Twelve Ways to Improve Your Website User Experience in 2020

Twelve Ways to Improve Your Website User Experience in 2020 User experience (UX) is vital to the success of any product / service and websites are no exception. The blog lists 12 important tips to improve website UX.

In today’s digital marketing landscape, businesses are looking to implement creative techniques and strategies to attract and retain customers. Websites have become the most powerful tool and the core anchor for business’ digital marketing efforts. Designing a website is an inevitable part of establishing a modern business. Websites are very effective as they provide easy access to all the information and services offered. However, just creating a website is not enough, providing an excellent user experience is even more important. Improving overall user experience (UX) is an effective tactic to make a web user convert from a one-time visitor to a repeat viewer. User experience (UX) and SEO play a key role in achieving the digital marketing goals of any business. Key elements that Google and other search engines consider while determining a website’s ranking include website speed, mobile friendliness, quality content, faster navigation and user friendliness. Digital marketing for healthcare as well as any other industry aims primarily at providing better user experience. As we step into the new decade in 2020, it is important to consider the key SEO strategies that will work and help you rank high in the SERPs. The services offered by a professional digital marketing firm in Long Island could help any business meet their SEO goals.

What Is Website User Experience (UX)?

Website user experience (simply known as UX) is an overall assessment of a web user’s time interacting with your site, products and/or services. It is also an indirect and important factor when it comes to your SEO campaign. It is the overall experience that a person has when visiting your website and how enjoyable it is for them to use. Although several factors determine the overall web user experience, it mainly revolves around the usability and accessibility of your site. User experience on your website starts right from when they arrive on your landing pages, browse different sections and exit. The overall experience of a user on your website is one of the topmost factors that they will use to subconsciously examine and evaluate the quality of your services.

What Makes for a Good Website User Experience?

What makes for a good website user experience depends on several elements of your website design that makes up its entire interface. Right from ease of navigation, down to the type of font you use, users will consider all of these elements carefully before deciding to stay on your website page. The process of building and collaborating all of these factors is what we call user experience design. Here are a few questions that you need to ask yourself about the user experience on your website design – •

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Is it easy to use? The website layout should be simple to understand and navigate. Users should not face any difficulty finding the specific information that they are searching for and shouldn’t have difficulty clicking on any icons.

Is it attractive? The website design needs to be aesthetically pleasing. This means, your web page must make effective use of white space, typography and visual elements.

Does it function well? Good website functionality is an important factor. This means that the web pages load quickly, images don’t take forever to show, pages should be mobile-friendly and have no broken links.

Does it solve a problem? The website design should clearly understand and identify the audience and provide a clear path with CTAs to help them navigate.

Improving User Experience on Your Website Design – Top Tips Here are some important tips to improve user experience on your website – Provide Engaging Content - Providing engaging content is key to improving a website UX. Making content accessible and easy to read is crucial. The content size should be large enough to read and use subheadings, bullets, and numberings to make your content more attractive and easily readable.

Make paragraphs short and underline words for links. Nowadays, visitors want an experience, more than a purchase. A great way to achieve this is by adopting an engaging content strategy. Effective content strategies focus on telling a brand’s story with the aim of establishing a connection between a business and its client. With the right strategy in place, content can come in any format such as a blog post, vlog, or even a separate website. Using content to establish brand identity helps to ensure that potential clients know more about who they are purchasing from.

Use a Strong Call to Action - A call to action (CTA) is primarily a button or a short message written in bold letters and striking colors that prompts a web visitor to make a purchase, take an action or move on to the next step. A definitive call to action can help guide a web user to a specific section of your website that contains what they want and will improve website user experience. The CTA button should be easily noticeable and clear. In most cases, users happen to browse your website for a reason – may be for answers, solutions or varying degrees of products and services. As web users are visualoriented, it is important to fine-tune your call to actions using colorful buttons and strong words that

make them eager to click on the same. Make sure that once a web user arrives on your landing pages, they are being guided by definitive messages on what to do and how to do it. Every page on your website should begin with a clear call to action that captures the user’s attention and guides them all through up until they leave. In addition, the content of your call to actions should be written using clear language that is easy to understand.

