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LIONS DAILY NEWS

Keep thinking.

IN PRINT AND ONLINE

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MONDAY/JUNE 17/2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

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SAME

great programming

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IN CASE OF SUNSHINE, FOLD FOR SHADES.

MONDAY, JUNE 17

BRAND S AT T H E S P EED O F C ULT URE Unfold and identify the only crease that sticks up like a mountain instead of down like a valley. 5

TUESDAY, JUNE 18

D ATA-D RIVEN CREAT IVITY T HAT D RIVES RESULT S Turn the mountain crease into a valley by folding the mountain crease in the opposite direction.

WEDNESDAY, JUNE 19

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GOING BEY OND D IGITAL W IT H IM M ERS IVE EXP ERIENCES

THURSDAY, JUNE 20

COM M ERCE IS T H E NEW K IN G

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great programming MONDAY, JUNE 17

B R A ND S AT T H E SPEED OF C U LTU RE

TUESDAY, JUNE 18

D ATA - DR I V E N C REATIVITY THAT DRIVES RES ULT S

WEDNESDAY, JUNE 19

G OING B E Y O ND DIG ITA L W ITH I MM E R S I V E E XP ERIEN C ES

THURSDAY, JUNE 20

C OM M E R C E I S THE N EW K IN G

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LIONS DAILY NEWS IN PRINT AND ONLINE

MONDAY / JUNE 17 / 2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

To creativity and beyond

A SELECTION OF TODAY’S SEMINARS 10.00 COMMUNICATION: PUBLICIS GROUPE CREATIVES IN CONTROL/LUMIERE 10.00 INNOVATION: TENCENT AN INSIDERS GUIDE TO CHINA: THE LAND OF DIGITAL OPPORTUNITY/AUDI A

JEFF GOLDBLUM

ALFONSO CUARÓN

10.15: HEALTH: MCANN HEALTH MAKING MONEY IS ART, GOOD BUSINESS IS THE BEST ART/ LUMIERE 10.45: COMMUNICATION: M&C SAATCHI VISUAL DIET: WE ARE WHAT WE SEE. EXPLORING THE RELATIONSHIP BETWEEN IMAGERY & MENTAL HEALTH/ LUMIERE

MARLOU VAN RHIJN

DAVID COULTHARD

LAUREN ‘LOLO’ SPENCER

SHONDA RHIMES

TINA BROWN

DWYANE WADE

11.00 REACH: TWITTER & CONTAGIOUS CONVERSATIONS THAT SHAPE CULTURE: THE PARTICIPATION PLAYBOOK/DEBUSSY 11.45 INNOVATION: ADOBE HOW TO FUTURE-PROOF CREATIVITY/LUMIERE 11.45 REACH: VMLY&R & VERSIFY INSPIRATION IS UNDEFEATED/DEBUSSY 12.30 REACH: SAMSUNG ELECTRONICS DREAMERS WITH PURPOSE: THE NEXT 50 YEARS/LUMIERE

LAURA DERN

Entries up for effectiveness and entertainment awards

12.30 ENTERTAINMENT: HULU FUTURE IS FEMALE: WOMEN AND THE DIRECT TO CONSUMER ECONOMY/DEBUSSY 12.45 GOOD: SESAME STREET STORYTELLING WITH IMPACT: HOW SESAME STREET CHANGED THE WORLD/AUDI A

THE 2019 edition of the Cannes Lions International Festival Of Creativity has received 30,953 entries to its awards programme. Down slightly on 2018 (4%), the headline figure confirms the event’s status as the gold standard for the global brand communications sector. Entries into Cannes Lions’ 27 award categories hailed from some 89 countries. To ensure that marketers and agencies are able to benchmark all aspects of the industry landscape, two new Lions have been launched in 2019. The Creative

13.30 COMMUNICATION: BLUECURRENT LESS STUFF. MORE JOY: LIFE-CHANGING JAPANESE CREATIVITY/LUMIERE 14.00 EXPERIENCE: SOUL MACHINES HUMAN AI AND THE PERSONALISATION OF CUSTOMER EXPERIENCE/ DEBUSSY 14.30 REACH: ADAM&EVE DDB THE WONDER OF WHAT THE F*CK/ LUMIERE 14.45 COMMUNICATION: BRANDLESS AND M/H VCCP WELCOME TO A BRANDLESS WORLD/DEBUSSY 15.15 GOOD: DENTSU THE PARALYMPICSIMPACT ON OUR CREATIVITY AND HUMANITY 16.15 GOOD: TARGET A CIRCLE BIG ENOUGH FOR US ALL/DEBUSSY

INSIDE

Strategy Lions, which recognises strategists and planners within their own specialism for the first time, received 848 entries. The Entertainment Lions for Sport also reported a strong start in the category’s inaugural year, receiving 702 entries. The Entertainment Track — which also includes the Entertainment Lions and Entertainment Lions for Music — saw 11% growth year-on-year. The Creative Effectiveness Lions, the only global benchmark of the measurable impact of creativity, continues to see

entries increase — up 34% in 2019 — highlighting the creative bravery of today’s brands and creative teams. The Festival also reported a year-on-year increase in engagement from two key markets: entry numbers from China increased 5%, and India 8%. Echoing last year’s trend, awards entries from brands have also increased year-on-year. Cannes Lions chairman Philip Thomas said: “The changes we made to the awards structure in 2018 resulted in a refocus of the Lions. The TURN TO P.03

SHORTLISTS DIGITAL CRAFT / ENTERTAINMENT FOR MUSIC / ENTERTAINMENT FOR SPORT / INDUSTRY CRAFT / ENTERTAINMENT

THROUGHOUT the year, our diverse and international community participates in the campaign for commercial creativity in increasingly interesting ways, and continue to make the case for creativity every day of the year in the build-up to this moment, Festival managing director Simon Cook writes. Did you know that over 10,000 talented young creatives and marketers take part in our Young Lions competition heats around the globe in the lead-up to the festival? Over 760 women from over 70 countries apply to be a part of Cannes Lions’ See It Be It programme and approximately 3,000 people attend empowering and dedicated See It Be It events around the world throughout the year. Over 2,000 chief marketing officers contribute to the Cannes Lions/ANA Global CMO Growth Council — a community of senior marketers setting the agenda for the future of our industry. This week represents the culmination of that activity and the convergence of these very important communities. As you meet new people, uncover new opportunities and experience the wide range of learning TURN TO P.13

SIMON COOK

MONDAY 17TH JUNE 2019 10:15-10:45AM

MATT EASTWOOD PRESENTS

HEALTH INSPIRATION STAGE, PALAIS II HEALTH

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MON–FRI, JUNE 17–21 9:30 AM–5:30 PM PALAIS II Brand Creativity Exhibit

+ MONDAY, JUNE 17• 2:00 PM PALAIS II HEALTH INSPIRATION STAGE Health & Happiness Panel with Gayle King

SCHEDULE OF EVENTS AT A GLANCE

Film Premiere and VR Experience

TUESDAY, JUNE 18 • 10:00 AM INKWELL BEACH (NEAR THE CARLTON) Bozoma St. John, Lydia Polgreen, Keith Cartwright

TUESDAY, JUNE 18 • 11:00 AM INKWELL BEACH (NEAR THE CARLTON) “Don’t Hate Me. I’m Beautiful.” Film Premiere

TUESDAY, JUNE 18 • 11:15 AM PALAIS TERRACE Alma Har’el, Rayka Zehtabchi, Natasha Lyonne, Antonio Lucio

TUESDAY, JUNE 18 • 12:30 PM MARTINEZ HOTEL • CITRUS BALLROOM 1 Film Premiere on the Journey for LGBTQ+ Equality

TUESDAY, JUNE 18 • 6:30 PM PALAIS TERRACE Featuring Justin Baldoni

WEDNESDAY, JUNE 19 • 3:00 PM LUMIERE MAIN STAGE • PALAIS Featuring John Legend and Katie Couric D2-ADS.indd 4

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MONDAY / JUNE 17 / 2019 LIONS DAILY NEWS

NEWS

ENTRIES UP FOR EFFECTIVENESS AND ENTERTAINMENT AWARDS

industry is concentrating on the absolute quality of their entries, allowing everyone in the marketing and advertising community, and particularly brands, to benchmark their output against the world’s very best. In 2019 we’re excited to see the entries into the awards reflect the highest quality of creative work.” Cannes Lions continues to evolve its awards architecture to accurately respond to evolutions in creative and effective excellence. Analysis shows that traditional categories remain fundamental to game-changing creativity. The Film Lions, now in its 66th year, recognising brilliant brand storytelling intended for the screen, reports a 29% entry increase year-on-year. A strong rise in entry numbers in the Creative eCommerce Lions (up 12%), Brand Experience & Activation Lions (up 8%) and Digital Craft Lions (up 9%) reflects the continuing significance of creativity across end-to-end customer experience and digital outputs for brands. Simon Cook, managing director, Cannes Lions, said: “The

KERRY WASHINGTON

David Coulthard, TV host Gayle King, artist Adelaide Damoah, musician Camila Cabello, influencer Caspar Lee, music legend Jean-Michel Jarre, musician Wyclef Jean, writer/director Jonathan Lynn and presenter Edith Bowman will also participate in sessions and panels across the Cannes Lions tracks. Panels during the week include An Insider’s Guide To China, hosted by Tencent; Dreamers With Purpose (Samsung); Future Is Female (Hulu); It’s The Real Thing (Coca-Cola); Designing For Dialogue (IBM); Survivor’s Guide To The Adpocalypse (Burger King); Sheryl Sandberg In Conversation (Facebook); Re-inventing Digital Marketing With The Smart Camera (Google); Game Of Change (Daimler); Reimagine Creativity Through Love & Humanity (P&G); New Creators Showcase (Saatchi & Saatchi); and The State Of The World And Its Impact On Business (Time). Other highlights include Apple Inc. being named Cannes Lions Creative Marketer Of The Year. 2019’s recipients of the Lion Of St Mark award for creativity are

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definition of creativity is evolving alongside the industry. The reframing of the awards in 2018 resulted in distinct, discipline-specific pieces of work winning Lions in their respective tracks. We saw the highest standard of creative work emerging across the full spectrum of creative disciplines from a diverse mix of approaches, people, and perspectives. As the industry continues to shift, we look forward to seeing how these emerging creative disciplines and specialisms create impact for clients.” Cannes Lions is expecting to welcome a more diverse international community to the 2019 Festival than ever before. Delegates from over 100 countries will come together, while over 100 global brands will speak on the Festival stages, the highest on record. In terms of the thought-leaders and talent on show, speakers include feted movie director Alfonso Cuarón, music icon John Legend and Harvard professor Steven Pinker. Showrunner Shonda Rhimes, writer/editor Tina Brown, designer Thomas Heatherwick, actor/influencer Lauren ‘Lolo’ Spencer, writer/ advocate Blair Imani, actor/ advocate Omotole JaledeEkeinde, paralympian Marlou van Rhijn, actor Laura Dern, actor Jeff Goldblum, actor Kerry Washington, actor/director Natasha Lyonne, NBA All-Star Dwyane Wade, racing driver

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Jeff Goodby and Rich Silver- tion of Cannes Lions’ first ever stein, founders of Goodby Sil- Sustainability Partner, Deloitte verstein & Partners, while Sat- Digital. As part of a multiurday Night Live creator Lorne year initiative to help change Michaels is the first Entertain- the event’s environmental ment Person Of The Year. Other footprint, Cannes Lions has 2019 award winners include pledged to significantly reduce UN Women’s executive direc- the amount of single-use plastic tor Phumzile Mlambo-Ngcuka at this year’s Festival. The goal (LionHeart Award) and Jeffery is to save 150,000 single-use Katzenberg, Media Person Of plastic bottles from ending up in the ocean throughout the The Year. Katzenberg, whose career took week. him via Disney and Dream- This sustainability initiative Works on the way to his cur- comes one year after the Fesrent role as founder and chair- tival introduced the Sustainman of Quibi, said: “Over my able Development Goals Lions career I have had the honour (SDG), which recognises work of working in many different that harnesses creativity to forms of storytelling, but the positively impact the world. journey we are on today with Alicia Hatch, principal, Quibi is the most exciting one Deloitte Consulting LLP, and yet, as we embark on a new chief marketing officer, form of storytelling. By bring- Deloitte Digital said: “This ing together the very best of year’s Festival is another step Hollywood and Silicon Valley, on the journey to becoming a we hope to usher in the era of sustainable event. Large-scale mobile-first entertainment. On events make an impact on the behalf of everyone at Quibi, environment, and while we we’re very thankful to Cannes know we can’t solve climate Lions for this honour.” change alone, every initiative B:3.43” Finally, 2019 sees the addihelps.”

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PUBLISHER RICHARD WOOLLEY EDITOR IN CHIEF JULIAN NEWBY MANAGING EDITOR DEBBIE LINCOLN SUB EDITOR NEIL CHURCHMAN REPORTERS ANDY FRY - JULIANA KORANTENG - GARY SMITH - JO STEPHENS LIONSDAILYNEWS.COM/ SOCIAL MEDIA STUDIO A PHOTOGRAPHERS YANN COATSALIOU - MICHEL JOHNER LAYOUT DESIGN WWW.ANOIR.COM ARNAUD PAIKINE VALERIE MERSIER CHRISTIAN ZIVOJINOVIC SYSTEMS CO-ORDINATION EURODOC - SOPHIA ANTIPOLIS T: +33 493 00 80 00 CANNES LIONS DAILY NEWS/ EDITORIAL T: 04 92 59 00 25 ADVERTISING IN CANNES 04 92 59 00 31 JODLIN@BOUTIQUEEDITIONS.COM JERRY ODLIN +44 77 6886 0417 LISA RAY +44 77 98 662 955 NICKI WEBBER +1 912 308 6967 ADVERTISING PRODUCTION ROGER HALL PRINTER RICCOBONO OFFSET PRESSE, LE MUY

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NEWS

MONDAY / JUNE 17 / 2019 LIONS DAILY NEWS

CLX debuts in Cannes to take brand awareness to next level CANNES Lions’ inaugural CLX, the series of Connect, Learn, Experience installations, activations and talks, will focus on immersive and interactive experiences as highly effective media platforms for selling brands to consumers in today’s digitalfirst age. Via CLX, Cannes Lions is collaborating with sister company MediaLink to offer delegates who register in advance a rare opportunity to connect with companies creating these new content formats. These are Amazon, Microsoft, podcast operators iHeartRadio, Wondery and Stitcher, video-games publishing giant Activision Blizzard, creativity software group Adobe, broadcast and entertainment con-

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glomerate NBCUniversal (NBCU), short-videos app owner TikTok, and digitalmarketing agency Huge, an IPG subsidiary. “CLX will provide participants with an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated round-table discussions,” said Festival organisers. Activision Blizzard, NBCU and TikTok will each be hosting the discussions. During the CLX session called What Do Video Games, AI And Tampons Have In Common?, Amazon and Huge will demonstrate the new opportunities offered to brand messages via voice-

activated platforms like Amazon’s Echo smart speakers. Adobe will be hosting The Secrets Of Breakthrough Experiences, a session devoted to the role of digital transformation in the future of creativity and marketing. The speakers will include Adobe senior executives Ann Lewnes and Scott Belsky. “Our round-tables will explore the secrets behind creating breakthrough experiences and how brands can leverage innovations in voice, AI, augmented reality and 3D content creation in their storytelling,” Belsky said. “One constant of creativity is its continuous change. In our round-table conversations, we’ll talk about how to use that change to your advantage.”

Microsoft has organised two events: Innovating For The Agency Of The Future plus The Business Of Inclusion. The first comprises debates about the role new tech like AI, mixed reality and voiceactivation can play to inspire creativity, while the second will show why inclusivity can help spur authentic growth. And podcasts, the fast-growing digital audio-media platform embraced by so many areas of the media including celebrities of the status of Oprah Winfrey, will be demonstrated during Engaging Consumers Through Podcasts, a session about why advertising effectiveness on this new format is accelerating. Hernan Lopez, Wondery’s founder/CEO, said:

HERNAN LOPEZ, WONDERY’S FOUNDER/CEO

ADOBE’S ANN LEWNES

“Podcasts are taking the world by storm, yet brands are only now starting to find the best ways to become part of the conversation.”

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Tuesday, June 18 14:00 – 14:30 Debussy Theatre

Sean Lyons Global CEO Tiffany Rolfe CCO, US Jess Greenwood CSO, US

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The New Creative Capital


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NEWS

MONDAY / JUNE 17 / 2019 LIONS DAILY NEWS

Young Lions Academies will nurture industry’s new wave FOUR Young Lions Academies — The Roger Hatchuel Academy, the Creative Academy, the Marketers Academy and the Media Academy — aim to turn rising industry talent into the next generation of creative superstars. Under the umbrella of the Cannes Lions School, sponsored by Deloitte, the Academies mix classroom sessions, inspirational speakers, hands-on learning and coaching from industry legends to deliver “five years’ learning in five days”, in the words of Leo Burnett Worldwide’s Mark Tutssel. This year, The Roger Hatchuel Academy, which helps 40 students every year take their first steps into advertising, is focusing on the importance of diversity and inclusion in creating

campaigns that “speak to people all around the world, with different backgrounds, languages and points of view,” said Lorraine Twohill, chief marketing officer of Google, which funds 10 of the students. “Our industry claims to value diversity and diverse thinking — now it’s time to reflect it with actions,” added co-dean Maksimilian Kallhed, who founded The Pop Up Agency with fellow dean Abraham Abbi Asefaw. Speakers include Paralympic swimmer Ellie Cole, actress and producer Omotola JaladeEkeinde and musician, rapper and actor Wyclef Jean. The Creative Academy, sponsored by Emerson Collective, aims to inspire personal creativity by exposing young minds to world-renowned CEOs,

chief creative officers, executive creative directors, artists, authors, directors and journalists. “This Academy is a oncein-a-lifetime experience,” said course dean Bob Isherwood, adding that no other event offers the opportunity “to be part of a small group, in a small space with some of the biggest creative talent in the world”. This year, those creative superstars include ACNE’s Mary Lee Copeland, S4’s Sir Martin Sorrell, Ogilvy’s Rory Sutherland and ‘digital prophet’ David Shing. The Marketers Academy, led by Jim Stengel and Suzanne Tosolini, seeks to inspire and empower “daring brand disruptors”. Helping them in this mission are some of the most respected names in the busi-

ness, including Burger King’s Fernando Machado, Lego Group’s Julia Goldin and McCann’s Rob Reilly. Sponsored by Dentsu Aegis Network, the 2019 Marketers Academy consists of six modules, ranging from best practice in client-agency relationships to the modern brand and the creative use of media. Finally, the Media Academy, sponsored by The TradeDesk, is for action-oriented professionals looking to arm themselves with the tools and knowledge to create cutthrough media campaigns. Curated by course leaders Jane Melvin and Charles Courtier, the Academy offers a week of exposure to senior executives, along with mind-opening seminars on subjects ranging from

@CANNES

Tuesday, June 18 10:00AM – 3:40PM

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Disruptor Brands: The Next Wave – New Partnerships, New Retail Models, New Stories, New Growth

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ELLIE COLE

the application of data and innovation to understanding the new media landscape. This year’s speakers include The New York Times’ Amber Guild, The TradeDesk’s Susan Vobejda and Publicis Media’s Steve King.

In partnership with

Featured Speakers: Vikram Bhaskaran

Global Head of Vertical Strategy and Marketing Pinterest

Benjamin Cogan & Jesse Horwitz

Co-Founders & Co-CEOs Hubble Contacts

Rita Ferro

President, Advertising Sales, Direct-to-Consumer & International The Walt Disney Company

Aaron Magness

Chief Marketing Officer Brandless

Micky Onvural CEO Bonobos

Dave Spector

Co-Founder & Co-CEO ThirdLove

Jim Stengel

President & CEO The Jim Stengel Group

Melanie Travis

Founder & CEO Andie Swim

And more

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SVP, Advertising Sales Hulu

Request an invite: iab.com/cannes

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less stuff. more joy.

life-changing Japanese creativity

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Lumiere Theatre Monday 17 June at 13:30

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Does your marketing make an impact?

Visit us at Cannes Lions Digital Experience to find out more The Work and WARC in The Basement (Palais I) warc.com D2-ADS.indd 10

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LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

NEWS

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CANNES PREPARES FOR THE OPENING DAY OF THE CANNES LIONS FESTIVAL OF CREATIVITY...

Join us at 25 Rue Hoche 17th–21st June 2019

The House of PR is a hub for the PR community at Cannes Lions to congregate, network, relax, enjoy some cold refreshments, attend panels and talks, have private meetings, conduct video interviews, access private wifi or just relax on the large garden terrace. Join us also for our Opening Party and BBQ tonight at 5pm, proudly sponsored by Hanson Search and The Work Crowd. Read the full programme at canneslions.iccopr.com

Many thanks to our sponsors

@iccopr

#HouseofPR #CreativityForChange

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LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

TO CREATIVITY AND BEYOND opportunities today, be aware that all 27 juries are diligently judging over 30,000 pieces of creative and effective work … and the road to get here has been long and winding. We thank our juries on behalf of every single person who entered the Lions this year and we look forward to seeing the work that will define the global benchmark; a body of work that that will pave the way forward for our industry. It’s the culmination of a year’s great work, but the inspiration and learnings will live beyond the festival week. This week is also about new beginnings. For many, this week represents the start of the creative year. It’s where people come to load up on rich insights and learnings that will propel them into the year ahead — and as one of our jury presidents observed this week, winning a Lion isn’t the end … it’s just the beginning.

