Retailer matters 12

Retailer Matters Because at Landmark Wholesale EVERY Retailer Matters

Issue

12

October - December 2011

Halloween and Bonfire Night Spook your sales and rocket your profit Cover & Page 3

For the best festive sales yet Page 4

Focus on Alcohol Raise a glass to better sales Page 8

Medicated Confectionery Profits not to be sniffed at Page 16

Dates for your Diary A guide to upcoming events Page 16

Focus on Confectionery A sweet Category for Convenience Page 17

The price is right New Core Range Best Sellers price listing for autumn 2011.

Page 10

Rise in sales of Halloween goods is no scare story You may think them a nuisance, but Retailers should be thanking ‘trick or treaters’ and those celebrating Halloween for generating an estimated £235m in sales of Halloween goods! That’s a twenty fold increase in just ten years according to industry statistics.

It is widely thought that the vast array of Halloween related goods on offer at the Major Multiples has helped grow demand for such products.

Convenience stores find that they are benefitting from this phenomenon and are taking advantage by following suit in the products they offer their local Customers. In years gone by, toffee apples and sweets were standard fare to stock up on for Halloween, but now add to that fancy dress costumes,

Halloween Branded Confectionery and toys, and the opportunities to generate extra revenue and profit are manifold. As Halloween takes a greater foothold in the UK, some of the major Suppliers are recognising the potential to grow revenue and getting in on the act. continued on p3

Ex cl fr usi om ve ly

Plan ahead for Christmas

02 | Retailer Matters

Introduction

Contents Finally, if the last couple of years are anything to go by, we’re in for some more extremely cold winter weather and the colds and flu that brings, so take a look at our article on Medicated Confectionery to make sure you know what products to be stocking.

Christmas and New Year will be upon us before we know it, so may I take this opportunity to wish you all a very happy and prosperous Trading season.

Stuart Johnson Retail Controller Landmark Wholesale

For more information about Landmark Wholesale, their Members and Lifestyle Express please contact Head Office on: 01908 255300 www.landmarkwholesale.co.uk

Introduction

2

Halloween and Bonfire Night Spook your sales and rocket your profit

3

Plan ahead for Christmas For the best festive sales yet

4

Focus on Alcohol Raise a glass to better sales

8 & 14

Price List New Core Range Best Sellers price listing for autumn 2011.

10 – 13

Medicated Confectionery Profits not to be sniffed at

16

Dates for your Diary A guide to upcoming events

16

Focus on Confectionery A sweet Category for Convenience

17

Welcome . . .

It’s hard to believe that summer is already over – the BBQs have been packed away for the year and people’s minds are instead turning to warming and wholesome foods.

The central heating has been switched on (and the thermostats set a little lower given the recent energy price increases) and the countdown to Christmas has begun.

Yet for you the Retailer, there’s little reason to be downbeat. Winter festivities equal big sales opportunities, kicking off with Halloween at the end of this month, followed by Bonfire Night and then the biggest and most lucrative of them all; Christmas and New Year.

Halloween hasn’t always been the highlight of the Retail calendar but in recent years the event has grown enormously in popularity and in this issue we look at what products to stock to make the most of this ghostly occasion.

Shopweb insurance Shopweb is approved by Lifestyle for Lifestyle retailers.

We offer the cover you need and outstanding service, all at an affordable price.

•

Less than a week after Halloween, Bonfire Night can present further opportunities to generate sales; the growth of social fireworks events has led to greater demand for Alcoholic Drinks and Party Food at this time of year.

•

Be sure to check out our ‘Dates for the Diary’ page as we give details of all the seasonal special occasions and sporting events so you can ensure you are well stocked in key Categories, and in good time.

•

Christmas this year will be financially challenging for many people, which is all the more reason for them to seek out bargain treats at their local convenience store. We’re not recommending that our Retailers compete directly with the Major Multiples, but there are strengths you can build on, such as offering quality Own Brand alternatives, for example in the Beers, Wines and Spirits Category.

•

•

Automatic £1 million blanket cover for fixtures & fittings, stock and business interruption combined Automatic 25% money limit increase for bank holidays £5 million public liability cover Legal expenses up to £100,000 Generous staff cash theft cover

Plus a claims service that is there to support you.

Why pay more or settle for less?

Call our shop insurance advice desk today or visit us online. www.bluefingroup.co.uk/shopweb

0800 904 7009

Shopweb is a trading name of Bluefin Insurance Services Limited.

Authorised and regulated by the Financial Services Authority.

Corporate Consulting | Financial Advice | Insurance Solutions | Wealth Management

Retailer Matters | 03

Halloween goods...

Last year saw Confectionery giant, Cadbury, perhaps with input from their US counterparts at Kraft Foods, launch the ‘Screme Egg’ – a Halloween take on the Easter classic, complete with green fondant filling.

Coupled with the explosion in Halloween themed products, many more adults are now holding Halloween parties and purchasing the related food and drink products making Halloween one of the year’s most significant Retail events.

Halloween Must-Stocks • Sweets – Halloween specific and kids’ variety bags are great • Apples – normal varieties and toffee-coated • Candles • Novelties e.g. face paint and costumes • Lucky bags • Adult party drinks, particularly chilled beers, cider and wines

continued from front cover

Join in the fun and maximise sales By decorating your store, not only will you be getting into the spirit of the occasion, you will be potentially driving impulse buys, particularly if you take the time to install some Halloween product displays in strategic locations.

Suppliers and Wholesalers can offer specialist advice in this area.

Remember, remember the 5th November If you want sales to go off with a bang, remember, Bonfire Night follows only days after Halloween, so make sure to update your stock range accordingly. This year, Bonfire Night falls on a Saturday so expect demand for party goods, particularly Chilled Beers, Cider and Wine to be higher than usual. Not only do firework displays and parties take place on the 5th November itself, but for several days either side of this date.

Selling fireworks – stay safe

appropriate authorisation. Make sure you and your staff sell responsibly and adhere to all rules and regulations.

Tips for rocketing sales • To capture extra sales of fireworks, consider an eye-catching In-Store display (empty boxes and POS only) • Stock up on traditional related items such as treacle toffee and parkin cake • Don’t forget to refresh your range of party essentials, such as Chilled Alcoholic Drinks and Snacks • Consider special promotions such as free burger buns with burger purchases for Bonfire BBQs • Impulse – promote your Bonfire offering at busy areas In-Store and near till points to inspire impulse purchases

Start by speaking to your local authority trading standards department to ensure you get the

SAY HELLO TO NEW

BULMERS N 17 CIDER WITH CRUSHED RED BERRIES CUT WITH A SHOT OF LIME. Fantastic consumer appeal, your customers will want to buy it.

Support package available to drive visibility and awareness at the point of purchase.

Innovation in the cider category adds incremental sales by attracting new, more affluent shoppers.*

To maximise your cider sales stock Bulmers Nº17 alongside Bulmers Original, Pear and Limited Edition.

Source* Kantarworldpanel, Summer Blend Components of Change 52we 20 Feb 2011 vs a year ago.

AVAILABLE TO ORDER IN A 568ML BOTTLE NOW.

Over 18's Only

04 | Retailer Matters

Plan ahead for Christmas and make this one your best yet Christmas and New Year can be one of the busiest and most profitable times of year for the Independent Retailer, but with careful planning there are further ways to maximise footfall and revenue. With many Industries still suffering the effects of the economic slowdown the Convenience Sector has shown itself to be more resilient. At times of the year such as Christmas, Customers are looking to make as many savings as they can and whether this means cutting down on car journeys and shopping locally, or swapping usual Brands for value alternatives, Independent Retailers can benefit from changing habits.

While research shows Consumers are planning to spend less on presents and decorations than in previous years, they are still planning to spend similar amounts on food and drink although they may consider cheaper alternatives.

Do they know it’s Christmas?

By installing festive displays In-Store well before Christmas, your Customers will get to know they can come to you for their festive food and drink requirements. Be mindful that most Customers will be carrying out their main shop at the Multiples, and we’re not suggesting that you try to compete by filling your shelves with turkeys and sprouts, but here we give you some ideas for typical products Customers look for at their local convenience store at the last minute.

Added extras If you’re looking to expand product lines this Christmas a good starting point would be cards, crackers and batteries which are perennially popular. Another product which sells well in convenience stores are gift bags, this gives Customers the opportunity to offer, for example, bottles of wine/spirits or chocolates as Christmas gifts. If Christmas is a particularly busy period for your store, many Suppliers offer some great new products at this time of year, some seasonally-themed, which you would do well to consider. Finally, we’re all guilty of a little over indulgence at Christmas and New Year, so review the stock of your over-the-counter medicine and make sure you offer the most popular pain killers and indigestion packs!

❆

❆❆ ❄ ❄❄❄

• Batteries • Tin Foil • Cream and Cranberry Sauce • Brandy Butter • Gravy Granules • Mincemeat • Nuts • Mixers such as Tonic and Soda Water • Chilled Alcoholic Drinks

❄

❆

❆

What’s great is that most of these items have long shelf lives so there’s no need to worry about surplus stock once Christmas is over.

