Issue
Retailer Matters
10
Because at Landmark Wholesale EVERY Retailer Matters
May - July 2011
Energy Drinks 10% growth and the fastest growing category, cash-in on big sales now. Page 6
Overview of Spring and Summer trading opportunities to boost your sales. Page 12
E Top-up & Bill Payments An overview of this essential in-store service. Page 16
In-Store ATM Is cash replacing plastic? Page 17
The price is right New Core Range Best Sellers price listing for Spring/Summer 2011. Page 8
Cold Facts There’s nothing quite like an ice cold drink on a warm summer’s day. This is an area where Independent Retailers have a big advantage over the multiples, whether it’s soft drinks, wines, beers, lagers or ciders, keep them cold and you’ll see your sales increase dramatically. Chilling soft drinks increases sales by 60%, an open dairy deck can increase your soft drink sales by a further 8%, and Consumers rate ‘serving temperature’ as the highest ranked attribute of a quality lager. So make sure the chiller is highly visible and make it easy for Customers to find what they want by grouping like products together, this alone can increase your sales by more than 8%. Soft Drinks is the largest grocery category and alcohol is the third most important category for the convenience sector, 58% of convenience store
managers say that beer will drive the greatest sales growth in their business in the next 12 months. And with both soft drink and alcohol categories benefiting from tremendous marketing support and large Consumer campaigns, it’s vital that you capitalise on these great opportunities by stocking, displaying, promoting and chilling a great range of Branded and Own Brand drinks in your store.
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Ex cl fr usi om ve ly
Spring into Summer