NEWS

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Forget marketing: it’s creativity and Mind Control that count THE CREATIVE revolution will take place live at Cannes Lions this morning as John Schoolcraft and Martin Ringqvist, creative directors of the Oatly Department of Mind Control, ask delegates: “Marketing Departments – Who Needs Them?” (Audi A, Palais I, 11.15). Schoolcraft, who joined the fast-growing oat milk brand in 2012, says his first stipulation when he joined was to “get rid of the marketing department. I didn’t want to work for a marketing department because over the years they’d ruined all my best work.” The problem, Schoolcraft said, is that marketing departments undermine the creative process with their

endless rounds of approvals, tweaks and references to KPIs and data. “But at Oatly, we put creativity right at the centre of the company,” he said. “We don’t need to worry about briefs because everyone is always up to speed. And we don’t look at data. Everyone has the same data, which means they are all interpreting it in a similar way. So it doesn’t really help.” Ringqvist joined Oatly having previously worked with the brand while at Swedish agency Forsman and Bodenfors. “The great thing about the way we work is that we are involved in all aspects of the business, from product development to sustainability. One of the frustrating

JOHN SCHOOLCRAFT (LEFT) AND MARTIN RINGQVIST

things about being in an agency is that you don’t get that access. But we nerd-out on everything. We spend an insane amount of time on detail.” So do they think the Oatly experience is transferable to

other brands and business models? “Some of it,” Schoolfield said. “The key to our thing is we have a direct relationship with the CEO, Toni Petersson, who is brilliant at marketing. Mutual trust and respect is the key.”

is proud to participate in

The Intersection of Purpose, Brand & Technology Join us for the full story behind

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LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

NEWS

A message to India: it’s time to get creative with digital INDIA’S ADVERTISING INDUSTRY MUST UP ITS GAME AND EDUCATE CLIENTS WHO BELIEVE DIGITAL IS JUST A CHEAPER WAY OF DELIVERING TRADITIONAL CONTENT, ARGUES PIYUSH PANDEY, CHIEF CREATIVE OFFICER WORLDWIDE AND EXECUTIVE CHAIRMAN INDIA, OGILVY THE DIGITAL challenge in India, in a way, is no different than is the case with any country that is experiencing a digital transformation. The only difference is in the size and complexity. The challenge is to address 1.2 billion people who speak 23 different languages and countless dialects. Add to the mix the disparity of literacy in the population and the varied socio-economic backgrounds. At first, a huge population is getting accustomed to the basic functional benefits of a digital life — search, maps,

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mobile banking, buying train tickets on the internet, the ability to book rides on Uber, and so on.None of these functional uses needs ‘creativity’. Creativity in content is at a nascent stage in India; therefore, creativity in technology is the first task that stares at us. About a year ago, I asked two senior media professionals whether they included the viewing of Bollywood movies and songs (which forms a significant percentage of consumption) in their definition of ‘digital’ growth, and they

answered in the affirmative. My question is: what is digital about this consumption apart from the convenience of being able to carry the content in your pocket? Where is the digital creative transformation that can help brands grow stronger and bigger? It is not that we are short of ‘digital’ talent. There are amaz-

ing young people who are doing wonders with technology — but they need to learn how to marry brand objectives to the digital possibilities. Unfortunately, not many clients contribute meaningfully; most of them view digital as a new and cheaper media vehicle for running the same content created for older media. Engagement, interaction,

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building relationships with consumers and giving brands purpose are the biggest creative challenges on digital in India. Moving from mere delivery to amazement, from functional to emotional and from cheap to high ROI is the opportunity. The faster clients and communications professionals get it, the better off we will be — on building brands and on solving social issues. It took us a decade or more to convert television from being a delivery boy to becoming a creative, problem-solving partner. India doesn’t have the luxury of that kind of time to embrace and harness digital — and that makes digital adoption the most exciting and challenging task. If we can get it right in India, it can be got right anywhere in the world. I’m hugely optimistic — because, as India saw with print earlier and TV later, it takes just one significant success to spark a revolution.

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Locations, Infrastructure & Incentives. It’s all available at www.filmusvi.com ©2019 U.S. Virgin Islands Department of Tourism

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Screen Scotland is the dedicated partnership for screen in Scotland. Home to world-class talent, crews, facilities and breath-taking locations, Scotland also offers a range of financial, production and location support for national and international productions. Awarding funds from the Scottish Government and the UK National Lottery.

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FUELING HEALTH, HABITS & HUMANITY

with P&G and Thrive Global unveil their ground-breaking partnership to unlock behavior change and improve people’s lives.

MODERATOR: GAYLE KING

Co-host, CBS THIS MORNING

PANELISTS: ASHLEY MILES

Global Chief Business Officer, Thrive Global

BOZOMA SAINT JOHN

Chief Marketing Officer, Endeavor

MONDAY JUNE 17 2:00 PM HEALTH INSPIRATION STAGE PALAIS II

MARC PRITCHARD Chief Brand Officer, P&G

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16/06/2019 20:33


LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

FOCUS ON CHINA

CHINA BY NUMBERS

CHINA’S ONLINE ADVERTISING SECTOR HAS ENTERED A PERIOD OF “DEEP CULTIVATION” AFTER SEVERAL YEARS OF HIGH-SPEED DEVELOPMENT, WRITES ZHAO HUA, DEPUTY SECRETARY-GENERAL OF CHINA ADVERTISING ASSOCIATION AND PRESIDENT OF MODERN ADVERTISING MAGAZINE

I

T IS well known that China is now the second-largest advertising market in the world. Since the resumption of commercial advertising in 1979, China’s advertising industry has grown rapidly. In 2018, revenue from the country’s advertising industry rose 16% year on year to 799.149bn yuan — up from 10m yuan in 1979. Over the same period, the number of advertising professionals has grown from fewer than 1,000 to around 5.03 million. The number of advertising companies has also increased from less than 10 to 1.29 million in 2017. Given the recent cooldown of China’s economy, along with fierce competition and structural adjustment in the industry, the performance of China’s advertising industry in 2018 is a feather in our cap. But even more noteworthy is the rapid growth of China’s internet advertising sector. According to Modern Advertising Magazine’s annual report, China’s internet advertising revenue reached 297.515bn yuan in 2017, which is 10 times the total revenue booked in 2011 (29.673bn yuan). The data on the revenue generated by China’s internet advertising sector in 2018 varies slightly according to the publisher. Early last year, the Zhongguancun Interactive Marketing Lab published the 2018 China Internet Advertising Development Report, which concluded that the total revenue of internet advertising in China reached 369.4 bn yuan in 2018. But another media outlet, by calculating the annual earnings of 16 well-known Chinese internet companies, concluded that the country’s 2018 revenue from internet advertising had reached 384.5bn yuan in 2018. Modern Advertising Magazine, however, believes the 16 internet companies’ annual earnings do not accurately reflect the entire Chinese industry, since there are numerous medium and small-sized internet

CHINA+D.indd 19

companies in China. Meanwhile, another media player forecast that the total revenue generated by China’s internet advertising sector in 2019 would reach $60bn and grow to $80bn by 2022. But although the figures differ, there’s no doubt that China’s internet advertising industry is not only still growing, but growing faster than other industries, thanks to the country’s huge population, and the rapid development and popularity of the internet. Mobile advertising is becoming the major growth engine for internet advertising. However, with China’s mobile-market growth slowing down and the benefits of huge traffic coming to an end, the long-term challenge for internet advertising is the slowdown of user growth, which will be an obstacle for every internet company in China. In order to make more ad revenue from fewer users, players in the Chinese internet advertising industry have embraced a variety of solutions. One is to COMPANY

2018 INTERNET ADVERTISING REVENUE (100M YUAN)

ALIBABA GROUP

1,386

BAIDU

819

TENCENT

581

JINGDONG

459 (including revenue from advertising, logistics and other services)

BYTEDANCE

470 (estimate)

SINA (WEIBO INCLUDED)

120

360

106.58

XIAOMI

101

CHINA INTERNET PLUS

94

IQIYI

93

SOHU

83

58.COM

83

AUTO HOME

72 (including revenue from media services and sales-led development services)

SOGOU

69

CHEETAH MOBILE INC

31

VIPSHOP

30,1

QUTOUTIAO

28

NETEASE

25

PHOENIX NEW MEDIA

13,1

MOMO

5

BILIBILI

4,63

19

replace advertising revenue with revenue from upgraded services. In this model, the advertising businesses that initially supported the development of companies now go hand in hand with other services. For example, online video platform iQiyi, which was known for pre-rolls, revealed in its latest financial report that it had 87.4 million users by the end of the fourth quarter of 2018. Its revenue from its membership service reached 10.6bn yuan — nearly half of the streaming giant’s total revenue for that year. In the meantime, either to increase user stickiness or to monetise services, e-commerce, search and information platforms are all launching new services that are completely different from their original core businesses. Diversifying channels, platforms and products is another noteworthy phenomenon, indicating that internet companies are no longer satisfied with delivering ads through one channel, or using one ad product under one brand. Tencent, for instance, has introduced new ad products to its WeChat Moments and mini-programme. ByteDance, meanwhile, owns both short-form video app TikTok and news app Today’s Headlines. And Sina is the company behind Weibo, China’s equivalent of Twitter. Lastly, technology is still the major driver of growth. Thanks to technological development, the click rates and conversion rates of online advertising have jumped to a higher level. What’s more, technology has enabled the internet to be connected with other media. For example, during the ‘grab the red packet’ interactive game at this year’s Spring Festival Gala, shown on state broadcaster CCTV, advertisers were not only given exposure in the game, but they were also displayed under the Baidu app’s search box. Along with many other forms of promotion, advertisers saw huge traffic to their brands. High-quality performance makes tech-oriented platforms attractive to advertisers. As a result, major companies continue to invest in new technologies such as AI and Big Data. Moreover, innovative ideas based on technology are also helpful when it comes to winning market share. In conclusion, although the growth rate of China’s internet advertising industry is still high, it cannot be compared with the rate of its early-stage development. To succeed in this ‘deep cultivation’ era, internet companies must distinguish themselves from the competition by introducing innovative business models and products.

16/06/2019 16:48


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16/06/2019 17:50


LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

FOCUS ON US HISPANIC

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THE NEW AMERICAN MAINSTREAM 2

4

1 3

7

12

5

9 6

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THE PURCHASING POWER OF US HISPANIC CONSUMERS IS INCREASINGLY DETERMINING THE GROWTH OF THE COUNTRY’S GNP. SO WHY ISN’T THIS BEING REFLECTED IN BRANDS’ INVESTMENT IN THIS MARKET SEGMENT, ASKS LIZ UNAMO, EDITOR HISPANIC AND MEDIA ADVERTISING AT PRODU

H

ISPANICS are forecast to

represent 28% of the US population by the year 2060. But although this group is on its way to becoming the second largest in the US — followed by Asians — the investment of the biggest brands in the Hispanic market is not growing at the same pace. “Not all advertisers understand the financial value that this segment offers their business. Some keep trying to ‘optimise’ their efforts by adapting their general-market messages and the results aren’t always that effective,” says Aldo Quevedo, principal and creative director at Richards/Lerma. But multicultural markets, especially Hispanics, will continue to evolve. “They are a vital growth area for almost all business categories and remain underleveraged by a majority of marketers,” says Diego Yurkievich, chief

US HISPANIC+D.indd 21

creative officer of Conill. “Groups like the ANA’s Alliance for Inclusive and Multicultural Marketing [AIMM] illustrate how leading marketers are carefully examining best practices to realise the fullest potential of multicultural markets.” Although the panorama has changed, new challenges arise. “Brands now face the challenge to their growth of doing more with less. This represents our biggest opportunity — showing brands that we can help them meet that challenge. It seems to me that agencies specialising in the Hispanic market are positioned to help achieve both goals: we’ve always had to do more with less and our consumers represent growth in the US,” says John Gallegos, CEO of United Collective. Counting on expansion continues to be the name of the game for Hispanic executives. “We are seeing more brands

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10 1 Richard/ Lerma’s Aldo Quevedo 2 Conill’s Diego Yurkievich 3 Ogilvy Miami’s Tanya De Poli 4 DDB Americas’ Juan Carlos Ortiz 5 Orci’s Marina Filippelli 6 Dieste’s Ciro Sarmiento 7 Alma’s Isaac Mizrahi 8 Zubi’s Ivan Calle 9 Juan Jose Quintana 10 United Collective’s John Gallegos 11 We Believers’ Gustavo Lauria 12 Alma’s Luis Miguel Messianu 13 Casanova/ McCann’s Elias Weinstock

interested in investing in the segment and some brands that have been historically reducing their Hispanic marketing investments are reversing this trend. Why? Because a one-sizefits-all message translated to Spanish, managed by their GM [general market] agencies, doesn’t work,” says Isaac Mizrahi, co-president and chief operating officer of Alma. There are many agencies trying to expand their business to include Hispanics, but few do it with any real knowledge of this market. “There’s a huge cultural opportunity that needs to be properly addressed. Our team is composed of a diverse group of Hispanics living in the US. We know the target because we are the target,” says Tanya De Poli, general manager of Ogilvy Miami. This interlinked social fabric has no limits: the diversity card is not just a

16/06/2019 16:19


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LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

trend. “The reality is that this country is diverse as never before and the general market isn’t dictated by colour of skin, geography or country of origin,” says Ciro Sarmiento, chief creative officer at Dieste. Another feature of the growth of the Hispanic market is crossover creativity. “What’s good is that, while the Hispanic market goes up and down and all around, the good agencies’ ability to respond only gets better. Projects that start out targeting Hispanics reach the general market, accounts are totally served by a multicultural agency and creativity expands their reach regionally into Latin America and globally,” says Gustavo Lauria, co-founder and chief creative officer of We Believers, and co-chairman of Circulo Creativo USA. With Hispanic consumers being one of the fastest growing segments in the US, the way to ensure they receive relevant messages is changing and evolving every day. “In general, we don’t create campaigns for the Hispanic market as a monolithic group, but rather look for ways to segment it and develop more personalised strategies and creativity,”

FOCUS ON US HISPANIC

says Marina Filippelli, chief creative officer and director of client services at Orci. “The best partners are beginning to launch campaigns for the whole market, so the best Hispanic agencies end up doing campaigns for the US general market,” adds Juan Carlos Ortiz, creative chairman of DDB Americas, and president and CEO of DDB Latina. Focusing on the message is one of the most sought-after elements by advertisers, according to Elias Weinstock, executive vice-president and chief creative officer at Casanova// McCann: “The challenge is to come up with insights that aren’t superficial or clichés. When we succeed, when we find a new way to express cultural differences, our work comes out fresh and original. I think that sometimes we also stand out for doing the opposite — finding how the cultural difference

TANYA DE POLI: “OUR TEAM IS COMPOSED OF A DIVERSE GROUP OF HISPANICS LIVING IN THE US. WE KNOW THE TARGET BECAUSE WE ARE THE TARGET”

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helps us to reach the Anglo general market.” This is a time of change for the industry in general. Agencies are making drastic, aggressive moves so they can offer a more complete strategy to their clients, with macro plans to show the brand as a unit and not fragmented. This drive to be more efficient is leading agencies to offer services in diverse sectors, as well as to offer clients more complete strategies “that allow them to get what they need on a one-stop basis”, says Ivan Calle, vice-president and executive creative director at Zubi. He adds: “The opportunities come from segmenting behaviour in the market and identifying where the growth factors for the individual clients are to be found.” Hispanics on many levels are part of the New American Mainstream, which continues to evolve and integrate, and that offers growth opportunities to the Hispanic multicultural industry. “We’re headed for a new general market that is more diverse, inclusive and representative of the demographic changes that we’re seeing in the US,” predicts Luis Miguel Messianu, creative chairman and CEO at Alma.

Access All Areas lionsdailynews.com Updated all day every day the Official Cannes Lions News Website

US HISPANIC+D.indd 23

16/06/2019 16:19


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16/06/2019 17:50


LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

FOCUS ON ARGENTINA

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‘WE ARE EXTREMIST ABOUT PASSION’ ARGENTINA IS MUCH MORE THAN A PRODUCER OF BEEF, SOCCER PLAYERS AND MALBEC. FOR SEVERAL DECADES, ITS MOST VALUABLE EXPORT HAS BEEN IDEAS, SAY MAJO ACOSTA AND MARTA GONZÁLEZ MUGURUZA, DIRECTORS OF THE COMMUNICATION, MARKETING AND ADVERTISING MAGAZINE REPORTE PUBLICIDAD

D

ESPITE being the world’s

Majo Acosta and Marta González Muguruza

Argentina+D.indd 25

southern-most country, with a small domestic market and a population of only 44 million, Argentina’s creative and cultural industries are superlative and compete in the major league of global communication. This industry, which locally employs more than 12,500 professionals directly and 40,000 indirectly, generates $1bn in added value through its local production services and world-class quality. We Argentines live off our ideas and our cultural output is enormous. The last review of published titles, for example, listed 29 million new books.

Our movies drew 49 million spectators last year and the number of stage plays stood at more than 400 — meaning that Buenos Aires has no reason to envy Broadway or London’s West End. In terms of advertising, over the last 20 years, Argentine creativity has been in the top 10 of the highest awardwinning countries in the world. Some years ago, the prestigious publication Contagious calculated the coefficient of Lions won to work submitted over the last 25 years of the Cannes Lions International Festival of Creativity. Argentina ranked in second place, demonstrating amazing creativity and effectiveness. Our ecosystem of agencies consists of

70% independent companies and 30% agencies that form part of, or represent, international holdings. Half of these offer comprehensive communication services that respond to the new logic of multiplatform connection. More than 60% of Argentine agencies export services and the country has become a creative hub for numerous networks. Many of the creative heads of Argentine agencies also lead the creativity of Latam-wide offices. Cyclical and deep economic crises are part of our history. Over the last year, the Argentine peso has been devalued by 50% in relation to the US dollar — the biggest devaluation in 16 years. Every time these things happen, Argentine talent becomes even more attractive to the world. But the reason for this phenomenon is not monetary. There’s the matter of expertise. The spearhead was the Ponce agency, which, 20 years ago, began exporting

16/06/2019 16:51


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16/06/2019 17:50


LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

FOCUS ON ARGENTINA

wonderful — nobody denies that — but all brands have access to that, and this makes them and all their competitors equal. What makes you stand out is ideas and, of those, we have many and good ones,” says Fernando Vega Olmos, one of Argentina’s best-known advertising executives, who is now leading new agency Anita & Vega alongside Anita Ríos. He adds: “We have the advantage that we devote ourselves to something that can be done from anywhere. You require talented people and a minimal structure. Some time ago, there was an infographic circulating that defined each country with a phrase. For Argentina, it was ‘Drama Queens’, a marvellous definition that shows what we are — a people very good at capturing the drama of communication and with very powerful narrative capacities. This turns us into very good ad people. We have an extraordinary capacity for exaggeration.” It also happens that local campaigns turn global because of this Argentine capacity to think in a cosmopolitan

GREEN FOR CHOICE FORTY per cent of Argentina’s industrial workforce are women, although this percentage unfortunately falls off sharply in management positions. Paradoxically, Argentina is in the vanguard within its region and in the world on the issue of rights. Back in 2010, it was the first country in Latin America to recognise and allow marriage between people of the same gender and, in 2012, thanks to the genderidentity law, transgender persons were allowed to be registered on their ID cards under the name and gender of their choice. In 2015, Argentina was a pioneer in raising awareness of gender violence. With the slogan ‘#niunamenos’ (‘Not even one less’), people in more than 80 Argentine cities marched in protest at violence against women and its biggest and most visible consequence — femicide. This was two years before the global ‘#MeToo’ movement. Now, the focus is on the legalisation of abortion. This is a struggle that has already taken many years and has led to the most powerful communication action of recent times: green handkerchiefs (Pañuelazos verdes). Wrapped around a wrist or decorating a backpack, thousands of green bandanas can be seen every day as the symbol of a crusade by Argentine women of all ages. It has been so strong and so organic that the green handkerchiefs have even made it into the world’s most powerful newspapers. Pañuelazos have been seen in London, Paris, New York, Berlin, Barcelona, Vienna, São Paulo, Lima, Bogotá, La Paz, Montevideo, Santiago — and counting…

very good communications for Unilever. Indeed, over the course of four years, it won two Grands Prix for the Axe/Lynx brand at this festival. “We have a great capacity for turning out major global pieces that work in each country as if they were local. That’s no easy thing! Since the agency’s opening, we have worked for Axe, Rexona, Impulse, Cif, Cornetto and Fruttare ice cream and Knorr, among other Unilever brands, and also for Visa Miami and Nestlé Latam,” says Hernán Ponce, founder and president of his eponymous agency. Ponce adds: “We put a lot of work into studying the brands, their strengths and their weaknesses, whom we will be talking to and in what way we’ll do so. Excellence and efficacy above all. I’d be lying if I were to say that, nowadays, our profession is as good as our beef. But since we’re a little crazy, we do this work very well and with a lot of passion —while eating a savoury steak, of course. Additionally, we offer an incredible price-quality ratio.” Recently, the agency premiered a campaign for the worldwide launch of a new product for Lynx — Axe Ice Chill — which opened in 40 countries and accompanied the brand’s new tone. Global thinking for Coca-Cola is also being carried out from Argentina. Martín Mercado’s relationship with the world’s most famous soft-drinks brand has lasted for more than 17 uninterrupted years via various agencies and for diverse territories. With the recent ‘The Bridges of Food’, Mercado McCann was the agency

Argentina+D.indd 27

charged with providing a great global message that reaffirms what food is capable of achieving, the ease with which it demolishes barriers and how, beneath that choice, which is related to the senses, it opens people up to ‘Others’, through acceptance of what represents them. The agency was likewise responsible for ‘Uplifted Alex’, the first spot filmed within a videogame, which turned Alex Hunter, the star of FIFA 18, into the first virtual ambassador in EA Sports’ history. “The quality of ideas found in Argentina isn’t offered by many countries. That’s a key factor, because this industry has too much of everything and a scarcity of ideas. I think data and technology are