Don’t forget the biscuits Believe it or not, a whopping 98% of British households buy biscuits over the festive period both for personal consumption and as a gift, so it’s essential you increase your premium and tinned ranges at this time of year as well as replenishing your existing offering. It can be a good idea to cross promote party essentials such as Crisps and Snacks with Soft Drinks and Confectionery.

Top tips for maximising Alcohol sales this Christmas: • Premium wines are growing in popularity, both as a Christmas tipple or to give as a gift, so add premium Brands and Champagne to your range with gift bags alongside • The Chilled offering is where the Independent Retailer can stand out from the Multiples so make sure your range of Chilled Beers, Wine and Cider are always well stocked • Customers are more likely to trade-up to larger packs at this time of year so stock cases of Beer and Cider • Make sure your POS looks great and communicates any offers you are running.

It would be impossible to match the promotions of the big Multiples, but they can’t match you for location and convenience • Sampling can entice Customers into trying and purchasing new Brands, so wine tasting in the run up to Christmas could more than pay for itself • Consider stocking gift packs of the traditional Christmas tipples such as Bailey’s and Malt Whiskey.

continued on p6

Retailer Matters | 05

LSV Energises Soft Drinks Sales Landmark Wholesale’s Own Brand ranges include all of the Best Sellers and have been specifically developed for Independent Retailers to give Customers everything they would expect at great prices right across the store. Look out for our Must Stock Own Brand range In-Depot and put more profit in your pocket.

Landmark Wholesale Own Brands – Great Value Everyday

For more information contact your local Landmark Wholesale Depot or call Landmark Wholesale Central Office on:

01908 255 300 | www.landmarkwholesale.co.uk

V Br alu Gre an e a d Owt fr n om

Put the sparkle into your Soft Drink sales with LSV sport and energy drinks. Retailing at less than half the price of the leading Brands, the LSV range of 13 high quality products gives over 30% POR across the range. Now with a NEW Isotonic Tropical flavour there’s even more reasons why LSV is a Must Stock Core Range for all Independent Retailers.

06 | Retailer Matters

Christmas Cheer Alcohol remains the leading Category for sales at Christmas and despite the Multiple’s price wars at this time of year the opportunity for Independent Retailers to increase sales is huge if you meet the needs of your Customers.

Spirits offer excellent margin and the majority of Consumers only buy in November and December, so make sure you stock a varied range at this time of year. Landmark Wholesale Own Brand ranges such as Prince Consort offer even greater margin than the recognised Brands and have grown hugely in popularity amongst convenience shoppers. Your Wholesaler will be able to offer advice about which to stock.

And remember, it’s not just alcohol that’s popular at Christmas time, Soft Drinks are big sellers too so encourage trading up by stocking some premium Brands alongside Own Brand alternatives which are popular all year round.

As a rule of thumb, Customers are willing to spend a little extra over the festive season but it’s important not to neglect stock levels of your core product range.

Christmas Promotions More than ever, your Customers are looking for better value for money. They may be willing to spend an extra pound or two over the festive period but look to their local convenience store for great value alternatives, therefore promotions can go a long way to generating extra sales. Your Landmark Wholesaler will be running several promotions you can benefit from in the run up to Christmas, so it would be worth your while passing these on to your Customers.

Multi-buy promotions can be a good idea as at this time of year many Customers are looking to fill their cupboards so they can relax over the festive period. Gift packs, seasonal specials and festive-themed products can also work well.

To increase basket spend, think about implementing some cross-Category promotions.

Party essentials such as Crisps and Snacks go hand-in-hand with Soft Drinks as an example.

For all promotions, clear POS is the key to success alongside eye-catching and wellstocked displays.

Christmas = Community A true convenience store recognises the part it plays in the local community. This Christmas, make sure your Customers know what time you will be open, they will appreciate you being there when they’ve forgotten the gravy for the turkey or the After Eights for Aunt Peggy! You could advertise In-Store or even invest in a leaflet drop to the homes in your catchment area. Make sure your store captures the Christmas spirit, with seasonal window displays and In-Store decorations.

The big Supermarkets can be dreadful places to shop in the run-up to Christmas, so remind your Customers what a great and friendly store they have on their doorstep by offering free

mince pies or perhaps supporting a local charity in a Christmas fund-raising event. Your role as a community store, one that remembers its Customer’s names and offers service with a real smile is a unique point of difference from the faceless Multiple giants, so be sure to make the most of your position this Christmas.

The large Chocolate and Sugar Confectionery Suppliers continue to flood the market with new product innovations, which is seen as key to keeping the Category fresh and interesting for the Consumer. Using displays can drive trial of new products in your store, but Suppliers recommend using multi-buy deals to increase the rate of sale. These products are heavily advertised and promoted by the Suppliers so it would be wise to take advantage of this

publicity which can only encourage Customers to seek out the products in your store.

Retailer Matters | 15

tHE FIRst dRInk wItH duaL EnERgY

to HELp

EnERgIsE Fast Source: †Fast absorbing glucose plus caffeine help deliver energy and focus. With Added B vitamins. Balanced blend of carbohydrates plus caffeine for sustained performance. *Project Sustain. GB Quantitative Product & Concept Research December 2010. N = 312. ®’Powerade’ is a registered trade mark of The Coca-Cola Company.

sustaIn pERFoRmancE

New Powerade Energy provides Dual Energy for the everyday race.

Energy to sustain performance is the largest energy need amongst physically active British consumers* and innovative new Dual Energy technology helps to energise fast and sustain performance. Powerade Energy is supported with a multi-million pound advertising campaign that is set to grow energy drink sales in 2011.

Available in 500ml and 375ml PET sizes and two great flavours: Sparkling Berry and Sparkling Orange.

stock up

now

08 | Retailer Matters

Raise a pint glass to better alcohol sales Ask convenience store Customers to list their most popular purchases and Beer is likely to feature high up, if not top of that list.

Beer is absolutely crucial to the convenience market, the Off-Trade Beer market is now worth £3.6b and still growing, so follow our guide to increasing profits and sales in this key Category.

It’s important to get your range right, Cider has also been growing in popularity so be sure to strike the right balance between the two, 65% allocated to Beer and 35% to Cider is the general recommendation.

This year’s top Beer Brands* are: 1. Stella 2. Foster’s 3. Carling 4. Carlsberg 5. Budweiser 6. Kronenbourg 1664 7. Carlsberg Export 8. Carlsberg Special Brew 9. Tennents 10. Tennents Super Source: Nielsen, Nielsen Scantrack, MAT to May 2011, Total Impulse

Price-marked packs have instant appeal to shoppers and can be the key driver of an impulse purchase. One of the biggest factors influencing impulse purchasing is the location of the display and therefore using your store’s ‘hotspots’ will help to lift sales.

Less than half of purchasing is planned so capitalise on this fact by moving beer to a more prominent area of your store, but be sure to check the details of your licence as it may dictate where you can display Alcohol. Different drinking occasions require different pack sizes, so stock across the board where you can.

Chill more, sell more Customers are four times more likely to purchase Beer when it’s chilled so consider dedicating more space to chiller units, as it usually pays to do so. Coupled with the fact

H

that 57% of Beer purchased from convenience stores is consumed within three hours, it’s clear to see that the more Chilled Beer you can offer, the better the sales. Chilled Beer sales can give you the edge over the Multiples.

Cater for every occasion The days of the week act as a guide to how Beer is bought. Mid-week drinking occasions tend to be at home, whereas demand for cases and multi-packs is higher on Fridays and Saturdays when more shared drinking occasions take place. The point to be made is that by varying your offering and making sure plenty of four and eight packs are available between 4pm and 7pm on Fridays and Saturdays will ensure you cater for as many Customers as possible.

Cross Category promotional opportunities Linking Beer Brands to other product Categories such as Crisps and Snacks can help create new or additional purchases. In addition, think about which key events are coming up which might have an impact on Beer sales such as a sporting event or a popular television final. Our key dates for the diary will help to identify some such opportunities to generate more sales.

