Meet trade business owners who reveal their BIG WINS since joining Lifestyle Tradie BREAK THAT CYCLE OF CHAOS AND FAST-TRACK YOUR FREEDOM
TRADIES, REAL RESULTS BEING A TRADIE IN BUSINESS JUST GOT EASIER COPY, MODIFY AND APPLY OUR TRIED-AND-TESTED STRATEGIES Start attracting the right team members Finally get to grips with all the new tech Build an unbreakable business model
READY TO LOVE YOUR TRADE BUSINESS AGAIN?
Hi, we’re Andy and Angela Smith, founders of Lifestyle Tradie and Dr. DRiP Plumbing. We help tradies, just like you, break free from the daily grind - the 60+ hour weeks, cash flow nightmares, hiring headaches, and never-ending stress.
When you started your trade business, you had a big vision. You wanted freedom. More time with family. More money. More control over your life. But now?
• You’re working harder than ever, yet your bank balance doesn’t show it.
• You’re drowning in quoting, invoicing, and chasing money.
• You’re stuck doing it all yourself - because good staff are impossible to find.
• You and your partner argue about the business, and it’s creeping into family time. Sound familiar? We’ve been there too.
We started our own trade business, Dr. DRiP Plumbing, in 2000. It grew fast - 17 tradies, 8 vans on the road. But success turned to chaos. We went from making $50,000 a month to losing $50,000 a month. At one point, we had $188,000 outstanding. The stress nearly tore our marriage apart.
Andy had everything in his head - BIG mistake. We had no systems, no structure, and no clue how to fix it. It felt like we were on a hamster wheel, working harder but getting nowhere. We had two choices:
• Keep struggling and risk losing it all.
• Find a way to turn it around.
Through years of painful trial and error, we cracked the code. We built a system that saved our business, our sanity, and our marriage. That’s why we created Lifestyle Tradie - to help tradies like you skip the struggle and fast-track success.
Here’s the truth:
The most successful tradies aren’t the best on the tools. They’re the best business owners.
TAFE never taught you how to run a business. Your first boss only taught you how to swing a hammer. No one showed you how to build a profitable, stress-free trade business. Until now.
• You don’t have to figure this out alone.
• If you’re ready to ditch the chaos and take control of your business, Lifestyle Tradie membership is for you. Whether you’re a plumber, electrician, builder, landscaper, painter, glazier, or air con tech, we’ll give you the step-by-step strategies to win back time, make more profit, and finally enjoy the lifestyle you set out for.
Take the first step. Visit www.lifestyletradie.com.au or book a free call today.
To your success, Andy & Angela Smith
What do you want your business to be? Bigger? Better? More profitable?
Inside the Lifestyle Tradie Membership, you’ll master your business model
Inside the Lifestyle Tradie Membership, you’ll love the community
What’s inside the Lifestyle Tradie Membership? 22 What do I get with my Membership?
We started with two plumbers and were turning over a couple hundred thousand. There was no profit in the business and my day was chaos. Fast forward, we are now a team of 8 turning over $1-million+ with a healthy profit margin. Knowing my numbers has been the game changer! Getting help to understand the specific numbers required to measure success in a trade business and set targets, has given me a level of confidence that I never had before. Thanks Lifestyle Tradie.
— Damian Connor - Evermore Plumbing & Gas (QLD) | Member since 2019
Lifestyle Tradie has helped me over the past few years to increase my revenue 4x. The tools and education the team provides to its members allows us to set our own destiny, together with the motivation and resources to improve our mindset means the only excuse to not succeed is ourselves.
I no longer work 100 hours a week, I barely work 40 hours anymore. I have holidays with my family and I get to be with my family for all the milestones and big moments in life. Now I get to start working on my exit strategies all of which Lifestyle Tradie have the tools for me to achieve.
Thank You Andy, Ange and the entire team for putting in the hard work for all your members (and followers) so we can have the lifestyle we all dreamed about, when we quit our jobs from the man and slapped a sign on the side of the vehicle.
Paul Wicks - Unique Project Group (ACT) | Member since 2018
When we joined Lifestyle Tradie it was just me and we were completely paper based, writing things in diaries. Not very organised at all! We were flying by the seat of our pants.
