PARALLELO A STORI
ars
LIQUI MOLY: La Storia in un Logo 1976
1982
2002
OGGI
ÉGUIN I loghi sono ovunque e circondano la vita di ognuno di noi. Per questo, un logo, è così importante per un’azienda. Perché ne indica la “mission”, ne celebra la storia, la sua eredità e deve essere sempre S TO R Y riconoscibile. Per le aziende iconiche del mondo, il valore del proprio brand è inestimabile e richiede ny gro1 up 8 – 4tantissimo 7 lavoro e studio. Questo perché, un logo, è di successo quando entra nell’immaginario colletxiste
nFo ce unda tioVE n – wRS ith re AR sin Y AN NY un pezzo di storia. Ciò non significa che siano statici, ma piuttosto che abbiano subito d piNI on itsan tchtivo, Gustavdiventando M eguin
undatiomodifiche, nel tempo, alle epoche e ai cambiamenti della società. ghter laid the fodelle ns 1948 in – 1base for the compa 959 ny s as oinldSa Th e phase of re . arland. Hoof grea construction se, after the Seco World l in linseed oil and ca War annel nd grarle gradualmente con il nome completo, che Tutto inizia quando d the1847 integrat rt grease ion of Saarland in to the new Fe allowwere to follow. dera Gustav Meguin, dopo aver inil Re pu blic of German negli anni, con qualche modifica al font originaMineral oils an y. d greaesepece, me are s galorenelziato resina by thecon are requiredle, rimarrà a tutto campo. coalFoan ddst u ee n l in a du ti ol’azienda n – witst lathSaar, fondò per e econom e years of h rryesinin th anic le d pmitir chac Gus.olio la produzione di di lino, el Dal 1990, Ernst Prost laid the fo tav Meguin grasso per zoccoli e per undSU CC ESScarri. entra in LIQUI MOLY STO a RY ti o n s for the co mpany COMPANY ANNIVERSARYcome capo di Marketing r in S la nd l’industrializTeheVendite. Nel 1890,aarcon phase of linseed o . Hoof grease, reconstr il zazione, cresceanla gamma dei W o uction aft r d ld c art greas War and were to fo er the Se e th Ernst pro1890 llow. into con tegratiProst 1996 the ne–w1998e in o n o f Saarlan d Federal R dotti e comWith industri M d acquista LIQUI MOLY in e e p ral oils a alization the ublic of G nd greas fondatriprpaiono ermany. oduct rangei grprimi lubrifib dalla famiglia y in res e h th ow s galore e coal an tion – wit s. Lubricants focanti rFou thenda are requ stee d steel insocio e oli minerali in Me 1948 – 1959 du tavst h lGus ce e diventa theond rygui Two location pitc , mnineralper ired d Sec e u the r c tw stry inamans, afte oi o n o ls an dand n ctio niv gr tru o er ea ons m sa rec s se rie of tion se ic s s, nda th fo pha on fou r e The m co the th e mp esiderurgica laid l’industria ir an y in nd y cr e a rla gr ea ou a c First–advertising Saa ministratore. n 2017, MÉmGU of p se le r tion s in gra . of otor the inte INizthe is y ting 17 atio ce pan com n leb World War andtheme se for t ra ne 0 many. w
1847
230 years
1948 – 19
59
LIQUI1M O7LY and MÉGU 84
IN
yetsar foase ca,l poin la nd. motorizzazione. existnew ence nd LIQUI MOeLY Federal Republic of Ger f gre . s of into the in Saa wirla ll be Hoo ga the rin galore are required g be ase st gre wi and t sh car sarà la Min esera l oils on oil and its greasesust 0th birthdayQuest’ultima of oggi, sotto . lins Bioeed ry in the yearsAncora log ind ica el lly ste poss coal and ible, the by to follow. imad were frontiera dathe aprire ug hte r s older than vera e. questo marchio, vivo- October 1, miracl 57 its own mother; almos nomic 19 eco the 1990 t three times as old Foundation of LIQUI MOLY verso il futuro. he LIQUI MOla Ernst Prost joins 2007 . on the Danube with in Ulm no le due aziende (LIQUI