Christmas Spirit Traditionally, sales of Spirits over the festive period soar and reach levels seen at no other time during the year. As mentioned previously in this issue, the majority of Customers only buy Spirits in the months of November and December and it is estimated that 30% of all annual Spirit sales take place at this time of year. continued on p14

Retailer Top tips • Stock the right range • Think carefully about lay-out • Use store ‘hotspots’ • Make the most of the chilled opportunity • Cater for big occasions by stocking larger pack sizes • Cross-promote Beer with other Categories • Keep fully stocked

THE SPIRIT OF CHRISTMAS

The SMIRNOFF, GORDON’S, BELL’S, BAILEYS, GUINNESS and CAPTAIN MORGAN’S SPICED words and associated logos are trade marks. © Diageo 2011 HHF013 Lifestyle Advert 0611 v2:HHF013 Lifestyle Advert 0611 v2 10/6/11

Retailer Matters | 09

14:11

Page 1

Just take a look at the many benefits of financing your business equipment:

◼ IMMEDIATE ACCESS TO EQUIPMENT – ordered and installed quickly ◼ UP TO 5 YEAR FINANCE SCHEMES AVAILABLE ◼ SUPPORT FOR ‘NEW START’ BUSINESSES – special emphasis on supporting equipment needs for new businesses ◼ TAX EFFICIENT – rentals are fully tax deductible and can be off-set against your taxable profits ◼ QUICK RESPONSE – we can have a response for you within hours “The service we received from Henry Howard Finance was first class. They were so efficient with all the paperwork and documents and I did not expect the funds to be available so soon. The whole process was simple and hassle-free. I would definitely recommend Henry Howard Finance to my other family members in business”. - Mr Dalbinder Uppal, Lifestyle Express Retailer, Cardiff.

So if it’s a new refrigerator or a complete shop-fit, why not contact us today, to discuss how we can help you develop your business opportunities further.

Contact: Gareth Williams - ‘Lifestyle Express Retailers’, Account Manager Tel: 01633 415228 | Mobile: 07552 383036 | Email: gwilliams@hhf.uk.com | www.henryhowardfinance.co.uk

EPoS ◼ Fixture & Fittings ◼ Refrigeration ◼ Flooring & Partitions Air-conditioning ◼ CCTV/Security ◼ Corporate Branding ◼ Vending

Finance at Your Convenience

HENRY HOWARD FINANCE is the ‘APPROVED PARTNER’ of cost-effective Asset Finance solutions to ‘Lifestyle Express Retailers’.

We understand the Convenience Store sector, providing support for retailers to fulfil business ambitions and growth.

10 | Retailer Matters

Core Range Best Sellers price list For Great Value Everyday, for you and your Customers, look out for Must Stock Own Brand from Landmark Wholesale.

Item Cereals Kellogg’s Special K Kellogg’s Bran Flakes Kellogg’s Fruit ’n Fibre Kellogg’s Variety Pack Kellogg’s Frosties Kellogg’s Rice Krispies Kellogg’s Coco Pops Kellogg’s Cornflakes Kellogg’s Crunchy Nut Cornflakes Quaker Oat So Simple Original Alpen Weetabix Nestlé Shredded Wheat Nestlé Multi Cheerios Nestlé Shreddies Canned Veg/Meat/Fish Lifestyle Tuna Chunks in Brine John West Tuna Steak in Brine No Drain John West Tuna Steak in Oil No Drain John West Tuna Light Lunch French John West Tuna Light Lunch Mediterranean John West Wild Pink Salmon John West Wild Red Salmon John West Sardines in Rich Tomato Sauce John West Mackerel Fillets in Tomato Sauce John West Anchovies Glenryck Pilchards in Tomato Sauce Fray Bentos Meatballs in Tomato Sauce Princes Stewed Steak Stagg Chilli Con Carne Tyne Chicken Curry Tyne Beef Curry Tyne Irish Stew Fray Bentos Chicken & Mushroom Pie Fray Bentos Steak & Kidney Pie Princes 6 Jumbo Hot Dogs Princes 8 Hot Dogs Princes Ham Princes Corned Beef Spam Chopped Pork & Ham Princes Chicken & Stuffing Paste Princes Corned Beef & Onion Paste Princes Tuna & Mayonnaise Paste Smash Original Smash Original Lifestyle Whole Carrots Lifestyle Sliced Carrots Lifestyle Processed Peas Lifestyle Garden Peas Lifestyle Mushy Peas Batchelors Mushy Peas Batchelors Bigga Marrowfat Peas Lifestyle New Potatoes Chesswood Button Mushrooms Crosse & Blackwell Red Kidney Beans Crosse & Blackwell Chick Peas Green Giant Original Niblets Sweetcorn Green Giant Naturally Sweet No Added Sugar Sweetcorn Heinz Spaghetti Hoops Heinz Spaghetti Hoops Heinz Spaghetti Heinz Spaghetti with Sausages

Size

RRSP

375g 500g 375g 8’s 500g 450g 375g 500g

2.69 2.19 2.09 2.29 2.39 2.09 2.09 2.19

375g 10’s 375g 24’s 16’s 375g 500g

2.35 2.19 1.99 2.59 2.29 2.49 2.65

185g

Must Stock

0.95

130g

1.75

130g

1.75

240g

2.15

240g 213g 213g

2.15 2.24 2.98

120g

0.89

125g 50g

1.19 1.20

155g

0.65

410g 410g 410g 400g 400g 400g

1.19 3.49 1.99 1.29 1.29 1.29

475g 475g 560g 400g 200g 340g 200g

2.55 2.55 2.10 1.29 1.39 2.69 1.85

75g

0.82

75g

0.82

75g 88g 176g 300g 300g 300g 300g 300g 300g 300g 545g 200g 420g 420g

Must Stock Must Stock Must Stock Must Stock Must Stock

Must Stock

0.82 0.99 1.57 0.53 0.49 0.38 0.53 0.39 0.49 0.45 0.89 1.09 0.66 0.85

198g

0.66

340g 200g 400g 400g 400g

0.90 0.45 0.60 0.60 1.07

Item

Size

Heinz Ravioli Heinz Spaghetti Bolognese Heinz Macaroni Cheese Heinz Character Spaghetti As Stocked Lifestyle Plum Tomatoes Lifestyle Chopped Tomatoes Lifestyle Baked Beans Lifestyle Value Baked Beans Branston Baked Beans Heinz Baked Beans Heinz Baked Beans Heinz Baked Beans with Sausages Crosse & Blackwell The Full Monty Crosse & Blackwell All Day Breakfast

410g 400g 400g 200g 400g 400g 420g 410g 420g 200g 415g

1.07 1.07 1.07

Must Stock Must Stock Must Stock Must Stock

0.45 0.49 0.49 0.49 0.35 0.69 0.53 0.69

415g

1.07

410g

1.39

415g

1.39

Chilled – Own Brand Lifestyle Pure Orange Juice 500ml Lifestyle UHT Whole Milk 1ltr Lifestyle UHT Semi Skimmed Milk 1ltr Lifestyle UHT Skimmed Milk 1ltr Lifestyle Butter 250g Lifestyle Back Bacon Unsmoked Rindless 150g Lifestyle Mild Cheddar White/ Coloured 200g Lifestyle Mature Cheddar White/ Coloured 200g Lifestyle Value Mild Cheddar White/Coloured 180g Lifestyle Value Chicken Roll 140g Lifestyle Value Turkey Ham 140g Lifestyle Value Honey Roast Ham 140g Lifestyle Value Breaded Ham 140g Homebake Hartley’s Best Strawberry Jam 340g Hartley’s Best Raspberry Seedless Jam 340g Hartley’s Best Apricot Jam 340g Robertson’s Golden Shred Marmalade 454g Gale’s Pure Clear Honey 340g Sunpat Peanut Butter Crunchy 227g Marmite Yeast Extract 125g Ambrosia Devon Custard Pot 150g Hartley’s Strawberry Jelly 125g Hartley’s Strawberry Jelly Block 135g Ambrosia Devon Custard 425g Ambrosia Creamed Rice 425g McDougalls Self Raising Flour 1.5kg McDougalls Plain Flour 1.5kg Lifestyle Bicarbonate of Soda 100g Lifestyle Baking Powder 100g Nutella 400g Del Monte Peach Slices in Syrup 227g Del Monte Sliced Pineapple in Juice 220g Del Monte Fruit Cocktail in Juice 415g Carnation Evaporated Milk 410g Angel Delight Strawberry 59g Hot Beverages Coffee Mate Nesquik Strawberry Cadbury Drinking Chocolate Cadbury Hot Chocolate Horlicks Douwe Egberts Real Coffee Cafetieres Medium Nescafé Cappuccino Nescafé Cappuccino Unsweetened Nescafé Gold Blend Nescafé Original Kenco Decaf

RRSP

Must Stock Must Stock

0.89 0.99

Must Stock

0.99 0.89 1.45

Must Stock

1.19

Must Stock

1.65

Must Stock

1.89

Must Stock Must Stock

Must Stock Must Stock Must Stock Must Stock Must Stock

1.00 1.00 1.00 1.00 1.00

1.75 1.75 1.75

Must Stock Must Stock

1.89 2.69 1.75 1.55 0.67 0.68 0.85 1.15 1.19 1.85 1.85 0.59 0.75 2.06 0.65 0.65 0.99 0.85 0.79

200g 300g 250g 280g 300g

1.19 2.09 1.79 2.09 1.59

250g 10’s

3.14 3.00

10’s 100g 100g 100g

3.00 3.79 2.99 3.49

Must Stock

Item

Size

Silver Spoon Granulated Sugar Tetley Decaf Tetley Teabags Tetley Teabags PG Tips PG Tips Lifestyle Teabags Lifestyle Teabags * Scottish Blend * Nambarrie

