I S S U E # 5 6 – JA NUA RY – F E BRUARY – M ARCH 2020
Hiring Doesn’t have to be
hard /Page 4
The Importance Of
The Follow Up /Page 9
Partnership Marketing
LIKE A PRO /Page 10
ADRIAN AND MICHAEL Heritage Plumbing Group – VIP Diamond Member
Cool iPhone Apps for Tradies
The Apple Card Has Launched
FROM THE DESK OF Hey Tradies! And welcome to the latest edition of Lifestyle Tradie Magazine, as start 2020 – can you believe it!? Here at Lifestyle Tradie, it’s been an amazing year. We say that every year, we know. But there’s been something special about this, our 10th Year in business with the Lifestyle Tradie Group. We can’t wait to celebrate with you all in Manly in November. Following on from our look into Wellness in the workplace last edition, we’re taking a closer look at the importance of looking after yourself as a trade business owner, cause if you don’t do it, no one else is gonna do it for you!
We look at a few different marketing tactics, that you might not have thought of using in your trade business before. PR and Partnership marketing… amazing strategies to give your bottom line a boost. We also look at the importance of the simple ‘follow up’, if it’s not part of your current sales strategy, you’re leaving money on the table. Our Member of the Month in this edition features Adrian & Michael from Heritage Plumbing Group and the great success they’ve been having with their business recently.
Makita Coffee machines and paying with an Apple Card… you heard it here first tradies! Well, you will if you get reading… Enjoy! To your success,
Andy Smith Adrian & Michael from Heritage Plumbing Group
A BRAND NEW LOCATION Crowne Plaza Coogee
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JANUARY – FEBRUARY – M ARCH 2020 56T H EDI T ION
CONTENTS 04
10
Hiring Doesn’t Have To Be Hard
Partnership Marketing Like A Pro
09 The Importance Of The Follow Up
12 Why Your Health Should Be Priority Number 1
14 So What Is PR And How Can It Work For Your Trade Business?
06 Lifestyle Tradie Member Profile Heritage Plumbing Group
18 The Apple Card Has Launched
20 Reignite & Reunite November 2019
22 The Latest From
16 Why It’s Important To Get Emotional About Your Marketing
08 Reignite & Reunite March 2020
23 App for Tradies – Email Marketing Apps & Playable
My Mancave
23 Apps For Tradies – Email Marketing Apps & Playable
HIRING DOESN’T H AV E T O BE H ARD
HIRING DOESN’T HAVE TO BE HARD Even if you’ve gone through the process ten times before, hiring someone new for your trade business can still be hard. Like hardships or mistakes in trade business, you live and learn, and hiring is no different.
2. Hiring The Wrong Personality Type This often happens as a result of jumping straight into the hiring process as you haven’t done enough background work on either what kind of company you want to be or who each of your applicants really are. It’s not enough just to have the right ‘Skills’ for your trade business, they have to fit into the culture of your business too. This may not always surface itself straight away either. Problems could arise in the weeks or months following their start. To overcome this, make sure you really press them at the interview phase. Also, contact their previous bosses and clients for feedback on how they operated and what their general demeanour was.
Here are some mistakes you can do your best to avoid when hiring tradespeople, to make things just that little bit easier: 1. Don’t Rush. While you’ve realised you might need that extra person power in your trade business… new business growth, someone has resigned, you want to scale your business… It’s important not to rush straight into hiring mode. You need to step back and make sure you know exactly what your business is, that your business is an attractive place to work at, and who exactly is the right person to hire. If you fail to do this, chances are you could hire the wrong person, which could put you in an even worse situation than when you started out.
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HIRING DOESN’T H AV E T O BE H ARD
employees and ask them what they’re hoping to achieve in their career and where they want to be in several years’ time. Once you know where your staff want to be, put in place some goals and milestones to hit, that tie into your business.