We spent a lot of time invoicing and quoting late at night. There was no work/life balance and we’d just had our first kid. There was no time to enjoy being first-time parents. We knew something had to change.
Joining Lifestyle Tradie has been a game-changer. We introduced flat rate pricing and implemented a JMS to streamline our processes. We now have staff working for us and have quadrupled our turnover and profit. It’s been a massive turnaround.
— Amanda & Matt Kirkham - VoltPro Electrical (VIC) | Member since 2021
We were hitting a brick wall in our business. We fought all the time and I was doing quotes and admin till all hours of the night. I was constantly on the phone, during dinner, on weekends, missing family time. We didn’t have any work/life balance. It was just WORK, WORK, WORK. We had no systems in place and phone calls & messages coming in from everywhere. We missed good opportunities because we weren’t organised.
Since joining Lifestyle Tradie we’ve gone from three employees to a team of 12 and Ash has formally joined the business. Our turnover has gone from $400K to just over $2-million ... and our hours have gone from 80hrs p/week down to 40 hours p/week. I now have a great work/life balance. I finish work at 3:30pm and I’ve got my weekends back and enjoy spending time with the family.
— Jamie & Ashley Cairns - Reliable Roofing & Maintenance (SA) | Members since 2022
With over 50 staff, I needed help with systems. Andy and Ange helped, not only streamline the business and develop systems, but to officially get ME out of my own way! Now I spend time doing ONLY what I love which is developing my team or lunching with friends. The one thing I love most about Lifestyle Tradie are the people. This community is incredibly open and supportive. Always learning!
— Tony Isgrove - Tony Isgrove’s Paint & Decorate (NSW) | Member since 2017
Our business started as a one-man band and my day was packed with loads of small jobs. I spent a lot of my time after work doing admin and I was on the way to burnout.
I wanted to have a business that I was proud of, but I was just living to work. It was not fun at all. Natalie was busy in her own job and didn’t have the capacity to help me. Lifestyle Tradie was the missing link to the vision we had for the business.
Every time I have a problem I ask Andy or the community .. then go implement, which has given us results. Our revenue has gone up every year since we’ve joined. Our bottom line is better and we make more money per job. We now have processes in place and the business has become more stable, meaning our personal lives have improved too. Lifestyle Tradie has allowed us to keep the dream alive!
— John & Natalie Wyatt - Sureflow Plumbing & Gas (WA) | Members since 2022
As a Lifestyle Tradie member, you’ll be in the driver’s seat to build a trade business based on your goals, with the Lifestyle Tradie team and community right there beside you to lean on and support you. The problem is, you started out knowing the rules and regulations from TAFE and you’ve been taught how to swing a hammer by your old boss but nobody taught you how to run a profitable trade business.
Now, you’re flying by the seat of your pants, trying to figure out how to keep up with technology, charge the right hourly rate, manage your cash flow, marketing, customer retention, and debt collection.
What do you want your business to be? Bigger? Better? More profitable?
Working long hours in your trade business because you’re wearing lots of hats? Start spending your time on profit-making activities.
Struggling to find and keep rockstar tradies? Systemise your hiring, onboarding and workflows to attract top talent, and keep them sticking around for the long haul.
Attracting the wrong kind of customer, who questions your rates and expects you’re available 24/7? Start working with A-grade customers.
MISSING OUT?
Missing out on key milestones and experiences with your family? Start enjoying more freedom and phone-free holidays.
It’s the best business people who are successful, not the best tradies. You have a choice: start from scratch trying to work things out yourself through expensive trial and error, or, fast-track your freedom with tried-and-tested strategies you can copy, modify and apply in your own trade business for immediate and long-lasting results. What’s it going to be?
In our book, Start Up, Scale Up, Sell Up, we highlight the key challenges you’re facing, why you’re facing them and how you can make a breakthrough through Lifestyle Tradie Membership.
Build a trade business you love (again) that generates more profit and gives you the lifestyle and freedom you want.
Remove the guesswork by focusing on the exact steps you need to follow to create an unbreakable business model.
Access our library of educational and training resources including how-to and motivational videos, fact sheets, workflows, templates and checklists.
Ditch the scattergun approach and get strategic with your marketing to attract quality customers who value what you do. No more time-wasters, just the right jobs, at the right price.