1kg 80’s 40’s 80’s 40’s 80’s 40’s 80’s 80’s 80’s

RRSP

Must Stock Must Stock

1.09 2.45 1.25 2.29 1.45 2.51 0.65 0.99 2.51 2.29

Sauces, Stuffing, Oil, Condiments and Snack Meals Colman’s English Mustard Colman’s Bramley Apple Sauce Colman’s Classic Mint Sauce Ocean Spray Cranberry Sauce Lifestyle Beetroot Haywards Silverskin Onions Haywards Traditional Onions Branston Original Pickle Branston Small Chunk Pickle Oxo Cubes - Beef Oxo Cubes - Chicken Bisto Gravy Granules Paxo Sage & Onion Stuffing Lifestyle Salt Heinz Salad Cream Heinz Salad Cream Light Hellmann’s Mayonnaise Hellmann’s Mayonnaise Light Heinz Tomato Ketchup HP Original Sauce HP Classic BBQ Sauce Branston Hot Chilli & Jalapeno Relish Blue Dragon Sweet Chilli Sauce Tabasco Sauce Amoy Dark Soy Sauce Lea & Perrins Worcestershire Sauce Sarsons Malt Vinegar Crisp ’n Dry Knorr Chicken Tonight Spanish Chicken Knorr Chicken Tonight Honey & Mustard Homepride Curry Homepride White Wine & Cream Homepride Pasta Bake Tomato & Herb Uncle Ben’s Medium Chilli Sauce Uncle Ben’s Original Sweet & Sour Sauce Loyd Grossman Thai Green Curry Sharwood’s Rogan Josh Sauce Sharwood’s Tikka Masala Sauce Sharwood’s Korma Sauce Sharwood’s Green Label Mango Chutney Loyd Grossman Tomato & Chilli Loyd Grossman Tomato & Basil Dolmio Original Bolognese Sauce Dolmio Bolognese Extra Onion & Garlic Dolmio Bolognese Extra Mushroom Dolmio Express Carbonara Batchelors Pasta ’n Sauce Chicken & Mushroom Lifestyle Spaghetti Lifestyle Pasta Twists Tilda Basmati Rice Batchelors Super Noodles BBQ Beef Batchelors Super Noodles Chicken

100g 250ml 250ml 190g 340g 454g 454g 360g 360g 12’s 12’s 170g 85g 750g 460g 460g 400g 400g 460g 255g 465g

Must Stock

Must Stock

0.99 1.29 1.29 1.09 0.85 1.69 1.99 1.69 1.69 1.39 1.39 1.25 0.69 0.59 2.09 2.09 1.83 1.83 1.75 1.05 1.59

380g 190ml 57g 150ml

1.70 1.25 2.15 1.29

150ml 250ml 1ltr

1.25 0.85 2.21

500g

2.01

500g 500g 500g

2.01 1.59 1.59

500g

1.59

500g

1.85

500g

1.85

350g 420g 420g 420g

1.99 1.85 1.85 1.85

227g 350g 350g

1.69 1.99 1.99

500g

2.35

500g

2.35

500g 150g

2.35 1.50

122g 500g 500g 500g

Must Stock Must Stock

1.15 0.65 0.65 2.49

100g

0.65

100g

0.65

Retailer Matters | 11

Item Pot Noodle Chicken & Mushroom Pot Noodle Curry Pot Noodle Beef & Tomato Batchelors Savoury Rice Golden Uncle Ben’s Express Long Grain Rice Uncle Ben’s Express Basmati Rice Old El Paso Fajitas Dinner Kit

Soup Lifestyle Tomato Soup Lifestyle Chicken Soup Heinz Chicken Soup Heinz Mushroom Soup Heinz Oxtail Soup Heinz Tomato Soup Heinz Vegetable Soup Heinz Lentil Soup Heinz Minestrone Soup Heinz Big Soup Chicken & Vegetable Heinz Big Soup Beef & Vegetable Batchelors Cup a Soup Chicken Batchelors Cup a Soup Minestrone Batchelors Cup a Soup Tomato Batchelors Cup a Soup Chicken & Vegetable * Heinz Chicken Noodle * Heinz Scotch Broth * Baxters Chicken Broth * Baxters Scotch Broth * Baxters Lentil & Bacon * Baxters Minestrone Baby Sudocrem J&J Baby Shampoo J&J Baby Bath J&J Baby Lotion J&J Baby Powder SMA Gold RTU SMA White RTU Heinz Mum’s Creamed Porridge Heinz Mum’s Sweet Potato & Mince Heinz Mum’s Cottage Pie Heinz Cheesy Hoops Potato & Cauliflower Heinz Baked Beans & Bacon Heinz Rice Pudding Heinz Egg Custard with Rice Farley’s Original Rusks Pampers Wipes Pampers Baby Dry Size 4 Pampers Baby Dry Size 5 Huggies Super Dry Size 3 Huggies Super Dry Size 4 Huggies Super Dry Size 5 Feminine Hygiene Lil-Lets Super Tampax Regular Tampax Super Always Wrapped Liner Always Ultra Normal Always Ultra Normal + Wings Always Ultra Long + Wings Always Ultra Night + Wings Kotex Maxi Pad Normal Household & Laundry Lifestyle Cling film 300mm Lifestyle Kitchen Foil 300mm Lifestyle Heavy Duty Refuse Sacks Lifestyle Firelighters Vanish Oxi-Action Multi Lifestyle Concentrated Fabric Conditioner Jasmine & Sandalwood

Size

RRSP

90g 90g 90g 120g

1.10 1.10 1.10 0.85

250g

1.70

250g Kit

1.70 3.49

400g 400g 400g 400g 400g 400g 400g 400g 400g

Must Stock Must Stock

0.55 0.55 0.85 0.85 0.85 0.85 0.85 0.85 0.85

400g

1.09

400g 5pk

1.09 1.45

4pk 5pk

1.45 1.45

4pk 400g 400g 415g 415g 415g 415g

1.59 0.82 0.82 0.99 0.99 0.99 0.99

60g 200ml 200ml 200ml 100g 250ml 250ml 128g

2.32 1.19 1.19 1.49 1.00 0.56 0.56 0.52

128g 200g

0.52 0.75

128g 128g 128g 128g 150g 72’s 20’s 16’s 18’s 16’s 14’s

0.52 0.52 0.52 0.52 1.29 2.49 3.49 3.49 3.49 3.49 3.49

10’s 20’s 20’s 20’s 16’s 14’s 12’s 10’s 16’s

10m 5m 10’s 14’s 500g 750ml

1.60 2.79 2.79 1.00 2.17 2.17 2.17 2.17 1.15

Must Stock Must Stock

Must Stock Must Stock

Must Stock

0.49 0.65 1.00 0.85 4.59 0.99

Item

Size

Comfort Fabric Conditioner Original Blue 750ml Comfort Fabric Conditioner Pure 750ml Lenor Concentrated Spring Awakening 750ml Surf Small & Mighty Liquid Tropical 630ml Persil Small & Mighty Liquid Non Bio 630ml Ariel Liquitab Biological 12’s Persil Capsules Non Bio 10’s Lifestyle Auto Biological Washing Powder 780g Surf Tropical 800g Daz Auto Regular 680g Bold 2 in 1 Lavender & Camomile 800g Bold Tablets Blue/Crystal 16’s Ariel Biological 800g Persil Non Bio 850g Lifestyle Wash Up Liquid Original 500ml Fairy Wash Up Original 450ml Fairy Wash Up Lemon 450ml Fairy ADW Lemon 20’s Finish All in 1 14’s Flashguard Bathroom Spray 500ml Dettol Surface Trigger 500ml Mr Muscle Lemon Kitchen 500ml Mr Muscle Oven Cleaner 300ml Mr Sheen Original 300ml Lifestyle Thick Bleach 750ml Domestos Original Bleach 750ml Harpic Duraguard Limescale Remover 750ml Bloo Acticlean Original Twin Lifestyle Disinfectant 500ml Mr Muscle Window 500ml Cif Cream Lemon 500ml Flashguard All Purpose Liquid Lemon 500ml Flash Wipes Lemon 72’s Flashguard Spray with Bleach 500ml Febreze Airspray Cotton Fresh 300ml Shake ’n Vac Citrus Blossom 500g

Paper Lifestyle Softest Family Tissues Kleenex Balsam Pocket Tissues Kleenex Original Pocket Tissues Fiesta Kitchen Roll White Lifestyle Kitchen Roll White Kleenex Balsam Regular Kleenex for Men Lifestyle Softest Toilet Tissue White Lifestyle Softest Toilet Tissue White Andrex White Andrex White Andrex Quilts White Andrex Natural Pet Food Felix Pouch Chicken in Jelly Whiskas Pouch Tuna in Jelly Sheba Turkey & Chicken Pedigree Dentastix Pedigree Jumbone Felix Pouch Mixed Whiskas Pouch Fishermans Choice Cesar Turkey & Lamb Felix Chicken in Jelly Butcher’s Tripe Winalot Chicken in Jelly Whiskas Salmon in Jelly Whiskas Chicken in Jelly Pedigree Original Pedigree Original Go Cat Complete Duck, Rabbit & Chicken Go Cat Complete Tuna, Herring & Veg Bakers Complete Beef & Veg Bakers Complete Chicken & Veg Thomas Cat Litter