6. Not Being Flexible Direct questions are those asked to receive a particular response - i.e. what do you like about your trade. While direct questions are useful, you need to ask behavioural questions too, which help you see how a person behaves or responds in a certain situation. For instance: “you’re working on a job when a customer comes to check on progress. They flip out and lose their cool when the see you’ve placed your not-so-dirty tool box on their carpet. You think they’re over-reacting, but they’re serious. What would you do?”
3. You Generally Pay For What You Get You’re probably aware of the tradesperson shortage that’s happening at the moment and how it’s so hard to find excellent tradespeople let alone those so-so tradespeople. This is great for excellent workers as they know they’re in demand and are much more selective in where they work. Quality tradespeople can also demand bigger and better pay packages. So, to make your business successful, you need to give them a decent salary plus offer them awesome incentives where possible.
4. A Beige Job Description Spend some time making your job advertisement stand out. Market the job like you market your business. You know how easy it is to scroll past a post on Facebook or an article on a news site that’s boring…. It’s exactly the same with job ad titles and descriptions. If you just smash something out in five minutes, chances are it will get scrolled past in a few seconds.
7. Trying To Be Perfect Don’t wait til you’re desperately looking for someone quickly. Taking an always-hiring approach, you can always be on the look for great staff. When you find one, you might not have the workload to completely cover their salary initially, but having the extra capacity means you can look for or bring on more work to pay for the difference (and some).
8. Not Having An Onboarding Process While it may seem like something you’d do while surfing or fishing, onboarding is a crucial step many tradespeople fail to do. Onboarding is the process of getting your employees up to speed as quickly as possible, and this is primarily centred around an in-depth process manual.
5. Not Providing Direction Have you had a great employee in your business only to have them resign out of the blue? Chances are they didn’t have a clear idea of where they could progress to or grow within your company. Thankfully, this is a really easy fix. It’s just a matter of sitting down with each of your
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Lifestyle Tradie
MEMBER PROFILE Adrian & Michael Heritage Plumbing Group VIP Diamond Member
1. Tell us a little about your business, life and family.
Michael: Life is a roller coaster and full of surprises! When you have From a young age, Adrian and Michael became your soulmate by your side, involved in their fathers’ family business which anything is achievable in was established over 40 years ago, and still life. When I’m not in the operates today. office, or thinking of the As cousins, Adrian and Michael wanted to build next big idea my partner a plumbing company that was centred around a and I are travelling the passion for quality workmanship and customer world making memories. service – this vision came to life in 2011 when 2.What do you love most Heritage Plumbing Group was established. Over the past 9 years, Heritage Plumbing Group has grown to a team including admin staff, estimating staff, and 7 plumbers. The main structure within the company has been based around general plumbing maintenance services for domestic/commercial and industrial clients, but in the last 12 months, we have also started taking on larger scale construction projects with the goal to expand the business further. Adrian: I recently married the love of my life in beautiful Malta. What started out as a joke between my mother in law and I, to do the impossible and leave the business for 6 weeks to elope to Malta and marry her only daughter, actually came true this year. I can say we achieved this successfully with no spot fires to come back to.
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about what you do?
We love being challenged and asked to do what seems to be the impossible. Being a maintenance plumber you always see something new or unexpected – every day is different and has its own challenges. Having a team of experts gives you the ability to discuss openly on what we think the best methods are to not only satisfy the customer but to ensure we have left the job knowing our solutions are going to work.
3. Tell us a little about your life before joining Lifestyle Tradie? Before joining Lifestyle Tradie, we faced many struggles – the majority resulting from a lack of knowledge, resources and effective processes.
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LIFES T YLE T R ADIE MEMBER PROFILE – HERI TAGE PLUMBING GROUP
Many of the tasks we completed were done in a manual manner, some double-handled, all taking a lot longer than they would have if we’d had better systems in place. As directors, we found ourselves completing tasks that we shouldn’t have been – this consumed a lot of the time in which we should have been attending to more important matters to run and grow the business. We didn’t have the staff, resources or systems in place to manage the administration, marketing and HR sides of the business – aside from our plumbing team, we were running as a two-man show.
