LZL Services
LZL Services is a public relations agency specialising in light and sustainable lighting. We help you enhance your brand image and strengthen your reputation among professionals in the sector.
Our mission is to promote your projects, products, and innovations through targeted and impactful communication.
• Design offices.
• Lighting designers.
• Luminaire manufacturers...
Together, let’s transform every opportunity into a remarkable success by means of:
• our content creation,
• our online broadcasting,
• our event hosting.
Lyon, new urban lighting, Part-Dieu district, Béraudier square
Project manager: Setec, Sud Architecte, Egis
Client: Agence ON
© Vincent Laganier, LZL Services
Paris, Parc de la Villette, folie building and luminous gutters
Client: ACTiLED © Vincent Laganier, LZL Services
Content Creation
Today, a brand’s visibility in the lighting industry depends on creative, high-quality, and personalised content.
LZL Services and its team of specialist writers, photographers, and videographers produce premium communication tools that showcase your expertise and unique achievements.
Through corporate videos, photo reports, white papers, and visually engaging digital directory, your brand will attract attention and foster trust.
Make every project a benchmark: entrust us with your image!
Photo report
Paris, Parc de la Villette, folie building and luminous gutters
ACTiLED
Vincent Laganier, LZL Services
Corporate Video
Showcase the essence of your brand with a professional, scripted, and dynamic film. Multi-platform distribution ensures maximum impact.
From €3,500 excl. VAT for a 120-second teaser.
Photo report
Professional and exclusive photographs to capture your lighting projects, products, or events, with retouching and usage rights included.
20 HD photos for €750 excl. VAT.
Purchase
of photo reproduction rights
Obtain the copyright for our previously published images on Light ZOOM Lumière to make your creations stand out.
5 high-definition photos for €400 excl. VAT.
Photo report
Lyon, Part-Dieu, Béraudier square Client: Agence ON
Vincent Laganier, LZL Services
Photo report Lyon, Pompidou underpass
Corporate video
Launch of a new brand: Le ruban LED Français®
Client: CisLED
Video design and production: LZL Services, Very/Content
Editorial reference
Copywriting
Creation of compelling content – news, articles, reports –optimized for SEO to enhance your online visibility.
From €290 excl. VAT for 350 words.
Producing a LinkedIn campaign
Creation of LinkedIn posts featuring targeted keywords and high-quality photographs to enhance your visibility.
Topics may include your lighting projects, products, or relevant industry news.
From €650 excl. VAT for 3 posts with professionally formatted images..
Talents de lumière illustrated digital directory
Take advantage of a platform dedicated to lighting experts and talents, designed to maximise your visibility and networking opportunities.
Following the success of the first edition, become part of the Talents de lumière 2026 the directory of lighting professionals.
350 € excl. VAT per reference.
Talents de lumière Learn more
Carnet d'adresses 2025
Talents de lumière et d'éclairage
Photo report
Paris, Montparnasse train station, bicycle parking, taxi,
Client: ACTiLED
© Vincent Laganier, LZL Services
TROUVER SON
ÉQUILIBRE
ÉCLAIRAGE
AVEC DES ENJEUX COMPLEXES
White papers production
Inform, persuade and engage your clients on key topics within the lighting industry.
White paper projects: pricing upon request.
Premium Brochures
Paper or digital edition, meticulously designed to showcase your technology and expertise.
Bespoke quotations available for your premium brochure project.
Print or digital books
From concept through to distribution, showcase your expertise and share your company’s story
Bespoke quotations available for your print or digital book project.
LIVRE BLANC
White paper:
How to find your balance in street lighting facing complex issues
Client: Kawantech
and production: LZL Services
Light ZOOM Lumière
Our media
Light ZOOM Light is far more than just a portal; it is the leading French-language platform for information and communication on light and lighting. With a qualified readership, a professional audience, and advanced monitoring tools, we provide a unique space to share your news, innovations, and projects. Your messages reach a community of experts, specifiers, designers, and decision-makers. For every manufacturer or design office, the opportunity to capture attention truly matters! Media kit
Learn more
Portal Light ZOOM Light
Latest news, tender invitations, training opportunities, publications, and events.
883,400 page views annually 56,700 unique visitors per month 14,300 followers on social media
Newsletter
Your information placed directly in the targeted boxes!
Social media
Data Light ZOOM Light: MailChimp
Qualified readership : 73% Specifiers
French-speaking audience
Lyon, new urban lighting, Part-Dieu district, Béraudier square
Project manager: Setec, Sud Architecte, Egis
Client: Agence ON
Photo © Vincent Laganier, LZL Services
Online broadcasting
To maximize your digital presence, LZL Services offers a complete range of modular and innovative online solutions.
Strategically position your ads, events, job offers or advertising campaigns on Light ZOOM Lumière.
Gain visibility, strengthen your SEO and reach your core target audience with highly targeted newsletters and communications.
With our expertise, every piece of information becomes a light signal!
Do-it-yourself publishing
Broadcast your ad to boost your SEO naturally!
LightPress Event
Publish your events to attract visitors.
From €380 excl. VAT for your photo and text.
LightPress Job
Recruit your lighting talents with online job offers for 3 months.
From €95 excl. VAT.
Digital marketing
LightPress Job En savoir plus
LightPress Event Learn more
LightPress News
Promote your news or advertorials for immediate exposure.
Targeted newsletter & emailing marketing
Connect with your prospects directly in their inbox!
€0.50 excl. VAT per contact according to our database.