150’s 9’s 6’s 2 Roll 2 Roll 90’s 100’s 4 Roll 2 Roll 4 Roll 2 Roll 4 Roll 4 Roll

RRSP 2.48 2.48 1.69 2.99 4.41 3.69 3.49 Must Stock

Must Stock

Must Stock

Must Stock

1.25 2.63 2.97 3.29 2.99 3.49 3.45 0.79 1.19 1.19 4.50 3.87 2.02 2.03 2.24 2.49 1.11 0.85 1.17 1.71 1.15 0.75 1.99 2.34 1.20 2.00 2.02 2.69 1.15

Must Stock

Must Stock

Must Stock

Must Stock

1.15 0.43 0.31 1.39 1.19 1.99 2.34 1.85 0.99 2.69 1.49 2.69 2.69

100g 100g 100g 7’s 2’s 12 x 100g

0.36 0.39 0.60 2.03 1.85 3.99

12 x 100g 150g 400g 390g 400g 390g 390g 400g 1.2kg

4.21 0.85 0.68 0.68 0.63 0.73 0.73 0.64 1.79

375g

1.35

375g 1.5kg 1.5kg 8ltr

1.35 3.99 3.99 3.49

Item Toiletries Head & Shoulders Classic Clean Shampoo Pantene Shampoo Smooth & Sleek Silvikrin Hairspray Firm VO5 Mega Hold Gel Gillette Blue II Fixed Disposable Razors Gillette Shave Gel Sensitive Lynx Showergel Africa Sure APA Active for Men Lynx Bodyspray Africa Sure APA Cotton Fresh Dove Cream Bar Carex Handwash Original Imperial Leather Showergel Softly Softly Colgate Toothpaste UCP Colgate Toothbrush Twister Alcoholic RTD’s Smirnoff Ice WKD Irn Bru WKD Blue WKD Blue Smirnoff Ice Smirnoff & Cranberry Gordon’s Gin & Tonic Pimm’s & Lemonade Jack Daniels & Cola * Bacardi Breezer Orange * WKD Red * Southern Comfort Lemon & Lime Wine Asti Martini Barefoot Pinot Grigio Barefoot Merlot Black Tower Rivaner Blossom Hill Chardonnay Blossom Hill White Blossom Hill White Grenache Blossom Hill White Zinfandel Blossom Hill Red Campo Viejo Crianza Casillero Del Diablo Sauvignon Blanc Casillero Del Diablo Merlot Echo Falls Chardonnay Echo Falls Pinot Grigio Echo Falls Rose Echo Falls White Echo Falls White Zinfandel Echo Falls Cabernet Sauvignon Echo Falls Merlot Freixenet Cordon Neg Gallo Cabernet Sauvignon Gallo Family Vineyards Sauvignon Blanc Gallo Family Vineyards White Zinfandel Gallo Summer Red Gallo White Grenache Hardys VR Chardonnay Hardys VR Rose Hardys VR Merlot Hardys VR Shiraz Isla Negra Cabernet Merlot Isla Negra Sauvignon Semillon Isla Negra Sparkling Jacob’s Creek Grenache Shiraz Jacob’s Creek Shiraz Cabernet Jacob’s Creek Chardonnay Jacob’s Creek Semillon Chardonnay Jacob’s Creek Shiraz Rose Jacob’s Creek Sparkling Rose Jacob’s Creek Sparkling White JP Chenet Cabernet Syrah JP Colombard Chardonnay Kumala Cape Classics White Kumala Cape Classics Red Kumala Rose

Size

RRSP

250ml

2.49

250ml 250ml 200ml

2.27 1.96 2.80

5’s 200ml 250ml 150ml 150ml 150ml 100g 250ml

1.79 2.49 2.54 2.61 3.25 2.61 0.59 1.63

250ml 100ml Single

1.00 1.00 1.00

70cl 70cl 70cl 4 x 275ml 4 x 275ml 250ml 250ml 250ml 330ml 70cl 70cl

3.59 3.39 3.39 5.89 4.59 1.99 1.99 1.89 2.49 3.69 3.39

250ml

2.25

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

7.81 6.39 6.39 5.09 6.42 5.49 6.42 6.42 5.49 8.22

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

7.99 7.99 6.19 6.19 5.39 5.39 6.19 6.19 6.19 9.19 6.49

75cl

6.49

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

6.49 6.49 6.49 6.99 6.99 6.99 6.99 8.99 8.99 9.99 7.20 7.20 7.20

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

7.20 7.20 9.79 9.79 5.89 5.89 4.99 4.99 4.99

12 | Retailer Matters

Item La Flamenca Crisp Dry White La Flamenca Delicious Rose La Flamenca Fruity Medium White La Flamenca Smooth Fruity Red Lindemans Bin 35 Rose Lindemans Bin 50 Shiraz Lindemans Bin 65 Chardonnay Moet & Chandon Brut Oyster Bay Sauvignon Blanc Stamp Semillon Chardonnay Stamp Shiraz Cabernet Stowells Chardonnay Grenache Stowells Chenin Blanc Stowells Pinot Grigio Italy Stowells Sauvignon Blanc Stowells Merlot Stowells Tempranillo The Narrows New Zealand Sauvignon Blanc Vintners Chardonnay Australian Vintners Chenin Blanc Vintners Pinot Grigio Vintners Semillon Chardonnay Vintners Chardonnay USA Vintners Fruity White USA Vintners White Zinfandel USA Vintners Cabernet Chile Vintners Sauvignon Blanc Vintners Shiraz Vintners Merlot USA Vintners Smooth Red Wolf Blass Yellow Label Shiraz Wolf Blass Yellow Label Cabernet Sauvignon Wolf Blass Yellow Label Chardonnay Wolf Blass Yellow Label Rose

Size 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

RRSP Must Stock Must Stock

Must Stock Must Stock

Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock

3.99 3.99 3.99 3.99 7.69 7.69 7.69 33.79 9.99 7.29 7.29 6.79 6.79 6.79 6.79 6.79 6.79 5.99 5.29 4.89 5.65 5.15 4.89 4.65 4.89 4.89 4.89 5.29 4.89 4.65 9.49

75cl

9.49

75cl 75cl

9.49 9.49

Cider Magners Magners Pear Bulmers Bulmers Pear Jacques Fruit des Bois Jacques Orchard Fruits Magners Can Scrumpy Jack Can Strongbow Can Strongbow Can Strongbow Blackthorn Can Frosty Jack White Storm White Storm White Storm Can Eridge Vale Merrydown Medium Merrydown Dry

568ml 568ml 568ml 568ml 750ml 750ml 4pk 4pk 4pk 8pk 2ltr 4pk 2ltr 2ltr 1ltr 500ml 2ltr 750ml 750ml

2.10 2.10 2.01 2.01 3.75 3.75 6.19 4.72 4.72 9.44 3.58 4.39 3.79 2.69 1.49 0.89 2.49 2.79 2.79

Beer Becks Bottle Budweiser Bottle Budweiser Can Carling Pint Can Carling Can Carling Can Carlsberg Can Carlsberg Export Can Carlsberg Special Brew Can Cobra Coors Light Can Corona Bottle Foster’s Pint Can Foster’s Can Foster’s Can Grolsch Bottle Kronenbourg 1664 Can Peroni Bottle San Miguel Bottle Stella Artois Pint Can Stella Artois Can Stella Artois Can Stella Artois Bottle Stella Artois 4% Can Tyskie Bottle Crabbies Ginger Beer Guinness Draught Can

6pk 6pk 6pk 4pk 4pk 8pk 8pk 8pk 4pk 660ml 4pk 4pk 4pk 4pk 8pk 4pk 4pk 4pk 4pk 4pk 4pk 8pk 6pk 4pk 500ml 500ml 4pk

Must Stock Must Stock Must Stock Must Stock

5.99 6.49 6.99 4.99 3.99 7.99 7.49 7.95 7.56 2.49 4.99 4.69 4.62 3.95 7.18 3.60 4.91 5.56 4.15 6.39 5.29 8.50 5.25 4.29 1.59 2.29 5.79

Item

Size

RRSP

John Smith’s Extra Smooth Can Newcastle Brown Ale Old Speckled Hen Tennent’s Super Can * McEwan’s Export Can * Miller Genuine Draft Bottle * Tennent’s Can * Tennent’s Can * Tennent’s Special Ale Can

