Cheers to good food and drinks!
YAY for Fall! As the leaves begin to change and the temperatures cool, our cravings shift toward comforting flavors that warm both body and soul. October is one of our most delectable issues of the year, and this month we’re celebrating the food and drinks that make our city such a delight for the senses.
We are so privileged in New Braunfels to have so many places to grab a bite to eat or drink. From coffee shops to tea shops, to wineries and cocktail bars with delicious food to complement it, we are so blessed to have the variety for whatever your taste buds are craving at that moment. In this issue, we have included some fun places to try that have their own natural flair of culture and love they bring to their food and drinks. We have included some incredible recipes for you to try at home—perfect whether you’re cooking for family or entertaining guests. For me, the smells of cinnamon, apples, pumpkin, and vanilla bring back some of the sweetest memories I have had over the years. There is nothing better than cozying up with a fall cup of coffee in the brisk morning air or watching football on Sunday with a fall cocktail and an apple crisp baking in the oven.
There’s an art to creating a dish that not only satisfies your taste buds but also stirs memories of home. Food has a unique way of connecting us to our past while bringing us together in the present. Whether you’re enjoying a meal out with friends or hosting a cozy dinner at home, these shared moments are what make life flavorful.
Here’s to savoring every bite and sip this fall,
RACHEL SCHAFFNER, PUBLISHER
October 2025
PUBLISHER
Rachel Schaffner | rachel.schaffner@citylifestyle.com
EDITORIAL COORDINATOR
Lauren Mendez | lauren.mendez@citylifestyle.com
EDITOR
Kelly Shearing | kelly.shearing@citylifestyle.com
CONTRIBUTING WRITER
Goodwins
Corporate Team
CEO Steven Schowengerdt
COO Matthew Perry
CRO Jamie Pentz
VP OF OPERATIONS Janeane Thompson
VP OF SALES Andrew Leaders
AD DESIGNER Rachel Kolich
LAYOUT DESIGNER Kathy Nguyen
QUALITY CONTROL SPECIALIST Marina Campbell
Board Certified Criminal Defense
I
city scene
1: Britany Rodriguez, Owner of Cloud Ten Events serving champagne cotton candy bombs at The Milestone. 2: EdenHill, Altus Hospice and Hear in Texas at the Chamber Mixer at Natural Bridge Caverns 3: Geoffrey Hill and Aaron Semper enjoying the rooftop at Lost and Found. 4: Enjoying a glass at Water 2 Wine for the Hope, Wings & Community Things event 5: Becky and Penny enjoying the Peddler’s Market at the Convention Center 6: Mark and owner Ross serving up tasty bites and drinks at The Birdhouse 7: Joshua Martin performing at the Songbird Music Business Conference
Pilgrim Mortgage Ribbon Cutting
Pilgrim Mortgage celebrated its ribbon cutting August 1st. Whether you’re a first-time homebuyer or a seasoned investor, the team at Pilgrim is here to guide you every step of the way. They strive to deliver personalized solutions, fast turn times, and clean, honest communication.
Photography by @nbtxchamber
The Event Decor Ribbon Cutting
Bringing your party to life, The Event Decor had its ribbon-cutting ceremony on August 5. Whether you need a custom banner to celebrate your student or want a balloon arch as a backdrop for your baby shower, the team at The Event Decor has you covered. They also offer artificial flower arrangements and custom backdrops to make your event picture-perfect.
Photography by @nbtxchamber
Blue Agave Functional Medicine Ribbon Cutting
Your health is unique to you, which is why Blue Agave Functional Medicine aims to create tailor-made plans to help you get back to feeling your best. The team had their ribbon cutting on August 22nd to celebrate their grand opening and one-year anniversary. They aim to provide the best in proactive healthcare.