27

HERNÁN PONCE: “I’D BE LYING IF I WERE TO SAY THAT OUR PROFESSION IS AS GOOD AS OUR BEEF. BUT SINCE WE’RE A LITTLE CRAZY, WE DO THIS WORK VERY WELL AND WITH A LOT OF PASSION”

‘#ILoveYouHater’, the Sprite campaign that stars real-life people who suffer abusive comments on their social networks

manner. This is what happened with Sprite’s latest global proposal. Under ‘#ILoveYouHater’, with its strapline ‘It’s haters season. Stay fresh’, the brand is promoting individuality and spontaneity, while inviting people to neutralise their prejudices through love and irony. The campaign stars real-life people who suffer abusive comments on their networks — the likes of Spanish Olympic swimmer Rocío Velázquez, French pole dancer Nico Moldestein, and Spanish LGBT activists David Pérez and Marius Caralt. In addition to an introductory spot, the campaign included 20 well-known bands that composed songs inspired by the haters’ comments in their profiles, gifs for responding to insults with love and even an experience in which one of most active haters on the Argentine networks — @ AguanteElCofler — faced 100 of his victims. ‘#ILoveYouHater’’s brief was atypical, explains Maximiliano Itzkoff, partner and chief creative officer of Santo, although it might sound like a cliché:

16/06/2019 16:51


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16/06/2019 17:50


LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

Mercado McCann’s ‘The Bridges of Food’ campaign

“We wanted to connect with Generation Z — really connect. And we were ready to do whatever was necessary, even changing the language and the tone with which the brand has been managed. And to achieve this, it was necessary to get inside teen culture, touching on significant matters, not in a superficial manner.” Sprite’s proposal was led by the Coke Southern Cone team, based in Argentina. Initially the campaign’s scope was Latam but, on the presentation of the idea, it turned into a worldwide project that was brought out in Argentina, Brazil, Mexico, Peru, Uruguay, Italy, Poland, Bulgaria, Russia and India, with new countries to be added later. “Argentina has an enormous amount of talent in this industry which, added to the [currency] devaluation, generates a very attractive equation. This leads many offices of the network to take advantage of it to work with our

FERNANDO VEGA OLMOS: “THE QUALITY OF IDEAS FOUND IN ARGENTINA ISN’T OFFERED BY MANY COUNTRIES. THAT’S A KEY FACTOR, BECAUSE THIS INDUSTRY HAS TOO MUCH OF EVERYTHING AND A SCARCITY OF IDEAS”

Argentina+D.indd 29

FOCUS ON ARGENTINA

agency. At this time, we’re collaborating with the offices in Brazil, Kansas, Atlanta, Paris and Barcelona. Clients with which we, in turn, collaborate at worldwide level include, for example, Movistar and Danone. Historically, income from the export of services was lower than 5%, while today it tops 10%,” says Santiago Olivera, CEO VMLY&R Argentina. In the case of Ogilvy, for example, the Buenos Aires office has for some time now been the regional hub for SC Johnson and has collaborated worldwide for its brand Blend (Pledge), for the Heineken brewery in Central America and with CCU in Chile “Argentina is a small and very competitive market. The economic recession of recent years has pushed us to go out to seek business in other markets. We have superlative offerings, not only creatively but also strategically,” adds Maximiliano Maddalena, creative vice-president of Ogilvy South Latin. Diego Medvedocky, president of Grey Argentina and chief creative officer of Grey Latin America, says: “Grey has a new vision that’s called ‘borderless’, in which there are many offices that export their capabilities to the world

29

for different projects. Today, Argentina is a hub in everything relating to planning and creativity. Since last year, we have participated in various projects for brands like Duracell, Gillette and Coca-Cola, to name a few.” Nevertheless, today it isn’t necessary to belong to a network to export creativity. Independent agencies — including: Gut, co-founded by Gastón Bigio and Anselmo Ramo; The Juju, led by Darío Straschnoy; and Don, led by Papón Ricchiarelli — define, from Argentina, the communications of large international brands, including Domino’s, Under Armour, Mercado Libre, Coppel, Paceña, the Bogotá Metro and Disney. “The repeated crises experienced by this country taught a generation to create and sell communication to the world. We earned a masters in just a few years. We got very good at it. Argentines’ price-quality and professionalism in communication are among the best at world level,” says Gut’s Bigio. In 2018, Buenos Aires was the site of the G20 summit, which did not have HIV on its agenda. Wunderman Buenos Aires, Argentina’s largest agency, along with the Huésped

16/06/2019 16:51


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LIONS DAILY NEWS MONDAY / JUNE 17 / 2019

Foundation, an Argentine organisation with regional scope that focuses on reducing the impact of diseases such as HIV/AIDS, set up a large-scale interactive installation at one of the venues. This consisted of the flags of all the G20 countries which, by means of a programming system, rose and fell to represent each nation’s statistics with regard to HIV. Thanks to this action and the buzz it generated, HIV was, for the first time in history, included in the declaration drawn up by the G20’s leaders. “We began to work for foreign clients over 15 years ago. It was a slow process and took a lot of effort to win the trust of our clients with our everyday work to demonstrate responsibility and to give added value to everything we do,” says Juan Pablo Jurado, CEO of Wunderman Latam. The agency, which brings together more than 500 employees, now heads numerous worldwide projects and the export of its services accounts for 60% of its billings. “In all cases, our work includes strategy, creativity and execution,” Jurado adds. So how to sum up Argentina’s creative identity? Joaquín Cubría, president of the Circle of Argentine Creatives, puts it like this: “Most of us Argentine creatives are the grandchildren of immigrants. We were fed on uprootedness first-hand. That’s why we seek the world’s approval so hard;

Argentina+D.indd 31

FOCUS ON ARGENTINA

31

The Ponce agency has won two Grands Prix for the Axe/Lynx brand At the G20 Summit in Buenos Aires, Wunderman Buenos Aires and Huésped Foundation set up an interactive installation consisting of the flags of all the G20 countries, which rose and fell to represent each nation’s statistics with regard to HIV

that’s why we’re good storytellers; that’s why we have the ego with which to believe that distance is no barrier and that it’s worth coming to the end of the world to seek out our talent. We live immersed in over-adaptation to social, economic and political

JOAQUÍN CUBRÍA: “MOST ARGENTINE CREATIVES ARE THE GRANDCHILDREN OF IMMIGRANTS. WE WERE FED ON UPROOTEDNESS FIRST-HAND. THAT’S WHY WE SEEK THE WORLD’S APPROVAL SO HARD; THAT’S WHY WE’RE GOOD STORYTELLERS”

instability. Over time, this unfortunate fact has turned into a virtue. We are a cultural hybrid and possess the emotional gymnastics with which to understand people above markets. In advertising, this is invaluable and cannot be learned anywhere.” Cubría concludes: “I also believe we are passionate about everything. Rather extremist about passions. And we also apply that to communication, in which there’s a lot of bullshitting, a lot of theorising and very little getting down to doing things, however possible, with whatever is at hand.”

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Craft Track SHORTLIST

MONDAY/JUNE 17/2019/LIONS DAILY NEWS

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Digital Craft DIGITAL ILLUSTRATION & IMAGE DESIGN A01/007 WRONG WORLD FINALS • MARS WRIGLEY CONFECTIONARY • SNICKERS • ENT./ID. BBDO GUERRERO, MAKATI CITY • MED. AG. MEDIACOM PHILIPPINES, TAGUIG THE PHILIPPINES A01/020 LESSONS IN HERSTORY • DAUGHTERS OF THE EVOLUTION • EDUCATIONAL WOMEN’S HISTORY APP • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO USA A01/023 THE UNKNOWN FACE • HISTORIAL DE LA GRANDE GUERRE DE PERONNE • CENTENAIRE 14-18 • ENT./ID. FF PARIS • PROD. CO. MERCI-MICHEL, PARIS FRANCE A01/034 INSTA NOVELS • THE NEW YORK PUBLIC LIBRARY • LITERATURE • ENT./ID. MOTHER NEW YORK • PROD. CO. HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK USA VIDEO / MOVING IMAGE A02/001 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES A02/025 DALÍ LIVES • THE DALÍ MUSEUM • THE DALÍ MUSEUM • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

USA USA

MOTION GRAPHICS DESIGN & ANIMATION A03/001 NINJAGO DRAGON CAM • LEGO SYSTEMS • LEGO • ENT./ID. R/GA , NEW YORK • PROD. CO. R/GA , NEW YORK / ATOMIC KIDS, MILFORD USA A03/014 NEVER ASK • NIKE • NIKE FOOTBALL • ENT./ID. WIZZ / QUAD GROUP, PARIS / WIEDEN+KENNEDY AMSTERDAM • PROD. CO. WIZZ / QUAD GROUP, PARIS / RIFF RAFF, LONDON FRANCE A03/019 GOOGLE PIXEL 3 X CHILDISH GAMBINO • GOOGLE • PIXEL 3 • ENT./ID. CASHMERE AGENCY, LOS ANGELES / ROYALTY, LOS ANGELES • MED. AG. PHD, NEW YORK / PHD, SAN FRANCISCO / ESSENCE , NEW YORK • PROD. CO. MAMAG STUDIOS, NEW YORK / NEXUS STUDIOS, LOS ANGELES / THE MILL, LOS ANGELES / FINAL CUT, LOS ANGELES USA A03/034 MY LIFE AS A NPC • UBIOSFT • ASSASSINS CREED ODYSSEY • ENT./ID. DDB PARIS • PROD. CO. MAKEMEPULSE, PARIS / PRESS PLAY ON TAPE, PARIS / THE, PARIS FRANCE A03/049 BBC TWO REBRAND • BBC • BBC TWO • ENT./ID. SUPERUNION, LONDON / BBC CREATIVE, LONDON • PROD. CO. BBC CREATIVE, LONDON UNITED KINGDOM MUSIC / SOUND DESIGN A04/005 BIG BELL • TACO BELL • TACO BELL UK • ENT./ID. EDELMAN, LONDON • PROD. CO. UNIT9, LONDON / PRIORY POST, LONDON / OFFSET AUDIO, LONDON • PR AG. EDELMAN, LONDON

UNITED KINGDOM

OVERALL AESTHETIC DESIGN (INCL. UI) A05/007 WRONG WORLD FINALS • MARS WRIGLEY CONFECTIONARY • SNICKERS • ENT./ID. BBDO GUERRERO, MAKATI CITY • MED. AG. MEDIACOM PHILIPPINES, TAGUIG THE PHILIPPINES A05/017 THE SMOOTHEST BURGER • MCDONALD’S FRANCE • EGG MCMUFFIN • ENT./ID. TBWA\PARIS / DAN PARIS FRANCE A05/039 INSTA NOVELS • THE NEW YORK PUBLIC LIBRARY • LITERATURE • ENT./ID. MOTHER NEW YORK • PROD. CO. HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK USA UX & JOURNEY DESIGN A06/009 COMPLEXCON • ADIDAS ORIGINALS • ADIDAS ORIGINALS • ENT./ID. JAM3, TORONTO • PROD. CO. JAM3, TORONTO / WE ARE ROYALE, LOS ANGELES / KINDLY BEAST, OTTAWA / PIXELPUSHER, TORONTO / ASA DIGITAL, TORRANCE A06/011 2018 WRAPPED • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY IN-HOUSE, NEW YORK • MED. AG. UM, NEW YORK • PROD. CO. ACTIVE THEORY, LOS ANGELES A06/018 STORYSIGN • HUAWEI • HUAWEI BRAND • ENT./ID. FCB INFERNO, LONDON • MED. AG. WAVEMAKER , LONDON • PROD. CO. DOG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL / TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON A06/030 CREATABILITY • GOOGLE • EXPERIMENTS IN AI + ACCESSIBILITY • ENT./ID. GOOGLE CREATIVE LAB, NEW YORK • PROD. CO. GOOGLE CREATIVE LAB, NEW YORK

CANADA USA UNITED KINGDOM USA

EXPERIENCE DESIGN: MULTI-PLATFORM A07/005 ADIDAS SPEEDFACTORY - 6 CITY ACTIVATION • ADIDAS • AM4 (ADIDAS MADE 4) LDN, PAR, NYC, LA, SH AND TKY • ENT./ID. ADIDAS, AMSTERDAM / RESN, AMSTERDAM • PROD. CO. RESN, AMSTERDAM / FICTION FACTORY, AMSTERDAM • PR AG. RESN, AMSTERDAM / THE MIDNIGHT CLUB, LONDON / PAVILLON NOIR, SAINT-OUEN / HAPPYLUCKY, PORTLAND / EMPIRE ENTERTAINMENT JAPAN, INC., TOKYO THE NETHERLANDS A07/009 COMPLEXCON • ADIDAS ORIGINALS • ADIDAS ORIGINALS • ENT./ID. JAM3, TORONTO • PROD. CO. JAM3, TORONTO / WE ARE ROYALE, LOS ANGELES / KINDLY BEAST, OTTAWA / PIXELPUSHER, TORONTO / ASA DIGITAL, TORRANCE CANADA EXPERIENCE DESIGN: VOICE A08/004 THE GENDERLESS VOICE • COPENHAGEN PRIDE • Q, THE GENDERLESS VOICE • ENT./ID. VIRTUE, COPENHAGEN • PROD. CO. VIRTUE, COPENHAGEN • PR AG. VIRTUE, COPENHAGEN A08/006 WESTWORLD: THE MAZE • HBO • WESTWORLD • ENT./ID. 360I, NEW YORK / HBO, NEW YORK • PROD. CO. KILTER FILMS, LOS ANGELES / XANDRA, NEW YORK • PR AG. HBO, NEW YORK / 360I, NEW YORK / THE OUTCAST AGENCY, NEW YORK A08/008 TALK TO THE REASONS • NETFLIX • 13 REASONS WHY • ENT./ID. MOTH + FLAME, NEW YORK / NETFLIX, LOS ANGELES • PROD. CO. MOTH + FLAME, NEW YORK CROSS-CHANNEL STORYTELLING B01/004 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES B01/025 IF IT’S MEANT TO BE • PARK MGM • PARK MGM HOTEL & RESORT • ENT./ID. VIRTUE WORLDWIDE, NEW YORK • MED. AG. MCCANN NEW YORK • PROD. CO. PARTIZAN ENTERTAINMENT, LOS ANGELES / PRETTY BIRD, CULVER CITY • PR AG. NEW HOUSE, NEW YORK / HUNT & GATHER, NEW YORK

DENMARK USA USA USA USA

REAL-TIME CONTEXTUAL CONTENT B02/003 LIVE MOVES • BACARDI • BACARDI • ENT./ID. BBDO NEW YORK • PROD. CO. BBDO STUDIOS, NEW YORK • PR AG. HARRISON & SHRIFTMAN, NEW YORK USA GERMANY B02/004 NO NEED TO FLY - AROUND THE WORLD IN GERMANY • GERMAN RAIL • GERMAN RAIL • ENT./ID. OGILVY GERMANY, FRANKFURT • PROD. CO. SPIRABLE, LONDON B02/006 SNELWEG SPROOKJES • VOLKSWAGEN • VOLKSWAGEN APPLICATION • ENT./ID. ISOBAR , AMSTERDAM / ACHTUNG!MCGARRYBOWEN, AMSTERDAM • PROD. CO. ACHTUNG!MCGARRYBOWEN, AMSTERDAM / ROBOT KITTENS, HILVERSUM / BIG ORANGE, AMSTERDAM THE NETHERLANDS PERSONALISED STORYTELLING & EXPERIENCE B03/008 WESTWORLD: THE MAZE • HBO • WESTWORLD • ENT./ID. 360I, NEW YORK / HBO, NEW YORK • PROD. CO. KILTER FILMS, LOS ANGELES / XANDRA, NEW YORK • PR AG. HBO, NEW YORK / 360I, NEW YORK / THE OUTCAST AGENCY, NEW YORK B03/016 ADDRESS THE FUTURE • CARLINGS • THE DIGITAL COLLECTION • ENT./ID. VIRTUE, COPENHAGEN B03/022 SNELWEG SPROOKJES • VOLKSWAGEN • VOLKSWAGEN APPLICATION • ENT./ID. ISOBAR , AMSTERDAM / ACHTUNG!MCGARRYBOWEN, AMSTERDAM • PROD. CO. ACHTUNG!MCGARRYBOWEN, AMSTERDAM / ROBOT KITTENS, HILVERSUM / BIG ORANGE, AMSTERDAM B03/023 TALK TO THE REASONS • NETFLIX • 13 REASONS WHY • ENT./ID. MOTH + FLAME, NEW YORK / NETFLIX, LOS ANGELES • PROD. CO. MOTH + FLAME, NEW YORK B03/025 OAT THE GOAT • MINISTRY OF EDUCATION • EDUCATIONAL RESOURCE - CHILDREN • ENT./ID. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND • PROD. CO. ASSEMBLY, AUCKLAND / LIQUID STUDIOS, AUCKLAND / NEW ZEALAND SYMPHONY ORCHESTRA, WELLINGTON • PR AG. FCB NEW ZEALAND, AUCKLAND B03/029 2018 WRAPPED • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY IN-HOUSE, NEW YORK • MED. AG. UM, NEW YORK • PROD. CO. ACTIVE THEORY, LOS ANGELES DATA STORYTELLING C01/002 SIEMENS FABRIC • SIEMENS • BRAND • ENT./ID. KING JAMES GROUP, CAPE TOWN • MED. AG. KING JAMES GROUP, CAPE TOWN • PROD. CO. STERLING SOUND, JOHANNESBURG / FIRST PENCIL, JOHANNESBURG / KING JAMES GROUP, CAPE TOWN / SINISTER STUDIOS, JOHANNESBURG • PR AG. ATMOSPHERE COMMUNICATIONS, CAPE TOWN

USA DENMARK THE NETHERLANDS USA NEW ZEALAND USA

SOUTH AFRICA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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37

01/005 S NELWEG SPROOKJES • VOLKSWAGEN • VOLKSWAGEN APPLICATION • ENT./ID. ISOBAR , AMSTERDAM / ACHTUNG!MCGARRYBOWEN, AMSTERDAM • PROD. CO. ACHTUNG!MCGARRYBOWEN, AMSTERDAM / ROBOT KITTENS, HILVERSUM / BIG ORANGE, AMSTERDAM THE NETHERLANDS C01/022 GOOGLE CLOUD X NEW YORK TIMES - PICTURE WHAT THE CLOUD CAN DO • GOOGLE CLOUD • GOOGLE CLOUD • ENT./ID. INSTRUMENT, PORTLAND / ELEVEN, SAN FRANCISCO • MED. AG. PHD, NEW YORK / ESSENCE , NEW YORK USA C01/030 TRENDING BOTICS • CONGRESSO EM FOCO • INSTITUTIONAL • ENT./ID. FCB BRASIL, SÃO PAULO • MED. AG. FCB BRASIL, SÃO PAULO • PROD. CO. FCB BRASIL, SÃO PAULO • PR AG. FCB BRASIL, SÃO PAULO BRAZIL C01/036 MOST DANGEROUS STREET • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ENT./ID. FCB CHICAGO • PROD. CO. LORD & THOMAS, CHICAGO / FCBX, CHICAGO / UNIT9, LOS ANGELES / STRICTLY FX, CHICAGO • PR AG. CURRENT MARKETING, CHICAGO USA REAL-TIME USAGE & TARGETING C02/003 LIVE MOVES • BACARDI • BACARDI • ENT./ID. BBDO NEW YORK • PROD. CO. BBDO STUDIOS, NEW YORK • PR AG. HARRISON & SHRIFTMAN, NEW YORK C02/005 NO NEED TO FLY - AROUND THE WORLD IN GERMANY • GERMAN RAIL • GERMAN RAIL • ENT./ID. OGILVY GERMANY, FRANKFURT • PROD. CO. SPIRABLE, LONDON

USA GERMANY

DATA VISUALISATION C03/003 BLINDMETERS • OVK / PEVR (PARENTS OF ROAD VICTIMS) • ROAD SAFETY AWARENESS MESSAGE • ENT./ID. HAPPINESS BRUSSELS, BRUSSELS • PROD. CO. HAPPINESS BRUSSELS, BRUSSELS / RAYGUN, BRUSSELS / LATCHO DROM, BRUSSELS / MOXY POST PRODUCTION, BRUSSELS BELGIUM C03/008 9.58 SECONDS – THE WORLD’S FASTEST ANNUAL REPORT • PUMA SE • ANNUAL REPORT • ENT./ID. PUBLICIS PIXELPARK, HAMBURG • PROD. CO. PUBLICIS PIXELPARK, HAMBURG • PR AG. PUBLICIS PIXELPARK, HAMBURG GERMANY C03/014 2018 WRAPPED • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY IN-HOUSE, NEW YORK • MED. AG. UM, NEW YORK • PROD. CO. ACTIVE THEORY, LOS ANGELES USA C03/018 STORYSIGN • HUAWEI • HUAWEI BRAND • ENT./ID. FCB INFERNO, LONDON • MED. AG. WAVEMAKER , LONDON • PROD. CO. DOG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL / TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON UNITED KINGDOM C03/020 CNN MAGIC WALL • CNN • CNN MAGIC WALL • ENT./ID. CODE AND THEORY, NEW YORK / CNN, ATLANTA • PROD. CO. CODE AND THEORY, NEW YORK / CNN, ATLANTA USA C03/023 SURVIVOR LOGO • GREENPEACE • INSTITUTIONAL • ENT./ID. VMLY&R BRAZIL, SÃO PAULO • MED. AG. VMLY&R BRAZIL, SÃO PAULO • PROD. CO. VMLY&R BRAZIL, SÃO PAULO • PR AG. VMLY&R BRAZIL, SÃO PAULO BRAZIL CURATION OF DATA C04/016 DOT TRANSLATION ENGINE. THE FIRST AI BRAILLE TRANSLATION SOFTWARE • DOT INC. • DOT TRANSLATION ENGINE • ENT./ID. SERVICEPLAN GERMANY, MUNICH / SERVICEPLAN KOREA, SEOUL / DOT INCORPORATION, SEOUL • PROD. CO. DOT INCORPORATION, SEOUL / HYPERINTERACTIVE, HAMBURG / PAULUS.CO, SEOUL C04/019 CORRUPTION DETECTOR • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO / GREY WEST , LOS ANGELES • PR AG. GREY BRAZIL, SÃO PAULO