4. What specific results have you achieved since joining Lifestyle Tradie? Since joining Lifestyle Tradie, we have been able to implement a number of processes and procedures – we are now able to better manage the company and dedicate our time to the more important things such as networking with larger clients to gain solid contracts.
5. Where do you see your business in 5 years? We would like to think we would still be a small family business that runs like a well-oiled machine - giving us the ability to step away when we like knowing we have the systems and staff in place to complete the day to day running of the business.
6. What are the top 3 things you have learnt about business that you would recommend to other tradies and WHY? Tip 1: Use a CRM system. This will automate many processes, minimise time wasted with many processes and allow for better structure and systems within the business. It also allows for better visibility on important measurement data such as profit/loss and job/quote turnover.
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Tip 2: Don’t complete the small stuff that you shouldn’t be doing. You’re a tradesman not a bookkeeper, administration/ receptionist, marketing manager, HR manager etc. take off some of those hats and delegate to professionals who know what they are doing and enjoy that work. Your time is better spent elsewhere doing the things you love. Tip 3: Surround yourself with likeminded business men/women or operators. If you hang around spuds, you become a spud.
7. Tell us something quirky about yourself that your buddies don’t know? Adrian: There’s really nothing left to tell, I always make a fool of myself when on the drink. Michael: The life of the party! I like to make everyone happy and have a good laugh.
8. If we were sitting here one year from now celebrating what a great year it’s been, what have you achieved? Adrian: From a business perspective, I would like to have the ability to switch off from work a bit more and not always having to be ON. On a personal level, my partner and I would hopefully have a kid on the way and my house renovations to be winding up to an end. Michael: From a business perspective, we would have more staff on board, all performing in their role in a manner that allows me not to worry whether things are getting done correctly. On a personal level, to be engaged and have our new family home purchased.
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So What Do You Do Next us know if you will 01 Let be joining us or not.
PLUS…we are heading to A BRAND NEW LOCATION This time we are headed to the ICONIC Crowne Plaza Coogee! This R&R is going to be EPIC! Make sure you take the time out of your business to ABSORB new ideas and strategies, so that you can further ADVANCE your business to make sure you ACHIEVE the results you want, not just in your business, but in your life! With a spectacular line-up of speakers ready to present on some hot topics YOU have been asking for… This is going to be AWESOME! So do yourself a favour…If you haven’t already, make sure you RSVP TODAY!
your flights 02 Book and accommodation
03 Get excited! If you have any questions or need assistance, send an email to us at info@lifestyletradie.com.au
WE CANNOT WAIT TO SEE YOU THERE :)
Get rea to kick s dy your ye tart ar with A BANG !
THE IMPORTANCE OF THE
FOLLOW UP
How Often To Follow Up? This is a judgement call, but once a month is a good rule of thumb. Any more, and you could become a nuisance: any less, and you risk being forgotten.
Following Up And Profit With proper follow up you can convert more prospects into clients, more clients into repeat clients, and increase your referrals. Still need some convincing here are some more astounding statistics: A recent study has found that out of 10,000 advertising enquiries made: Are you regularly in touch with your clients and prospects? If not, you could be missing out on valuable relationship building opportunities for your trade business, not to mention sales! Following up is one of the essential business sales skills to produce sales growth. “The Follow up” is defined as the methods you use to keep in contact with your prospects, customers and referrers.
So Why Would You Bother With Following Up? Here are some hard facts that will quickly make you realise its importance: • Less than one in ten prospects will make the decision to buy on the first contact • 80% Of sales are only made on the 5th or subsequent contact. • And, most interestingly, 90% of sales people have given up after the third contact!
Staying in touch with existing customers will result in increased business through repeat business, cross-selling other products and services and referrals to others. And the great news for you is that very few people follow up properly or even at all! It’s a sure-fire way to get ahead of your competitors.
