Useful Tips to Modify Your Content Strategy at the Time of COVID-19

Useful Tips to Modify Your

Content Strategy at the Time of

COVID-19

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A strong digital marketing strategy is essential for any business to increase sales and revenue. The content you create is one of the most important parts of your digital marketing efforts. Content not only helps you build trust and connect with your target audience, but also acts as catalyst for other marketing techniques. Using relevant and informative content is one of the great ways to keep your business top-of-mind and help build connections with people. Effective content marketing techniques will bring targeted traffic to your website and social media accounts, boost your performance on search results pages, and give audiences the opportunity to share your content with their friends.

Associating with Long Island NY SEO services can improve your content strategy and boost your sales when the right information is provided to your audience.

Today, due to the outbreak of the new coronavirus, businesses and customers are under lockdown and customers are relying mainly on online shopping to maintain social distancing and prevent the spread of the disease. So this is the right time for businesses to engage effectively with their customers. Many businesses are modifying their content marketing strategies to suit the present needs of the customers. Here are some tips to consider in this regard: 

Status updates: Providing updated and relevant information to your users is one of the best ways to keep your customers alert. COVID-19 related information, preventive measures and updates can be posted, which will prove useful to your website visitors and create the impression that you care for them. Industries like insurance, pharmacy etc can alert their customers about how to protect their health, what measures to be taken to prevent the virus etc. You could post updates regarding how you are continuing to provide services in the midst of this health emergency.

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Create specialized content hubs: If you already have content ready, then keep it organized in a hub page. LinkedIn’s marketing solutions blog is a great example of specialized content hub. They have valuable content on content marketing tools, employee advocacy, lead generation and many other topics.

(https://business.linkedin.com/marketing-solutions/blog)

(https://business.linkedin.com/marketing-solutions/blog/topics) 

Headers and Title Tags for COVID: Including COVID-related terms into your headers and title tags is likely to increase your search volume. Use suitable COVID-

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related keywords that align with your content but don’t stuff or force keywords into it.

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Site Architecture: Consider placing new or topic related pages higher in the site structure for better ranking. On the basis of the duration of the pandemic, some sites consider changing out some linked content and removing some of the less valuable content from the navigation and footer area of their site.

Create New and Relevant Content The following are some of the best ways to find some ideas for your content 

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Look for topics from publishers: Publishers cover trending topics but sometimes it lacks the resources or have design restrictions, making their visuals not very impressive. So, if you find an under designed topics that fit your business, refine them and elaborate.

Check out Reddit for inspirations: Checking out the top and trending posts every week helps you get relevant topics and you can create visual graphics based on the topic. Most industries have relevant subreddits where you can find topics based on hot topics, questions, and conversations that your users are having. Make sure not to copy that same content.

Find out what is trending with Exploding Topics: You can find many relevant and trending topics on platforms like Exploding Topics. These platforms highlight keywords that have good visibility.

Research with Google Trends and Adjust your content accordingly: Google Trends is one of the best tools to find trending topics. For the past few weeks the trending topics on Google Trends have been “How to make your own sanitizers”, “how to cut your own hair” etc. Use the “Past 5 years” filter to get a macro view of particular keywords.

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Two Examples Nike: They are a global shoe and athletic apparel brand that has closed their stores in many countries. But the brand is still maintaining customer engagement via content marketing. Last month, it made its subscription Nike Training Club app, that provides streaming workouts, training programs and expert tips, for free. They have been producing more content for Nike and Nike Running Club apps, Nike.com website, TRAINED podcast and social channels to help their consumers who are under lockdown and trying to maintain their fitness indoors.

NuFace: It is a beauty brand, which makes facial toning device. To adapt to the coronavirus environment, the company has replaced in-person house calls with virtual house calls hosted on Zoom and Facetime. These calls target spa partners and influencers that work with the brand, and consist of tutorials delivered by NuFace’s founder and CEO Tara Peterson.

Consumers turn to search engines for solutions to their problems and effective content can help you build lasting customer relationships. Good content showcases your subject-matter expertise, and builds trust in your brand. Well-crafted content can draw traffic to your website and social media accounts, and boost your performance on search results pages. A practical and result-oriented way of developing valuable content is by hiring content creators like Long Island NY SEO services that have all the resources and technology required for successful content marketing.

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