Marketing Matters - Lighthouse Visuals

Marketing Matters

Maximize Your Sale:

3 Important Steps to Reduce Time on Market and Increase Profit

The Importance of Marketing of Real Estate

1. Better impression: Good photos can make a property look more appealing and attract more potential buyers.

2. Faster sale: Listings with high-quality photos tend to sell faster than those without.

3. Higher perceived value: Good photos can help showcase a property's best features and increase its perceived value.

4. Increased online engagement: Listings with good photos tend to receive more clicks, views, and inquiries.

5. Better return on investment: Properties with good photos can fetch higher prices and a better return on investment for the seller.

6. Reduced time on the market: Properties with good photos are more likely to attract serious buyers, reducing the time a property spends on the market.

Marketing Statistics

There is evidence to suggest that professionally created marketing content, such as professional photos, can help sell homes more quickly, receive more views, and grab more attention. Here are a few statistics to support this claim:

1.According to the National Association of Realtors, homes listed with professional photography sell 32% faster and for a higher price than homes listed with amateur photography.

2.Zillow research found that listings with professional photos receive, on average, 61% more views than those without.

3.Realtor.com reported that listings with high-quality photos receive, on average, 118% more clicks than those without.

4.A study by Redfin.com found that homes listed with professional photos sold, on average, for $3,400 more compared to those with amateur photos.

5.Research from the National Association of Realtors found that 91% of home buyers use the internet to search for a home, making professional marketing content, such as photos, increasingly important for a successful sale.

These statistics demonstrate the importance of investing in professional marketing content for real estate listings. It can help properties stand out and attract more attention, leading to a quicker and more profitable sale.

The 3 Steps

1

Preparation and Staging

Preparation is key to a successful real estate sale. Proper staging, making necessary repairs, and preparing your home for market can greatly enhance its appeal and attract more potential buyers.

By properly showcasing the full potential of your property, our team can increase market interest and generally lead to a quicker sale at a price that meets your expectations.

2

Marketing Day

Marketing day is a crucial moment in the sale of your home. As the professional photographer arrives to capture images and create other marketing materials, it is imperative that your home is ready for their visit.

By presenting a properly staged and well-prepared property, the images will accurately showcase your home and attract the right buyers, leading to a successful and profitable sale.

3

Listing Activation

Making your listing live on the MLS and entering the public market is an exciting step in the home selling process. You can expect an increase in showings and feedback from potential buyers, providing valuable insights into the market's perception of your property.

This increased activity can also lead to offers, bringing you one step closer to a successful sale. It's important to keep an open mind and be prepared to receive constructive feedback and negotiate, as the process of selling a home can have its ups and downs.

But with the right preparation and marketing strategy, you can achieve your desired outcome.

Step One Preparation and Staging

RIGHT WRONG

Staging, making repairs, and proper preparation are crucial to the successful sale of a home. A well-staged home presents a clean, attractive, and functional living space that appeals to potential buyers and helps them envision themselves living in the home.

On the other hand, a poorly prepared home can detract from its value and lower its selling price.

To ensure that your home is ready for sale, here's a checklist for staging tips:

1. Clean and declutter: Thoroughly clean every room and remove any unnecessary items to create an open and spacious feel.

2. Paint: Fresh paint can make a big impact in a room and is an inexpensive way to update its look.

3. Furniture arrangement: Rearrange furniture to create a functional and aesthetically pleasing layout.

4. Lighting: Ensure that there is enough natural and artificial light in every room.

5. Repairs: Fix any broken items and address any maintenance issues to show the home is well-cared for.

6. Curb appeal: Improve the home's exterior appearance by landscaping, cleaning the exterior, and making any necessary repairs.

7. Neutral décor: Use neutral colors and décor to appeal to a wide range of buyers and make it easier for them to envision themselves living in the home.

By following these tips, you can help your home make a great first impression and increase its chances of selling quickly and for the best possible price.

Marketing Day Arrives

Marketing day is one of the last steps before your home is available for sale on the public market. On Marketing day, the photographer arrives to take pictures and create any other marketing assets that will be used for marketing of your home.

It is recommended to have all the lights turned on and the yard tidy to present the home in its best light in the photos. This can help to create a bright, welcoming, and well-maintained atmosphere that appeals to potential buyers and contributes to the success of the home sale.

MARKETING ASSET CLASS

Professional Photography

Professional photography is a crucial aspect of marketing in real estate, as it greatly impacts the perceived value and appeal of a home.

High-quality photos that accurately showcase the home's features and benefits can help to attract potential buyers and generate interest in the property.

In today's digital age, a large portion of home buyers begin their search online, and professional photography can help to win their attention and stand out from the competition.