4pk 550ml 500ml 4pk 4pk 6pk 4pk 8pk 4pk

5.13 2.04 2.09 8.20 5.95 7.74 5.16 7.99 4.00

Spirits Glenfiddich Jack Daniels Jack Daniels Jameson Courvoisier Courvoisier Three Barrels Brandy Prince Consort Brandy Tia Maria Baileys Southern Comfort Famous Grouse Bells Whisky Bells Whisky Bells Whisky Russian Standard Smirnoff Smirnoff Smirnoff Gordon’s Gin Gordon’s Gin Prince Consort Whisky Prince Consort Whisky Captain Morgan Morgans Spiced Bacardi Bacardi Malibu Archers Sourz Apple Prince Consort Vodka Prince Consort Vodka Prince Consort Gin * Chivas Regal * Drambuie * Whyte & Mackay * Famous Grouse * Famous Grouse * Glens Vodka * Glens Vodka * OVD Rum * Martell VS

70cl 70cl 35cl 70cl 70cl 35cl 70cl 35cl 70cl 70cl 70cl 70cl 70cl 35cl 20cl 70cl 70cl 35cl 20cl 70cl 35cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 70cl 35cl 20cl 70cl 35cl 70cl 70cl

Soft Drinks – Chilled Red Bull Red Bull Red Bull Red Bull Sugar Free Boost Monster Energy Relentless Relentless Juiced Coca Cola Diet Coke Cherry Coke Coca Cola Diet Coke Dr Pepper Dr Pepper Fanta Orange Fanta Fruit Twist Sprite Oasis Citrus Punch Oasis Summer Fruits Powerade Ice Storm Capri Sun Orange Mountain Dew Pepsi Pepsi Max Diet Pepsi 7Up Free Tango Orange Juicy Drench Orange & Passionfruit Juicy Drench Cranberry & Raspberry

Must Stock

Must Stock Must Stock

Must Stock Must Stock Must Stock

28.99 20.49 10.75 18.37 25.19 13.55 15.09 6.49 13.79 13.99 18.85 15.39 15.99 8.49 5.29 14.25 14.29 7.99 4.99 14.49 7.99 11.69 7.19 14.99 15.99 16.65 8.85 13.57 11.99 11.57 10.29 6.39 10.55 26.79 25.85 14.99 8.65 5.42 10.99 6.35 15.39 23.68

473ml 355ml 250ml 250ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 330ml 330ml 500ml 330ml 500ml 500ml 500ml 500ml 500ml 500ml 330ml 500ml 500ml 600ml 600ml 600ml 600ml

2.19 1.89 1.35 1.35 0.89 1.59 1.59 1.59 1.09 1.09 1.09 0.65 0.65 1.09 0.65 1.09 1.09 1.09 1.09 1.09 1.15 0.99 1.15 1.05 1.05 1.05 1.05 0.85

440ml

0.99

440ml

0.99

Item Fruit Shoot Apple & Blackcurrant No Added Sugar Fruit Shoot Orange No Added Sugar Lucozade Original Lucozade Orange Crush Lucozade Cherry Lucozade Blackcurrant Lucozade Sport Orange Lucozade Sport Raspberry Lucozade Sport Lite Orange Lucozade Sport Lite Lemon & Lime Ribena Blackcurrant Ribena Strawberry Ribena Blackcurrant RTD Ribena Strawberry RTD Irn Bru Vimto Lifestyle American Cola LSV LSV Sugar Free LSV Glucose Original LSV Glucose Orange LSV Isotonic Orange LSV Isotonic Mixed Berry Lifestyle Orange Juice Lifestyle Apple Juice Volvic Still Volvic Sportscap Volvic Touch of Fruit Strawberry Evian Still Evian Action Cap Buxton Still * Irn Bru Diet * Irn Bru * Irn Bru Diet * Irn Bru Wee * Irn Bru * Irn Bru Diet * Highland Spring Still * Highland Spring Still

Soft Drinks – Ambient Pepsi Max Pepsi Coca Cola Diet Coke Dr Pepper Fanta Orange Irn Bru Schweppes Lemonade Lucozade Original Lucozade Orange Barley Boost LSV Red Bull Robinsons Orange No Added Sugar Robinsons Apple & Blackcurrant No Added Sugar Ribena Original Blackcurrant Schweppes Tonic Water Schweppes Slimline Tonic Water Shloer White Grape J20 Orange & Passion Fruit Fruit Shoot Apple & Blackcurrant No Added Sugar Volvic Still Highland Spring Sparkling Rubicon Mango Lifestyle Orange Juice Lifestyle Apple Juice Lifestyle Cranberry Juice * Irn Bru Diet * Red Kola Tobacco Hamlet Hamlet Miniatures Classic Café Crème Blue Café Crème Golden Virginia Amber Leaf Drum Cutter’s Choice

Size

RRSP

300ml

0.69

300ml 380ml 380ml 380ml 380ml 500ml 500ml 500ml

0.69 0.82 0.82 0.82 0.82 1.06 1.06 1.06

500ml 500ml 500ml 288ml 288ml 500ml 500ml 500ml 250ml 250ml 380ml 380ml 500ml 500ml 200ml 200ml 500ml 1ltr 500ml 500ml 750ml 500ml 500ml 750ml 750ml 250ml 330ml 330ml 500ml 750ml

1.06 0.99 0.99 0.61 0.61 1.03 0.93 0.50 0.35 0.35 0.39 0.39 0.49 0.49 0.32 0.32 0.46 0.91 0.84 0.52 0.85 0.50 1.03 1.29 1.29 0.50 0.70 0.70 0.52 0.87

2ltr 2ltr 2ltr 2ltr 2ltr 2ltr 2ltr 2ltr 1ltr 1ltr 1ltr 1ltr 4pk

Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock

Must Stock

1.89 1.89 2.09 2.09 1.99 1.99 1.59 1.55 1.99 1.99 1.19 0.89 4.29

1ltr

1.25

1ltr 600ml 1ltr 1ltr 750ml 4pk

1.25 2.03 1.45 1.45 2.35 3.69

4pk 1.5ltr 1.5ltr 1ltr 1ltr 1ltr 2ltr 2ltr 2ltr

1.69 0.92 0.99 1.39 0.85 0.85 0.85 1.59 1.49

5’s 10’s 5’s 10’s 10’s 12.5g 12.5g 12.5g 12.5g

Must Stock Must Stock Must Stock

4.36 4.10 4.46 4.25 4.25 3.87 3.46 3.60 3.46

Retailer Matters | 13

Item

Size

Old Holborn No3 RYO Lambert & Butler KS Lambert & Butler KS Mayfair KS Mayfair KS Mayfair Smooth KS Richmond KS Richmond KS Richmond SK Richmond SK Richmond SK Menthol Regal KS Benson & Hedges Gold Benson & Hedges Silver Slide Marlboro Gold KS Marlboro Gold KS Sterling KS Sterling SK JPS Blue KS Royals Red KS Silk Cut Purple No3 KS No3 KS No3 SK No3 SK

12.5g 12.5g 20’s 10’s 20’s 10’s 20’s 20’s 10’s 20’s 10’s 20’s 20’s 20’s 20’s 20’s 10’s 20’s 20’s 20’s 20’s 20’s 20’s 10’s 20’s 10’s

Crisps & Snacks Pringles Sour Cream & Onion Pringles Original Pringles Salt & Vinegar Pringles Texas BBQ Sensations Thai Sweet Chilli Sensations Thai Sweet Chilli Doritos Tangy Cheese Doritos Tangy Cheese Doritos Chilli Heatwave Doritos Chilli Heatwave Doritos Cool Original Monster Munch Beef Monster Munch Beef Monster Munch Flamin Hot Wotsits Quavers Quavers Quavers Walkers Max Paprika Walkers Snaps Tomato Walkers Squares Salt & Vinegar Walkers Classic Variety Walkers Cheese & Onion Walkers Cheese & Onion Walkers Ready Salted Walkers Salt & Vinegar Walkers Prawn Cocktail McCoy’s Flamegrilled Steak McCoy’s Flamegrilled Steak McCoy’s Salt & Vinegar McCoy’s Cheddar & Onion Hula Hoops BBQ Hula Hoops BBQ Hula Hoops Original McVitie’s Mini Cheddars McVitie’s Mini Cheddars KP Salted Nuts KP Dry Roasted Nuts * Monster Munch Pickled Onion * Walkers Squares Cheese & Onion * Walkers Pickled Onion * Walkers Tomato Ketchup Sweet Snacks Kellogg’s Coco Pops Bar Kellogg’s Rice Krispies Squares Mallow Kellogg’s Rice Krispies Squares Totally Chocolatey Kellogg’s Special K Cereal Bar Kellogg’s Nutri-grain Strawberry Kellogg’s Elevenses Raisin Tracker Bar Chocolate Chip McVitie’s Medley Hobnob Alpen Strawberry & Yoghurt Bar Go Ahead Yoghurt Break Strawberry KP Milk Chocolate Dips Oreo Snack Pack

RRSP

Must Stock

Must Stock Must Stock Must Stock Must Stock

3.73 3.09 6.57 3.37 6.09 3.11 6.09 6.23 3.19 6.30 3.23 6.30 7.11 6.95 6.42 6.97 3.56 5.59 5.63 5.59 5.93 6.95 5.49 2.79 5.54 2.81