MOLY eLIQU MEGUIN) I MOLY as the head che, LYstrada Family worldwide is als of Marketing and Sales Two new subsid the acquisition of the . o sp ec ial in and license for proce patent ther ways: Many corp Foun dation of th dal 2006, si sono unite per dare seguito al sucssing orations find it difficult LIQUI MOLY Sou molybdenum disulfide, better Fo to un all da ow tio Portugal (today ompanies to Dopo know n la Seconda Guerra Mondiale (1948-1959), – n as wi MoS₂ 199 th . The 6 – 1998 da resin cesso che persiste complessivamente oltre first grow together within Advertising theme product is called "KFZ the grou In two tranches, Erns 1". p, some are and pitLIQU from 1966 t buys every chI MOLY ns GUINuc Gushare ricostruzione, l’impiego di oli e lubrista I 05ce ss vt Pros I 201 Me 230 anni, diventando uno più gu 7 ful.la A co in from unterexamplerichiese thedei found ing family is offered byWith ind becomes the Managing lai d theandfou QUI MOLY anficanti l’industria del carbone uestrdell’acciaio. ndati onsPartner. innovativi produttori d MÉGUper ialization IN: un ited in 2006, theirprmo odude the fordel thesettore ct rlange il periodo companyadditivi e nd philosophy is char Si stava avvicinando T acterized by grows. L 9 va lue fo s su r in ch Sa u th ase stee ar b lan cency, hard work, resp 1890 del boom economico. r d. ic Ho of a gr W ease, nts lubrificanti. l indu ect and rialer ion Then and today: izat an cethe ange . To linse d gthe 2006 the produc anded oiltsand cart grea ey are driving from re With industtol The logo reasres fo stry, mineral oils in 20 Lubricants se ws. gro of time ge copro course ran rdduc the MÉGU over totre r IN becomes a cord on the the incre Mor mera were to follow. ro ad lroils o to 100 percent subsidiar to min ccess! Both companies for the steel ry, ust a ind iz y s M e a the 1957 vede a tiUlm in on set la of LIQUI MOLY GmbH. describ Ilthe in seth subs shinc newfondaorrea t pa for the focl’actheir eventful history and greaseeszione al points LIQU b di LIQUI MOLY, con . nts poi tog al foc eth er. new . set We ion wo izat rk tor mo ly that this part should th quisizione del brevetto per la become big ger, ch bigger. Oclavorazione del bisolfuro di tober 1 , 1990 Ernst P until 1976 rost join until 1982 molibdeno liquefatto MoS₂. until 2002 of Ma s L IQU current rketing and Sa I MOLY as the leprodotto Il primo chiamerà heasi s. d 2 Advertising the 0 0 7 me from 1966 KFZ 1. Two ne w 1996 – Founda subsidiaries are 9born tion of 1 9 9 L : IQ 8 In U two tra I MOLY the subsidia LIQUI MO with resin ries nches, South A LY I MEG P o 9 L 2017 I rt 05 IQ 195 I E – IN u in 8 fr rn U MEGU U g I Megu 194 av ica and IM al (toda st LIQUI MOLY Da quel themomento, P O d IN I 05 I 20 ro Secon LY il logo dell’azienda s’ist after s tion y hare buys e LIQUI M a17 ations nd beco The phase of reconstruc very OLY Ibe ration of Saarland mes th from the fou ny ria). World War and the integ ndingpoi e Mana blic of Germany. lered iniziali maiuscole, family integing Pper oof grease, the new Federal Repu conrequi intodentifica artn es galore are
d cart grease .
1890
1847
1890
1
10
LIQUI MOLY I MEGUIN
Mineral oils and greas try in the years of by the coal and steel indus the economic miracle.
45°
Then and tod ay: PARALLELO / o01.2021 · LIQUI The log and the produ cts over the cour se of time
I 05 I 2017
LIQUI MOLY I MEGUIN
1890
er.
MOLY Italia · www.liqui-moly.com
2006
MÉGUIN
I 05 I 2017
becom
2
9
With industrialization the product range 23 grows. Lubrica for the steel industry, minera and greases for the inc rease