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A SIP OF Serenity in NEW BRAUNFELS
Step inside The Tea Charmer, and you’re instantly transported to a slower, softer pace of life. Owner, Jayna Owens built the tearoom to create a space for people to stop and have a place of respite and be able to create that within their own homes. She wanted to bring a peaceful pause to New Braunfels, giving guests a space to relax, recharge, and savor the moment.
The Tea Charmer’s menu is as much about flavor as it is about feeling. Teas are selected by taste from U.S. distributors who source from India and China, ensuring every blend is a winner. The shop’s “Happy Tea”—a jasmine- and hibiscus-infused green tea—is a best-seller and an ideal starting point for new tea drinkers. For winding down, the Sleep Blend is a fan favorite. With chamomile, lavender, and other soothing herbs, it’s flavorful, calming, and— according to one loyal customer—worth sending your spouse in to buy if you’re too embarrassed to admit you love it.
The Tea Charmer invites guests to pause and savor the moment
ARTICLE BY KELLY SHEARING PHOTOGRAPHY BY KELLY SHEARING, THE TEA CHARMER
First-timers are guided through the tea selection with scent jars, flavor questions, and $15 sample packs that let you taste every tea without committing to a tin.
The Tea Charmer’s main attraction is its high tea and party experiences. Each event is planned down to the last detail by their in-house party planner and baker, who also handles gluten-free and special dietary requests. Every table features plain scones with house jams and curds, mini cakes, macarons, cheesecake bites, fruit tarts, seasonal savories, complimentary champagne, and, of course, full tea service.
Soon, guests will be able to take home exclusive, private-label jams and spreads—20 to 30 varieties only available in New Braunfels.
From elegant baby showers to the much-loved Wassail Fest (where five gallons sold out in 45 minutes), The Tea Charmer knows how to host a crowd. October will bring “Tea at Five,” a Sunday theater event featuring the life of Katharine Hepburn and intermission treats. Little guests get their moment too, thanks to monthly Disney Princess teas in partnership with Once Upon a Party.
For those who just want a quiet cup, the tearoom now has a “Cup-of-Tea” table where guests can choose any tea and teacup for $9.99 a pot and enjoy the view. Seasonal blends like pumpkin tea, chocolate chai, and Christmas tea keep the menu fresh, while festive candles and décor add to the charm.
At The Tea Charmer, the tea is hot, the champagne is chilled, and every visit feels like a well-earned break.
October 5th: 4:45 p.m.
October 12th: 4:45 p.m.
October 19th: 4:45 p.m.
October 26th: 4:45 p.m.
En Vivo! Theatrical presents “Tea at Five” @ The Tea Charmer:
Rachel turned a magazine into community.
City Lifestyle isn’t just a publication — it’s a pulse. A rhythm of voices, neighbors, and stories woven together by someone who believes in the power of connection. As we expand, we’re looking for people ready to turn care into community. Are you ready to be that spark?
NBTX City Lifestyle
Published by Rachel Loved by NBTX
ARTICLE AND PHOTOGRAPHY BY
KELLY SHEARING
Water 2 Wine shares simple tips to make food and wine pairing easy
Wine Paired
to Perfection
At Water 2 Wine, wine isn’t just poured—it’s an experience. With more than 40 wines made on-site, every guest can find a perfect match, whether sweet, bold, or dry. Visitors can even craft their own vintage in the 2,000-square-foot cellar, then host a bottling party complete with custom labels and corking. From tasting to bottling, it’s a chance to be your own winemaker.
PRINCE SOLMS GEWÜRZTRAMINER
This German white is lively and aromatic, with notes of honeydew melon and a subtle gingery finish that brightens every sip. Its signature balance of fruit and spice makes it an adventurous wine, perfectly suited for foods that carry heat. Pair it with Thai curries, Indian dishes, or anything layered with chili and ginger. The Gewürztraminer’s natural sweetness ensures it won’t disappear behind bold flavors, instead creating a contrast that highlights both the food and the wine. It’s also a crowd favorite for those who enjoy whites with personality—crisp yet smooth, refreshing yet complex. For lighter pairings, try it with sushi rolls that incorporate spicy sauces or ginger, where the wine’s subtle bite will echo the flavors beautifully.