What Are The Best Ways To Follow Up? This will vary according to your style, your prospect’s preferences, the time of year or where they are in the sales cycle. The main methods are via phone or email.
• 22% of enquirers never received the information they requested • 57% received the information more than 65 days after their request • 87% were never contacted by a sales representative. It just shows you that with disciplined follow up, you can be way ahead of the pack! So, you think you’re you doing enough to stay in touch in your trade business?
Whatever methods you use, rather than only “chasing the sale” you should think about what valuable information you can give your contacts: send interesting tip sheets, special reports, thank you notes, news items they may be interested in and a regular newsletter.
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PARTNERSHIP MARKETING
LIKE A PRO When you’re looking for new ways to get your trade business in front of customers, there’s an option you may not have considered - partnership marketing. Partnership marketing is about collaborating with a person or business because they have a relationship with an area of a market that you’re interested in selling to. It is not uncommon for trade businesses to struggle with their marketing efforts, time, money or resources to dedicate to the marketing they need to grow.
When Partnership Marketing Is Done Right - It’s A Win-Win! We love partner marketing — not just because it helps boost brand awareness and scale trade businesses, but also because it’s a great way to develop and maintain genuine relationships with other leaders in your market. Customers love authenticity, and when two companies get together to create fresh, valuable content that speaks to customers in a holistic way, everyone sees the results they need.
Marketing Partnership Strategies In order to derive long-term success from marketing partnerships, trade businesses need to carefully define their goals before entering into one. As the partnership goes on, businesses must monitor results and make meaningful adjustments.
Rather than trying to go it alone, by working alongside another business or group of businesses on a specific marketing strategy or campaign, partnership marketing can be a costeffective way for trade businesses to increase brand awareness, customer acquisition and ultimately grow.
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PAR T NERSHIP M ARK E T ING LIK E A PRO
4. Short-Term Vs Long-Term Goals & Gains Overall, it’s important to remember that marketing partnerships take time to develop. Short-term gains generally do not justify the costs and risks associated with setting up a full-fledged partnership; rather, a partnership will bring payback in value and revenue over a longer period of time. Though partners should not expect to see all of their goals fulfilled early on, they must still must hold each other accountable for deliverables and sticking to deadlines. A marketing plan, complete with goals and deadlines, will help make developing these goals and activities much more manageable. 5. Establishing A Marketing Plan Measuring and reporting results is quite possibly the most important part of the marketing process. Without timely and accurate reporting, businesses will not be able to measure successful outcomes of any of their marketing initiatives. It is therefore essential to map out the “how” and “where” of reporting, and each partner should create a timeline for reporting their results.
Here are six ways other small businesses are finding success through strategic marketing partnerships. 1. Finding The Right Partnership Gaining a clear understanding of a potential partner’s resources and goals is essential before creating a formal partnership, as these will form the base of any goals for a future alliance
As any good marketer knows, data is one of the most important deciding factors in pursuing, continuing or dropping a particular activity or set of activities.
2. Establishing A Marketing Plan Establishing a partnership’s marketing goals – then breaking them down into manageable activities and deliverables from the start – is an important first step after entering into a partnership.
6. Leveraging A Partner’s Audience & Reach
What is important, is that scheduling marketing activities for a strategic alliance is to develop programs that create value for both partner. 3. Leveraging A Partner’s Audience & Reach Partnership marketing brings businesses access to new customers in segments they previously did not compete in. These new opportunities can increase potential marketing reach and ultimately lead to a gain in customers.
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Each partnership should be approached with an eye to customised detail. This way all parties involved will reap benefits, value and new customers. Customisation of the marketing activities are crucial for longterm overall success rates realised by all partners. With the right partner, comprehensive planning and a strong collaboration between the marketing teams involved, marketing partnerships can take trade businesses to the next level of sales and growth.
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WHY YOUR HEALTH SHOULD BE
PRIORITY NO. 1 Wow. According to a report from the ABC, 50% of Australians are battling chronic (preventable) illness. With big corporates backing employee wellness programs with gutso. So, where does that leave the 2.3 million of us running a small business in Australia? Probably time we all made wellbeing a priority too, don’t you think?