Be Mobile–friendly – Optimizing your website to be found in mobile search is important as now more people are searching for products and services on their smartphones, tablets, and smart watches than on desktop computers. Your website has to fit into the category of portable accessibility and vice versa or else you will lose a significant amount of web traffic. It is not enough for your website to be mobilefriendly; it should also be functioning at optimum capacity. To meet mobile compatibility, your website must ensure these – avoid heavy images and videos in site, include content that is consistent across your mobile site and desktop site, content formats used on your mobile site should be crawlable and indexable, allow access to sitemap on your mobile site and keep calls-to-action at the front and center.

Display Security Badges - Securing your website is also an important strategy for improving user experience. With robust site security, you can easily guarantee an exceptional browsing experience to the users. By displaying the security badges of the web security service provider, you are assuring users that they are protected from data theft or breaches when using your website. This is important, especially for eCommerce websites as users will be willing to share more personal details and feel at ease using their credit or accounting information to pay for products and services on your platform.

Choose and Use Images Warily - Images help communicate a message much better than written words do. However, images may not be effective if they have not been created well and optimized further. Choose images with the highest resolution. High quality, high resolution and unique images can attract the attention of a web user. Other than choosing the right images, their placement is also of crucial importance. Images must be placed in the right position that supports your content and allows the users a visual break from the text.

Consider Adding Videos – While images play an important role in engaging clients, videos can keep their attention engaged for longer. People trust the things that seem more realistic and thus, videos can play an important role in this regard. For instance, if a website is showcasing the launch of a new product, it will be difficult to present all the features through the content only. Videos, on the other hand, can easily make people understand product’s features.

Webpage loading speed – Reports suggest that 47 percent of users believe that a website should not take more than two seconds to load. Slow-loading web pages can negatively impact your page views, increase bounce rate, reduce conversions and reduce revenue. If your website loads fast, web users are most likely to view more pages because their actions proceed smoothly without the need to wait.

This in turn makes it easy for users to find a product or service online and increases the likelihood of users returning to the website. Google’s PageSpeed Insights is a perfect tool to check whether your site delivers a speedy user experience across all platforms. As image file size is one of the leading causes of a slow page speed, you can try compressing all your images before loading them onto your website.

Utilize Live Chat Option - Live chat option allows users to easily interact and communicate directly with your brand’s customer care or help desk for support or technical assistance. Making use of a live chat tool (that replies to the user within a short time frame) will enhance user experience as they get clarification about certain features and receive vital information on ongoing offers.

Focus on site architecture and navigation - Clean site navigation and structure is a key factor when it comes to UX and can also lead to site links appearing in Google search results. Make your website simple and easy to navigate. Also, optimize your site architecture and make it search engine-friendly.

Including a sitemap on your website is an effective method to help Google understand and index your pages.

Use the Right Color Combinations - One of the most important considerations when designing a website is regarding the colors to use. Choosing perfect color combinations can help create a connection between your brand and web users. Picking your website’s color scheme at random won’t give the expected results. Poor color choices can have a negative impact. Use the right colors to ensure that each element captures your visitors’ attention.

Use Incentives to Stimulate Action – It is important to explore the different kinds of user behavior which can be encouraged with incentives. Incentives could be in the form of - free shipping, coupons, free service consultations, free upgrade, buy one get one, loyalty points, etc. Incentives can help improve the user experience as users get appreciated for proceeding with an action that can either be an order, booking, or subscription.

Highlight Customer Testimonials - Customer testimonials are recommendations from your previous customers who are satisfied with the quality, performance or value of your products or services. To accomplish this, you can simply utilize a tool that allows you to request and receive testimonials from satisfied customers. Displaying these testimonials on your website may help convince new customers that you can truly deliver on any claim you make concerning your products or services.

There is no doubt that the digital landscape is growing at an exceptional speed. The website design will have a strong impact on your overall conversion rate (either positive or negative). It is thus important to provide an incredible opportunity to users in the form of outstanding user experience (UX). Improving your website UX requires having a clear understanding about the potential visitor’s expectations regarding the speed, mobile friendliness, navigation and content of your website.

Aligning UX and SEO strategy ensures that readers can actually use your website, resulting in improvement in ROI and conversions. Partnering with a professional SEO company in Long Island could help optimize your website to meet your SEO goals.