165g 165g 165g 165g Sharing Std Sharing Std Sharing Std Sharing Sharing Std Std Std 6pk Sharing Std Std Std Std 6pk Sharing Std Std Std Std Sharing Std Std Std Sharing Std Std Sharing Std 90g 80g Std

1.99 1.99 1.99 1.99 1.29 0.67 1.29 0.45 1.29 0.45 1.29 1.29 0.67 0.67 0.45 1.81 1.29 0.45 0.67 0.39 0.45 1.81 1.29 0.45 0.45 0.45 0.45 1.00 0.66 0.66 0.66 1.00 0.46 0.46 1.00 0.66 1.00 1.00 0.67

Std Std Std

0.45 0.45 0.45

Single

0.40

Single

0.50

Single Single Single Single Single Single Single

0.50 0.50 0.50 0.50 0.48 0.55 0.42

Single Single Single

0.68 0.59 0.49

Item

Size

RRSP

Cadbury Snack Shortcake McVitie’s Mini Cookies McVitie’s Galaxy Muffin McVitie’s Snickers Flapjack McVitie’s Hob Nob Milk Chocolate Flapjack

Single Single Single Single

0.49 0.68 1.19 1.00

Single

1.00

150g

1.55

300g

2.49

300g 300g

2.49 2.49

300g 300g 300g 300g 150g 130g 150g 150g 6pk 6pk 150g 300g 4pk

2.49 1.19 1.36 1.36 0.99 1.39 1.39 0.99 1.19 1.00 1.41 1.30 0.70

400g 400g 400g 120g T16 125g 140g 140g 140g 140g 110g 110g Pouch/ Large Bag Pouch/ Large Bag Pouch/ Large Bag Pouch/ Large Bag Pouch/ Large Bag Pouch/ Large Bag Pouch/ Large Bag Large Bag Large Bag Large Bag Large Bag Large Bag Large Bag Large Bag Large Bag Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std

7.30 4.59 4.59 1.73 4.19 1.39 1.42 1.42 1.42 1.42 1.00 1.00

Biscuits McVitie’s Jaffa Cakes McVitie’s Milk Chocolate Digestives McVitie’s Plain Chocolate Digestives McVitie’s Caramels McVitie’s Milk Chocolate Hobnobs McVitie’s Digestive McVitie’s Rich Tea McVitie’s Hob Nobs Maryland Choc Chip Cookies Cadbury Crunchie Cadbury Milk Chocolate Fingers Jammie Dodgers Penguin Original Kit Kat Cheddars Original Jacob’s Cream Crackers * Tunnocks Caramel Wafer Confectionery Milk Tray Cadbury Roses Cadbury Heroes Maltesers Ferrero Rocher Galaxy CDM Caramel CDM Fruit & Nut CDM Wholenut CDM Dairy Milk Aero Milk Chocolate Aero Mint Galaxy Minstrels Galaxy Counters Maltesers Revels M&M’s Peanut Cadbury Giant Buttons Cadbury Caramel Nibbles Maynards Wine Gums Maynards Sports Mixture Maynards Midget Gems Bassetts Liquorice Allsorts Bassetts Jelly Babies Rowntrees Fruit Pastilles Rowntrees Pick & Mix Haribo Starmix Kinder Surprise Kinder Snackbar Kinder Bueno White Kinder Bueno Tic Tac Mint Terrys Chocolate Orange Bar Kit Kat Chunky Caramel Kit Kat Chunky Kit Kat 4 Finger Kit Kat 4 Finger Dark Yorkie Aero Mint Aero Milk Chocolate Smarties Nestlé Milky Bar Rowntrees Fruit Pastilles Rowntrees Fruit Gums Polo Spearmint Polo Randoms Toffee Crisp Lion Bar

1.89 1.89 1.89 1.89 1.89 2.03 2.03 1.52 1.52 1.52 1.52 1.52 1.52 1.52 1.12 0.72 0.30 0.57 0.60 0.50 0.52 0.54 0.54 0.54 0.58 0.56 0.58 0.58 0.47 0.47 0.48 0.48 0.47 0.47 0.48 0.55 0.55

Item

Size

RRSP

Munchies Nestlé Milky Bar Buttons Picnic Starbar Boost Double Decker Wispa Wispa Twirl Fry’s Turkish Delight CDM Wholenut CDM Fruit & Nut CDM Dairy Milk CDM Caramel Crunchie Flake Cadbury Giant Buttons Cadbury Caramel Nibbles Cadbury Buttons Cadbury Freddo Cadbury Fudge Maynards Wine Gums Trebor Extra Strong Mints Trebor Softmints Peppermint Trebor Softmints Spearmint Halls Soothers Blackcurrant Halls Mentholyptus Extra Strong Mars Snickers Twix Mars Snickers Twix Galaxy Ripple Galaxy Galaxy a Little Bit More Galaxy Caramel Galaxy Bubbles Bounty Topic Revels M&M’s Peanut Galaxy Minstrels Maltesers Maltesers Milkyway Stars Skittles Starburst Lockets Honey & Lemon

Std Std Std Std Std Std Std Duo Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Duo Duo Xtra Std Std Std Std Std 75g Std Std Std Std Std Std Std Std Big Bag Std Std Std Std

0.70 0.47 0.55 0.57 0.54 0.54 0.56 0.74 0.59 0.63 0.57 0.57 0.57 0.57 0.54 0.56 0.56 0.56 0.52 0.17 0.17 0.47 0.47 0.47 0.47 0.67 0.67 0.66 0.68 0.66 0.49 0.49 0.49 0.52 0.57 0.82 0.57 0.57 0.52 0.57 0.54 0.54 0.54 0.54 0.74 0.51 0.41 0.40 0.54

Chewing Gum Extra Peppermint Extra Spearmint Extra Cool Breeze Airwaves Menthol Eucalyptus Airwaves Cherry Menthol Airwaves Greenmint Airwaves Blackmint Orbit Complete Spearmint Orbit Complete Peppermint Wrigley Spearmint Wrigley Doublemint Wrigley Juicy Fruit Extra Peppermint Handy Box Extra Spearmint Handy Box Extra Ice White Extra Ice Peppermint Extra Ice Spearmint Five Cobalt Peppermint Five Flood Wild Berry Five Pulse Tropical

10’s 10’s 10’s 10’s 10’s 10’s 10’s 14’s 14’s 10’s 10’s 10’s 25’s 25’s 10’s 10’s 10’s 12’s 12’s 12’s

0.38 0.38 0.38 0.41 0.41 0.41 0.41 0.67 0.67 0.36 0.36 0.36 0.92 0.92 0.46 0.36 0.36 0.99 0.99 0.99

* Scotland only

All RRSP’s listed are correct at the time of going to press, September 2011. We must stress that this is a recommended guide to pricing, and you must use this guide in conjunction with your knowledge of your store and your Customer base. E&OE.

14 | Retailer Matters

With many more people spending more money on drinking alcohol at home than ever before, there’s no reason why sales of Spirits couldn’t soar all year round and we look at how attention paid to range management and merchandising could benefit your business.

Getting the range right Think of Spirits and the big Brands spring to mind. It’s important to stock them, but bear in mind that the range and quality of Own Brand spirits such as Landmark Wholesale’s Prince Consort range have improved immeasurably over the last couple of years. When it comes to Spirits, size matters – a variety of sizes across the product range is essential from miniatures to litre bottles and upwards.

Bringing Spirits into view When it comes to merchandising your range, it’s important to make sure you and your staff keep on top of stock levels. Customers shopping for Spirits tend to know what they’re looking for, so if they can’t see the product they want, they’re likely to shop elsewhere. In fact, one third will go elsewhere which is a big missed opportunity.

Most Spirits are consumed with Mixers so display these close by and consider crosspromotions to uplift sales. Your local Landmark Wholesaler will regularly have special offers on recommended Brands, local choice options and Own Brand, so use these to drive volume sales by promoting through to your Customers. Make sure to highlight any offers with clear POS and Shelf Talkers.

Spirits represent some of your most valuable stock, so for some shop owners, understandably this means they are kept behind the counter. Bringing Spirits onto the shop floor means greater attention has to be paid to security but research shows you can expect sales to increase dramatically. Some of the security measures employed by the Multiples such as security cap systems are easy and cost effective to introduce and by displaying your stock where prices are not obscured and Customers can browse the entire range can transform this lucrative Category and drive volume sales. Diageo Free Your Spirits trials reported that Retailers using the caps have seen an average increase in sales across the Category of 37%.

Pocket more margin with Own Brand Exclusive to Landmark Wholesale, the Prince Consort range of spirits continues to go from strength to strength with many Customers choosing to swap from their regular Brands and Retailers enjoying healthier margins by stocking the range. Vodka, Whisky, Brandy, Gin, White Rum and Dark Rum are available in various sizes ranging from miniatures through to 1.5 litres. The range offers high-quality, value-formoney alternatives to the recognised Brands with margins of up to 26.1% POR. To ensure you offer the best variety for your Customers, stock alongside a range of recognised Brands with clear pricing.

