tips To Help Guide Your Social Media Makeover

by Lisa Laporte | Oct 3, 2019 | Advertising, Business, Lisa Laporte, Marketing

Social media is a great platform that can help businesses to create enhanced connectivity with the mass market. Businesses that have a social media presence also get an opportunity to leverage the power of social media marketing and customer service. Such businesses should consider doing a comprehensive social media makeover by following a set of tips.

Multiple Presences To increase your business’s ability to serve more followers and connect with them through diverse content, it is highly advisable to consider establishing a social media presence on di erent platforms. Social media channels, such as Facebook, Twitter, Instagram, WhatsApp, YouTube, Pinterest, and Snapchat, have di erent dynamics in terms of the customer base and suitability for the di erent content types.

Changing The Pro le Picture Something as simple as a pro le picture makes a huge statement in helping connect better with your customers. Changing the pro le picture, at least once a year, may help connect https://lisalaporte.org/6-tips-to-help-guide-your-social-media-makeover/

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10/8/2019

6 Tips To Help Guide Your Social Media Makeover | Lisa Laporte | Sales & Marketing

with your audience more while also factoring-in the changing platform dynamics.

Updating Your Info Any changes within the business should be replicated and updated on all social media platforms. Updating contact info, location info, and even the URLs ensures that your social media fans stay up-to-date.

Rede ning The Call-To-Action In case you have a relevant call-to-action activity that may direct customers further into your business, you should use this opportunity to create and rede ne the call-to-action button.

Some of the most common call-to-action buttons direct customers to make a purchase, set an appointment, call customer service or even request for a demo.

Platform Representation As the business grows, the volume of interested followers on social media platforms gradually extends. This implies a corresponding increase in the volume of requests, engagements, comments, and messages that the business may attract. In your social media makeover, you should focus on ensuring that the business has a fairly good representation of social media attendants, whose job is to keep customers actively engaged.

Content Creation The last important area to focus on when doing your social media makeover involves evaluating the kind of relevant content that you should create for each platform. The strategic focus here should involve making a gradual shift in the kind of message posted to avoid boring customers with consistent information year-in-year-out. Making regular social media posts ensures that you keep your customers actively engaged.

Photo by Prateek Katyal on Unsplash.

https://lisalaporte.org/6-tips-to-help-guide-your-social-media-makeover/

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