CHILEAN PINOT NOIR
Pinot Noir is the ultimate versatile red, and this Chilean variety delivers with a lighter body and smooth structure. Notes of red fruit give it an approachable, elegant quality that complements a wide range of dishes. It pairs beautifully with lighter red meats, roasted poultry, or even venison, making it a go-to for game season. Its balance of fruit and earthiness keeps it adaptable without overwhelming the meal.
Prince Solms
“ITS CRISP CRANBERRY FLAVOR MAKES IT A NATURAL PARTNER FOR TURKEY, HAM, OR STUFFING, BRINGING A REFRESHING LIFT TO RICH
SEASONAL FOODS.”
Cranberry Reserve
CRANBERRY RESERVE
Chilean Pinot Noir
Behind each of our 200+ City Lifestyle magazines is someone who cares deeply about their community. Someone who connects people, celebrates businesses, and shares the stories that matter most. What if that someone was you?
Or maybe it’s someone you know. If this isn’t the right time for you, but you know someone who could be the perfect fit, we’d love an introduction
Pairing Your Plate with Prevention
Simple mammogram screening steps that fit into everyday routines
Over coffee or between bites at your favorite brunch spot, it is easy to think of self-care as a plate of fresh fruit or a green smoothie. Whole health includes meals, company, and the routine checks that help you keep living well. River City Imaging Centers brings that idea into focus during Breast Cancer Awareness Month and beyond.
With two local sites, River City offers screening mammograms at the Oak location and both screening and diagnostic imaging at Common Street. The Common Street site also has breast ultrasound, Dexta bone density scans, MRI breast scans at both sites, and ultrasound-guided breast biopsy when more study is needed. “Many patients pair a Dexta scan with a mammogram for one visit,” said Amanda, X-ray technician at River City Imaging Centers.
At River City, screening fits into everyday life. You start with a short health form that asks about family history, pregnancies, hormone use, and other things that feed into a risk score. That score helps the team decide how closely to watch over time.
The exam itself is quick (usually about ten minutes) and your technician will walk you
through each step so you know what to expect. Simple prep, like skipping deodorant and lotions, helps get a clearer image. Afterward, results go to your doctor for review. A callback for extra pictures is often just a way to gather more detail, not a cause for panic.
Many patients treat a screening visit as part of their whole health. Keeping breast screening in the same conversation as food, rest, and daily habits helps make it part of a steady, local routine rather than a one-off chore.
River City asks readers to be their own health advocate, to know the services nearby, and to keep breast health as part of a whole life that includes good food and good company.
ARTICLE BY KELLY SHEARING
Saturday at the Market
Open year round, rain or shine, so bring a bag and a smile
Each Saturday, New Braunfels wakes up to a market full of good food and smiling faces. Head downtown and you will find a lively patchwork of tents and tables. The New Braunfels Farmers Market is a place for good food, small talk, and surprise finds.
You can buy locally grown fruits and vegetables, flowers, dairy, baked goods, pasture-raised meats, fresh cheeses, wines, eggs, and much more. Chefs, food lovers, and craft fans will find treats for every taste. The market helps our local sellers thrive and gives neighbors easy access to healthy, fresh food.
The market hosts more than 60 vendors each week. Farmers, ranchers, growers, and artisans share produce, pantry items, pet care goods, home and personal care products, and ready-to-eat meals. There is live music every Saturday, which keeps the mood bright while you browse.
ARTICLE AND PHOTOGRAPHY BY
KELLY SHEARING
Bring the kids and bring the dogs. Make a morning of it with coffee and a pastry, then pick up dinner from a favorite food stall. Try a new cheese, taste a craft syrup, or grab fresh tortillas and hot tamales. If you love to shop small, this is your kind of place.