The Top Spirits Brands Vodka – Smirnoff Red Vodka, Russian Standard, Glen’s Vodka, Absolut Gin – Gordon’s Gin, Bombay Sapphire Blended Whisky – Grants Whisky, Bell’s Whisky, Teacher’s, The Famous Grouse, Whyte & Mackay (Scotland only) Malt Whisky – Glenfiddich, Laphroaig, Isle Of Jura Macallan (Scotland only) Imported Whisky – Jack Daniels, Jameson Rum White/Dark/Spiced – Bacardi Rum, Captain Morgan, Lamb’s Navy Rum, Morgan’s Spiced, Sailor Jerry, Morton’s OVD (Scotland only) Brandy & Cognac – Courvoisier VS, Martell VS, Three Barrels Brandy Liqueurs – Disaronno, Cointreau, Drambuie, Tia Maria, Baileys Speciality – Archers Peach, Pimm’s, Malibu, Sourz Apple, Pernod, Jagermeister, Luxardo Sambuca, Jose Cuervo Especial, Southern Comfort

Retailer Matters | 15

Uncle Ben’s Express price marked packs ®

£1.79 £1.79

™/®/designs/© Mars 2011

Tasty rice, tastier price, stock up today

16 | Retailer Matters

Sales of Medicated Confectionery not to be sniffed at Although seasonal cold and flu symptoms occur in significant numbers throughout the year, it perhaps comes as no surprise that winter sees a peak in these illnesses that pushes sales of Medicated Confectionery up by over two thirds at this time.

The Medicated Confectionery Category is worth £22.8m to the Independent Retail channel

and from cough sweets to cold remedies, UK shoppers are turning to over the counter remedies in ever increasing numbers to help relieve their symptoms.

Products can be broadly split into two Categories – ‘Hardcore Colds’ products (e.g. Lemsip Max) and those to treat milder symptoms such as pleasant tasting throat sweets. The ‘Hardcore Colds’ sub-Category follows a growth of 31.2% from the previous year. In the last year, sales of Medicated Confectionery in the Convenience Sector has seen decline with sales being lost to the Multiples so here we look at ways to help win those sales back:

• Offer a varied range including the top Brands • Keep well-stocked, particularly during the winter months

The top five medicated Brands in Symbols and Independents: 1. Halls Soothers 2. Halls 3. Lockets 4. Strepsils 5. Tunes

• Merchandise the Category next to cough and cold medicines as well as your standard Confectionery fixture

Dates for your Diary

MAKE THE

October 2011 24th 26th 30th 31st

SEASON

School Half Term Diwalli Clocks go back Halloween

Rugby Union World Cup 23rd Final Motor Racing 9th Japanese Grand Prix 16th Korean Grand Prix 30th Indian Grand Prix

E L K R A P S

November 2011 5th 11th 18th 30th

Bonfire Night Armistice Day Children in Need St. Andrew’s Day

Motor Racing 13th Abu Dhabi Grand Prix 27th Brazilian Grand Prix

Stock up to meet demand!

Tennis 20th-27th 30th

ATP World Tour Finals AEGON Tennis Masters

Horse Racing 24th Hennessy Winter Festival December 2011 Schools break for Christmas 10th X Factor Final 20th-28th Hanukkah 24th Christmas Eve 25th Christmas Day 26th Boxing Day 31st New Year’s Eve Football 2nd

GREAT TIMES BEGIN WITH BRITVIC TO FIND OUT MORE, CALL 0845 758 5450

Britvic, drench, J2O, R Whites and Tango are registered trademarks of Britvic Soft Drinks Ltd. 7Up Free, Mountain Dew Energy, Pepsi and Pepsi Max are registered trademarks of PepsiCo Inc. Fruit Shoot and Robinsons are registered trademarks of Robinsons Soft Drinks Ltd.

6731.002 A4 Trade Advert AW.indd 1

19/09/2011 18:29

Euro 2012 Finals Draw

Rugby Union 8th Varsity Match January 2012 1st 7th 23rd 25th

New Years Day FA Cup 3rd Round Chinese New Year Burns Night

Tennis 16th-29th

Australian Open Tennis

Retailer Matters | 17

Confectionery – a sweet Category for Convenience Despite Chocolate and Sweet Confectionery showing signs of slight decline over the last twelve months, it is a Category that remains hugely important to the Convenience Sector. The Mars 2011 Market Review has highlighted the extent to which Retailers stand to profit from Confectionery products if they continue to engage with their shoppers. Importantly, the Company predicts an increase in convenience store use, driven by shoppers’ change in lifestyle – 31% of shoppers are using a local convenience store on average four or more times a week and recommend that Retailers should capitalise on this fact by driving impulse sales.

The report also revealed: • Impulse purchases rely heavily on value for money and good product availability • Consumers are shopping around for the best deals and promotions • Competition from the Multiples will only get tougher so Independent Retailers must work harder to understand their Customers and anticipate demand • Strategically placed secondary Confectionery sites can show an uplift of up to 44% in sales.

Some of The Latest Brands to Hit The Shelves NPD continues to drive sales

The large Chocolate and Sugar Confectionery Suppliers continue to flood the market with new product innovations, which is seen as key to keeping the Category fresh and interesting for the Consumer. Using displays can drive trial of new products in your store, but Suppliers recommend using multi-buy deals to increase the rate of sale. These products are heavily advertised and promoted by the Suppliers so it would be wise to take advantage of this publicity which can only encourage Customers to seek out the products in your store.

Top 10 Chocolate Brands 2011* Brand CDM Galaxy Maltesers Kit Kat Aero Snickers Mars Twix Wispa Milkybar Source: Nielsen, Nielsen Scantrack, MAT to May 2011, Total Impulse

Ideas for maximising Confectionery sales • Ensure Confectionery is sited in the highest traffic flow area • Select the right range (see our Core Range Guide on pages 10-13 for information on the Best Sellers) • Allocate space according to sales i.e. more space dedicated to ‘eat now’ products followed by bags, blocks, gift boxes and multi-packs

• Site Best Sellers in the ‘hot spot’ – within arm’s reach of the till point • Multi-face the Best Sellers to reduce the chance of out of stocks and increase the impact of your display • Focus on promotions to capture extra sales

Treat your shelf.

Boost your sales.

One half deliciously smooth Galaxy ® chocolate; one half creamy caramel Nearly 50% of shoppers actively look out for new products* Galaxy® will be supported by £14m media spend in 2011** The Galaxy brand grew 16% in 2010†

Stock up on NEW Galaxy Orange & Shortcake ®

Stock up in

time for the festive seas

on

©MARS 2011. GALAXY ® is a registered trademark of Mars 2011. *IGD shopper- led product & range innovation report 2010. Nielson equivalent. † IRI all outlets as at dec 2010.

THREE WAYS TO PROFIT WITH

®

United Biscuits has replaced the standard KP nuts cartons with an innovative strip display solution.

The triple units can be split into individual strips for display at multiple sites in-store.

If shoppers see nuts more often, they buy nuts more often. ® Registered Trade Mark of United Biscuits (UK) Limited.

STOCK THE FULL RANGE AND EARN MORE! Code

Product

Format

22077 22076 22078 22079

KP Nuts OSP PMP Multistrip KP Nuts DRP PMP Multistrip KP Jumbo S&V PMP Multistrip KP Jumbo Chilli PMP Multistrip

6 x 18 x 80g 6 x 18 x 70g 6 x 18 x 70g 6 x 18 x 70g

08/09/2011 11:51

s

on e li g il cka M pa 0 ort £1upp

KP Nuts Multistrip-Retailer Matters A5.indd 1

• nutella is the No.1 Sweet Spread brand , with value sales growing at 21% year on year 2

1

• Unit sales are also growing at over 16% year-onyear – twice as fast as any jam or marmalade!

3

• In the last three years, nutella has doubled in size 4

The No1sweet spread is leaving its competition behind!

1. AC Nielsen Value Sales Total coverage MAT 22.01.11. 2. AC Nielsen, Total Coverage, Total Sweet Spread, 52 wks to 22.01.11. 3. AC Nielsen Total Coverage Unit Sales MAT 22.01.11. 4. Ferrero internal data.

• Don’t miss out on this fantastic opportunity - stock the No.1 Sweet Spread sku (400g) now!

2

• nutella is available in a range of formats: 200g, 400g, 750g, 30g and 15g

W E N

Carling Chrome is a new and exciting premium lager brought to you by the UK’s No.1 beer brand.1 It’s precision brewed for a refreshingly refined taste at 4.8% ABV. • A stylish and modern packaging design with great consumer appeal • A heavyweight support package in the first year of launch including outdoor and TV advertising • Available to buy from August 22nd 2011

STOCK UP ON NEW CARLING CHROME NOW Source: 1. CGA & AC Nielsen April MAT 2011