What’s One Positive Thing You’ve Done For Your Health & Wellbeing Today? If you just shrugged off the mere suggestion of that as a waste of time, we’ve got some news for you… • 50% of Australians are currently battling a chronic illness – with the majority of them being preventable. • That’s up from two in five people just 10 years ago. • About a third of chronic disease is actually preventable • We only spend 1.3 per cent of our health budget on preventing disease
Big Business Say They’re Onto It A study by HSBC claims 84% of big corporates are either planning to maintain or up their employee wellness programs this year. Australian businesses believe their future success will come from investments in their workforce, including employee wellbeing (23%), being agile and responsive to change (25%) and bringing new skills and experience to their business (22%). These factors ranked well ahead of leveraging technological innovation (15%), despite this being the number one priority for firms globally (26%).
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W H Y YOUR HE ALT H SHOULD BE PRIORI T Y NO. 1
So What Are You Going To Do About It At Home? According to current ABS stats, there’s 2.3 million of us currently running a business in Australia – 68% from home. With that being the case, what can we do to make health and well-being a priority? Just like our compatriots in the corporate space we trade business types work really hard – harder, if the stats from the latest survey are anything to go by where 70% of you claimed to be working 90 hour weeks. And if you’re one of these hardworking soloists without the company of colleagues to have a quick chat around the water cooler at lunchtime, then we’re even less likely to take the break we really need in a working day.
So, How Do We Get To Fixing That? The first hurdle is getting realistic- think small steps towards slightly better health, not big leaps towards some kind of magical whole-body transformation. Eg: • Swap a hastily eaten lunch at your desk, with a 45 minute walk around the neighbourhood. • Get rid of your 8pm sugar raid Both will result in improved health and wellbeing – and in turn boost productivity. Easy, simple and small changes - No mention of a crazy pre-dawn weight lifting routine, or a blender meal in sight. Just a small and consistent change in routine.
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We Can All Make One Simple Change A Day For Better Health Nutritionist Susie Burrell suggests the double lunch for busy business owners. That is, half a sandwich around 11 and the other at 2pm. Or a bowl of soup and then a sushi roll, or some of last night’s leftovers as a follow up a few hours later. According to Susie, eating well for energy is all about eating healthy, small meals regularly throughout the day.
If movement is an issue for you, then here’s what a perfect 30-minute training session looks like. Apparently a 20 minute yoga session on the living room floor or a half hour session at the gym every other day is all you need to bring some much-needed energy back into your day. With a prognosis of 50% of us likely to face a chronic disease, a simple change in the area of health where we know we can do better is probably not a bad idea.
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S O W H AT IS PR & HOW C AN I T WORK FOR YOUR T R ADE BUSINES S
So, What Actually Is PR? Public Relations is the way that a business communicates with its stakeholders. This includes the media, target audience and internally employees if the business employs staff. PR uses publicity and media coverage to mould a brand’s target audience’s perception of a business, product or service.
Where Does PR Fit Into Your Overall Marketing Strategy? The basic Marketing Mix is made up of the target market and the and 4 P’s. The first P is Product, and this forms the tangible product that the business sells. This includes packaging, branding, USP, features etc.
SO WHAT IS PR & HOW CAN IT WORK FOR YOUR TRADE BUSINESS More than just a fancy marketing word. Good PR has the power to transform a trade business. But it needs to be backed up by an equally as good marketing strategy. Many trade business owners have heard of the word PR, and assume that they will have to undertake some kind of PR at some stage. PR can be a powerful medium for trade business owners to communicate effectively with their target audience. It’s the key to trade businesses gaining media exposure which leads to brand awareness and increased sales and leads.