Attract the right team members who want to stay with you long-term because your systems and processes support them.
Harness the power of technology and AI to automate admin, quoting, and scheduling, saving you time and money.
Tap into the collective knowledge and experience of our community in our private member group, in-person events and mastermind with like-minded trade business owners. Never feel alone in business again!
We have a huge library of trade-specific content, presented in an easy-to-use format. You’ll see content under our four core principles: Platform, Profit, Marketing and People. From how-to
Lifestyle Tradie members have access to done-for-you systems in the form of concise one-page flowcharts. These flowcharts are designed to provide you with immediate speed to implement, remove errors, and save you time and money. A flowchart shows the steps that make up a business process — and represents a way of doing things. This is how you systemise your trade business.
Achieving results and maintaining progress is our ultimate goal. This is achieved through our ‘6-Week Cycle Plan’ that keeps you focused on following the roadmap to building the right business model. Plus, the tradie coach and team are all here to keep you on track. If you need a sounding board on those big decisions, call Andy or the Lifestyle Tradie Team. We also lead Australia’s largest community of trade business owners for you to tap into.
Our community is at the heart of the Lifestyle Tradie Membership. Through our in-person member events and masterminds, as well as our active Facebook group, you’ll be supported by like-minded trade business owners to celebrate your wins and brainstorm any challenges.
Foundations dictate the strength of everything. A house built on sand will crumble. A body without muscle is easily injured. A relationship with baggage eventually breaks. If your trade business lacks strength in its foundation, you’ll never break the cycle of chaos and have control.
Get a reality check on your own business foundations.
Here’s a sample of what you’ll cover:
Understand where you are today and get clear on where you want to be in the future. This module is about putting you in the driver’s seat to develop a plan for your life and business.
Improve your business’s profitability and competitiveness with the right technology. This module is about gaining more control, efficiency and productivity while freeing up your time.
Set team expectations, improve scalability and boost the value of your business. This module is about converting the information stored in your head into business systems.
What’s the point of being a business owner if you’re not making a profit? You may as well go back to working for your old boss. Most trade business owners ‘think’ they understand their finances. Do you know the true figures on how much money you’re making, spending and keeping?
Make your financial decisions based on fact (not fluff).
Here’s a sample of what you’ll cover:
Get your finances in check, from profitable pricing structures to setting financial targets. This module is about learning money management basics, including our ‘rules of business’.
Clarify your true financial data in real time for more certainty and control. This module is about reviewing your financial data to help you make informed decisions.
Grow your financial intelligence to safeguard your business for tomorrow. This module is about measuring your financial performance to help hit business targets.
Throwing money into a scattergun approach to marketing? Are your marketing efforts turning into conversions? What else should you be doing to help your trade business stand out, for long-term survival in this competitive landscape? It starts with having a plan.
Make informed decisions about your marketing efforts.
Here’s a sample of what you’ll cover:
Learn the core principles of marketing to inform your business’s marketing plan. This module is about transitioning your marketing from scattergun to a scheduled approach.
Discover online and offline marketing ideas to attract and retain loyal customers. This module is about how to develop a wellrounded marketing strategy you can action.
Increase your average-dollar sales with specific customer experience techniques. This module is about understanding the win-win tactics of trust-based selling.
The quality of your leadership and ability to hire and retain a great team will underpin your trade business’s reputation, stability and customer service experience. Get the essentials to build a loyal and effective team to take your business from an ordinary to an extraordinary one.
Improve your leadership capabilities to make an impact.
Here’s a sample of what you’ll cover:
Create a high-performing team with better hiring, onboarding and retention strategies. This module is about getting the right employees onboard and keeping them long term.
Power up your productivity and profit through prioritisation and delegation tactics. This module is about allowing you to focus on profit-making activities and harmony in life and business.
Fine-tune your existing leadership skills to guide and inspire those around you. In this module, you’ll learn how to uplift your effectiveness as a leader with confidence and consistency.
When you’re a Lifestyle Tradie member, one of the first things you’ll do is lock in the dates for our live member-only events, Re-Ignite and Re-Unite. (You’ll get to know them as R&R.) These two-day events are designed to be interactive, motivational learning experiences.