Open year-round, rain or shine, the market runs every Saturday from 9 a.m. to 1 p.m. You will find it in Historic Downtown New Braunfels off S. Castell Avenue. Keep in mind that holiday hours may change.
At its heart, the New Braunfels Farmers Market is about people. It is farmers sharing their crops, makers showing their work, and neighbors swapping recipes. It is a Saturday habit that feels like community.
The market's mission is to improve access to local, nutritious, and affordable food while supporting local farmers and artisans. It creates chances for new businesses to grow, letting neighbors eat well.
Stop by and see why so many call it Texas's favorite. Grab a bag, say hello, and take a little piece of New Braunfels home with you.
Falling into flavor with New Braunfels favorites all day long
From Coffee to Cocktails
ARTICLE BY KELLY SHEARING
As the air cools and leaves begin to turn, New Braunfels locals know exactly where to go for comfort, flavor, and a little fall indulgence. We’ve rounded up some favorites from around town. These are the cozy lattes, hearty breakfasts, satisfying lunches, and perfectly crafted cocktails that define the season. Whether you’re indulging in a butter pecan latte or winding down with smoky mezcal, this is your guide to savoring fall in true New Braunfels style.
@Mariah Wasserman
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LUNCH: CRAVINGS
Crafted with a balance of comfort and deliciousness, this turkey and Swiss cheese sandwich offers a modern twist on a timeless favorite. Nestled between two house-baked buns are layers of oven-roasted turkey breast, melted Swiss cheese, and a thinly sliced red onion. This is all topped with a special mixture of goodness, while a handful of fresh spinach introduces color and an earthy freshness that brightens every bite. The finishing touch? A velvety, homemade sauce, tangy & garlic-y with a hint of sweetness, tying all the ingredients together.
HAPPY HOUR AND APPETIZERS: LOST & FOUND
Lost & Found is the place to grab a drink and some appetizers after a long day. Craving some street tacos? With fresh corn tortillas, flavorful meats, and lucious salsas and sauces, you can't go wrong. Wings are another popular shareable here, and these ones are rotisserie style, making them fall-off-the-bone delectable. The drink menu also has many one-of-a-kind items like the Fuzzy and the Tex-Presso Martini. The Fuzzy is a whiskey sour...with a twist. Freshly made Hefeweizen syrup gives this drink a malty taste while the lemon gives it a bright pop. Love On The Grind? The TexPresso Martini features their cold brew alongside Ranch Texas Made vodka, espresso, and cinnamon, making it the perfect way to start your evening or simply relax.
DINNER: THE BIRDHOUSE
Named after his wife, Christina's Chicken is the go-to dinner that is sure to round off an amazing day in New Braunfels. Grilled chicken gets its moment with sage goat cheese, dried cranberries, and lemon butter white wine sauce. But the deliciousness doesn't stop there as the chicken is paired with fluffy mashed potatoes and citrus garlic pepper veggies. No meal goes without The Birdhouse's signature cornbread that will perfectly soak up that amazing white wine sauce. Pair your meal with a Rombauer Chardonnay, and this will become your go-to spot when you want to get out of the house and let someone else do the cooking.
COCKTAILS: GRUENE'S LAST CALL
Smoky. Tropical. Tequila. Autumn in Oaxaca is the drink you’ll crave all day. Mi Campo Blanco and 400 Conejos Mezcal lay down a smooth, smoky agave base. Pineapple juice and Queen Caribbean Bitters bring a burst of tropical spice that lights up the mezcal. Maple cinnamon syrup adds a warm, fall-inspired richness, perfectly balanced by a bright splash of lemon juice. From the moment that sweet, sugary rim hits your taste buds all the way to the lingering smooth and spicy finish, this drink delivers comfort, complexity, and a little bit of magic in every sip.
