INDUSTRY NEWS
New developments in Bobcat dealer network in Africa Bobcat has announced a number of new developments in the company’s Authorised Dealer network in Africa, with new appointments and other changes across the continent. New Authorised Dealers in Zimbabwe and Sudan As part of changes in the countries bordering South Africa, Bobcat has confirmed the appointment of Harare-based Machinery Exchange as the new Bobcat Authorised Dealer for Zimbabwe, effective 1st January 2022. Bobcat is aiming to make further dealer announcements in the near future for Botswana, Namibia and Zambia. In response to the opening up of
the market in Sudan, Bobcat has also appointed Khartoum-based Albadri Power Co. Ltd as the company’s new Authorised Dealer for the country, again effective from !st January 2022. Nicolas Dumont, District Sales Manager - Africa for Doosan Bobcat EMEA, said: “We have changed the way we operate in Zimbabwe, Botswana, Namibia and Zambia and Machinery Exchange is the first announcement we are making in
this respect, with more to follow. With Sudan being removed from sanctions lists, this opened the door to a new market for Bobcat, which is now the responsibility of Albadri Power Co. Ltd. Both appointments provide us with strong dealers in place to meet the local demand in these countries.” Commenting on the company’s new appointment, Antony Dube, National Sales and Rental Manager at Machinery Exchange, said: “Bobcat’s product range is diverse and provides customers with versatility on their job sites. With the Bobcat brand, Machinery Exchange aims to be a market leader in the backhoe and skidsteer loader markets in Zimbabwe.” “The most important Bobcat product in Zimbabwe is the backhoe loader because it is multifunctional, covering agriculture, construction, earthmoving and mining.” Mohamed El Badri, CEO of Albadri Power Co. Ltd, said: "We are honoured to represent Bobcat in
42
Lifting Africa - Mar/Apr 2022