GERMANY BRAZIL

AI STORYTELLING C05/010 MEMORY LANE • STOCKHOLM EXERGI • MEMORY LANE • ENT./ID. ACCENTURE INTERACTIVE, STOCKHOLM • PROD. CO. PAROLL, STOCKHOLM C05/026 AI VS AI • TV RAIN • TV RAIN SUBSCRIPTIONS • ENT./ID. ISD GROUP, KIEV / VOSKHOD, EKATERINBURG • PROD. CO. ISD GROUP, KIEV / VOSKHOD, EKATERINBURG / APP SOLUTIONS, WILMINGTON / ISD GERMANY, HAMBURG / KA.KA.HA, LONDON • PR AG. VOSKHOD, EKATERINBURG C05/027 DALÍ LIVES • THE DALÍ MUSEUM • THE DALÍ MUSEUM • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

UKRAINE USA

IA APPLICATION C06/004 BLOCK WISH • HOK-ELANTO | S GROUP • ALEPA • ENT./ID. HOK-ELANTO, HELSINKI / SOK MEDIA, HELSINKI • MED. AG. CARAT, HELSINKI • PROD. CO. ACCENTURE, HELSINKI / WÖRKS, HELSINKI / ZEELAND, HELSINKI / BOUTIQUE, HELSINKI • PR AG. NETPROFILE FINLAND, HELSINKI C06/011 CONTRACT TRANSLATOR • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

FINLAND BRAZIL

SWEDEN

INNOVATIVE USE OF TECHNOLOGY D01/011 ADDRESS THE FUTURE • CARLINGS • THE DIGITAL COLLECTION • ENT./ID. VIRTUE, COPENHAGEN DENMARK D01/061 THE SENDING MACHINE • PUBLICIS SAPIENT • DIGITAL VENDING MACHINE • ENT./ID. PUBLICIS SAPIENT, LONDON • PROD. CO. BENNY CASEY STUDIO, LONDON UNITED KINGDOM D01/063 LIVE SOCIAL PRESS JUNKET • CRICKET WIRELESS • TELECOMMUNICATION / CELL PHONE PLANS • ENT./ID. ARGONAUT, SAN FRANCISCO • PROD. CO. PSYOP, LOS ANGELES USA D01/065 BURN THAT AD • BURGER KING • BURGER KING WHOPPER • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO BRAZIL D01/066 DOT TRANSLATION ENGINE. THE FIRST AI BRAILLE TRANSLATION SOFTWARE • DOT INC. • DOT TRANSLATION ENGINE • ENT./ID. SERVICEPLAN GERMANY, MUNICH / SERVICEPLAN KOREA, SEOUL / DOT INCORPORATION, SEOUL • PROD. CO. DOT INCORPORATION, SEOUL / HYPERINTERACTIVE, HAMBURG / PAULUS.CO, SEOUL GERMANY D01/068 CREATABILITY • GOOGLE • EXPERIMENTS IN AI + ACCESSIBILITY • ENT./ID. GOOGLE CREATIVE LAB, NEW YORK • PROD. CO. GOOGLE CREATIVE LAB, NEW YORK USA D01/070 AI VS AI • TV RAIN • TV RAIN SUBSCRIPTIONS • ENT./ID. ISD GROUP, KIEV / VOSKHOD, EKATERINBURG • PROD. CO. ISD GROUP, KIEV / VOSKHOD, EKATERINBURG / APP SOLUTIONS, WILMINGTON / ISD GERMANY, HAMBURG / KA.KA.HA, LONDON • PR AG. VOSKHOD, EKATERINBURG UKRAINE FRANCE D01/072 NPC • UBISOFT • NPC • ENT./ID. MAKEMEPULSE, PARIS / DDB PARIS • PROD. CO. MAKEMEPULSE, PARIS D01/076 SIGNS • GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS • SIGNS SMART TOOL • ENT./ID. MRM//MCCANN, FRANKFURT / MCCANN FRANKFURT • PROD. CO. DROPOUT-FILMS, MAINZ GERMANY D01/078 SEE SOUND • WAVIO • SEE SOUND • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK • PROD. CO. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK USA NATIVE/BUILT-IN FEATURE INTEGRATION D02/020 STORYSIGN • HUAWEI • HUAWEI BRAND • ENT./ID. FCB INFERNO, LONDON • MED. AG. WAVEMAKER , LONDON • PROD. CO. DOG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL / TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON D02/032 MORSE CODE FOR GBOARD • GOOGLE • EXTENSION FOR SMARTPHONE KEYBOARDS • ENT./ID. GOOGLE CREATIVE LAB, NEW YORK • PROD. CO. GOOGLE CREATIVE LAB, NEW YORK D02/034 DALÍ LIVES • THE DALÍ MUSEUM • THE DALÍ MUSEUM • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO ACHIEVEMENT IN DIGITAL CRAFT D03/001 KUPU • SPARK • SPARK • ENT./ID. COLENSO BBDO, AUCKLAND • MED. AG. PHD, AUCKLAND • PROD. CO. RUSH DIGITAL INTERACTIVE, AUCKLAND / CREATURE, AUCKLAND / FRANKLIN RD, AUCKLAND • PR AG. DRUM, AUCKLAND AR / VR UTILITY E01/001 KUPU • SPARK • SPARK • ENT./ID. COLENSO BBDO, AUCKLAND • MED. AG. PHD, AUCKLAND • PROD. CO. RUSH DIGITAL INTERACTIVE, AUCKLAND / CREATURE, AUCKLAND / FRANKLIN RD, AUCKLAND • PR AG. DRUM, AUCKLAND E01/004 ADDRESS THE FUTURE • CARLINGS • THE DIGITAL COLLECTION • ENT./ID. VIRTUE, COPENHAGEN E01/009 LESSONS IN HERSTORY • DAUGHTERS OF THE EVOLUTION • EDUCATIONAL WOMEN’S HISTORY APP • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO E01/017 BURN THAT AD • BURGER KING • BURGER KING WHOPPER • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO AR / VR IMMERSIVE STORYTELLING E02/008 THE BOND • AXIS STUDIOS • N/A • ENT./ID. AXIS ANIMATION, GLASGOW • PROD. CO. AXIS ANIMATION, GLASGOW E02/017 THE GREAT C • SECRET LOCATION • N/A • ENT./ID. SECRET LOCATION, TORONTO • PROD. CO. SECRET LOCATION, TORONTO E02/030 AGE OF SAIL • GOOGLE • N/A • ENT./ID. GOOGLE SPOTLIGHT STORIES, MOUNTAIN VIEW • PROD. CO. GOOGLE SPOTLIGHT STORIES, MOUNTAIN VIEW / BROAD REACH PICTURES, LOS ANGELES / EVIL EYE PICTURES, SAN FRANCISCO E02/032 ECHOS • UBISOFT • THE DIVISION 2 • ENT./ID. DDB PARIS • PROD. CO. MAKEMEPULSE, PARIS / PRESS PLAY ON TAPE, PARIS E02/037 MUSE SIMULATION THEORY VR EXPERIENCE • MICROSOFT • HOLOLENS • ENT./ID. LISTEN, NEW YORK • PROD. CO. LISTEN, NEW YORK

UNITED KINGDOM USWA USA

NEW ZEALAND

NEW ZEALAND DENMARK USA BRAZIL UNITED KINGDOM CANADA USA FRANCE USA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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DIRECTORS, CINEMATOGRAPHERS, EDITORS, PRODUCERS. DISCOVER BRAZIL’S AMAZING NATIVE SPECIES. WWW.FILMBRAZIL.COM

PROMOTED BY

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ORGANIZED BY

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Entertainment Track SHORTLIST

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41

Entertainment for Music EXCELLENCE IN MUSIC VIDEO A01/004 BLUESMAN • BACO EXU DO BLUES • BLUESMAN • ENT./ID. STINK FILMS, SÃO PAULO / AKQA, SÃO PAULO / BACO EXU DO BLUES, SÃO PAULO • PROD. CO. STINK FILMS, SÃO PAULO • PR AG. AKQA, SÃO PAULO A01/008 OH BABY • LCD SOUNDSYSTEM • LCD SOUNDSYSTEM • ENT./ID. CAVIAR TV, LOS ANGELES • PROD. CO. CAVIAR TV, LOS ANGELES A01/014 QUEENS • THE BLAZE • MUSIC VIDEO • ENT./ID. ICONOCLAST, PARIS • PROD. CO. ICONOCLAST, PARIS A01/027 I FOUND YOU / NILDA’S STORY • BENNY BLANCO • MUSIC VIDEO • ENT./ID. PARK PICTURES, NEW YORK • PROD. CO. PARK PICTURES, NEW YORK A01/048 THIS IS AMERICA • CHILDISH GAMBINO • MUSICE VIDEO • ENT./ID. DH, LO, RECIFE / DOOMSDAY ENTERTAINEMNT, LOS ANGELES • PROD. CO. DOOMSDAY ENTERTAINEMNT, LOS ANGELES A01/053 THE MOST VICIOUS CYCLE • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. THE MILL, NEW YORK / SOUND LOUNGE, NEW YORK A01/063 APESHIT • THE CARTERS • THE CARTERS MUSIC VIDEO • ENT./ID. ICONOCLAST, CULVER CITY • PROD. CO. ICONOCLAST, CULVER CITY EXCELLENCE IN INTERACTIVE MUSIC VIDEO A02/003 PHAROS AR BY CHILDISH GAMBINO • CHILDISH GAMBINO • ALGORYTHM AR • ENT./ID. MEDIAMONKS, AMSTERDAM / UNITY TECHNOLOGIES, SAN FRANCISCO / GOOGLE, SAN FRANCISCO • PROD. CO. MEDIAMONKS, AMSTERDAM / UNITY TECHNOLOGIES, SAN FRANCISCO

BRAZIL USA FRANCE USA BRAZIL USA USA

THE NETHERLANDS

MUSIC: BRAND / PRODUCT INTEGRATION A03/003 IKEA VS ARKANO • IKEA • CATALOGUE IKEA • ENT./ID. YMEDIA , MADRID • MED. AG. YMEDIA , MADRID A03/017 SHARE YOUR GIFTS • APPLE • HOLIDAY • ENT./ID. APPLE, CUPERTINO / TBWA\MEDIA ARTS LAB, LOS ANGELES • MED. AG. OMD USA, LOS ANGELES • PROD. CO. BUCK, LOS ANGELES A03/039 DESPERTA • UNIVERSAL MUSIC BRASIL • STICKER • ENT./ID. HAVAS HEALTH & YOU, SAO PAULO • MED. AG. HAVAS HEALTH & YOU, SAO PAULO • PROD. CO. HAVAS HEALTH & YOU, SAO PAULO

SPAIN USA BRAZIL

MUSIC LIVE EXPERIENCE B01/006 THE DYSTOPIA EXPERIENCE • SONY MUSIC ENTERTAINMENT • AMAZARASHI • ENT./ID. SIX, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC, TOKYO • PROD. CO. EPOCH, TOKYO / FUTUREK , TOKYO B01/012 DRAKE’S WORLD TOUR • DRAKE • MUSIC TOUR • ENT./ID. SILA SVETA STUDIO, MOSCOW / WILLO PERRON & ASSOCIATES, LOS ANGELES • PROD. CO. SILA SVETA STUDIO, MOSCOW

JAPAN RUSSIA

FAN ENGAGEMENT / COMMUNITY BUILDING B02/001 THE LEGENDARY TOUR • PIAS • CHANCE • ENT./ID. MORTIERBRIGADE, BRUSSELS • PROD. CO. RAYGUN, BRUSSELS • PR AG. MORTIERBRIGADE, BRUSSELS B02/006 EXTRA SUPPORT ACTS • WRIGLEY’S • WRIGLEY’S EXTRA • ENT./ID. CLEMENGER BBDO SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. MILKMONEY, SYDNEY / BRING, SYDNEY B02/018 GIVING SONGS • GIVING TUESDAY • NON PROFIT ORGANIZATION • ENT./ID. DE LA CRUZ & ASSOCIATES, GUAYNABO • MED. AG. DE LA CRUZ & ASSOCIATES, GUAYNABO • PROD. CO. DE LA CRUZ & ASSOCIATES, GUAYNABO • PR AG. DE LA CRUZ & ASSOCIATES, GUAYNABO B02/022 BLUESMAN • BACO EXU DO BLUES • ALBUM • ENT./ID. AKQA, SÃO PAULO • PROD. CO. STINK FILMS, SÃO PAULO / SATELITE AUDIO, SÃO PAULO / COALA FESTIVAL, SÃO PAULO MUSIC TECHNOLOGY / INNOVATION C02/004 SOUND-FREE CONCERT • JAPAN PHILHARMONIC • CLASSIC MUSIC • ENT./ID. HAKUHODO INC., TOKYO / TBWA\HAKUHODO INC., TOKYO C02/013 SEE THE MUSIC • OSESP • OSESP • ENT./ID. TALENT MARCEL, SÃO PAULO • MED. AG. TALENT MARCEL, SÃO PAULO • PROD. CO. TALENT MARCEL, SÃO PAULO • PR AG. TALENT MARCEL, SÃO PAULO C02/016 PHAROS AR BY CHILDISH GAMBINO • CHILDISH GAMBINO • ALGORYTHM AR • ENT./ID. MEDIAMONKS, AMSTERDAM / UNITY TECHNOLOGIES, SAN FRANCISCO / GOOGLE, SAN FRANCISCO • PROD. CO. MEDIAMONKS, AMSTERDAM / UNITY TECHNOLOGIES, SAN FRANCISCO C02/019 #GOODBYECIBERBULLYING • CANAL 13, FUNDACIÓN SUMMER • ORIGINAL COMPOSITION CREATED WITH A.I • ENT./ID. CHANNEL 13 , CHILE / LA FAMILIA, SANTIAGO • PROD. CO. ATOMICA , SANTIAGO / EL LIVING, SANTIAGO USE OF ORIGINAL COMPOSITION D01/002 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES D01/009 IT’S OK. ONE OBSESSION • OAKLEY • BRAND CAMPAIGN • ENT./ID. AKQA, PARIS • PROD. CO. WANDA PRODUCTIONS, PARIS / CHUT ON VOUS ECOUTE, PARIS D01/018 SHARE YOUR GIFTS • APPLE • HOLIDAY • ENT./ID. APPLE, CUPERTINO / TBWA\MEDIA ARTS LAB, LOS ANGELES • MED. AG. OMD USA, LOS ANGELES • PROD. CO. BUCK, LOS ANGELES D01/026 THE MOST VICIOUS CYCLE • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. THE MILL, NEW YORK / SOUND LOUNGE, NEW YORK D01/032 MISTAKEN LOVE SONG • FEDERAL GOVERNMENT OF BRAZIL • VIOLENCE AGAINST WOMEN • ENT./ID. ARTPLAN, BRASILIA • MED. AG. ARTPLAN, BRASILIA • PROD. CO. EUREKA FILMES, PORTO ALEGRE / MUSICA & MIDIA, RIO DE JANEIRO • PR AG. MUSICKERIA, SÃO PAULO

BELGIUM AUSTRALIA PUERTO RICO BRAZIL

JAPAN BRAZIL THE NETHERLANDS CHILE

USA FRANCE USA USA BRAZIL

USE OF LICENSED / ADAPTED MUSIC D02/001 MAMA SAID KNOCK YOU OUT • JPMORGAN CHASE & CO • CHASE / RETAIL • ENT./ID. DROGA5, NEW YORK • PROD. CO. EPOCH FILMS, LOS ANGELES / EXILE EDITORIAL, NEW YORK / SECOND CHILD, NEW YORK / METHOD STUDIOS, NEW YORK / Q DEPARTMENT, NEW YORK • PR AG. DROGA5, NEW YORK USA D02/008 FREESTYLER: THE REBIRTH • TELENET • YUGO • ENT./ID. TBWA\BELGIUM, BRUSSELS • MED. AG. PHD MEDIA, BRUSSELS • PROD. CO. BOZON CONTENT, ANTWERPEN • PR AG. OONA BENELUX, ANTWERP BELGIUM THE NETHERLANDS D02/010 THE BEST IN YOU • WEHKAMP • RETAIL • ENT./ID. ACHTUNG!MCGARRYBOWEN, AMSTERDAM • PROD. CO. SIZZER AMSTERDAM D02/022 THE BOY AND THE PIANO • JOHN LEWIS & PARTNERS • CHRISTMAS • ENT./ID. ADAM&EVEDDB, LONDON • MED. AG. MANNING GOTTLIEB OMD, LONDON • PROD. CO. ACADEMY FILMS, LONDON / MPC LONDON / ASSEMBLY ROOMS, LONDON UNITED KINGDOM D02/023 BOHEMIAN RHAPSODY • JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS • RETAIL • ENT./ID. ADAM&EVEDDB, LONDON • MED. AG. MANNING GOTTLIEB OMD, LONDON • PROD. CO. BLINK, LONDON / FINAL CUT, LONDON / MPC LONDON / FACTORY, LONDON UNITED KINGDOM D02/037 THE BARBERSHOP GIRLS: SHAVING STEREOTYPES • P&G • GILLETTE • ENT./ID. GREY INDIA, MUMBAI • MED. AG. AUTUMN GREY, MUMBAI / MEDIACOM, MUMBAI • PROD. CO. TOWNHOUSE PRODUCTIONS, MUMBAI • PR AG. AUTUMN GREY, MUMBAI / GENESIS BURSON COHN & WOLFE, MUMBAI INDIA ARTIST AS A BRAND/CAUSE AMBASSADOR D03/001 MISTAKEN LOVE SONG • FEDERAL GOVERNMENT OF BRAZIL • VIOLENCE AGAINST WOMEN • ENT./ID. ARTPLAN, BRASILIA • MED. AG. ARTPLAN, BRASILIA • PROD. CO. EUREKA FILMES, PORTO ALEGRE / MUSICA & MIDIA, RIO DE JANEIRO • PR AG. MUSICKERIA, SÃO PAULO D03/006 GIVING SONGS • GIVING TUESDAY • NON PROFIT ORGANIZATION • ENT./ID. DE LA CRUZ & ASSOCIATES, GUAYNABO • MED. AG. DE LA CRUZ & ASSOCIATES, GUAYNABO • PROD. CO. DE LA CRUZ & ASSOCIATES, GUAYNABO • PR AG. DE LA CRUZ & ASSOCIATES, GUAYNABO

BRAZIL PUERTO RICO

ARTIST EVENT/STUNT FOR BRAND/CAUSE D04/011 THE BREAST MOVE • SANTA CASA DE MISERICÓRDIA DE SÃO PAULO • INSTITUTIONAL • ENT./ID. VMLY&R BRAZIL, SÃO PAULO • MED. AG. VMLY&R BRAZIL, SÃO PAULO • PROD. CO. VMLY&R BRAZIL, SÃO PAULO • PR AG. VMLY&R BRAZIL, SÃO PAULO BRAZIL D04/014 GIVING SONGS • GIVING TUESDAY • NON PROFIT ORGANIZATION • ENT./ID. DE LA CRUZ & ASSOCIATES, GUAYNABO • MED. AG. DE LA CRUZ & ASSOCIATES, GUAYNABO • PROD. CO. DE LA CRUZ & ASSOCIATES, GUAYNABO • PR AG. DE LA CRUZ & ASSOCIATES, GUAYNABO PUERTO RICO ARTIST CONTENT FOR BRAND/CAUSE D05/001 MISTAKEN LOVE SONG • FEDERAL GOVERNMENT OF BRAZIL • VIOLENCE AGAINST WOMEN • ENT./ID. ARTPLAN, BRASILIA • MED. AG. ARTPLAN, BRASILIA • PROD. CO. EUREKA FILMES, PORTO ALEGRE / MUSICA & MIDIA, RIO DE JANEIRO • PR AG. MUSICKERIA, SÃO PAULO D05/003 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES D05/021 NO MORE • TELUS • #ENDBULLYING • ENT./ID. THE&PARTNERSHIP, TORONTO / ENT! MARKETING, TORONTO • MED. AG. COSSETTE MEDIA, TORONTO D05/038 DESPERTA • UNIVERSAL MUSIC BRASIL • STICKER • ENT./ID. HAVAS HEALTH & YOU, SAO PAULO • MED. AG. HAVAS HEALTH & YOU, SAO PAULO • PROD. CO. HAVAS HEALTH & YOU, SAO PAULO EXCELLENCE IN MUSIC / BRAND PARTNER D06/002 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES D06/004 MUSIC LIBERATES MUSIC 2.0 • BACARDI • BACARDI • ENT./ID. BBDO NEW YORK • PROD. CO. BBDO STUDIOS, NEW YORK / ADULT ART CLUB, BIRMINGHAM • PR AG. HARRISON & SHRIFTMAN, NEW YORK D06/013 CHANGE IT • MONASH UNIVERSITY • MONASH UNIVERSITY • ENT./ID. VMLY&R MELBOURNE / Y&R ANZ, MELBOURNE NEW ARTIST: ENDORSEMENT/PARTNERSHIP D07/010 MADE BY MUSIC • THREE IRELAND • THREE MOBILE PHONES • ENT./ID. BOYS AND GIRLS, DUBLIN • PROD. CO. ANTIDOTE FILMS, DUBLIN