At each event, you’ll be wowed by the calibre of presenters. Some of our recent R&R presenters include seven-time world women’s surfing champion, Layne Beachley, Channel 9 producer & presenter, Shelly Horton, and gold medalwinning speed skater, Steven Bradbury.
One of the biggest highlights of R&R is the social activities. From themed-dinners to casual catch ups, it’s a chance to build camaraderie with likeminded trade business owners. We have lots of fun together, too. (Take a look at the photos on the next page.)
Best of all, you’ll come away feeling refreshed and ready to tackle the next four months with new strategies, goals, clarity and focus.
Being a trade business owner can be lonely, especially when you’re trying to resolve a problem, choose a tech platform, navigate an issue within your team or just have someone to lean on when times are tough or celebrate the wins with. That’s what our private Facebook group is for.
Every second month, we present live Power Hour online training sessions on topics relevant to you and your trade business. Recent sessions include topics like break even, converting more leads with video, team culture and much more. In the live presentation, you’ll get the chance to ask your personal questions. And, if you can’t make it, the recordings are posted on the members’ training portal, My Lifestyle Tradie.
Meet up with fellow Lifestyle Tradie members, your trusted circle of peers, for both in-person and virtual masterminds throughout the year. In small, intimate groups, you’ll keep each other accountable, challenge ways of thinking, brainstorm new ideas and seek support. Masterminds are an invaluable opportunity to share wisdom and collective knowledge.
We knew we needed to look at numbers, but we didn’t know which numbers to look at. Learning the right numbers to be watching, meant we were able to triple our business within two years. Knowing that you’ve got other people in the community that are going through the same thing as you are, and seeing how they deal with it, is invaluable.”
Kieren O’Brien, Lexity Plumbing & Electrical (VIC)
We were really clueless at the start. Actually we were minus a clue! In 2023 we ran at a loss and we were looking to either get some help or get out. Just listening to Andy and Ange talk about trade business, you could really tell that they knew what they were talking about. In the first year of joining Lifestyle Tradie we grew from three to five staff and doubled (nearly tripled) our profits. Turnover was about $1.5-million and this year we’re at about $2.3-million. That’s all thanks to the marketing strategies and everything that Lifestyle Tradie has taught us.”
— Zach Muir - Muir Projects (NSW)
Thanks to what I implemented with Lifestyle Tradie, I sold my business for double what I ever thought possible. Life’s good!”
Andrew Baker, former owner AB Electrical (NZ)
In just 3.5 years, we’re on track to turnover $5.5-million. We’ve got 20 technicians and 17 trucks on the road in Adelaide and Perth. We haven’t even begun yet, to be honest. Lifestyle Tradie has helped shift my mindset to be more systems orientated. It’s not about just smashing a job out, it’s about having structure around everything we do. Systems have given us the freedom to focus on the big picture, without spending time on the small nitty-gritty things”
— Simon Mucha - Same Day Trades (SA)
Three years ago, we set a goal to have 10 vans and an operations manager by the end of 2024. As of yesterday, we picked up our 10th van! We also have an operations manager lined up and ready to start in March next year. However, as of Friday, I feel like we’ve officially hit our goal. Thank you to Lifestyle Tradie, Andy, Ange, and the entire LT community for all the advice and support along the way. I’m forever grateful!”
— Ashley Woolf - Woolf Plumbing & Gas (WA)
We’re a husband-and-wife team who’ve built a solid working relationship through the ups and downs of business. While growing and selling our plumbing business for a healthy profit, we’ve also been running Lifestyle Tradie since 2009 to help trade business owners build profitable businesses and live a lifestyle they love.
We owned and operated a trade business for 21 years. You know those challenges you’re facing? We totally get it because we’ve faced them too. Now, we’ve got the runs on the board on how to resolve them.
We hand you a proven, easy-to-follow roadmap designed for trade business owners. No more secondguessing, just clear steps to build profit and take back control. The systems are tailored to fit where you’re at now, and where you want to go next.
Goodbye isolation! One of the biggest draw cards of our membership, is the Lifestyle Tradie community. Being a tradie boss can be lonely. Connect and hang out with fellow trade business owners for peer support and powerful masterminding.
We genuinely want to help you achieve your goals and together with the Lifestyle Tradie team, we go the extra mile for our members. We have all the tools, the roadmap to follow and support to make that happen.