@Lost & Found
@Gruene’s Last Call
@The Birdhouse
French Margarita
Perhaps the most exotic margarita in Texas, the French Margarita is exclusively available at Goodwins. This original recipe is lush and layered with citrus notes that add a touch of sweetness. The Reposado Tequila creates a smooth, oaky base that is softened with the French cognac and brandy, and is finished off with the bright taste of the Grand Marnier. There’s nothing quite like it.
ingredients:
• 1 1/2 oz Herradura Reposado Tequila
• 1/2 oz Gran Marnier
• 1/2 oz Martel Cognac
• 1/4 oz Benedictine
• Juice of one whole lime
• 1/4 oz agave nectar
Directions:
Step 1. Combine ingredients in a shaker cup filled with ice.
Step 2. Shake vigorously.
Step 3. Strain over fresh ice into a footed pilsner glass.
Step 4. Garnish with lime wedge.
Step 5. Enjoy!
Expert Roofing Solutions for a Safer Home
NB Roofing & Construction: Your Local Roofers
When finding someone to rely on for your roofing needs, NB Roofing goes above and beyond to make sure that your needs and expectations of your new roof are met.
Whether you need a new metal roof, replacing an old roof or fixing a roof due to weather damage, we install all over Central and South TX, but we call the New Braunfels area home.
We are commercial and metal roofing experts. We offer competitive pricing with excellent customer service.
OCTOBER 2ND
39th Annual Friends of the New Braunfels Library Booksale
375 S. Castell Ave, New Braunfels, TX 78130 | 5:00 PM
Book lovers rejoice! The biggest book sale event of the year is here, and the Friends of the Library have been working hard all year to sort and organize the thousands of books coming in. The sale runs from the 2nd to the 4th at the Civic Center. This sale helps raise funds to support the New Braunfels Public Library.
OCTOBER 4TH
Fall-A-Palooza 2025
462 E. Mill St., New Braunfels, TX 78130 | 9:00 AM
After a busy summer, it’s time to slow down and enjoy the Float In’s 1st Annual Fall-A-Palooza. This riverside festival has plenty of local artists and vendors along with a riverside pumpkin patch, the perfect photo ops all over, and fireside seating. This family and dog-friendly event will run on the weekends in October until the 27th.
OCTOBER 17TH
Hollydays Market of New Braunfels
375 S Castell Ave, New Braunfels, TX 78130 | 9:00 AM
Get a jump on your holiday shopping at the three-day Hollydays Market at the Convention Center. Running from the 17th to the 19th, you can shop with over 130 vendors to find the perfect one-of-a-kind gift for everyone on your list. First call shopping hours start at 9:00 a.m. First call tickets are $10, with general admission set at $6.
realty report
CONTINUED
Comaltex Insurance Presents
FALLFEST OWEEN
OCTOBER 18TH
Dia De Los Muertos Festival
500 Main Plaza, New Braunfels, TX 78130 | 12:00 PM
Hosted by the Hispanic Business Alliance, head downtown for the annual New Braunfels Dia de los Muertos Festival. This community festival features kid activities, live music, dancing, food trucks, and all kinds of vendors. This free event also hosts an art contest. Funds raised during this festival also go toward a scholarship program benefiting high school seniors.
OCTOBER 25TH
Keep It Country Music Jam 2025
ToddCoe Aviation Hangar, 2337 FM 758, New Braunfels, TX 78130 | 5:00 PM
Comal Conservation and ToddCoe Aviation present the Keep It Country Music Jam ‘25. The lineup includes Matt Kirk & The Gueyfarers, The Billie Jeans, and the Owen Temple Band. Sponsorship tables start at $300 and go up to $10,000. Tickets start at $35 (when you buy them in advance) and $40 (at the gate).
OCTOBER 30TH
Bras for a Cause
Masquerade Ball
375 S. Castell Ave., New Braunfels, TX 78130 | 5:00 PM
Save the date for the ball of the season. Join Bra for a Cause at their Masquerade Ball. Tickets are $200, which includes admission to the event, a limited open bar, and a plated dinner. You can also become a sponsor, with sponsorship levels ranging from topaz to ruby tier events
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