BRAZIL USA CANADA BRAZIL

USA USA AUSTRALIA

IRELAND

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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Entertainment Track SHORTLIST

MONDAY/JUNE 17/2019/LIONS DAILY NEWS

45

Entertainment for Sport FILM A01/015 A01/023 A01/027 A01/028 A01/029 A01/032 A01/052

AWAKEN THE PHANTOM - FILM • NIKE FOOTBALL • NIKE PHANTOMVSN FOOTBALL BOOT • ENT./ID. WIEDEN+KENNEDY AMSTERDAM • PROD. CO. BLACK LABEL PROD/QUARRY/GD CENTRAL RECORD ST., /MASSIVEMUSIC, AMSTERDAM/THE MILL, NETHERLANDS IT’S OK. ONE OBSESSION • OAKLEY • BRAND CAMPAIGN • ENT./ID. AKQA, PARIS • PROD. CO. WANDA PRODUCTIONS, PARIS/CHUT ON VOUS ECOUTE, PARIS FRANCE DWYANE WADE’S LAST SWAP • ABINBEV • BUDWEISER • ENT./ID. AB INBEV, NY/VAYNERMEDIA, NY • MED. AG. VIZEUM, NY/SOCIALCODE, NEW YORK, NY • PROD. CO. VAYNERPRODUCTIONS, NEW YORK/CUTTERS, NEW YORK • PR AG. 3PM AGENCY, NEW YORK USA NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. NIKE, PORTLAND/WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA USA NIKE DREAM CRAZIER • NIKE • NIKE • ENT./ID. NIKE, PORTLAND/WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND/PUBLICIS SAPIENT, SEATTLE • PROD. CO. SOMESUCH , LOS ANGELES USA HEROES OF TODAY • HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) • CORPORATE SOCIAL RESPONSIBILITY (CSR) • ENT./ID. DDB SPAIN, MADRID • PROD. CO. THE OMS/GARLIC TV/EL RANCHITO• PR AG. QMS COM. SPAIN MADE DEFIANT: THE MIXTAPE • BEATS BY DR. DRE • BEATS SOLO WIRELESS • ENT./ID. BEATS BY DR. DRE, CULVER CITY • MED. AG. BEATS BY DR. DRE• PROD. CO. BEATS BY DR. DRE, /RESET, SANTA MONICA • PR AG. BEATS BY DR. DRE, CULVER CITY USA

LIVE BROADCAST/LIVE STREAMING A02/003 UBER EATS AUSTRALIAN OPEN AMBUSH • UBER • UBER EATS • ENT./ID. SPECIAL GROUP, SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. REVOLVER/WILL O’ROURKE, SYDNEY/THE GLUE SOCIETY, SYDNEY

AUSTRALIA

GAMING A05/009 #NOBUILDCHALLENGE • WWF • NGO • ENT./ID. WE ARE SOCIAL, PARIS • MED. AG. WE ARE SOCIAL, PARIS • PROD. CO. WE ARE SOCIAL, PARIS • PR AG. WE ARE SOCIAL, PARIS A05/019 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK A05/020 FOOTBALL DECODED • MICROSOFT • XBOX/FIFA 18 • ENT./ID. MCCANN LONDON • MED. AG. CARAT, LONDON • PROD. CO. CRAFT LONDON/SOMESUCH, LONDON/TWENTYFOUR SEVEN, MADRID SPORTS LIVE EXPERIENCE B01/015 #NOBUILDCHALLENGE • WWF • NGO • ENT./ID. WE ARE SOCIAL, PARIS • MED. AG. WE ARE SOCIAL, PARIS • PROD. CO. WE ARE SOCIAL, PARIS • PR AG. WE ARE SOCIAL, PARIS B01/023 BILLIE JEAN KING YOUR SHOES • ADIDAS • ADIDAS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK B01/033 NO CEDAR. NO LEBANON. • LEBANESE BASKETBALL FEDERATION • SAVE OUR CEDARS • ENT./ID. VMLY&R, DUBAI B01/044 VICTORY FRIDGE • AB INBEV • BUD LIGHT • ENT./ID. 3PM AGENCY, NEW YORK • PROD. CO. WIEDEN+KENNEDY NEW YORK/FUSION, SAINT LOUIS, MO • PR AG. 3PM AGENCY, NEW YORK

FRANCE USA UNITED KINGDOM FRANCE USA UNITED ARAB EMIRATES USA

360 INTEGRATED BRAND EXPERIENCE B02/020 THE BEER BEHIND SPORTS • AB INBEV • BUDWEISER • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. LANDIA, SÃO PAULO/LUCHA LIBRE AUDIO, SÃO PAULO B02/023 JERSEY ASSURANCE • AMERICAN EXPRESS • JERSEY ASSURANCE • ENT./ID. MOMENTUM WORLDWIDE, NEW YORK • MED. AG. MINDSHARE , NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK/ROCK PAPER SCISSORS, NEW YORK • PR AG. PMK*BNC, NEW YORK B02/024 GLORY • ANHEUSER-BUSCH INBEV • BUDWEISER • ENT./ID. ISOBAR BRAZIL, SÃO PAULO

BRAZIL USA BRAZIL

FAN ENGAGEMENT C01/008 YOU SEEING THIS? • ESPN X NBA • ESPN X NBA • ENT./ID. R/GA , NEW YORK • MED. AG. STARCOM, CHICAGO • PROD. CO. R/GA , NEW YORK C01/018 PERUSSIAN PRICES • PLAZA VEA • RUSIA • ENT./ID. FAHRENHEIT DDB, LIMA C01/053 JERSEY ASSURANCE • AMERICAN EXPRESS • JERSEY ASSURANCE • ENT./ID. MOMENTUM WORLDWIDE, NEW YORK • MED. AG. MINDSHARE , NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK/ROCK PAPER SCISSORS, NEW YORK • PR AG. PMK*BNC, NEW YORK C01/058 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK C01/068 VICTORY FRIDGE • AB INBEV • BUD LIGHT • ENT./ID. 3PM AGENCY, NEW YORK • PROD. CO. WIEDEN+KENNEDY NEW YORK/FUSION, SAINT LOUIS, MO • PR AG. 3PM AGENCY, NEW YORK INFLUENCER & CO-CREATION C02/009 #NOBUILDCHALLENGE • WWF • NGO • ENT./ID. WE ARE SOCIAL, PARIS • MED. AG. WE ARE SOCIAL, PARIS • PROD. CO. WE ARE SOCIAL, PARIS • PR AG. WE ARE SOCIAL, PARIS C02/026 MAKE BELIEVE HAPPEN • MICROSOFT • SURFACE • ENT./ID. CMD, PORTLAND/WASSERMAN, LOS ANGELES • MED. AG. WASSERMAN, LOS ANGELES • PROD. CO. CMD, PORTLAND/WASSERMAN, LOS ANGELES • PR AG. WASSERMAN, LOS ANGELES

USA PERU USA USA USA FRANCE USA

SOCIAL C03/011 #NOBUILDCHALLENGE • WWF • NGO • ENT./ID. WE ARE SOCIAL, PARIS • MED. AG. WE ARE SOCIAL, PARIS • PROD. CO. WE ARE SOCIAL, PARIS • PR AG. WE ARE SOCIAL, PARIS FRANCE C03/024 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK USA C03/025 AWAKEN THE PHANTOM • NIKE FOOTBALL • NIKE PHANTOMVSN FOOTBALL BOOT • ENT./ID. WIEDEN+KENNEDY AMSTERDAM • PROD. CO. BLACK LABEL PROD/THE QUARRY/GRAND CENTRAL RECORD ST., /MASSIVEMUSIC, AMSTERDAM/MILL THE NETHERLANDS C03/032 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. NIKE, PORTLAND/WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA USA SPORT: INNOVATIVE TECH & PLATFORMS D01/005 ATTACK MODE • FORMULA E • FIA FORMULA E CHAMPIONSHIP • ENT./ID. IRIS, LONDON • PROD. CO. FORMULA E, LONDON D01/016 HEY GOOGLE, ASK NIKE • NIKE • NIKE • ENT./ID. R/GA , NEW YORK • PROD. CO. R/GA , NEW YORK/RAIN, NEW YORK D01/017 UBER EATS AUSTRALIAN OPEN AMBUSH • UBER • UBER EATS • ENT./ID. SPECIAL GROUP, SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. REVOLVER/WILL O’ROURKE, SYDNEY/THE GLUE SOCIETY, SYDNEY D01/028 FOOTBALL DECODED • MICROSOFT • XBOX/FIFA 18 • ENT./ID. MCCANN LONDON • MED. AG. CARAT, LONDON • PROD. CO. CRAFT LONDON/SOMESUCH, LONDON/TWENTYFOUR SEVEN, MADRID D01/034 SOUNDTRACKING THE NBA • NBA • UM • ENT./ID. UNITEDMASTERS, NEW YORK/NBA ENTERTAINMENT, NEW YORK • PROD. CO. NBA ENTERTAINMENT, NEW YORK

UNITED KINGDOM USA AUSTRALIA UNITED KINGDOM USA

SPORT: INNOVATION: BRANDED PRODUCTS D02/009 CONTINENTAL GRIP LINE • CONTINENTAL • CONTINENTAL PAINT • ENT./ID. FCB MILAN • PR AG. ELETTRA PR, MILANO D02/017 JERSEY ASSURANCE • AMERICAN EXPRESS • JERSEY ASSURANCE • ENT./ID. MOMENTUM WORLDWIDE, NEW YORK • MED. AG. MINDSHARE , NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK/ROCK PAPER SCISSORS, NEW YORK • PR AG. PMK*BNC, NEW YORK EXCELLENCE IN BRAND INTEGRATION & SPONSORSHIPS E01/015 #NOBUILDCHALLENGE • WWF • NGO • ENT./ID. WE ARE SOCIAL, PARIS • MED. AG. WE ARE SOCIAL, PARIS • PROD. CO. WE ARE SOCIAL, PARIS • PR AG. WE ARE SOCIAL, PARIS E01/023 HEY GOOGLE, ASK NIKE • NIKE • NIKE • ENT./ID. R/GA , NEW YORK • PROD. CO. R/GA , NEW YORK/RAIN, NEW YORK E01/024 UBER EATS AUSTRALIAN OPEN AMBUSH • UBER • UBER EATS • ENT./ID. SPECIAL GROUP, SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. REVOLVER/WILL O’ROURKE, SYDNEY/THE GLUE SOCIETY, SYDNEY E01/040 THE TEAM THAT WOULDN’T BE HERE • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MED. AG. VM1, NEW YORK • PROD. CO. FILM FORTIES, LOS ANGELES • PR AG. WEBER SHANDWICK, NEW YORK E01/041 FOOTBALL DECODED • MICROSOFT • XBOX/FIFA 18 • ENT./ID. MCCANN LONDON • MED. AG. CARAT, LONDON • PROD. CO. CRAFT LONDON/SOMESUCH, LONDON/TWENTYFOUR SEVEN, MADRID E01/047 VICTORY FRIDGE • AB INBEV • BUD LIGHT • ENT./ID. 3PM AGENCY, NEW YORK • PROD. CO. WIEDEN+KENNEDY NEW YORK/FUSION, SAINT LOUIS, MO • PR AG. 3PM AGENCY, NEW YORK

ITALY USA

FRANCE USA AUSTRALIA USA UNITED KINGDOM USA

EXCELLENCE IN BRAND STORYTELLING E02/026 THE 100-YEAR GAME • NATIONAL FOOTBALL LEAGUE • NFL • ENT./ID. 72ANDSUNNY, LOS ANGELES • PROD. CO. FILM47, LOS ANGELES/WORK EDITORIAL, NEW YORK/THE MILL, LOS ANGELES/COMPANY 3, LOS ANGELES/LIME STUDIOS, SANTA MONICA E02/035 THE TEAM THAT WOULDN’T BE HERE • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MED. AG. VM1, NEW YORK • PROD. CO. FILM FORTIES, LOS ANGELES • PR AG. WEBER SHANDWICK, NEW YORK E02/045 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. NIKE, PORTLAND/WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA

USA USA USA

AUDIENCE TARGETING/DISTRIBUTION E03/001 YOU SEEING THIS? • ESPN X NBA • ESPN X NBA • ENT./ID. R/GA , NEW YORK • MED. AG. STARCOM, CHICAGO • PROD. CO. R/GA , NEW YORK E03/014 THE RUNAWAY PUB • NEW BALANCE • RETAIL • ENT./ID. VMLY&R, NEW YORK • MED. AG. MEDIACOM NORTH, MANCHESTER • PROD. CO. MEDIAMONKS, NEW YORK/MONGOOSE AGENCY, LONDON • PR AG. GUNG HO, LONDON

USA USA

PARTNERSHIPS WITH SPORTS TALENT E04/002 MAMA SAID KNOCK YOU OUT • JPMORGAN CHASE & CO • CHASE/RETAIL • ENT./ID. DROGA5, NY • PROD. CO. EPOCH FILMS, LOS ANGELES/EXILE EDITORIAL, NY/SECOND CHILD, NY/METHOD STUDIOS, NY/Q DEPARTMENT, NY • PR AG. DROGA5, NEW YORK USA E04/018 FACE YOUR RIDE • UBISOFT • THE CREW 2 • ENT./ID. CLM BBDO, PARIS • PROD. CO. RED BULL MEDIA HOUSE, SALZBURG FRANCE E04/023 DWYANE WADE’S LAST SWAP • ABINBEV • BUDWEISER • ENT./ID. AB INBEV, NY/VAYNERMEDIA, NY • MED. AG. VIZEUM, NY/SOCIALCODE, NY, NY • PROD. CO. VAYNERPRODUCTIONS, NEW YORK/CUTTERS, NEW YORK • PR AG. 3PM AGENCY, NEW YORK USA E04/025 BILLIE JEAN KING YOUR SHOES • ADIDAS • ADIDAS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK USA E04/026 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. NIKE, PORTLAND/WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA USA E04/030 NBA SELLOUTS • HULU • HULU NBA LIVE • ENT./ID. DEUTSCH LA • PROD. CO. HUNGRY MAN, LOS ANGELES/UNION EDITORIAL, LOS ANGELES • PR AG. DEUTSCH LA USA SPORTS FOR GOOD E05/001 BLIND PASSION • FLAMENGO • INSTITUTIONAL • ENT./ID. NBS, RIO DE JANEIRO BRAZIL E05/005 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO BRAZIL E05/009 HOPE´S LINEUP • FLAMENGO • FOUNDATION FOR CHILDREN AND ADOLESCENTS • ENT./ID. NBS, RIO DE JANEIRO BRAZIL E05/014 #NOBUILDCHALLENGE • WWF • NGO • ENT./ID. WE ARE SOCIAL, PARIS • MED. AG. WE ARE SOCIAL, PARIS • PROD. CO. WE ARE SOCIAL, PARIS • PR AG. WE ARE SOCIAL, PARIS FRANCE E05/017 RUN FOR THE OCEANS • ADIDAS • FIGHT AGAINST OCEAN PLASTIC • ENT./ID. TBWA\NEBOKO, AMSTERDAM • PROD. CO. SNOWBEACH, LA/PSYOP, NEW YORK/GOLDEN WOLF, LONDON/CAKE FILMS, AMSTERDAM/CAPTCHA, AMSTERDAM THE NETHERLANDS E05/028 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. NIKE, PORTLAND/WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA USA E05/029 NIKE DREAM CRAZIER • NIKE • NIKE • ENT./ID. NIKE, PORTLAND/WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND/PUBLICIS SAPIENT, SEATTLE • PROD. CO. SOMESUCH , LOS ANGELES USA E05/030 THE NOT SO BEAUTIFUL GAME • NATIONAL CENTRE FOR DOMESTIC VIOLENCE • NCDV • ENT./ID. WUNDERMAN THOMPSON, LONDON/J. WALTER THOMPSON, LONDON • PR AG. J. WALTER THOMPSON, LONDON UNITED KINGDOM E05/038 HEROES OF TODAY • HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) • CORPORATE SOCIAL RESPONSIBILITY (CSR) • ENT./ID. DDB SPAIN• PROD. CO. OMS/GARLIC TV, MADRID/EL RANCHITO• PR AG. QMS COM. SPAIN DIVERSITY & INCLUSION IN SPORT E06/001 BLIND PASSION • FLAMENGO • INSTITUTIONAL • ENT./ID. NBS, RIO DE JANEIRO BRAZIL E06/005 MAMA SAID KNOCK YOU OUT • JPMORGAN CHASE & CO • CHASE/RETAIL • ENT./ID. DROGA5, NY • PROD. CO. EPOCH FILMS, LOS ANGELES/EXILE EDITORIAL, NY/SECOND CHILD, NY/METHOD STUDIOS, NY/Q DEPARTMENT, NY • PR AG. DROGA5, NEW YORK USA E06/015 START YOUR IMPOSSIBLE • TOYOTA MOTOR CORP. • TOYOTA BRAND • ENT./ID. SAATCHI & SAATCHI LA/DENTSU INC., TOKYO • MED. AG. SAATCHI LA/DENTSU INC., TOKYO • PROD. CO. SAATCHI LA/DENTSU INC., TOKYO • PR AG. SAATCHI LA/DENTSU INC. USA E06/027 BILLIE JEAN KING YOUR SHOES • ADIDAS • ADIDAS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK USA E06/029 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. NIKE, PORTLAND/WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA USA E06/030 NIKE DREAM CRAZIER • NIKE • NIKE • ENT./ID. NIKE, PORTLAND/WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND/PUBLICIS SAPIENT, SEATTLE • PROD. CO. SOMESUCH , LOS ANGELES USA E06/035 HEROES OF TODAY • HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) • CORPORATE SOCIAL RESPONSIBILITY (CSR) • ENT./ID. DDB SPAIN• PROD. CO. THE OMS/GARLIC TV, MADRID/EL RANCHITO• PR AG. QMS COM. SPAIN E06/039 TOUR DES FEMMES • SKODA • SKODA • ENT./ID. FALLON LONDON • PROD. CO. EXELL, LONDON UNITED KINGDOM E06/046 YOUR LOGO HERE • AMBEV • GUARANÇ ANTARCTICA • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. CO. CINE CINEMATOGRAFICA , SÃO PAULO/RAW AUDIO, SÃO PAULO • PR AG. ALMAPBBDO, SÃO PAULO BRAZIL E06/051 E-QUALITY • VIVO - TELEFONICA BRASIL S.A. • TELECOMMUNICATIONS • ENT./ID. VMLY&R BRAZIL, SÃO PAULO • MED. AG. VMLY&R BRAZIL, SÃO PAULO • PROD. CO. VMLY&R BRAZIL, SÃO PAULO • PR AG. VMLY&R BRAZIL, SÃO PAULO BRAZIL SELF-PROMOTION IN SPORT E07/002 THE 100-YEAR GAME • NATIONAL FOOTBALL LEAGUE • NFL • ENT./ID. 72ANDSUNNY, LOS ANGELES • PROD. CO. FILM47, LOS ANGELES/WORK EDITORIAL, NEW YORK/THE MILL, LOS ANGELES/COMPANY 3, LOS ANGELES/LIME STUDIOS, SANTA MONICA

USA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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25% cash rebate

Being beautiful is a fact, being small is our advantage.

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To all media & advertisers, Our industry has come a long way in representing women in more diverse and authentic ways. But women around the world are speaking up to remind us that we’re far from done. 70% of women say they still don’t feel represented in the images they see every day.* Many of us know the phrase “You can’t be what you can’t see,” yet many images continue to impose unrealistic beauty standards that present a narrow view of who we are, what we should look like, and what we can achieve. Every day, women’s lives are affected by these limitations, exclusions and stereotypes, in ways both big and small. It affects our health, relationships and opportunities in life. Historically, our industries have largely been built on these stereotypes and non-inclusive depictions. And if we’re all part of the problem, then we all need to be part of the solution. That’s why Dove has taken action with Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo collection created by women and non-binary individuals, to shatter beauty stereotypes by showing us as we are, not as others believe we should be. The collection features more than 5,000 photographs of women and non-binary individuals from 39 countries and counting. No digital distortion, just an unapologetically inclusive vision of beauty. Every image is created by Girlgaze, a diverse global community of female-identifying and non-binary photographers. For the first time, every individual photographed has personally defined their own search descriptions or tags for their images, defining exactly how they want to be seen, on their own terms. It’s up to all of us to expand how we are portrayed. Please view, license and use the photos in Project #ShowUs for your next project or campaign through Getty Images, the world’s leading creators and distributors of imagery. This is just the beginning. Every image downloaded will support femaleidentifying and non-binary photographers of the future and thus help grow the photo collection further, so that all media & advertisers can reflect the authentic experiences of individuals around the world. Let’s show the world a more inclusive vision of beauty, so we can show the world what’s possible. Join us for the Project #ShowUs live event at Cannes Lions 2019.

