Preface
Pedro Proença Chairman Liga Portugal
4
| International Study on Sports Audiovisual Rights
The centralization of audiovisual rights is an inevitable path for the Portuguese professional football. In fact, as we have been defending since our arrival. To the most distracted this might have seemed an obsessive goal. However, the time and the Government have confirmed our perspective: we were on the right path. This study published in a partnership
established since 2019—20. Ligue 1 and
between Liga Portugal and the
LaLiga – where the centralization has also
EY organization explains why the
been implemented by Decree – are on also
centralization of audiovisual rights
an upward trend. Serie A and Bundesliga
must become a reality. Portugal cannot
have registered slight revenue changes
proclaim itself as part of the European
but will finish the next season with
football front row, and even try to
revenues around €1.30 billion.
approach and overtake the 5th place in
This is the maturity level that we want to
the UEFA rankings (currently belonging to
achieve in Portuguese football, aiming
France), with the mindset of the second
that everyone, without exception,
and third tier organizations in terms of
becomes a winner. As an example, the
European football attractiveness, as is the
giants Barcelona and Real Madrid, just to
case of Cyprus – the other country without
mention millionaire clubs from a League
centralized rights.
with whom we work directly – have
If we consider the five main European
now the understanding that they have
leagues regarding notoriety and wealth,
benefited from the centralization process.
we observe that since 2014—15, three
Nothing will be different in Portugal. Liga
registered a growth trend in terms of
Portugal and FPF working together as a
revenues generated by the audiovisual
group, will certainly know how to defend
rights. Premier League is at the top of
the interests of those who truly matter,
this group with €3.01 billion, a value
the clubs.