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The second P is Place and this is where you sell your product. It can be an online store, bricks, and mortar store or online or physical marketplace. The third P is Price, and this is your Pricing Strategy. How much does your product cost, your wholesale price, discounts etc? The fourth P is the Promotion element of the Marketing Mix. This is where all promotional activities live. Advertising, Sales Promotions, Direct Marketing, Newsletters and of course PR live here.
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S O W H AT IS PR & HOW C AN I T WORK FOR YOUR T R ADE BUSINES S
Here’s What PR Won’t Do: PR is not advertising. PR is not an advertorial. PR is not a live TV sales promotion. PR is not a sponsored post. It is publicity that is generally unpaid unless the trade business owner hires a PR expert to implement the campaign on behalf of their business. The PR message can be controlled to a degree, but it cannot be controlled entirely, as it is unpaid. If it were paid then it would be an advert or a sponsored post. PR should be customised to the target media outlet and the target audience. PR content should always be customised to the media outlet. It should also be current and newsworthy.
How Can It Help A Trade Business? PR can assist business owners with creating brand awareness, pitching themselves as an expert and building credibility. PR can also personify a business when the business owner shares their unique story with the media and its customers. PR can also help a business to grow their social media audience and SEO organically.
Who Should Be In Charge Of Creating, Implementing & Evaluating The Campaign? There are different ways of implementing PR Strategies for trade business: 1. Give it a go and do your own PR. 2. Hire a PR Consultant or freelancer which will be more affordable 3. Hire an agency if you have more budget.
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W H Y I T ’S IMP OR TAN T T O GE T EMO T ION AL A BOU T YOUR M ARK E T ING
WHY IT’S IMPORTANT TO GET EMOTIONAL
ABOUT YOUR MARKETING One of the most amazing things about human beings, is their ability to feel emotions. It’s the part of us that allows us to connect to one another. Marketers have latched on to this trait hard, learning and applying the science of how to trigger emotional responses from potential customers. Studies show that customers absolutely see their connection with a brand as a real relationship, and that emotions play a huge role in the customers purchase decision. According to the study, emotions play a huge role throughout the whole customer journey. Emotions help to build loyalty, trust, and customer retention.
Why Emotional Marketing Works 1. First Impressions
3. Creates Action As well as influencing purchase decisions, emotions also encourage other activity that can help grow your business and brand: • Happiness makes us share: leading to increased brand awareness. • Sadness makes us empathise and connect: empathy leads to increased giving • Surprise and fear make us cling to what’s comfortable: increasing brand loyalty • Anger and passion make us stubborn: leading to viral content and loyal followers. Eg. Facebook video about a local tragedy or political issue that has tons of likes and thousands more comments. Like happiness, strong emotions like anger and passion inspire people to share content.
First impressions form in a matter of seconds, and emotions help a brand or product or service make and instil a great first impression. Think about two advertisements — one that just showed products, and one that made you laugh or cry — which would you remember? Which one would leave the best ‘impression’?
2. Purchase With Their Hearts Sure, you compare prices and spend time reading about a product before you purchase, but when it comes to making the purchase decision, the decision was likely made with your heart not your head.
TRENDING NOW!
People rely on emotions, rather than information, to make decisions. 16
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Emotional Marketing Strategies
3. Use The Right Colours
Now that you know why emotional marketing works, how can you implement it into your own trade business marketing? There are variety of ways, and combinations, but here’s a few tips:
Emotion and colour are actually closely linked, and colours hold a lot more influence than you realise.
1. Know Your Audience This goes without saying for all kinds of marketing. You need to elicit an emotion, that resonates with their pain points or general desires and dreams.
2. Use The Right Colours Emotion and colour are actually closely linked, and colours hold a lot more influence than you realise. Here are some other emotions associated with colours: RED
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
ORANGE
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange is very effective for promoting food products and toys.
YELLOW
Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy. Yellow is often associated with food. Use yellow to evoke pleasant, cheerful feelings.
GREEN
BLUE
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Green has great healing power.
4. Create a Community Using emotional marketing to establish a movement or community around your brand taps into a few different psychological triggers. The bandwagon effect it creates keeps people intrigued by what the crowd is doing. Also, feelings of camaraderie, acceptance, and excitement can create a sense of loyalty to your brand.
