Why Businesses Should Have an Optimized Website to Improve Traffic
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Improving targeted traffic is easy with a fully optimized website. A website marketing company in Long Island can help design and maintain a good website. Today we are living in a digital world, and having a website for your business has become a necessity. According to the eCommerce Foundation, 88 percent of your consumers will reach out to your website to research about your products and services before making a purchase. So, a search engine optimized website is important for a business to rank high on the search engine results page and attract more targeted users. A website marketing company in Long Island can help design and maintain a good website. An article posted on entrepreneur.com provides the following statistics drawn from various sources. • • • • •
It is estimated that one third of online activity is spent on watching videos (Wordstream blog) According to Cisco Visual Networking Index, by the year 2020, video will comprise 80% of all consumer internet traffic. Facebook videos receive 135 percent more organic reach than a photo, according to the Buffer blog. Viewers retain 95 percent of messages when they watch a video, as compared to 10 percent when they are reading it in text, Wirebuzz reports. According to the Wordstream blog, 59 percent of executives said that they’d rather watch a video than read text.
A website gives a clear idea about your brand, and establishes your identity. Therefore, having a dynamic website is important for any business. The following are some of the advantages of having a website. ▪
Marketing: A website is the best tool to market your business. There are many marketing strategies like content marketing, social marketing etc that can be used to market your business and all these strategies have proven to be effective.
Cost-effective means of marketing: Setting up a website is not very expensive when compared to print media, radio, television or other means. A well-designed and strategically developed website and strong online presence provides great benefits.
Easy for customers to make purchases: Having a website makes it easy for potential consumers to shop from the comfort of their homes instead of driving around looking for different stores.
Improve your credibility: Building a website also instills a sense of credibility and trust in customers. A website helps businesses to continuously serve consumers online and increases your credibility as a business owner.
Promotes sales: Having an online presence with your website allows for the sale of your products or services round the clock to customers. The more customers and visitors you have,
the more sales you will generate. The more sales you generate, the more your business will grow. Having a website is not enough, optimizing it is even more important to attract more customers. So here are some tips that will help your website to stand out among others. Videos for your landing page: Using videos on the landing page is the best way to show your customers what you have. According to EyeView digital, videos on the landing page can increase conversions by 86 percent. This shows that videos are the right content for getting more traffic. A good video with a strong voice attracts more customers and makes them stay longer; also, it provides a space for creativity. Videos for product page: Seeing a product or services in a video is much more satisfying than simply reading about it. So including a video in the products page is a good way of promoting your products and services. Human face as the thumbnail: Using the smiling face of a human as the thumbnail humanizes the content, builds familiarity and trust. Insert lead capture forms directly into your videos: Being able to get good leads when the video is playing is the best way to get more traffic. Hubspot offers a lead-collection form for videos that can be used to capture leads from within them. Wistia found that inserting a leadcapture form during the first 10 percent to 20 percent of your video yields a 38 percent to 43 percent increase in conversions. Virtual reality or 360 content: Videos may seem like iteration but brands that leverage those advancements can reap rich dividends. VR or 360 videos continue to gain market share and is much affordable today. Shift to HTML 5: It makes it easy to implement both native mobile support and full browser support. The users need not have any special plugins installed on the browser to view HTML5 videos. Almost all browsers have default play, pause, seek and volume functions and if you wish to have more advanced functions, then consider dedicated html5 video players. Search engine optimization of your website with the support of SEO services in Long Island can help your business expand and attract more traffic, leads and conversions.