Virtual Tour

Virtual tours have become an increasingly powerful and standard tool in the real estate sales industry. With the rise of technology, virtual tours allow potential buyers to take a virtual walk-through of a property from the comfort of their own home.

This is especially useful for buyers who are not able to physically visit the property or for those who want to revisit the property before making a decision.

Virtual tours can help generate more interest in a property and increase its chances of selling quickly and for the best possible price.

MORE MARKETING ASSETS

Floor Plans

A helpful tool in the marketing aspect of real estate. First, floor plans provide a 2D visualization of a property, allowing potential buyers to see the layout and flow of the space.

This can help them to better understand the relationship between rooms and how the property can be used. Additionally, floor plans include room dimensions, which can be helpful for buyers who want to ensure that their furniture will fit in the property.

Also, floor plans can be created while onsite photographing the property, making it a convenient and cost-effective way to provide potential buyers with a comprehensive view of the property's layout and size.

Video

Video for real estate marketing can be a powerful tool for telling the story of a lifestyle that a buyer would receive upon purchasing a property.

Videos can showcase not only the physical features of a property, but also the atmosphere, community, and other aspects of the surrounding area. This can help to create an emotional connection with the property.

Additionally, videos can provide a more comprehensive and immersive experience for potential buyers, allowing them to get a better sense of the property and its surroundings than they would from photos or virtual tours alone.

Step Three Listing Activation

Going Live means Game On!

What you can Expect from Me as Your Agent

As your agent, you can expect a comprehensive and proactive approach to presenting your home to the public market. Once your listing goes live in the MLS, I will share it within my office and my network of buyers. Our MLS will also syndicate to Zillow, Realtor.com and other real estate websites online which will also create a wider audience. I will be readily available to answer any questions from prospects and buyers' agents, I will also give notice of scheduled showings and I will also present offers as they come in to with information pertaining to each individual offer.

My goal is to provide you with excellent service and support throughout the entire process of selling your home, from listing to closing. I will keep you informed and updated on the status of your listing and provide guidance and advice as needed.

You can expect open and regular communication from me, as well as a strong focus on meeting your needs and exceeding your expectations. With my expertise, experience, and dedication, I am confident that I can help you sell your home quickly and for the best possible price.

What you can do

Share the listing with your personal network:

Let friends, family, and acquaintances know that your home is on the market.

Utilize social media:

Share your listing on your personal social media accounts and consider boosting the post to reach a wider audience.

Keep the home in show-ready condition:

Keep the home clean and tidy, and be prepared to show as much as possible

Take the time to review any offers that come in and consider them carefully before making a decision. I’ll be here to answer your questions.

Residential Pre-Shoot Checklist

All interior and exterior lights on, including or lamps, table lamps, under-cabinet lighting, stovetop lighting, bedside lamps, ceiling fan lights, and other secondary light sources

Ensure that all light bulbs work. Replace any burnt out bulbs

Remove all non-decorative items from counters (dish soap, paper towels, phones, cleaning supplies, etc.)

Remove magnets, photos, kids artwork, etc. from the refrigerator

Lower all toilet seats

Clear countertops of non-decorative items

Remove toiletries from bath/shower area

Put hoses and other equipment away, organize patio/deck

Pick up pet waste, put away garbage bins, and generally clean up yard

Freshly-cut lawn and landscaping in good shape

Ensure all pool cleaning equipment is removed and the pool has been cleaned

Residential Pre-Shoot Checklist

WINDOW TREATMENTS

Keep pets out of the way during the shoot for example)

Put away pet supplies, including food/water bowls, crates, toys, etc

PETS VEHICLES

Ensure that no vehicles are in the driveway or on the street in front of the home

Close garage doors

STAGING

If available, place unobtrusive decorative items on bowls of fresh fruit, pottery, vases, and new candles

Open curtains/blinds all the way in every roomblinds should be twisted open, not pulled up

YARD SIGNS

We kindly ask agents to remove for sale signs from the yard if they do not want the sign in the exterior shots

NEIGHBORS

Let the next door neighbors on both sides know about the scheduled shoot so that they can ensure their yards are clean, cars are out of the driveway, and garage doors are closed

HOLIDAY DECOR

Remove all holiday decor - examples include pumpkins, Christmas trees, menorahs, Christmas lights, wreaths from the front door, etc

OTHER

Put all personal items away

Remove any religious symbols from view

Generally, make the house as clean as possible (remov c..)

Thank you for choosing Lighthouse Visuals for your real estate marketing needs. We look forward to working with you!

Please contact us before your shoot if you have any questions or concerns.