Intro
Brand Guidelines
“making space to allow each of us to be seen, heard, and authentically expressed”
NICOLE LEPERA
using the guidelines
A brand style guide is a go-to document that lays out the rules for representing a brand consistently across all media. It covers everything from logo use, color schemes, and typography to imagery and graphic elements, making sure the brand looks unified and recognizable.
definition
Logos must be designed in a vector application such as Adobe Illustrator, not Photoshop! The reason for this is that the logo needs to be scalable without losing its quality. It should be crisp regardless of whether it is printed on a tiny business card or a billboard.
1.0 Logo
1.0.1 Primary Logo
1.0.2 Secondary Logo
1.0.3 Logomark
1.0.4 Logo Usage
1.0.5 Logo Usage
Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity.
Logo
Use
It is important that the logo can be reproduced in a single colour such as black or white while still being recognisable. Imagine how the logo will look on a newspaper advert or reversed out.
definition
Color is the element of art that is produced when light, striking an object, is reflected back to the eye. There are three properties to color. The first is hue, which simply means the name we give to a color (red, yellow, blue, green, etc.). The second property is intensity, which refers to the vividness.
ColorWhile it is good to experiment with colours, it is best to keep a limited colour palette. A lighter or darker version of each of your main colours can be used for variation.
SPANISH GREEN WEB #858a7e
WEB #fcf8f0
WEB #b5bdac
ALBESCENT WHITE WEB #e2d9cd
HIDE WEB #b6a593
LINEN
TASMAN
DOMINO WEB #6b5b4d
BISON
SAMBUCA WEB #392e26
definition
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.
3.0.1 Primary Typeface
3.0.2 Secondary Typeface
Sweet Sans was inspired by engraver’s lettering templates from the early twentieth century and features wide letterforms that are extremely legible even at small sizes. Sweet Sans is huge family with nine weights available, each with matching italics and small caps
SWEET SANS
Regular
Italic
Bold
Designed by MARK VAN BRONKHORST MVB FONTS
IvyMode is a sans-serif typeface designed and published through The Ivy Foundry in 2018. The design features high contrast and flared stroke endings. The family is available in five weights with matching italics.
Ivy Mode
Thin Light Italic Bold
Secondary
Designed by Jan Maack
definition
C ollateral design refers to a form of promotional design that supports marketing . The goal of collateral design is to create cohesive and visually appealing pieces that effectively convey the brand’s message.
4.0
4.0.1 Business Cards
4.0.2 Letterhead
4.0.3 Pinterest
4.0.4 Pinterest Alternate
A business card/letterhead typically includes the giver’s name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website.
From Amy Heide Heal + Grow Collective To Susan Lemaire Patient
Job No. 1203404
Sam utemquatiae odisim qui volorep erferro quidesciam hicilic aerferu mquate volende digenis provitam dolorescium est, torent faccae de cus, simi, sinvern atenda vellector sitaque arume se es doluptatur as rem ipsunt. Ovit untis sequam sit peria volo dolumquis vit vidis dit et laborunt aut eni ut landi si tem est as pro ma aut is velenda ipsania veri totatibusam, sinullo ribus, in paribus aut ant, quatur sae vellitatur ario. Iciis aut aut officab oratur aut aut ariandu ntiantibusa vendi nos volore seque nos delibus. Vere nonemquidi cum quid ut alitis nisinctotae pratum elessed quod modis niae num quo conemol oreriam comnisc idebisc itatiam cor res maximporem illorestiaes repudam quibus aut qui atum nos eic te nobis utatem laccullab ipsam hariori atemped que antiis dolori ni audam nonem ex et fuga. Nem et ullacca estiosae conet aut liquam, nosam con necum voluptur, cumquae. Ut faces a corent odisti berum ut modit faciume sanditiis aut ut a ditinum si quati alia am, accus unt. Untibus aut aborro maio. Tur aciamus, et que nat aci
US SIZE
8.5 x 11”
A4 SIZE
297x210mm
TAKE THE NEXT S tep
Pinterest says 600 x 900 pixels is optimal – or any 2:3 size. Any business with access to the Pinterest Ads Manager can buy this standard ad format to support marketing goals like awareness, engagement and traffic.
Variation