5. The Ideal Image While some advertisements tap into how we’re currently feeling, others elicit emotions that we’d like to feel. That’s the goal behind projecting an ideal image through your marketing. Great emotional marketing explains how a certain product or service can solve for a pressing problem.
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
PURPLE
Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance.
WHITE
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. In heraldry, white depicts faith and purity.
BLACK
Black is associated with power, elegance, formality, death, evil, and mystery. Black gives the feeling of perspective and depth, but a black background diminishes readability.
Weaving some emotion into your marketing for your trade business can be a sure-fire way to not only attract your audience, but encourage them to act. It could be the marketing secret weapon you never knew you had.
Source: Color Wheel Pro
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T HE APPLE C ARD H A S L AUNCHED
The Apple Card Has Launched What You Need To Know
At the beginning of August, Apple began to roll out the Apple Card (in the USA) the credit card it introduced back in March, to a small number of customers. As with all apple products, it’s causing a bit of stir in the market place, and if you’re like most people in the world, we’re sure you would like to be ahead of the game and get to know this card a little better… what it can do for you, and what it could do for your business.
So, here are seven things you should know before pulling out your iPhone to apply.
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It’s Not A Business Card
While the Apple Card will certainly be interesting for a lot of people, it is currently exclusively a personal credit card, not a business card. While the Apple Card undoubtedly has a “cool” factor, you won’t be able to get one for your business and add all of your employees.
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It’s A Mastercard
That means you can use it anywhere that accepts Apple Pay or chipenabled cards (which is almost everywhere by now). Interestingly, the physical card appears to have no Mastercard branding, which shows how much influence Apple has, despite being a newcomer to the credit card space.
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It’s Designed For Apple Pay
In fact, according to the terms released by Goldman Sachs, Apple’s partner in Apple Card, you don’t even get a physical card unless you request it. If you do, the titanium physical card is definitely fancy, but the Apple Card is meant to be used with Apple Pay. All of the transaction history and information is on your iPhone, and you get twice the rewards when you use Apple Pay compared with just the physical card.
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It Has No 16-Digit Credit Card Number
The physical card doesn’t have a 16-digit card number--it’s stored within the chip and creates a unique identifier for each transaction. That’s certainly more secure since your card number can’t be stolen, but it does make it harder to order pizza online if you’re used to typing in your card information.
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It Has No Fees
Apple has made a point that Apple Card has no fees at all. According to the fine print, the card has no late fees, annual fee, or foreign exchange fees. It even says it won’t charge you a fee for going over your limit or for a returned payment. At the same time, the app is designed to motivate you to make payments with a variety of graphics that show you exactly how much interest you’ll pay when you don’t pay your bill in full.
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You Do Everything In The App, Including Applying
Want to check your balance? Make a payment? There’s an app for that. Actually, the Apple Card is more app than a credit card in many ways. It lives in your Apple Wallet, and while there’s a physical card, almost every interaction with the card will be on your iPhone. Apple also plans to introduce an iPad app, since there is no native Wallet feature on that device. Given what Apple has shown us already, it looks like the app will be packed with tools to help monitor spending, keep track of transactions, and visualize how your payments affect the amount of interest you’ll pay. It actually sounds like a pretty great way to use what is essentially a credit card, with no fees and cash backs.
It Offers Cash Rewards
If you travel a lot for business, this card won’t earn you points toward your favourite airline or hotel. Instead, it offers what Apple is calling “daily cash.” Every day, Apple loads up to 3 percent of purchases into your Apple Pay cash balance that can be used for purchases or applied to your Apple Card bill. You can also use it to send cash via Messages, or have it deposited in your bank account. You’ll get only 3 percent on purchases directly from Apple, but the 2 percent you get for using Apple Pay anywhere else is still pretty generous as cash-back cards go. If you use the physical card, you’ll only get 1 percent cash back.