Time to Step Up: Smashing Beauty Stereotypes Lumière Theatre Jun 20 | 11:30

* Source: Edelman Intelligence, Impact of Beauty Stereotypes Quant Study: Dec 2018 – Feb 2019; with 9,027 women aged 18–64: UK, USA, Canada, France, South Africa, Brazil, Argentina, China, Japan, India, Russia

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Craft Track SHORTLIST

49

MONDAY / JUNE 17 / 2019 / LIONS DAILY NEWS

Industry Craft BRAND & COMMUNICATIONS DESIGN A01/005 SANS FORGETICA • RMIT UNIVERSITY • RMIT UNIVERSITY EDUC.• ENT./ID. NAKED COM, SYDNEY • PROD. CO. NAKED COM, SYDNEY/BANTAM, SYDNEY/ORCHARD, SYDNEY • PR AG. NAKED COMMUNICATIONS, SYDNEY/RMIT UNIVERSITY, MELBOURNE

AUSTRALIA

A01/016 ADOBE HIDDEN TREASURES: THE LOST TYPOGRAPHY OF THE BAUHAUS • ADOBE INC. • ADOBE CREATIVE CLOUD, ADOBE FONTS • ENT./ID. ADOBE, S. FRANCISCO/ABBY PRIEST, STOCKHOLM • MED. AG. ADOBE • PROD. CO. ADOBE• PR AG. ADOBE, SAN FRANCISCO

USA

A01/023 THE VERY HAPPY MEAL FONT. • MCDONALD’S JAPAN • HAPPY MEAL • ENT./ID. BEACON/LEO BURNETT, TOKYO • PROD. CO. ONION, TOKYO

JAPAN

A01/042 THE FOLDED LOGO • SAMSUNG ELECTRONICS • GALAXY FOLD/MOBILE DEVICES • ENT./ID. OGILVY, NEW YORK • PROD. CO. OGILVY, NEW YORK/DE YAN, NEW YORK

USA

A01/051 GREAT STORIES ARE TIMELESS • TRIBECA FILM FESTIVAL • TRIBECA FILM FESTIVAL • ENT./ID. DDB NEW YORK

USA

PACKAGING DESIGN A02/002 COCONUT MILK • GRINNING FACE INC. • COCONUT MILK • ENT./ID. LEO BURNETT, TORONTO

CANADA

A02/006 SUBJECTIF • 13TH STREET WINERY • SUBJECTIF • ENT./ID. LG2 CANADA

CANADA

PRINT & PUBLISHING A03/004 THE 9’58 BIOGRAPHY • PUMA • BIOGRAPHY BOOK • ENT./ID. BETC/HAVAS, SÃO PAULO • MED. AG. BETC/HAVAS, SÃO PAULO • PROD. CO. BETC/HAVAS, SÃO PAULO

BRAZIL

A03/009 GREAT STORIES ARE TIMELESS • TRIBECA FILM FESTIVAL • TRIBECA FILM FESTIVAL • ENT./ID. DDB NEW YORK

USA

A03/021 THE GUN VIOLENCE HISTORY BOOK • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ENT./ID. FCB CHICAGO • PROD. CO. LORD & THOMAS, CHICAGO/THE MILL, CHICAGO • PR AG. CURRENT MARKETING, CHICAGO

USA

OUTDOOR A04/028 GREAT STORIES ARE TIMELESS • TRIBECA FILM FESTIVAL • TRIBECA FILM FESTIVAL • ENT./ID. DDB NEW YORK

USA

A04/031 PAIN-DREAM • 28 TOO MANY • (FGM) FEMALE GENITAL MUTILATION • ENT./ID. IMPACT BBDO, DUBAI

UNITED ARAB EMIRATES

A04/032 SHAME-DEFIANCE • 28 TOO MANY • (FGM) FEMALE GENITAL MUTILATION • ENT./ID. IMPACT BBDO, DUBAI

UNITED ARAB EMIRATES

A04/033 INHUMAN-HUMAN • 28 TOO MANY • (FGM) FEMALE GENITAL MUTILATION • ENT./ID. IMPACT BBDO, DUBAI

UNITED ARAB EMIRATES

A04/034 DESPAIR-JOY • 28 TOO MANY • (FGM) FEMALE GENITAL MUTILATION • ENT./ID. IMPACT BBDO, DUBAI

UNITED ARAB EMIRATES

BRAND & COMMUNICATIONS DESIGN B01/017 REARRANGED • BERLINER PHILHARMONIKER • BERLINER PHILHARMONIKER • ENT./ID. SCHOLZ & FRIENDS, BERLIN

GERMANY

B01/022 THE ORIGIN OF LIFE • BIOCLUB TOKYO • BIOCLUB • ENT./ID. SHA INC., TOKYO • PROD. CO. SHA INC., TOKYO/THE ELVES AND THE SHOEMAKER.CO.,LTD., TOKYO/ORANGE JELLIES, TOKYO/QOSMO, TOKYO

JAPAN

B01/031 JUST DO IT HQ AT THE CHURCH • NIKE • NIKE • ENT./ID. MOMENTUM WORLDWIDE, NEW YORK/MOMENTUM CANADA, TORONTO

USA

B01/035 UBERTOYS • UBER • UBERTOYS • ENT./ID. DDB PARIS • PROD. CO. ART BRIDGE/QUAD GROUP, PARIS

FRANCE

B01/036 THE MOST CHALLENGING PINGPONG TABLE • JAPAN PARA TABLE TENNIS ASSO.• PARA PINGPONG TABLE • ENT./ID. TBWA\HAKUHODO INC., TOKYO • PROD. CO. NOMAD LLC/AMANA/SAN-EI CORP., CHIBA/QUANTUM, TOKYO • PR AG. TBWA\HAKUHODO INC., TOKYO

JAPAN

B01/050 110 YEARS OF THE STRIDING MAN • DIAGEO • JOHNNY WALKER • ENT./ID. CRISPIN PORTER BOGUSKY+, SÃO PAULO • MED. AG. CRISPIN PORTER BOGUSKY+• PROD. CO. CRISPIN PORTER BOGUSKY+, SÃO PAULO • PR AG. CRISPIN PORTER BOGUSKY+, SÃO PAULO

BRAZIL

B01/058 THE FOLDED LOGO • SAMSUNG ELECTRONICS • GALAXY FOLD/MOBILE DEVICES • ENT./ID. OGILVY, NEW YORK • PROD. CO. OGILVY, NEW YORK/DE YAN, NEW YORK

USA

B01/076 THE GUN VIOLENCE HISTORY BOOK • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ENT./ID. FCB CHICAGO • PROD. CO. LORD & THOMAS, CHICAGO/THE MILL, CHICAGO • PR AG. CURRENT MARKETING, CHICAGO

USA

PACKAGING DESIGN B02/008 ART DIRECTED BY NATURE - 6 YEAR WINE COLLECTION • VINSKI PODRUM BUZET • PIQUENTUM WINE • ENT./ID. STUDIO SONDA, VIZINADA

CROATIA

B02/009 DISCOVER YOUR AIR • NIKE • AIR MAX DAY • ENT./ID. LAUNDRY SERVICE, NEW YORK/FOOT LOCKER, NEW YORK/NIKE, PORTLAND • MED. AG. LAUNDRY SERVICE, NEW YORK • PROD. CO. CYCLE MEDIA, NEW YORK

USA

PRINT & PUBLISHING B03/052 ROBOTS • COMMISSION FOR GENDER EQUALITY • COMMISSION FOR GENDER EQUALITY • ENT./ID. DDB SOUTH AFRICA, JOHANNESBURG

SOUTH AFRICA

B03/060 MCDELIVERY-1 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

B03/062 MCDELIVERY-3 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

B03/063 MCDELIVERY-4 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

B03/064 MCDELIVERY-5 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

B03/111 THE 9’58 BIOGRAPHY • PUMA • BIOGRAPHY BOOK • ENT./ID. BETC/HAVAS, SÃO PAULO • MED. AG. BETC/HAVAS, SÃO PAULO • PROD. CO. BETC/HAVAS, SÃO PAULO

BRAZIL

B03/119 STAN SMITH: «SOME PEOPLE THINK I’M A SHOE!» • ADIDAS • THE STAN SMITH SHOE • ENT./ID. JOHANNES LEONARDO, NEW YORK/ADIDAS, HERZOGENAURACH

USA

B03/127 STAR TREK DISCOVERY (AMAZON PRIME) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B03/128 GAME OF THRONES (HBO) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B03/129 MOTLEY CRUE THE DIRT (NETFLIX) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B03/130 EXPEDITION VOLCANO (BBC) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK B03/148 IT’S COMING HOME • BRITISH AIRWAYS • FLIGHTS & DESTINATIONS • ENT./ID. OGILVY & WAVEMAKER WPP TEAM HORIZON, LONDON/OGILVY, LONDON • MED. AG. WAVEMAKER , LONDON • PR AG. OGILVY, LONDON

HONG KONG UNITED KINGDOM

B03/160 THE WILL 2 • MAGNUM/UNILEVER • ICECREAM • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. CO. PROPPA, MADRID

SPAIN

B03/168 IKEA REAL LIFE SERIES 1 • IKEA • FURNITURE/LIVING ROOM • ENT./ID. PUBLICIS SPAIN, MADRID B03/197 HOMEWORK • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

SPAIN HONG KONG

B03/198 MUSIC • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B03/199 TIDY-UP • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B03/219 THE GUN VIOLENCE HISTORY BOOK • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ENT./ID. FCB CHICAGO • PROD. CO. LORD & THOMAS, CHICAGO/THE MILL, CHICAGO • PR AG. CURRENT MARKETING, CHICAGO B03/232 IKEA REAL LIFE SERIES SIMPS... • IKEA • FURNITURE/LIVING ROOM • ENT./ID. PUBLICIS SPAIN, MADRID B03/233 IKEA REAL LIFE SERIES 3 • IKEA • FURNITURE/LIVING ROOM • ENT./ID. PUBLICIS SPAIN, MADRID B03/241 ALICE • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

USA SPAIN SPAIN

HONG KONG

B03/243 DRACULA • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

B03/244 GATSBY • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

OUTDOOR B04/004 GUILIN - KROMLAU • DEUTSCHE BAHN • DEUTSCHE BAHN • ENT./ID. OGILVY GERMANY, FRANKFURT

GERMANY

B04/005 VANCOUVER - HUNSRUECK • DEUTSCHE BAHN • DEUTSCHE BAHN • ENT./ID. OGILVY GERMANY, FRANKFURT

GERMANY

B04/007 OREGON - BAVARIA • DEUTSCHE BAHN • DEUTSCHE BAHN • ENT./ID. OGILVY GERMANY, FRANKFURT

GERMANY

B04/021 72POSTERS FOR SCHOOL TEAMS PARTICIPATING IN THE HIGH SCHOOL SUMO TOURNAMENT -1 • THE HOKKOKU SHIMBUN • KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT • ENT./ID. DENTSU INC. • PROD. CO. J.C. SPARK, TOKYO/AMANA, TOKYO JAPAN B04/022 72POSTERS FOR SCHOOL TEAMS PARTICIPATING IN THE HIGH SCHOOL SUMO TOURNAMENT -2 • THE HOKKOKU SHIMBUN • KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT • ENT./ID. DENTSU INC.• PROD. CO. J.C. SPARK, TOKYO/AMANA, TOKYO JAPAN B04/023 72POSTERS FOR SCHOOL TEAMS PARTICIPATING IN THE HIGH SCHOOL SUMO TOURNAMENT -3 • THE HOKKOKU SHIMBUN • KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT • ENT./ID. DENTSU INC., TOKYO • PROD. CO. J.C. SPARK, TOKYO/AMANA JAPAN B04/041 GET BACK, TOHOKU. 1 • EAST JAPAN RAILWAY COMPANY • TOHOKU SHINKANSEN • ENT./ID. DENTSU INC.• PROD. CO. CREATIVE POWER UNIT/ICHIKURA OFFICE/COTORI-OFFICE/FUMIHITO KATAMURA PHOTOGRAPH OFFICE/YOKOHAMA SUPER FACTORY, TOKYO

JAPAN

B04/043 GET BACK, TOHOKU. 3 • EAST JAPAN RAILWAY COMPANY • TOHOKU SHINKANSEN • ENT./ID. DENTSU INC.• PROD. CO. CREATIVE POWER UNIT, TOKYO/ICHIKURA OFFICE/COTORI-OFFICE/FUMIHITO KATAMURA PHOTOGRAPH OFFICE/YOKOHAMA SUPER FACTORY JAPAN B04/044 GET BACK, TOHOKU. 4 • EAST JAPAN RAILWAY COMPANY • TOHOKU SHINKANSEN • ENT./ID. DENTSU INC., TOKYO • PROD. CO. CREATIVE POWER UNIT/ICHIKURA OFFICE/COTORI-OFFICE/FUMIHITO KATAMURA PHOTOGRAPH OFFICE/YOKOHAMA SUPER FACTORY JAPAN B04/045 GET BACK, TOHOKU. 5 • EAST JAPAN RAILWAY COMPANY • TOHOKU SHINKANSEN • ENT./ID. DENTSU INC., TOKYO • PROD. CO. CREATIVE POWER UNIT/ICHIKURA OFFICE/COTORI-OFFICE/FUMIHITO KATAMURA PHOTOGRAPH OFFICE/YOKOHAMA SUPER FACTORY JAPAN ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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Craft Track SHORTLIST INDUSTRY CRAFT

MONDAY / JUNE 17 / 2019 / LIONS DAILY NEWS

53

B04/092 MCDELIVERY-1 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

B04/093 MCDELIVERY-2 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

B04/094 MCDELIVERY-3 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

B04/095 MCDELIVERY-4 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

B04/096 MCDELIVERY-5 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

B04/120 RETWEETS FROM STRANGERS • COLUMBIA JOURNALISM REVIEW • COLUMBIA JOURNALISM REVIEW - NEWS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. TBWA\CHIAT\DAY, NEW YORK

USA

B04/121 DAD’S FACEBOOK POSTS • COLUMBIA JOURNALISM REVIEW • COLUMBIA JOURNALISM REVIEW - NEWS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. TBWA\CHIAT\DAY, NEW YORK

USA

B04/122 SOME GUY’S BLOG • COLUMBIA JOURNALISM REVIEW • COLUMBIA JOURNALISM REVIEW - NEWS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. TBWA\CHIAT\DAY, NEW YORK

USA

B04/123 THE FAKE NEWS STAND • COLUMBIA JOURNALISM REVIEW • COLUMBIA JOURNALISM REVIEW - NEWS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK

USA

B04/199 GRAVE OF THRONES • FOXTEL • GAME OF THRONES • ENT./ID. REVOLVER/WILL O’ROURKE, SYDNEY/DDB SYDNEY • PROD. CO. REVOLVER/WILL O’ROURKE, SYDNEY • PR AG. MANGO, SYDNEY

AUSTRALIA

B04/200 MOTLEY CRUE THE DIRT (NETFLIX) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B04/201 STAR TREK DISCOVERY (AMAZON PRIME) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B04/202 GAMES OF THRONES (HBO) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B04/203 EXPEDITION VOLCANO (BBC) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B04/250 TRUCK ART CHILDFINDER • BERGER PAINTS • BERGER PAINTS • ENT./ID. BBDO PAKISTAN, LAHORE • MED. AG. BBDO PAKISTAN, LAHORE • PROD. CO. SARAH TAREEN PRODUCTIONS, LAHORE • PR AG. BBDO PAKISTAN, LAHORE

PAKISTAN

B04/279 LET’S SAMBA • ALPARGATAS • HAVAIANAS • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. CO. ESTUDIO PUM, SÃO PAULO/ADELMO ART, BAURU /GELMI ESTÚDIO DE ARTE, SÃO PAULO/ACACA , SÃO PAULO

BRAZIL

B04/280 LET’S CARNIVAL • ALPARGATAS • HAVAIANAS • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. CO. ESTUDIO PUM, SÃO PAULO/ADELMO ART, BAURU /GELMI ESTÚDIO DE ARTE, SÃO PAULO/ACACA , SÃO PAULO

BRAZIL

B04/287 HOMEWORK • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B04/288 MUSIC • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B04/289 TIDY-UP • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

B04/309 DRINK WITH THIS POSTER • AMBEV • GUARANÁ ANTARCTICA • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. CO. ALMAPBBDO, SÃO PAULO/SUGARCANE FILMES, SÃO PAULO/S DE SAMBA, SÃO PAULO

BRAZIL

B04/310 PIRARUCU • AMBEV • GUARANÁ ANTARCTICA • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. CO. SUGARCANE FILMES, SÃO PAULO/S DE SAMBA, SÃO PAULO

BRAZIL

B04/311 JIBÎIA • AMBEV • GUARANÁ ANTARCTICA • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. CO. SUGARCANE FILMES, SÃO PAULO/S DE SAMBA, SÃO PAULO

BRAZIL

B04/329 IKEA REAL LIFE SERIES SIMPS... • IKEA • FURNITURE/LIVING ROOM • ENT./ID. PUBLICIS SPAIN, MADRID

SPAIN

B04/330 IKEA REAL LIFE SERIES STRANG... • IKEA • FURNITURE/LIVING ROOM • ENT./ID. PUBLICIS SPAIN, MADRID

SPAIN

B04/331 IKEA REAL LIFE SERIES FRIEN... • IKEA • FURNITURE/LIVING ROOM • ENT./ID. PUBLICIS SPAIN, MADRID

SPAIN

B04/360 MONKEY • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

B04/361 GATSBY • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

B04/362 DRACULA • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

BRAND & COMMUNICATIONS DESIGN C01/034 LOSE YOURSELF IN A BOOK • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HK/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HK• PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

C01/035 IKEA REAL LIFE SERIES SIMPS... • IKEA • FURNITURE/LIVING ROOM • ENT./ID. PUBLICIS SPAIN, MADRID

SPAIN

C01/036 IKEA REAL LIFE SERIES STRANG... • IKEA • FURNITURE/LIVING ROOM • ENT./ID. PUBLICIS SPAIN, MADRID

SPAIN

C01/037 IKEA REAL LIFE SERIES FRIEN... • IKEA • FURNITURE/LIVING ROOM • ENT./ID. PUBLICIS SPAIN, MADRID

SPAIN

C01/038 A SWEET ESCAPE • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

PACKAGING DESIGN C02/004 TESCO FINEST FISH • TESCO • TESCO FINEST FISH • ENT./ID. JONES KNOWLES RITCHIE, LONDON

UNITED KINGDOM

C02/006 110 YEARS OF THE STRIDING MAN • DIAGEO • JOHNNY WALKER • ENT./ID. CRISPIN PORTER BOGUSKY+, S. PAULO • MED. AG. CRISPIN PORTER BOGUSKY+ • PROD. CO. CRISPIN PORTER BOGUSKY+, S. PAULO • PR AG. CRISPIN PORTER BOGUSKY+, S. PAULO

BRAZIL

C02/021 LET’S SUMMER • ALPARGATAS • HAVAIANAS • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. CO. ESTUDIO PUM, SÃO PAULO/ADELMO ART, BAURU /GELMI ESTÚDIO DE ARTE, SÃO PAULO/ACACA , SÃO PAULO

BRAZIL

PRINT & PUBLISHING C03/027 MUTOMBO • BASKET MAG • SPORT MAGAZINE • ENT./ID. TBWA\PARIS

FRANCE

C03/029 BARKLEY • BASKET MAG • SPORT MAGAZINE • ENT./ID. TBWA\PARIS

FRANCE

C03/042 BLACK BOX • FACULDADE ZUMBI DOS PALMARES • FACULDADE… • ENT./ID. WUNDERMAN THOMPSON/J. WALTER THOMPSON BRAZIL• MED. AG. J. WALTER THOMPSON BRAZIL• PROD. CO. EVIL TWIN• PR AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO C03/061 THE 9’58 BIOGRAPHY • PUMA • BIOGRAPHY BOOK • ENT./ID. BETC/HAVAS, SÃO PAULO • MED. AG. BETC/HAVAS, SÃO PAULO • PROD. CO. BETC/HAVAS, SÃO PAULO

BRAZIL BRAZIL

C03/095 HOMEWORK • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

C03/096 MUSIC • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

C03/097 TIDY-UP • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

C03/129 GATSBY • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

C03/130 MONKEY • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

OUTDOOR C04/052 JORDAN • BASKET MAG • SPORT MAGAZINE • ENT./ID. TBWA\PARIS

FRANCE

C04/053 CURRY • BASKET MAG • SPORT MAGAZINE • ENT./ID. TBWA\PARIS

FRANCE

C04/054 RODMAN • BASKET MAG • SPORT MAGAZINE • ENT./ID. TBWA\PARIS

FRANCE

C04/055 MUTOMBO • BASKET MAG • SPORT MAGAZINE • ENT./ID. TBWA\PARIS

FRANCE

C04/056 JOHNSON • BASKET MAG • SPORT MAGAZINE • ENT./ID. TBWA\PARIS

FRANCE

C04/057 BARKLEY • BASKET MAG • SPORT MAGAZINE • ENT./ID. TBWA\PARIS

FRANCE

C04/088 EYE. • HEAL TRAFFICKING • HUMAN TRAFFICKING AWARENESS CAMPAIGN FOR PHYSICIANS • ENT./ID. GREY NEW YORK/AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

USA

C04/089 MOUTH. • HEAL TRAFFICKING • HUMAN TRAFFICKING AWARENESS CAMPAIGN FOR PHYSICIANS • ENT./ID. GREY NEW YORK/AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK C04/124 CONFUCIUS • HAAGEN DAZS • ICE CREAM • ENT./ID. VMLY&R, DUBAI

USA UNITED ARAB EMIRATES

C04/152 GREAT STORIES ARE TIMELESS • TRIBECA FILM FESTIVAL • TRIBECA FILM FESTIVAL • ENT./ID. DDB NEW YORK

USA

C04/153 ABSOLUT LOVE BOTTLE • ABSOLUT VODKA • ABSOLUT VODKA • ENT./ID. 360I, NEW YORK/ABSOLUT, NEW YORK • MED. AG. 360I, NEW YORK

USA

C04/157 HOMEWORK • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

C04/158 MUSIC • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

C04/159 TIDY-UP • CHUPA CHUPS (SNACK TO HOME LIMITED) • CHUPA CHUPS • ENT./ID. CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

