Know the Key Content Marketing Trends for 2020

Know the Key Content Marketing Trends for 2020 Associating with a digital marketing firm in Long Island helps promote your content through social media & other channels and thereby build brand awareness.

In this competitive business world, just having good website content is not enough. If you want to be successful with your content, it is important to focus on content marketing. Associating with a digital marketing firm in Long Island could help promote your content through social media channels, press releases, and other channels and build brand awareness. Content marketing generates three times as many leads as outbound marketing, and drives six times higher conversion rates. So here are some content marketing trends to know for 2020.

Video marketing: Video has grown significantly over the years and according to Live stream 81 percent of respondents have watched more videos in 2016 than 2015 and 80 percent of respondents prefer live video to reading a blog. Search Engine Journal reports, “In 2018, 85 percent of internet users in the U.S. watched video content monthly on any of their devices. �So, if you want your content to reach your target audience quickly, then the ideal way is to dedicate a portion of your budget towards producing

and distributing videos that are relevant. All of these statistics show that video content is more engaging and it encourages customers to spend more time with the brand. Your video need not be only brand promotion videos, you can post cultural videos, behind the scene videos etc.

User-generated content: Studies have shown that user-generated content (UGC) is more influential than brand content. UGC is content that is created and published by unpaid contributors. These constitute content written by fans or loyal customers who promote the brand. It includes any type of content including blogs, website pages, images, and social media posts. For example, Coca Cola launched Share a Coke campaign where users were encouraged to find a coke with their name on it and share it on social media. This was free viral content marketing for the brand as people showed off images with their Coke. If you are considering UGC, you should know your audience and their wants.

Quality content: In digital marketing, quality content is more important than quantity. Consistent and quality content makes your brand more impressive in the long run and assures success. Make sure that the content you post is fresh, relevant and optimized. If you have informative content, users will surely share it and with time the content will become viral, and this will make your brand or business popular.

Visual media: This is the age of visual media with social media channels like Instagram, YouTube and Snapchat. From entertainment to communication everyone prefers visual media. While the younger generation enjoys almost all social media channels, adults prefers YouTube as their most preferred channel and by 2020 visuals in content are going to get more interesting. So, these channels can be used for content marketing by including interesting graphics, social media posts etc that can attract more audience and also enable you to stand out among your competitors.

Podcasts: Podcasts have started gaining popularity in recent years and with every year the number of podcast listeners are rising. To make use of this opportunity, businesses can consider creating interesting podcast content. Make sure to keep your podcast content focused on one thing rather than creating a podcast haphazardly that may not be effective. Good podcast content can also contribute to niche marketing and help your brand establish its credibility within your field of expertise.

Data-driven content: Posting relevant content with current data and trends is important in content marketing. The latest data along with technology and storytelling acts a powerful engine that can uplift a brand’s digital marketing with relevance, creativity and personalization.

Smart device content: Smart content is taking over the market to capitalize with content marketing. The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes, representing 78 percent year-over-year growth. To use this content marketing strategy, find out how your customers use search for your content using voice search.

Content Creation: Well-written content can bring in loads of traffic if it is optimized and shared to the right audience. Today, we have various social media platforms and trying to create content for each of these platforms can be challenging, and it may not work for you. Therefore, find out which social media platforms are frequented by your targeted audience and share your content modified slightly for each platform.

Personalized content: Today, everyone is looking for personalized content which would enhance customer experience. According to Core DNA, “Your audience doesn’t want to receive the exact same collection of content that all of your other customers are getting. Rather, the individual consumer wants to receive content tailored specifically to their interests and needs with regard to your brand.”

Personalized content refers to providing your audience with the content they are looking for. This helps

them to engage with the brand. Find out what your customer wants and customize your content accordingly.

Be focused: Search engine algorithms keep changing and Google now assesses the value of a web page and website from the perspective of the individual searcher. This makes it important to keep in mind what your customer wants. Make sure to create content with varied topics that falls under an umbrella.

This shows the brand’s expertise in the field and helps build trust, brand awareness and credibility.

Content marketing being so important now, spending your money, time, and resources wisely on a working content marketing strategy will help you improve traffic and ranking. Consider hiring a search engine optimization company in Long Island that has experience in adapting their marketing strategies in keeping with changing search engine algorithms. This will ensure that your business website is listed on the first page of the search engine results, which in turn would attract targeted traffic and increase conversions.

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