Top Five LinkedIn Marketing Strategies for Hotels

Summary – The blog discusses five digital marketing strategies that can help a hotel brand to improve their LinkedIn page reach.

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Social media optimization services have become a prominent tool for diverse sectors looking for brand recognition and to connect with the clients. The hotel industry is no exception. Top hotel chains are utilizing social media platforms to stay ahead of the game. With about 630 million users, LinkedIn has become a unique and powerful marketing platform that can reinforce hotel brand marketing efforts. It is important for hoteliers to consider their specific target group before getting started. With marketing efforts focused on a target audience, a hotel will have a better chance of engaging specific customer groups effectively.

Here are 5 top strategies that can help hotels improve their LinkedIn page reach – • Create a Strong LinkedIn Company Page – Creating a strong profile for your brand is the first step in LinkedIn marketing. Build the LinkedIn page by placing relevant keywords wherever possible. While creating a hotel LinkedIn page, focus on important points like – getting the brand name correct, using clear and unique images, including a link to the website, and creating a catchy description for the website.

• Post Engaging Content – Posting engaging content on a consistent basis can help increase following on LinkedIn. Post unique content from your personal profile and then share them on the company page. Use appropriate hashtags in the posts and include a strong (call-to-action) with a link to the hotel’s website or event landing page to generate more traffic. Showcase new ideas to improve event reach via pictures, videos, and case-study style articles. Each post will raise brand awareness within the hospitality community.

• Utilize Personal Pages – Managers can use their personal profile page to connect with the target audience group, and share the company page’s content with more people that way. Create a professional headshot as the profile image and include full brand name and unique keywords into the headline of the company page and descriptions.

• Engage with LinkedIn Groups – Try to join LinkedIn groups for hotels and hospitality (like groups for local chamber of commerce, tourism groups related to location and groups for event planning and event organizers) and www.longisland.medresponsive.com

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promote content in the appropriate groups as this will help reach even more relevant customers. Join in discussions within the group, find potential opportunities, and post the content of the pages within those groups.

• Create LinkedIn Showcase Pages – Showcase pages are similar to landing pages on a website that target specific groups of audiences to highlight business initiatives, products, or business units. Hotel brands can use these pages to highlight specific services, brands or event types, differentiate their images, messaging, and content based on different audience segments.

Social media marketing helps hotels build a strong online reputation which important to stay competitive in the digital age. LinkedIn is considered a powerful social media channel for marketing that hotels can take advantage of to build a strong brand presence. Hiring the services of a professional digital marketing company can help hotels achieve their social media marketing goals.

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