We run Australia’s biggest trade business coaching events, three epic times a year. With gamechanging masterminds, practical strategies and loads of fun, our events are a highlight for members.
This podcast is about having conversations on topics that matter to tradies, tradie wives, and partners who want to be better at business. You’ll hear expert tips, stepby-step trade business strategies, insights and the occasional rant!
www.lifestyletradie.com.au/podcast
Lifestyle Tradie’s multi-award winning educational services are delivered through our Platinum Membership. Gain exclusive access to our robust trade specific online resource library, memberonly live events, have your burning questions answered in the mastermind, attend online training sessions, and tap into direct support.
Please find below a summary of Lifestyle Tradie’s educational services to fast-track your results.
Getting started session
This 60-minute session is designed to identify where you are now and where you want to be in 3 years’ time. You’ll discuss key challenges and solutions and then develop a tailored plan to help you hit the ground running.
The team will design and provide your first 6 Week GameplanTM thanks to the discussion from the Getting started session. This will ensure you hit the ground running working specifically on solutions to build the best business model for immediate and long-lasting results.
Member-only live events
Three times a year (March, July and November), you’ll join Andy, Angela and fellow Lifestyle Tradie members at ReIgnite and ReUnite (R&R) – a 2-day live event with gamechanging masterminds, specialised keynote speakers, practical strategies and loads of fun. Our events are a highlight for members. 2
Six times a year, you’ll get together with fellow members to ask your burning questions and get help in solving them. You’ll share new ideas and get peer expert support. Plus you can apply the learnings to fast-track profit and freedom.
Member-exclusive Facebook community
This is a private group for members only (& partners) to ask questions, seek support and celebrate wins. Access to an incredible unique group of people who relate to your everyday life and completely have your back.
Access to our business education portal
Gain immediate 24/7 access to our online resource library, your ultimate tradie toolkit for transformation. This supports our systematic approach following The Lifestyle Tradie RoadmapTM and results in a structured, systemised and profitable trade business. There are four core principles:
PLATFORM PROFIT PEOPLE
Your team can also gain access to the online portal that includes tried-and-tested business strategies you can copy, modify and apply in your trade business. Let us help you educate, delegate and upskill.
It’s important you always know what project to work on next to build the right business model. In these sessions, hosted six times p/year we work with you to prioritise and plan the action needed to continuously improve effectiveness, efficiency and profitability in a sprint-rest-reset cycle.
Gain access to our library of done-for-you systems in the form of flowcharts designed to provide you with immediate speed to implement, remove errors, and save you time and money.
Bi-monthly live, online training to go deep across topics within our four core business principles of Platform, Profit, People and Marketing. Learn the detail and ask questions in these interactive sessions to gain progress in your business.
Learning ‘what and why’ is important, but the ‘how’ is most critical. Discover step-bystep how to implement the important pieces of the puzzle into your trade business. The ‘how’ is often the missing link.
Trade-specific checklists and templates
Don’t reinvent the wheel. Our checklists and templates are designed for you to copy, modify (if necessary), and apply! We’ve done all the work for you.
Access to a community of smart, savvy & supportive trade business owners
A game changing advantage to join a community of trade business owners who have a wealth of knowledge to brainstorm challenges and celebrate wins. They collectively provide advice, share real examples of execution and celebrate your wins both online and at face to face events. Never feel isolated or alone making decisions ever again.
Day-to-day support
If you have a question or need advice, the Lifestyle Tradie team is available via phone or email to help you with marketing, finance, systemisation, HR or whatever topic you’re focusing on.
Tradie coaches & expert team
Get support from the people who’ve lived it. Andy, Angela, our Tradie Coaches and expert team are here to help you grow your business with confidence.
If you’re serious about creating a profitable, systemised, and scalable trade business, there’s no better time to take the next step. Join hundreds of ambitious trade business owners who’ve transformed their business and their life with Lifestyle Tradie.
All it takes is one call or email to get started. We’ll guide you through the simple steps to become a member and start making real progress - from day one. Don’t wait. Your future self will thank you.
Phone: 1800 704 822
Phone: 1800 704 822
Email: info@lifestyletradie.com.au
Web: www.lifestyletradie.com.au