Web Banner/Advertising/Logo
Showcase your brands and products in high-visibility placements.
Example for a 300 x 100 pixel ad:
€148 excl. VAT on the LZL portal.
€160 excl. VAT in the LZL newsletter.
From €380 excl. VAT for your photo and text. LightPress
Editorial calendar 2026
Plan your communications in advance and keep pace with market trends!
January 2026
Lighting design for architectural lighting
• Deadline for your advert insertion this month: December 26, 2025
February 2026
Street lighting and light pollution
• Distribution of the Pro LZL Public Lighting newsletter: February 5, 2026
• Deadline for inclusion in this LZL Pro news: February 2, 2026
• Deadline for your advert insertion this month: January 26, 2026
March 2026
Artificial Intelligence in lighting
• Deadline for your advert insertion this month: February 26, 2026
April 2026
Manufacture of luminaires for workplaces
• Distribution of the Pro LZL Office lighting newsletter: April 2, 2026
• Deadline for inclusion in this LZL Pro news: March 27, 2026
• Deadline for your advert insertion this month: March 26, 2026
New for 2026: we are introducing enhanced newsletters for our subscribers.
May 2026
Twenty-first century museums in light
• Deadline for your advert insertion this month: April 26, 2026
June
2026
Sports lighting and today’s public space
• Distribution of the Pro LZL Sports Lighting newsletter: June 11, 2026
• Deadline for inclusion in this LZL Pro news: June 4, 2026
• Deadline for your advert insertion this month: May 26, 2026
July-August 2026
Video mapping shows and light drones
• Deadline for your advert insertion this month: June 26, 2026
September 2026
Contemporary architecture in lighting design
• Deadline for your advert insertion this month: July 26, 2026
October 2026
Reuse in luminaire or architectural lighting
• Distribution of the Pro LZL Reuse in lighting newsletter: October 8, 2026
• Deadline for inclusion in this LZL Pro news: October 1, 2026
• Deadline for your advert insertion this month: September 26, 2026
November 2026
Biodiversity and lighting at night
• Distribution of the Pro Urban lighting newsletter: November 12, 2026
• Deadline for inclusion in this LZL Pro news: November 10, 2026
• Deadline for your advert insertion this month: October 26, 2026
December 2026
Best of Light Festivals in Europe
• Deadline for your advert insertion this month: November 26, 2026
Lyon, SNCF underpass, rue des émeraudes
Lighting designer: Latérale
© Vincent Laganier
Event animation
Nothing is more effective than a live event for generating excitement and bringing your audience together.
LZL Services oversees every aspect to ensure your conference, exhibition, workshop, or webinar is a resounding success.
From animation and communication to moderation and audiovisual recording, benefit from a bespoke organisation that showcases your innovations, strengthens your network, and fosters customer loyalty.
Events are the key to converting interest into action, transforming each participant into an enthusiastic ambassador.
Organization of professional events
From planning to coordinating service providers, every detail is tailored to ensure your event’s success.
Sur devis, selon votre projet d’événement.
Event communication
Communication campaigns with impactful messaging before, during and after your event.
Estimate provided based on your campaign requirements.
Event Facilitator/Moderator
Bring energy to your panel discussions, workshops and conferences to guarantee audience engagement.
€500 per hour excl. VAT per hour.
Webinar organization
Interactive formats that encourage discussion and help reduce your carbon footprint.
Price on request, depending on your webinar.
Press release
Media distribution and press kits to maximize the impact and reach of your event.
€750 per media broadcast excl. VAT.
Event Moderator: Vincent Laganier, for the Light Zoom Lumière portal Light Lab Light Final Event
Grand Central, Paris
Client: Digidot
Photo © Svetlana Semenova
Facilitation of a discussion between the five lighting design studios participating in workshops: LZL Services.
Why choose LZL Services?
With LZL Services, every project shines not just with visibility, but with true distinction.
Whether you’re crafting pioneering lighting fixtures or creating inspiring illuminated spaces, our team ensures your expertise reaches the right audiences at the optimal moment.
Together, let us transform your achievements into a beacon that illuminates the future of the French-speaking market.
Join the LZL movement: your light deserves to be seen, admired and shared.
Exaus
Haute-Savoie
They trust LZL Services
Trade Show Organizers
• GL events Exhibitions
• ISE – Integrated Systems Europe
Publishers
• arc, Mondo*arc
• SEA, d’architectures
• Éditions du Patrimoine, Monumental
• Lumières 3e
• LUX, la revue de l’éclairage
Manufacturers
• ACTiLED Lighting
• Ambiance Lumière
• BH Technologies
• CisLED
• Chauvet
• Comatelec
• Digidot
• Eclatec
• ETC
• Finder
• iGuzzini
• Kawantech
• Lacroix Environment
• LEC
• Led Linear™
• Nowatt Lighting
• Ragni
• Robe Lighting
• Rohl
• Sunna Design
• WE-EF
Design offices
• 8′18″
• Agence ON
• Candéliance
• IKOMĒ
• Lumières Utiles
• Pitaya
• Studio By Night
• Studio Vicarini
• Virginie Voué
Associations
• ACE: Association des Concepteurs lumière et Éclairagistes
• AFE: French Lighting Association
• Cluster Lumière
• Syndicat du luminaire
• LUCI: Lighting Urban Community International
Immersive video mapping show Paris, AURA Invalides Design: Moment Factory
© Vincent Laganier
Photo report Paris, Parc de la Villette, Canal de Ourcq gallery
Client: ACTiLED
© Vincent Laganier, LZL Services