LOCAL’S CHOICE
(CON TI N U ED)
WHAT ARE SOME CURRENT POPULAR
design on the wall so the customer can watch the process. Once
ENGAGEMENT RING STYLES?
the 3-D image gets approved, the ring gets cast out of wax so
We’ve been seeing a lot of colored metal lately, for the longest
the customer can have a physical ring to try on. The ring then
time the only popular colors were white gold and platinum. We’re
gets cast out of the metal of their choice.
now seeing yellow and rose gold coming back in, which is a lot of fun and looks great. White continues to be the most popular but
WHAT ABOUT RINGS ON DISPLAY THAT
brides who want to be a bit different are venturing into other color
HAVE ALREADY BEEN DESIGNED?
options. As for diamond shapes, round is always popular but oval
All of our vendors, for the most part, are totally open to modifying
shapes are hot as can be right now.
their designs for the customer. We have a vast selection of rings to look at and try on. Many of our pieces can have a diamond set
WHAT ABOUT MEN’S WEDDING BANDS?
within 24 hours.
Every man that comes in says “I want a plain band” and then after they start looking in the case they usually end up leaving with some-
IF A CUSTOMER BOUGHT A RING WITH YOU PREVIOUSLY
thing with some design to it. The use of different types of materials
AND WANTS TO COME BACK AND UPGRADE THEIR
is becoming popular, guys are really liking carbon fiber inlay in their
DIAMOND, HOW DOES THAT WORK?
rings. We have a ring designer that uses really interesting materials
You get exactly how much you paid for your diamond to count
like meteorites and vintage gun barrels that he’ll inlay into the rings.
for your next one. Period.
DO YOU HAVE ANY TIPS FOR MEN BUYING
WHY SHOULD PEOPLE COME TO CONTINENTAL
ENGAGEMENT RINGS?
DIAMOND FOR THEIR RINGS?
Check out your girlfriend’s Pinterest board for ideas. Do your home-
To have an advocate working on your behalf. Our goal is for our
work, read up online, or come sit down with one of our salespeople,
customers to have a great experience when they come in, our
we will hold hand and walk you through the process. We also offer a
staff is working for the customer. Also, you can view the rings,
temporary ring service. You can come in and pick the diamond, sur-
see how they are going to look on a hand, and compare them
prise her with the temporary ring and get back what you paid for the
side by side. We have a huge selection of diamonds that we own,
temporary ring towards one that you can come in and choose together.
so you can look at each clarity, cut, and size and compare. It all comes down to taste, like any other piece of fashion.
HOW MUCH CUSTOMIZATION IS AVAILABLE? We have a full in-house custom department with two design-
Stop into Continental Diamond with any further questions,
ers. The customer can build their ring from the ground up using
and add their Spring Ring Event on April 20th and 21st to your
any materials and any gemstones of their choice. The designer
calender to see over 10,000 rings. 1600 Utica Ave S Suite 130,
builds the ring on their 3D computer program that projects the
Minneapolis, MN 55416.
Service To
Downtown Minneapolis • University of MN Normandale Community College Best Buy Headquarters
and more!
For more information and schedules: 952-949-2BUS (2287) swtransit.org
CustomerService@swtransit.org
#RollwithSWTransit 32
Eden Prairie Lifestyle | March 2018
Roll with us throughout
the Twin Cities Eden Prairie • Chanhassen Chaska • Carver