LF_2021

2021 / 0٨

Lina O Fansa

\ / \ / \ / \ / \ / \ / \

‫لينا فنصة‬ ‫محفظة‬

Playlists & Platforms Artworks & Releases YouTube & YouMusic Arabia Social Media Interviews & Photos Typography Animation Branding Rendering Set Design Performance Design Flyers & Logo Publication

Portfolio 08 / 2021

. / PLAYLIST COVERS \ DIGSTER MENA X EMIRATES AIRLINES Curated playlists for Emirates Airlines, and ongoing playlist cover designs.

. / PLAYLIST COVERS \ DIGSTER MENA Playlist designs for Apple Music, Spotify Arabia and Deezer.

. / SPOTIFY ADS \ LAYOUT

Adapted artworks into banners for desktop and mobile sized ads.

. / ARTWORK \ LOCAL RELEASES

Directed photoshoots to select photos for teasers and artwork designs.

. / IDENTITY & LOGO \ YOUTUBE CHANNEL

We found that by releasing music videos on one channel, we were able to maximise traction. YouMusic Arabia is a YouTube channel with Arabic releases launched in 2019 and now has almost 100 million views. I designed the logo, name and manage the content that goes into the channel.

. / ADS \ SOCIAL MEDIA POSTS

Created content for social media, to run ads on and drive streams to YouMusic Arabia. Click on the image to WATCH each video.

. / IDENTITY & LOGO \ YOUTUBE CHANNEL

Created the identity and logo for a new YouTube channel with localized content. The channel includes Arabic lyric videos for international releases.

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‫ﻴـﻠـﺔ‬

‫ة‬

. / SOCIAL MEDIA \ PROFILES

Managed posts and captions for rising Tunisian artist Mahdi Baccouch. Mahdi began with 400 Instagram followers and now has over 17k.

. / SOCIAL MEDIA \ PROFILES

Manage Mohamed El Majzoub’s social media account from creating content, captions, to his new releases.

. / SOCIAL MEDIA \ PROFILES

Create content, captions and post on all three Universal Music MENA’s social media platforms. Attend artist interviews and gather behind-thescenes shots to further promote presence. Stay up-to-date with all current releases and news to maintain engageing content.

. / INTERVIEWS \ WRITING

Conducted interviews for Project Revolver. Click HERE to read more...

Took pictures for Harpers Bazaar Arabia to accompany an artist feature.

. / TYPOGRAPHY \ PUBLICATION

These next few pages are typogaphic treatments of poetry dedicated to Khalil Hawi, Lebanon’s most tragic poet. After documenting abandoned and decaying architecture around Lebanon, I used the images and texts to illustrate the mood and tone of Hawi’s voice.

. / 70 YEARS OF MEA

A flipbook animation to show the proggression of aviation, and the excellent airline that was here to see it all.

. / SIEVE THROUGH \ STOP MOTION

The opening credits to a play where five women suddenly wake up in purgatory and reflect on their lives.

. / CLERKENWELL DESIGN WEEK \ BRAND PROMOTION

Celebrating 200 Years of Armitage Shanks and 100 years of the Marcel Duchamp’s famous urinal display, in two separate events held during Clerkenwell Design Week. The designs were used for promotion purposes, RSVP links in email banners, awareness, and flyers. The results generated into a successful 500 person attended event.

. / THE STORY OF TWO BROTHERS \ BRAND PROMOTION

A glimpse into some layouts purposed on brand promotion of a new designer-led bathroom brand called Sottini. We needed to create content for clients and the sales force in the form of interactive presentations, pamphlets, booklets, email banners, and set design.

. / SOTTINI \ PUBLICATION

A glimpse into some layouts purposed on brand promotion of a new designer-led bathroom brand called Sottini. We needed to create content for clients and the salesforce in the form of interactive presentations, pamphlets, booklets, email banners, and set design.

. / PHOTO-REALISTIC RENDERS

Using Virtual Worlds, and Adobe suite to create these photo-realistic renders. Clients would also be able to experience the visuals on 4D virtual reality.

. / COLOR BLIND \ EXHIBITION

An exhibition that i helped curate and organize with artist, Jules Bakhos, in his first solo exhibition. From lighting to execution and signage systems, we turned an old factory into a gallery space, to sell and discuss art.

. / COLOR BLIND \ EXHIBITION

. / SIEVE THROUGH \ PERFORMANCE

The visuals and set design for a play where five women suddenly wake up in purgatory and reflect on their lives [this was completed with four other lovely ladies].

A PLAY DIRECTED & PRODUCED BY THE SIFT COLLECTIVE

YOU’LL FIND US AT THE COURTYARD OF THE IRANI-OXY ENGINEERING COMPLEX

. / BULB FICTION \ FLYERS

A bulletin for a light design company called “Bulb Fiction”, printed on Calc tracing paper. The blue bulletin was to inform people of an upcoming light installation exhibition, the green one, a festival issue, and the purple issue was about lighting design and their designers.

. / COLOR BLIND EXHIBITION \ FLYER

Printed in different colors on thin pieces of paper, the flyers were given out, and used for Instagram promotion of the exhibition Color Blind.

. / IDENTITY AND LOGOS

The Froghopper for a portable bar service and catering. Don Mischer a live entertainment production company, and The Notch a restaurant/cafe located outdoors at the top of a mountain.

. / THEATRE OF THE ABSURD \ PUBLIC INTERVENTION

A teaser to raise awareness about an upcoming play of an absurd genre. This would be placed in public spaces to generate commotion.

. / ROAD SAFETY \ PUBLIC INTERVENTION

A dangerous turn on a main road in Beirut, Lebanon is highlighted with a visual signage system. These skid marks are coming out of the ground to warn drivers of the upcoming sharp turn, which has witnessed thousands of accidents in the past.

. / SEASONS OF MIGRATION TO THE NORTH \ PUBLICATION

A book design on the arabic novel Seasons of Migration to the North by Tayeb Salih. The protagonist of the story is a witty man who conquers women and land through knowledge, violence, and seduction. I tried to portray this using the ephermeral circle and the effect of black on delicate parchment paper.

. / ‫ موسم‬MAWSAM MAGAZINE \ PUBLICATION

A traditional Lebanese culture magazine inspired by old Persian lithography. Using 3D and flat colors to acheive an ancient layout yet modern design.