C04/201 MONKEY • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

C04/202 GATSBY • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

C04/203 DRACULA • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING

HONG KONG

C04/205 ALICE • PENGUIN RANDOM HOUSE NORTH ASIA • PENGUIN BOOK • ENT./ID. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING • MED. AG. CHEIL WORLDWIDE HONG KONG • PROD. CO. CHEIL WORLDWIDE HONG KONG/CHEIL WORLDWIDE BEIJING HONG KONG ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

SL_Ind_Craft.indd 53

16/06/2019 23:49


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D2-ADS.indd 54

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Craft Track SHORTLIST INDUSTRY CRAFT

MONDAY / JUNE 17 / 2019 / LIONS DAILY NEWS

55

D01/012 BLINK. AND THEY’RE GONE. • JIMMY NELSON FOUNDATION • JIMMY NELSON FOUND. • ENT./ID. WUNDERMAN THOMPSON, MUMBAI /J. WALTER THOMPSON INDIA, MUMBAI/J. WALTER THOMPSON AMSTERDAM • PROD. CO. SMALL FRY PRODUCTIONS, MUMBAI

INDIA

BRAND & COMMUNICATIONS DESIGN

PRINT & PUBLISHING D02/008 PARADE • PROGRESSIVE INSURANCE • PROGRESSIVE INSURANCE • ENT./ID. ARNOLD WORLDWIDE, BOSTON • PROD. CO. ZOMBIE STUDIO, SÃO PAULO

USA

D02/010 MOUNT RUSHMORE • PROGRESSIVE INSURANCE • PROGRESSIVE INSURANCE • ENT./ID. ARNOLD WORLDWIDE, BOSTON • PROD. CO. ZOMBIE STUDIO, SÃO PAULO

USA

D02/011 FIRST FLIGHT • PROGRESSIVE INSURANCE • PROGRESSIVE INSURANCE • ENT./ID. ARNOLD WORLDWIDE, BOSTON • PROD. CO. ZOMBIE STUDIO, SÃO PAULO D02/019 REARRANGED - 1 • BERLINER PHILHARMONIKER • BERLINER PHILHARMONIKER • ENT./ID. SCHOLZ & FRIENDS, BERLIN

USA GERMANY

D02/020 REARRANGED - 2 • BERLINER PHILHARMONIKER • BERLINER PHILHARMONIKER • ENT./ID. SCHOLZ & FRIENDS, BERLIN

GERMANY

D02/021 REARRANGED - 3 • BERLINER PHILHARMONIKER • BERLINER PHILHARMONIKER • ENT./ID. SCHOLZ & FRIENDS, BERLIN

GERMANY

D02/023 MAGNUM BY MAGNUM • UNILEVER • MAGNUM • ENT./ID. LOLA MULLENLOWE, MADRID

SPAIN

D02/033 MCDELIVERY-1 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D02/034 MCDELIVERY-2 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D02/035 MCDELIVERY-3 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D02/036 MCDELIVERY-4 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D02/037 MCDELIVERY-5 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D02/038 MCDELIVERY-6 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D02/064 EXPEDITION VOLCANO (BBC) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

D02/065 MOTLEY CRUE THE DIRT (NETFLIX) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

D02/066 GAME OF THRONES (HBO) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

D02/067 STAR TREK DISCOVERY (AMAZON PRIME) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

D02/078 FEEDING • SAVE THE CHILDREN • SAVE THE CHILDREN • ENT./ID. VMLY&R, SANTIAGO

CHILE

D02/107 MAN IN THE IRON MASK • CHICAGO PUBLIC LIBRARY • LIBRARY • ENT./ID. FCB CHICAGO • PROD. CO. SANDRO FILMS, CHICAGO

USA

D02/116 THE GUN VIOLENCE HISTORY BOOK • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ENT./ID. FCB CHICAGO • PROD. CO. LORD & THOMAS, CHICAGO/THE MILL, CHICAGO • PR AG. CURRENT MARKETING, CHICAGO D02/129 HOME • STATE OF PALESTINE • INSTITUTIONAL • ENT./ID. VMLY&R, SANTIAGO/PROLAM Y&R, SANTIAGO

USA CHILE

OUTDOOR D03/004 GET BACK, TOHOKU. 1 • EAST JAPAN RAILWAY COMPANY • TOHOKU SHINKANSEN • ENT./ID. DENTSU INC., TOKYO • PROD. CO. CREATIVE POWER UNIT, TOKYO/ICHIKURA OFFICE, TOKYO/COTORI-OFFICE, TOKYO/FUMIHITO KATAMURA PHOTOGRAPH OFFICE, TOKYO/YOKOHAMA SUPER FACTORY, TOKYO

JAPAN

D03/006 GET BACK, TOHOKU. 3 • EAST JAPAN RAILWAY COMPANY • TOHOKU SHINKANSEN • ENT./ID. DENTSU INC., TOKYO • PROD. CO. CREATIVE POWER UNIT, TOKYO/ICHIKURA OFFICE, TOKYO/COTORI-OFFICE, TOKYO/FUMIHITO KATAMURA PHOTOGRAPH OFFICE, TOKYO/YOKOHAMA SUPER FACTORY, TOKYO

JAPAN

D03/007 GET BACK, TOHOKU. 4 • EAST JAPAN RAILWAY COMPANY • TOHOKU SHINKANSEN • ENT./ID. DENTSU INC., TOKYO • PROD. CO. CREATIVE POWER UNIT, TOKYO/ICHIKURA OFFICE, TOKYO/COTORI-OFFICE, TOKYO/FUMIHITO KATAMURA PHOTOGRAPH OFFICE, TOKYO/YOKOHAMA SUPER FACTORY, TOKYO

JAPAN

D03/008 GET BACK, TOHOKU. 5 • EAST JAPAN RAILWAY COMPANY • TOHOKU SHINKANSEN • ENT./ID. DENTSU INC., TOKYO • PROD. CO. CREATIVE POWER UNIT, TOKYO/ICHIKURA OFFICE, TOKYO/COTORI-OFFICE, TOKYO/FUMIHITO KATAMURA PHOTOGRAPH OFFICE, TOKYO/YOKOHAMA SUPER FACTORY, TOKYO

JAPAN

D03/026 REARRANGED - 1 • BERLINER PHILHARMONIKER • BERLINER PHILHARMONIKER • ENT./ID. SCHOLZ & FRIENDS, BERLIN

GERMANY

D03/027 REARRANGED - 2 • BERLINER PHILHARMONIKER • BERLINER PHILHARMONIKER • ENT./ID. SCHOLZ & FRIENDS, BERLIN

GERMANY

D03/028 REARRANGED - 3 • BERLINER PHILHARMONIKER • BERLINER PHILHARMONIKER • ENT./ID. SCHOLZ & FRIENDS, BERLIN

GERMANY

D03/046 MCDELIVERY-1 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D03/047 MCDELIVERY-2 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D03/048 MCDELIVERY-3 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D03/049 MCDELIVERY-4 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D03/050 MCDELIVERY-5 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS

FRANCE

D03/051 MCDELIVERY-6 • MCDONALD’S FRANCE • DELIVERY SERVICE • ENT./ID. TBWA\PARIS D03/093 GAME OF THRONES (HBO) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

FRANCE HONG KONG

D03/094 STAR TREK DISCOVERY (AMAZON PRIME) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

D03/095 MOTLEY CRUE THE DIRT (NETFLIX) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

D03/096 EXPEDITION VOLCANO (BBC) • KFC HONG KONG, JARDINE RESTAURANT GROUP • KFC HONG KONG • ENT./ID. OGILVY HONG KONG • PROD. CO. ILLUSION BANGKOK

HONG KONG

D03/112 FRANKENSTEIN • CHICAGO PUBLIC LIBRARY • LIBRARY • ENT./ID. FCB CHICAGO • PROD. CO. SANDRO FILMS, CHICAGO

USA

D03/113 WONDERFUL WIZARD OF OZ • CHICAGO PUBLIC LIBRARY • LIBRARY • ENT./ID. FCB CHICAGO • PROD. CO. SANDRO FILMS, CHICAGO

USA

D03/114 THE JUNGLE BOOK • CHICAGO PUBLIC LIBRARY • LIBRARY • ENT./ID. FCB CHICAGO • PROD. CO. SANDRO FILMS, CHICAGO

USA

D03/115 SCARLET LETTER • CHICAGO PUBLIC LIBRARY • LIBRARY • ENT./ID. FCB CHICAGO • PROD. CO. SANDRO FILMS, CHICAGO

USA

D03/116 MAN IN THE IRON MASK • CHICAGO PUBLIC LIBRARY • LIBRARY • ENT./ID. FCB CHICAGO • PROD. CO. SANDRO FILMS, CHICAGO

USA

D03/129 BLINK TEST • JIMMY NELSON FOUNDATION • JIMMY NELSON FOUNDATION • ENT./ID. WUNDERMAN THOMPSON, MUMBAI /J. WALTER THOMPSON INDIA, MUMBAI/J. WALTER THOMPSON AMSTERDAM • PROD. CO. SMALL FRY PRODUCTIONS, MUMBAI

INDIA

D03/130 BLINK TEST • JIMMY NELSON FOUNDATION • JIMMY NELSON FOUNDATION • ENT./ID. WUNDERMAN THOMPSON, MUMBAI /J. WALTER THOMPSON INDIA, MUMBAI/J. WALTER THOMPSON AMSTERDAM • PROD. CO. SMALL FRY PRODUCTIONS, MUMBAI

INDIA

D03/131 BLINK OFF • JIMMY NELSON FOUNDATION • JIMMY NELSON FOUNDATION • ENT./ID. WUNDERMAN THOMPSON, MUMBAI /J. WALTER THOMPSON INDIA, MUMBAI/J. WALTER THOMPSON AMSTERDAM

INDIA

D03/132 BLINK TEST • JIMMY NELSON FOUNDATION • JIMMY NELSON FOUNDATION • ENT./ID. WUNDERMAN THOMPSON, MUMBAI /J. WALTER THOMPSON INDIA, MUMBAI/J. WALTER THOMPSON AMSTERDAM • PROD. CO. SMALL FRY PRODUCTIONS, MUMBAI

INDIA

D03/133 BLINK OFF • JIMMY NELSON FOUNDATION • JIMMY NELSON FOUNDATION • ENT./ID. WUNDERMAN THOMPSON, MUMBAI /J. WALTER THOMPSON INDIA, MUMBAI/J. WALTER THOMPSON AMSTERDAM

INDIA

PRINT & PUBLISHING E03/044 STAN SMITH: «SOME PEOPLE THINK I’M A SHOE!» • ADIDAS • THE STAN SMITH SHOE • ENT./ID. JOHANNES LEONARDO, NEW YORK/ADIDAS, HERZOGENAURACH

USA

E03/060 THE PAN • AVON • AVON • ENT./ID. WUNDERMAN THOMPSON, SAO PAULO/J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • PROD. CO. EVIL TWIN, SÃO PAULO/VIDEOCUBO, SAO PAULO/SLINGSHOT , SÃO PAULO • PR AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

E03/061 THE BROOM • AVON • AVON • ENT./ID. WUNDERMAN THOMPSON, SAO PAULO/J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • PROD. CO. EVIL TWIN, SÃO PAULO/VIDEOCUBO, SAO PAULO/SLINGSHOT , SÃO PAULO • PR AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

E03/062 THE PILLOW • AVON • AVON • ENT./ID. WUNDERMAN THOMPSON, SAO PAULO/J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • PROD. CO. EVIL TWIN, SÃO PAULO/VIDEOCUBO, SAO PAULO/SLINGSHOT , SÃO PAULO • PR AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

E03/063 THE HEELS • AVON • AVON • ENT./ID. WUNDERMAN THOMPSON, SAO PAULO/J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • PROD. CO. EVIL TWIN, SÃO PAULO/VIDEOCUBO, SAO PAULO/SLINGSHOT , SÃO PAULO • PR AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

OUTDOOR E04/019 BREWED IN HONOR OF LEGENDS/MAIN COURSE • PINNACLE DRINKS • JOHN BOSTON • ENT./ID. M&C SAATCHI, SYDNEY

AUSTRALIA

E04/051 SPOIL YOUR INNER CHILD • HONDA MOTO • MONKEY • ENT./ID. DDB PARIS

FRANCE

E04/052 BECAUSE MATURITY • HONDA MOTO • MONKEY • ENT./ID. DDB PARIS

FRANCE

E04/053 CHILDREN HATE • HONDA MOTO • MONKEY • ENT./ID. DDB PARIS

FRANCE

E04/063 HEALTH INSURANCE RENEWAL • MARS • SNICKERS • ENT./ID. BBDO CHINA, SHANGHAI • MED. AG. WHITE HORSE /21ST CENTURY NEWSPAPER, BEIJING/MEDIACOM,

CHINA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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Simple ideas can solve complex problems At McCann Health we are recognized for our idea-centricity: how every piece of work we produce is founded upon a human truth first and foremost, before execution or tactical considerations. Through combining science, creative and strategy we strive to deliver best-in-class services to our global clients. Our 1,900+ employees in 60 offices across 20 countries and 6 continents are united by one vision: to help our clients play a meaningful role for healthier lives. “The Immunity Charm� from McCann Health, Winner, 2017, Cannes Lions Health Grand Prix for Good and over 100 other creative awards

HEALTH

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Entertainment Track SHORTLIST

59

MONDAY/JUNE 17/2019/LIONS DAILY NEWS

Entertainment FICTION FILM/ UP TO 5 MINUTES A01/022 THE SUN AND THE SNAKE • FOOT LOCKER • FOOT LOCKER • ENT./ID. BBDO NEW YORK • PROD. CO. MIXTAPE CLUB, NEW YORK/SHOTOPOP, LONDON

USA

A01/027 MERCEDES-BENZ - BERTHA BENZ • DAIMLER AG • MERCEDES-BENZ • ENT./ID. ANORAK, BERLIN/ANTONI, BERLIN • PROD. CO. ANORAK, BERLIN

GERMANY

A01/045 THE LIFT • BIANCO • BIANCO FOOTWEAR • ENT./ID. &CO, COPENHAGEN • PROD. CO. NEW LAND, COPENHAGEN

DENMARK

A01/054 SHARE YOUR GIFTS • APPLE • HOLIDAY • ENT./ID. APPLE, CUPERTINO/TBWA\MEDIA ARTS LAB, LOS ANGELES • MED. AG. OMD USA, LOS ANGELES • PROD. CO. BUCK, LOS ANGELES A01/070 VIVA LA VULVA • ESSITY • LIBRESSE/BODYFORM • ENT./ID. AMVBBDO, LONDON • PROD. CO. SOMESUCH, LONDON • PR AG. KETCHUM, LONDON

USA UNITED KINGDOM

A01/077 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES A01/087 DONT TELL ME WHAT TO DO • EDGARS • FILM • ENT./ID. VMLY&R STH AFRICA, JOHANNESBURG • MED. AG. OMD, JOHANNESBURG • PROD. CO. GIANT FILMS, CAPE TOWN/TESSA FORD POST, JOHANNESBURG • PR AG. A-LIST COM, JOHANNESBURG

USA SOUTH AFRICA

NON-FICTION FILM/ UP TO 5 MINUTES A02/009 THE TRUTH IS WORTH IT • THE NEW YORK TIMES • THE NEW YORK TIMES • ENT./ID. DROGA5, NY• MED. AG. ADOBE, NY• PROD. CO. FURLINED, S. MONICA/FINAL CUT, N/SIGNIFICANT OTHERS, N/COMPANY 3, NEW YORK/WAVE STUDIOS, NEW YORK

USA

A02/026 EAT LIKE ANDY • BURGER KING • WHOPPER • ENT./ID. DAVID, MIAMI • MED. AG. HORIZON MEDIA, NY• PROD. CO. COSMO STREET, SANTA MONICA • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

USA

A02/042 NOZIZWE • GILLETTE • BRAND • ENT./ID. GREY AFRICA, JOHANNESBURG • PROD. CO. 7FILMS, CAPE TOWN

SOUTH AFRICA

FICTION FILM/ 5-30 MINUTES A03/015 #MOVIEPOSTERMOVIE • ADOBE • MOVIE POSTER CONTEST • ENT./ID. PEREIRA O’DELL, SAN FRANCISCO • PROD. CO. RSA FILMS, LOS ANGELES/BARRELHOUSE PRODUCTIONS, SAN FRANCISCO

USA

NON-FICTION FILM/ 5-30 MINUTES A04/001 RETURN TO CHAPMAN’S PEAK • MERCEDES-BENZ • S-CLASS • ENT./ID. NET#WORK BBDO, JOHANNESBURG • MED. AG. OMD, JOHANNESBURG • PROD. CO. 7FILMS, CAPE TOWN/UPSTAIRS LUDUS, JOHANNESBURG/AUDIO MILITIA, JOHANNESBURG/FLARE BBDO, JOHANNESBURG • PR AG. BYDESIGN COMMUNICATIONS, JOHANNESBURG A04/013 TIM DON/ THE MAN WITH THE HALO • ON RUNNING • ON RUNNING • ENT./ID. HUNGRY MAN, LONDON/ON RUNNING, ZURICH • PROD. CO. HUNGRY MAN, LONDON

SOUTH AFRICA UNITED KINGDOM

A04/030 SISTER HEARTS • SQUARE • SQUARE • ENT./ID. SQUARE, INC., SAN FRANCISCO • MED. AG. SQUARE, INC., SAN FRANCISCO • PROD. CO. SQUARE, INC., SAN FRANCISCO/EVEN/ODD FILMS, SAN FRANCISCO • PR AG. SQUARE, INC., SAN FRANCISCO

USA

A04/050 RAILROAD TIES • ANCESTRY • HISTORICAL RECORDS/ DATABASE • ENT./ID. WEBER SHANDWICK, NEW YORK • MED. AG. OMD USA, LOS ANGELES • PROD. CO. CONTENT COLLECTIVE, LOS ANGELES/SUNDANCE TV, NEW YORK/MASS APPEAL, NEW YORK • PR AG. WEBER SHANDWICK, NEW YORK

USA

FICTION FILM/ OVER 30 MINUTES A05/002 UNCLE DREW FEATURE FILM • BRAND PEPSI, CLIENT PEPSICO • PEPSI • ENT./ID. PEPSICO CREATORS LEAGUE STUDIO, NEW YORK • PROD. CO. SUMMIT ENTERTAINMENT, SANTA MONICA/TEMPLE HILL PRODUCTIONS, LOS ANGELES

USA

NON-FICTION FILM/ OVER 30 MINUTES A06/010 UNBANNED/ THE LEGEND OF AJ1 • JORDAN • AIR JORDANS • ENT./ID. FALKON CONTENT, LOS ANGELES • MED. AG. FALKON CONTENT, LOS ANGELES • PROD. CO. FALKON ENTERTAINMENT, LOS ANGELES A06/011 TAKUMI/ A 60,000 HOUR STORY ON THE SURVIVAL OF HUMAN CRAFT • LEXUS INTERNATIONAL • LEXUS • ENT./ID. THE&PARTNERSHIP, LONDON • PROD. CO. SAVILLE PRODUCTIONS , LOS ANGELES

USA UNITED KINGDOM

A06/017 5B • JOHNSON & JOHNSON • JOHNSON & JOHNSON • ENT./ID. UM STUDIOS, NEW YORK • MED. AG. J3, NEW YORK • PROD. CO. HWY 61 FILMS, LOS ANGELES/SAVILLE, LOS ANGELES • PR AG. ROGERS & COWAN, LOS ANGELES

USA

NEW REALITIES A07/003 TALK TO THE REASONS • NETFLIX • 13 REASONS WHY • ENT./ID. MOTH + FLAME, NEW YORK/NETFLIX, LOS ANGELES • PROD. CO. MOTH + FLAME, NEW YORK A07/004 JURASSIC WORLD/ BLUE • UNIVERSAL PICTURES • JURASSIC WORLD/ FALLEN KINGDOM • ENT./ID. FELIX AND PAUL STUDIOS, MONTREAL • PROD. CO. FELIX AND PAUL STUDIOS, MONTREAL

USA CANADA

A07/005 IN OUR BOOTS • U.S. ARMY • ACTIVE DUTY • ENT./ID. MRM//MCCANN, NEW YORK/MCCANN NEW YORK • MED. AG. UM, NEW YORK • PROD. CO. M SS NG P ECES, BROOKLYN/FRAMESTORE, NEW YORK/JSM MUSIC, NEW YORK/ONE THOUSAND BIRDS, NEW YORK/ ARTJAIL, NEW YORK

USA

LIVE BROADCAST/LIVE STREAMING A08/011 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK

USA

AUDIO CONTENT A09/024 THE UNCENSORED PLAYLIST • REPORTERS WITHOUT BORDERS • SONGS WITH CENSORED ARTICLES • ENT./ID. DDB BERLIN • MED. AG. DDB BERLIN • PROD. CO. DAHOUSE AUDIO, SÃO PAULO/LE TOUR DU MONDE, SÃO PAULO/MEDIAMONKS, AMSTERDAM • PR AG. FINCHFACTOR, AMSTERDAM

GERMANY

BRANDING/ SPONSORSHIP/PARTNERSHIP A10/005 EXTRA SUPPORT ACTS • WRIGLEY’S • WRIGLEY’S EXTRA • ENT./ID. CLEMENGER BBDO SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. MILKMONEY, SYDNEY/BRING, SYDNEY

AUSTRALIA

A10/007 IT’S A THURSDAY NIGHT TIDE AD • PROCTER & GAMBLE • TIDE • ENT./ID. SAATCHI & SAATCHI, NEW YORK • MED. AG. OPTIMUM SPORTS, NEW YORK • PROD. CO. RATTLING STICK, SANTA MONICA/HARBOR PICTURE COMPANY, NEW YORK/THE MILL, NEW YORK • PR AG. TAYLOR, NEW YORK

