Some may define success as the attainment of wealth, position, Robbie Ashcar
and honor, but for Robbie Ashcar, owner of Select Luxary Car; success is something greater than a quantifiable metric or achievement which can simply be hung from a wall. For Robbie, success is defined by a personal quest for growth and self-discovery. Filled with challenges, obstacles, and the ever-critical ‘Ah-Ha’ moment, Robbie’s outlook on success has helped sustain his desire, determination, and hunger to become a more complete version of himself. To a degree, one might even say his life’s mantra is tightly centered around the idea that personal evolution only stems from moments in life that provide life-altering challenges. As the son of an entrepreneur and immigrant from Lebanon, Robbie was no stranger to the barriers of success. While Robbie had big plans for his career and future, his path to achievement was layered with challenges. Ranging from lack of capital to having very little money, Robbie experienced a number of situations that were aligned just-so, creating scenarios that would require creative problem solving. Luckily, Robbie was in no short supply of those skills. One instance of this, would be when he was in charge of developing business opportunities for a golf tournament. While he didn’t have the finances in place to pay for upfront costs associated with the tournament, Robbie utilized his networking abilities to create unique advertising and sponsorship opportunities for some very big players. Yet, in the struggle of it all, Robbie honed in on his ability to nurture relationships. However, in order to understand the future, one must look to the past. Upon graduating from college in Lafayette, Louisiana, Robbie moved to Charlotte and eventually to Atlanta in his quest for growth, self-discovery and personal success. From the 1980’s through the early 1990’s, Robbie made several attempts to launch businesses. After a few unsuccessful attempts, Robbie recalled feeling uncertain of his ability to
FOR THE LOVE OF
CARS
be successful in life. Robbie used his innate ability to cultivate business as a platform to test a slew of products, services and concepts in various markets. With very little cash and hardly any capital, Robbie decided to enter into the world of car sales. Cars were something Robbie had always loved, and for him, the idea of helping someone buy a car was less about closing a deal and more-so about helping customers enhance their lifestyle. So it came with little surprise that Robbie had great success in this industry. Launching his career in cars at Atlanta Nalley Automotive in Marietta, Robbie learned that he was extremely talented in his line of business. His clients loved him, he helped nurture his team, yet there was a part of him that remained unsatiated. That missing piece, he discovered, was entrepreneurial freedom. Roughly a year after starting, Robbie quit to go off on his own. It took some time, but Robbie knew his path was to remain in the car business. What Robbie wanted, was to build the most successful car business in Atlanta. Today, Robbie has turned his hard work and passion into a nearly 20-year success, better known as Select Luxury Cars. With the business growing, Robbie’s plans for the future are grand. Today, Robbie now owns the Nalley Automotive center in Marietta where he began his career in cars. In the coming year will be the new, highly interactive and modern home for his booming brand. CONTINUED >
February 2017 | Vinings Lifestyle
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