THE BOSSMANN HAS ARRIVED! (CONTINUED)
Although there isn’t a specific date that the Bossmann “merch” will officially drop, it’s coming very soon. He explains, “I’m working on finalizing the timing of this with my main focus being my job and then the playoffs. So, I’m trying to find the perfect balance of it all.” Crowder is currently working with a few stores in the Phoenix area where he would like to roll out his Bossmann line. His merchandise will also be available on his own website at bossmann.com. Marketing and getting the word out about Bossmann merchandise will then be the next strategy. “I already have a plan in motion of having all my NBA friends wear the merch and tag all sites on their social media handles to promote and show off the brand,” explains Crowder. “I have done a handful of photoshoots for magazines while wearing my brand to help promote it and show different pieces in the line.” Although it may be a bit toasty for hoodies at the moment, Bossmann’s cool track suits and socks are also complemented by the player and designer’s Black Bunny line of sunglasses and accessories that he heads up with the help of his talented cousins and a friend. Gilbert Lifestyle Magazine was excited to photograph Jae Crowder in and around the Town of Gilbert as he showed off various looks from his line. “I enjoyed the afternoon we spent shooting in Gilbert,” he says. “I was able to see a few hangout spots and also take pictures with some fans while shooting, so that was great. It’s always fun to meet fans.” Downtown Gilbert shooting locations that embraced No. 99 include Sotol Modern Cocktail Kitchen, Culinary Dropout, SoCal Fish Taco Company and O.H.S.O. Brewery + Distillery. Doing a photo shoot incognito only worked for
Scottsdale home. “I definitely can see myself buy-
a few minutes outside of O.H.S.O. Brewery, and
ing a home here,” he says. “Whenever the right
then a wave of enthusiastic fans poured out-
deal presents itself, who knows… I may take it.”
side to cheer on their new Phoenix Suns player
A signature trademark of Crowder is the grati-
as he posed with his whip under the stylish
tude he so graciously shares. He finishes, “I want
iconic lights outside the restaurant.
to say thanks to my family for being on this journey
Crowder
is
still
getting
to
know
the
different areas of the Valley, and currently calls
16
Gilbert Lifestyle | July 2021
with me, and to my teammates and coaching staff for making the transition as smooth as possible.”