USA

A10/030 SEEN BY TRÉCA • ADOVA • BEDDING • ENT./ID. SID LEE, PARIS

FRANCE

A10/031 HUMAN MADE STORIES • SKY ATLANTIC X VOLVO • VOLVO • ENT./ID. GREY, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON/PULSE FILMS, LONDON/TEN THREE, LONDON/GRAMERCY PARK STUDIOS, LONDON/WAKE THE TOWN, LONDON

UNITED KINGDOM

A10/035 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES A10/049 CLUB DE CUERVOS • CORONA • CORONA EXTRA • ENT./ID. AB INBEV, MEXICO CITY • PROD. CO. EL MALL, MEXICO CITY

USA MEXICO

A10/052 LOSEV - CHANGE THE END • LÖSEV • HEALTH • ENT./ID. LOSEMILI COCUKLAR SAGLIK VE EGITIM VAKFI , ISTANBUL/RAFINERI, ISTANBUL • MED. AG. LOSEMILI COCUKLAR SAGLIK VE EGITIM VAKFI , ISTANBUL • PR AG. LOSEMILI COCUKLAR SAGLIK VE EGITIM VAKFI , ISTANBUL

TURKEY

BRANDING/ ENGAGEMENT/DISTRIBUTION A11/022 BROADWAY THE RAINBOW • MARS WRIGLEY CONFECTIONERY • SKITTLES • ENT./ID. DDB CHICAGO • MED. AG. MEDIACOM, NEW YORK • PROD. CO. DDB CHICAGO/GIANNINI CREATIVE , CHICAGO/SMUGGLER, NEW YORK/HUTCHCO TECHNOLOGIES, LOS ANGELES/BLACKSMITH, LOS ANGELES • PR AG. ICF NEXT, CHICAGO A11/029 MY LIFE AS A NPC • UBIOSFT • ASSASSINS CREED ODYSSEY • ENT./ID. DDB PARIS • PROD. CO. MAKEMEPULSE, PARIS/PRESS PLAY ON TAPE, PARIS/THE, PARIS A11/031 SPOILER • TELEMUNDO • LA REINA DEL SUR • ENT./ID. GREY ARGENTINA, BUENOS AIRES • MED. AG. SPARK FOUNDRY, BUENOS AIRES • PROD. CO. GREY ARGENTINA, BUENOS AIRES • PR AG. GREY ARGENTINA, BUENOS AIRES

USA FRANCE ARGENTINA

A11/042 THE UNCENSORED PLAYLIST • REPORTERS WITHOUT BORDERS • SONGS WITH CENSORED ARTICLES • ENT./ID. DDB BERLIN • MED. AG. DDB BERLIN • PROD. CO. DAHOUSE AUDIO, SÃO PAULO/LE TOUR DU MONDE, SÃO PAULO/MEDIAMONKS, AMSTERDAM • PR AG. FINCHFACTOR, AMSTERDAM

GERMANY

PROMOTIONAL CONTENT FOR PUBLISHERS & NETWORKS A12/007 SPOILER • TELEMUNDO • LA REINA DEL SUR • ENT./ID. GREY ARGENTINA, BUENOS AIRES • MED. AG. SPARK FOUNDRY, BUENOS AIRES • PROD. CO. GREY ARGENTINA, BUENOS AIRES • PR AG. GREY ARGENTINA, BUENOS AIRES

ARGENTINA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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Entertainment Track SHORTLIST ENTERTAINMENT MONDAY/JUNE 17/2019/LIONS DAILY NEWS

61

TALENT/ FILM, SERIES & AUDIO B01/004 WESTWORLD/ THE MAZE • HBO • WESTWORLD • ENT./ID. 360I, NEW YORK/HBO, NEW YORK • PROD. CO. KILTER FILMS, LOS ANGELES/XANDRA, NEW YORK • PR AG. HBO, NEW YORK/360I, NEW YORK/THE OUTCAST AGENCY, NEW YORK

USA

B01/011 #MOVIEPOSTERMOVIE • ADOBE • MOVIE POSTER CONTEST • ENT./ID. PEREIRA O’DELL, SAN FRANCISCO • PROD. CO. RSA FILMS, LOS ANGELES/BARRELHOUSE PRODUCTIONS, SAN FRANCISCO B01/012 REMBRANDT TUTORIALS • ING • SPONSORSHIP • ENT./ID. WUNDERMAN THOMPSON, AMSTERDAM/J. WALTER THOMPSON AMSTERDAM

USA THE NETHERLANDS

B01/013 NOW IT’S HOT • DORITOS • DORITOS® FLAMIN’ HOT NACHO • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. MJZ, LOS ANGELES

USA

B01/014 BROADWAY THE RAINBOW • MARS WRIGLEY CONFECTIONERY • SKITTLES • ENT./ID. DDB CHICAGO • MED. AG. MEDIACOM, NEW YORK • PROD. CO. DDB CHICAGO/GIANNINI CREATIVE , CHICAGO/SMUGGLER, NEW YORK/HUTCHCO TECHNOLOGIES, LOS ANGELES/BLACKSMITH, LOS ANGELES • PR AG. ICF NEXT, CHICAGO

USA

B01/015 EAT LIKE ANDY • BURGER KING • WHOPPER • ENT./ID. DAVID, MIAMI • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. COSMO STREET, SANTA MONICA • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

USA

B01/017 THE BOY AND THE PIANO • JOHN LEWIS & PARTNERS • CHRISTMAS • ENT./ID. ADAM&EVEDDB, LONDON • MED. AG. MANNING GOTTLIEB OMD, LONDON • PROD. CO. ACADEMY FILMS, LONDON/MPC LONDON/ASSEMBLY ROOMS, LONDON UNITED KINGDOM B01/021 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA/ CANICA FILMS, LIMA/SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA

PERU

B01/022 THE MOST VICIOUS CYCLE • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. THE MILL, NEW YORK/SOUND LOUNGE, NEW YORK

USA

B01/028 THE LAST COLUMN • COMMITTEE TO PROTECT JOURNALISTS • THE LAST COLUMN BOOK • ENT./ID. FF NEW YORK/FF PARIS • PROD. CO. VII PHOTO, MANVILLE/HARPER COLLINS, NEW YORK

USA

B01/033 THE TEAM THAT WOULDN’T BE HERE • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MED. AG. VM1, NEW YORK • PROD. CO. FILM FORTIES, LOS ANGELES • PR AG. WEBER SHANDWICK, NEW YORK

USA

B01/041 CODE NAME/ URI • URI/ THE SURGICAL STRIKE • MOTION PICTURE/ MOVIE • ENT./ID. DENTSU WEBCHUTNEY, MUMBAI • MED. AG. DENTSU WEBCHUTNEY, MUMBAI • PROD. CO. DENTSU WEBCHUTNEY, MUMBAI • PR AG. DENTSU WEBCHUTNEY, MUMBAI INDIA TALENT/ LIVE EXPERIENCE B02/009 DESIGNATED FAN • PACEÑA • PACEÑA • ENT./ID. THE JUJU, BUENOS AIRES • PR AG. THE JUJU, BUENOS AIRES

ARGENTINA

B02/010 BROADWAY THE RAINBOW • MARS WRIGLEY CONFECTIONERY • SKITTLES • ENT./ID. DDB CHICAGO • MED. AG. MEDIACOM, NEW YORK • PROD. CO. DDB CHICAGO/GIANNINI CREATIVE , CHICAGO/SMUGGLER, NEW YORK/ HUTCHCO TECHNOLOGIES, LOS ANGELES/BLACKSMITH, LOS ANGELES • PR AG. ICF NEXT, CHICAGO

USA

B02/011 INSTRUMENT OF HOPE • SHINEMSD • SHINE MSD • ENT./ID. PUBLICIS, NEW YORK • PROD. CO. NICE PIXELS, NEW YORK • PR AG. JANICE & ASSOCIATES PR, HAUPPAGE

USA

B02/014 A TEAM OF ONE • TENCENT FOUNDATION, CHINA ORGAN DONATION ADMINISTRATIVE CENTER • ORGAN DONATION • ENT./ID. LOONG, BEIJING/TENCENT MARKETING SOLUTION, SHENZHEN • PROD. CO. FILMPLEXE PRODUCTION HOUSE, BEIJING • PR AG. TENCENT MARKETING SOLUTION, SHENZHEN

CHINA

TALENT/ DIGITAL & SOCIAL B03/003 SAMSUNG X FORTNITE/ THE GALAXY SKIN • SAMSUNG GLOBAL • THE GALAXY SKIN • ENT./ID. R/GA , NEW YORK • MED. AG. /STARCOM, LONDON/STARCOM, CHICAGO • PROD. CO. R/GA , NEW YORK/PUBLICIS, NEW YORK • PR AG. WASSERMAN, NEW YORK USA B03/009 WESTWORLD/ THE MAZE • HBO • WESTWORLD • ENT./ID. 360I, NEW YORK/HBO, NEW YORK • PROD. CO. KILTER FILMS, LOS ANGELES/XANDRA, NEW YORK • PR AG. HBO, NEW YORK/360I, NEW YORK/THE OUTCAST AGENCY, NEW YORK B03/022 THE WORLD’S FASTEST BAND • STARHUB • STARHUB 4G NETWORK • ENT./ID. BLKJ, SINGAPORE • PROD. CO. BLKJ, SINGAPORE/ABUNDANT PRODUCTIONS, SINGAPORE/YELLOW BOX STUDIOS, SINGAPORE

USA SINGAPORE

B03/037 GIVING SONGS • GIVING TUESDAY • NON PROFIT ORGANIZATION • ENT./ID. DE LA CRUZ & ASSOCIATES, GUAYNABO • MED. AG. DE LA CRUZ & ASSOCIATES, GUAYNABO • PROD. CO. DE LA CRUZ & ASSOCIATES, GUAYNABO • PR AG. DE LA CRUZ & ASSOCIATES, GUAYNABO

PUERTO RICO

B03/041 STELLA ARTOIS CHANGE UP THE USUAL • AB INBEV • STELLA ARTOIS • ENT./ID. AB INBEV, NEW YORK/MOTHER NEW YORK • PROD. CO. STINK STUDIOS, LOS ANGELES • PR AG. 3PM AGENCY, NEW YORK

USA

B03/043 DONT TELL ME WHAT TO DO • EDGARS • FILM • ENT./ID. VMLY&R SOUTH AFRICA, JOHANNESBURG • MED. AG. OMD, JOHANNESBURG • PROD. CO. GIANT FILMS, CAPE TOWN/TESSA FORD POST, JOHANNESBURG • PR AG. A-LIST COMMUNICATIONS, JOHANNESBURG

SOUTH AFRICA

B03/049 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES

USA

B03/051 FIRST SHAVE • PROCTOR & GAMBLE CANADA • GILLETTE • ENT./ID. GREY CANADA, TORONTO • MED. AG. GREY CANADA, TORONTO • PROD. CO. SKIN & BONES, TORONTO/ROOSTER POST PRODUCTION, TORONTO/THE VANITY, TORONTO/CYLINDER SOUND & FILM, TORONTO/FORT YORK VFX, TORONTO • PR AG. MMK+, NEW YORK

CANADA

PARTNERSHIPS WITH TALENT B04/019 HOME ALONE AGAIN WITH THE GOOGLE ASSISTANT • GOOGLE ASSISTANT • GOOGLE ASSISTANT • ENT./ID. ARTS & LETTERS CREATIVE CO., RICHMOND • PROD. CO. ARTS & SCIENCES, LOS ANGELES/ARCADE EDIT, SANTA MONICA

USA

B04/028 THE BOY AND THE PIANO • JOHN LEWIS & PARTNERS • CHRISTMAS • ENT./ID. ADAM&EVEDDB, LONDON • MED. AG. MANNING GOTTLIEB OMD, LONDON • PROD. CO. ACADEMY FILMS, LONDON/MPC LONDON/ASSEMBLY ROOMS, LONDON UNITED KINGDOM B04/029 NBA SELLOUTS • HULU • HULU NBA LIVE • ENT./ID. DEUTSCH LA • PROD. CO. HUNGRY MAN, LOS ANGELES/UNION EDITORIAL, LOS ANGELES • PR AG. DEUTSCH LA

USA

B04/033 NOW IT’S HOT • DORITOS • DORITOS® FLAMIN’ HOT NACHO • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. MJZ, LOS ANGELES

USA

B04/045 THE SENSE OF COCOA • BBVA • BBVA • ENT./ID. LLYC, MADRID • PROD. CO. LLYC, MADRID • PR AG. LLYC, MADRID B04/050 THE TEAM THAT WOULDN’T BE HERE • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MED. AG. VM1, NEW YORK • PROD. CO. FILM FORTIES, LOS ANGELES • PR AG. WEBER SHANDWICK, NEW YORK

SPAIN USA

DIGITAL & MOBILE GAMES C02/013 HISTORY BLOCKS • UNESCO • INSTITUTIONAL • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. HUNGRY MAN, SÃO PAULO/PUNCH AUDIO, SÃO PAULO/ASTEROIDE FILMS, CURITIBA

BRAZIL

EXCELLENCE IN BRAND INTEGRATION FOR GAMES C03/001 SAMSUNG X FORTNITE/ THE GALAXY SKIN • SAMSUNG GLOBAL • THE GALAXY SKIN • ENT./ID. R/GA , NEW YORK • MED. AG. /STARCOM, LONDON/STARCOM, CHICAGO • PROD. CO. R/GA , NEW YORK/PUBLICIS, NEW YORK • PR AG. WASSERMAN, NEW YORK USA C03/008 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK C03/009 #NOBUILDCHALLENGE • WWF • NGO • ENT./ID. WE ARE SOCIAL, PARIS • MED. AG. WE ARE SOCIAL, PARIS • PROD. CO. WE ARE SOCIAL, PARIS • PR AG. WE ARE SOCIAL, PARIS

USA FRANCE

USE OF EMERGING TECH FOR GAMES C04/003 WESTWORLD/ THE MAZE • HBO • WESTWORLD • ENT./ID. 360I, NEW YORK/HBO, NEW YORK • PROD. CO. KILTER FILMS, LOS ANGELES/XANDRA, NEW YORK • PR AG. HBO, NEW YORK/360I, NEW YORK/THE OUTCAST AGENCY, NEW YORK C04/007 CRAFT A WESTERN WHOPPER • BURGER KING • WHOPPER • ENT./ID. INGO, STOCKHOLM • PROD. CO. INGO, STOCKHOLM C04/010 HISTORY BLOCKS • UNESCO • INSTITUTIONAL • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. HUNGRY MAN, SÃO PAULO/PUNCH AUDIO, SÃO PAULO/ASTEROIDE FILMS, CURITIBA

USA SWEDEN BRAZIL

SPORTS/ CONTENT D01/008 UNCLE DREW FEATURE FILM • BRAND PEPSI, CLIENT PEPSICO • PEPSI • ENT./ID. PEPSICO CREATORS LEAGUE STUDIO, NEW YORK • PROD. CO. SUMMIT ENTERTAINMENT, SANTA MONICA/TEMPLE HILL PRODUCTIONS, LOS ANGELES

USA

EXCELLENCE IN BRAND INTEGRATION & SPONSORSHIPS/PARTNERSHIPS FOR SPORTS ENTERTAINMENT D02/006 I’M A HERO PROGRAM • YAMAHA CORPORATION • I’M A HERO PROGRAM • ENT./ID. AID-DCC INC., TOKYO • PROD. CO. TAIYO KIKAKU CO., LTD., TOKYO • PR AG. AID-DCC INC., TOKYO D02/013 THE 90 MIN CHALLENGE • SAINT HUBERT • SAINT HUBERT OMÉGA 3 • ENT./ID. CLM BBDO, PARIS • PROD. CO. GANG LIFE, PARIS D02/028 THE TEAM THAT WOULDN’T BE HERE • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MED. AG. VM1, NEW YORK • PROD. CO. FILM FORTIES, LOS ANGELES • PR AG. WEBER SHANDWICK, NEW YORK D02/032 FAN OF THE MATCH • CLARO ECUADOR • CLARO • ENT./ID. PARADAIS DDB, GUAYAQUIL • MED. AG. HAVAS MEDIA ECUADOR, GUAYAQUIL • PROD. CO. GOD FILMS, GUAYAQUIL • PR AG. CLARO ECUADOR, GUAYAQUIL

JAPAN FRANCE USA ECUADOR

INNOVATION IN BRANDED CONTENT E01/010 SNELWEG SPROOKJES • VOLKSWAGEN • VOLKSWAGEN APPLICATION • ENT./ID. ISOBAR , AMSTERDAM/ACHTUNG!MCGARRYBOWEN, AMSTERDAM • PROD. CO. ACHTUNG!MCGARRYBOWEN, AMSTERDAM/ROBOT KITTENS, HILVERSUM/ BIG ORANGE, AMSTERDAM

THE NETHERLANDS

E01/015 TALK TO THE REASONS • NETFLIX • 13 REASONS WHY • ENT./ID. MOTH + FLAME, NEW YORK/NETFLIX, LOS ANGELES • PROD. CO. MOTH + FLAME, NEW YORK E01/038 REMBRANDT TUTORIALS • ING • SPONSORSHIP • ENT./ID. WUNDERMAN THOMPSON, AMSTERDAM/J. WALTER THOMPSON AMSTERDAM

USA THE NETHERLANDS

E01/039 BROADWAY THE RAINBOW • MARS WRIGLEY CONFECTIONERY • SKITTLES • ENT./ID. DDB CHICAGO • MED. AG. MEDIACOM, NEW YORK • PROD. CO. DDB CHICAGO/GIANNINI CREATIVE , CHICAGO/SMUGGLER, NEW YORK/ HUTCHCO TECHNOLOGIES, LOS ANGELES/BLACKSMITH, LOS ANGELES • PR AG. ICF NEXT, CHICAG

USA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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The Work & Awards Hub Screening Room 1

The Work & Awards Hub Screening Room 2

Screening Schedule Communication Track - Film Lions

Screening Schedule Craft Track – Film Craft Lions

Monday 17 June

Monday 17 June

09:00-10:45 10:45-12:00 12:10-13:00 13:00-14:30 14:30-16:45 16:45-18:00 18:00-19:00

A01. Food & Drink A02. Other FMCG A03. Healthcare A04. Consumer Durables A05. Automotive A06. Retail A07. Travel A08. Leisure A12. Corporate Social Responsibility (CSR) / Corporate Image

Tuesday 18 June 09:00-13:00 13:00-15:00 15:00-19:00

A09. Media / Entertainment A10. Consumer Services / Business to Business A11. Not-for-profit / Charity/ Government C01. Viral Film

09:00-19:00

Film Craft Lions Shortlist

Tuesday 18 June 09:00-19:00

Film Craft Lions Shortlist

Wednesday 19 June 09:00-19:00

Film Craft Lions Shortlist

Thursday 20 June 09:00-19:00

Film Craft Lions Shortlist

Friday 21 June 09:00-19:00

Film Craft Lions Shortlist

Wednesday 19 June 09:00-19:00

Film Lions Shortlist

Thursday 20 June 09:00-19:00

Film Lions Shortlist

Friday 21 June 09:00-19:00

Film Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

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The Work & Awards Hub: Screening Room 3 Screening Schedule Entertainment Track Monday 17 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions Shortlist Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist

Tuesday 18 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist Entertainment Lions Shortlist

Wednesday 19 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment for Lions Sport Shortlist Entertainment Lions Shortlist Entertainment Lions for Music Shortlist

Thursday 20 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions Shortlist Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist

Friday 21 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist Entertainment Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

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Cabana Town TION ISTRA

B O U L E VA R D D E LA CRO ISE ce n a tr TTE n ate e Deleg

REG

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SPEA

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MAJESTIC HOTEL

ce kers Spea ge entran Loun

LOUN

PALAIS Networking Lounge

Cannes Lions School Campus

wn Cabana To

THE TERRACE

Be ac

PALAIS II

Cabana Town

hT ow n

Beach Town

Cannes Curated Suites

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N EW

beachfront location

1

Take photo of folding instructions on this page.

2

Flip ad over and fold the bottom right corner to the top left corner.

SAME

great programming

3

Fold the left point in half to match up with the right point.

4

IN CASE OF SUNSHINE, FOLD FOR SHADES.

MONDAY, JUNE 17

BRAND S AT T H E S P EED O F C ULT URE Unfold and identify the only crease that sticks up like a mountain instead of down like a valley. 5

TUESDAY, JUNE 18

D ATA-D RIVEN CREAT IVITY T HAT D RIVES RESULT S Turn the mountain crease into a valley by folding the mountain crease in the opposite direction.

WEDNESDAY, JUNE 19

6

GOING BEY OND D IGITAL W IT H IM M ERS IVE EXP ERIENCES

THURSDAY, JUNE 20

COM M ERCE IS T H E NEW K IN G

Fold the long side in half to the bottom of the triangle intersection three times. 7

Check out the full schedule and speaker line-up at dailydose.medialink.com

Fold the tips of the top triangles down slightly, creating a flat top.

8

@ M E D I ALI NK

# M E D I ALI NK E D

Fold vertically along the sides to fit your head. Enjoy the shade!

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S:240 mm

LIONS DAILY NEWS

Keep thinking.

IN PRINT AND ONLINE

B:340 mm

T:330 mm

S:330 mm

#AdobeStockPuzzle

MONDAY/JUNE 17/2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

Say itAdobe with Adobe Stock Say it with Stock Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. © 2019 Adobe. All rights reserved.

Say it with Adobe Stock

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Say it with Adobe Stock

16/06/2019 15:56

Profile for Boutique Editions

Lions Daily News issue Two - June 17 2019