Stay tuned for future updates, because Apple aren’t silly, and this is likely to roll out quickly, and be accepted by customers quickly too. You might be looking to accept apple pay with your trade business quicker than you think.
JANUARY – FEBRUARY – M ARCH 2020 – IS SUE #56
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This R&R event was held in beautiful Manly and was bigger and better than ever! Lifestyle Tradie celebrated their 10th anniversary with more members, more fun, and more guest speakers than ever before! Samantha Gash kicked our event off with her inspiring story, followed by Tricia and Randall Smith. Manly’s very own Layne Beachley blew us away with her motivational life story and the event came to an end with Dave POW Tabain a real crowd favourite! To celebrate our 10 year anniversary we headed of to Beachside Dojo for a spectacular white party! Can’t wait to see you all again in Coogee in March for the next R&R!
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JANUARY – FEBRUARY – M ARCH 2020 – IS SUE #56
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THE LATEST FROM MY MANCAVE
Makita Coffee Machine You’ve probably got a bunch of Makita tools, a heap of batteries that you use for them all too. SO what about using your Makita batteries for yet another handy tool, to recharge your own batteries‌ The Makita 18V - 12V Max Cordless Coffee Maker, delivers the aroma of freshly brewed coffee to the jobsite, camp site or wherever you are! Perfect for anyone who loves fresh brewed coffee, the DCM501Z uses the same 18V or 12V Max batteries your tools use). A special cup comes with the machine, as well as a lid that allows coffee to drip in whilst keeping the coffee warm and mostly importantly on the job site - dust free. No more wasting the apprentices time sending him on the coffee run! bit.ly/makita-coffee-machine
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COOL APPS FOR TRADIES Email Marketing Apps While you’re all probably use a range of different programs for your mailing list. There’s a lot out there, and they all work well for different purposes. Some with free elements and some pricey… but one great tool to have with your email marketing program is an App to work alongside it. Take Mailchimp for example… they have a great free app that enables you to manage your lists, add tags to subscribers, create and edit campaigns, check on your automations quickly and easily from your phone. Check with your email marketing program to see what functions are available on their app.
Make Your Video Marketing More Effective While this is technically not an app, it’s an amazing tool to be able to embed video into your email marketing. A lot of email marketing programs don’t support embedding videos and send subscribers to Vimeo or Youtube to view videos. We all know how great videos work as a marketing tool, and they look fantastic as part of an email communication. You can sign up online for free, with up to 2000 video sends. Above that, there are paid plans. Once you try it, you’ll be amazed at how much you will use it.
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NEXT ISSUE The Web Not Working For You?
The New World of Wellness in the Workplace
You have a website… cause, it’s what you’re meant to do when you have a trade business right? But, it’s just not generating any leads or customers, it’s just not generating well, anything at all… We share some tips that will help you improve your existing pages.
Wellness seems to be a bit of a buzz word at the moment, but not only is it a buzz word, but a new era issue, and one that’s not going anywhere… So how do you implement it into your trade business? We’ll take a look…
PLUS SO MUCH MORE
CAN’T WAIT TO SEE YOU ALL AT THE UPCOMING R&R IN COOGEE
IN MARCH!
- ANDY & ANGE SMITH
Lifestyle Tradie Magazine is published by and © copyright by Andrew & Angela Smith, Lifestyle Tradie Group Pty Ltd 2012. All Rights Reserved. This newsletter and any accompanying material are f or general information purposes only. It is the responsibility of the reader to comply with any local, state or federal laws. The Publisher has taken all reasonable measures to ensure that the material contained within this newsletter is correct. The Publisher provides no representation and gives no warranty as to the accuracy of the information and does not accept any responsibility for errors or inaccuracies in the information contained herein and shall not be liable for any loss or damage arising as a result of any person acting in reliance on information contained herein.
For more information contact: Phone: 1800 704 822 Email: info@lifestyletradie.com.au Web: www.lifestyletradie.com.au