Introduction
Life Outdoor Living is more than just outdoor furniture—we design complete outdoor experiences. With over 40 years of expertise, we oversee every step of the process, from concept to creation, ensuring the highest standards in design, comfort, and durability.
Our craftsmanship and dedication to quality have made Life a trusted name in premium outdoor living, with over 30 dedicated stores in the Benelux and a global presence of more than 300 dealers.
A Life Shop-in-Shop is an opportunity to align your store with a brand that sets the benchmark in outdoor living. Discover how our expertise, innovation, and seamless retail integration can elevate your collection and enhance your customer offering.
Life Outdoor Living
“Over 30 dedicated stores in the Benelux and a global presence of more than 300 dealers.”
Collection
With Life, you offer your customers an extensive range of high-quality outdoor furniture that stands out in comfort, craftsmanship, and innovation. The collection brings together everything required for a complete outdoor experience — from lounge sets and dining to bar furniture, parasols, and accessories.
Mix & Match
Give your customers the freedom to create their ideal outdoor space with modular and customisable furniture. Our collection is designed for flexibility, allowing you to offer endless combinations tailored to individual tastes. Customers can select their preferred frame material and colour, choose from a range of cushion materials and colours, and complete their set with a table top that perfectly matches their style. This mix-andmatch approach makes it easy to cater to a variety of preferences, ensuring each customer finds their perfect fit.
Beyond customisation, our modular designs provide exceptional versatility. Every element is available separately, giving you the ability to sell individual pieces or create complete sets.
Whether it’s a compact corner lounge, an extended seating area with chaise lounges and side tables, or a tailored dining setup, you can offer solutions that adapt to any outdoor space.
Frames
Aluminium Teakwood
Cushion materials
All-weather Soltex Bouclé
Table tops
Sintered stone
Ceramic Teakwood
Inventory
Zero inventory risk
No need to worry about excess stock or upfront inventory investments. Our streamlined system allows you to order exactly what you need, when you need it. Through our easy-to-use online portal, simply place orders based on customer demand—eliminating the risks of unsold stock and unnecessary financial commitments.
Once a sale is made, the furniture is shipped directly from our central warehouse in the Netherlands to the Shop-in-Shop location. Delivery is scheduled within two weeks if items are in stock. To maintain a strong in-store presentation, only showroom display pieces are required as an initial investment. This allows your collection to reflect the latest in premium outdoor living, without the complexities of managing stock. No further investment is needed.
Ordering process
Ordering is straightforward and efficient. As soon as a customer makes a choice, you can easily place the order using our digital sales tool. The system is always up to date, giving you real-time insight into stock availability and expected delivery dates—so you can provide accurate information on the spot and keep the process smooth from start to finish.
Warehouse & shipping
With a 30,000 m² warehouse and headquarters in Roosendaal, strategically located between the ports of Rotterdam and Antwerp, our logistics network is designed for efficiency. This prime location allows us to efficiently manage inbound shipments from our production units year-round, ensuring a continuous and reliable stock supply. Unlike competitors who offer fixed sets in limited colour options, our approach is built on flexibility—allowing you to offer separate elements where frames, cushions, and tabletops can be selected individually to create the perfect set.
As a Shop-in-Shop partner, you benefit from this adaptability, giving your customers a nearly limitless selection. To simplify stock management, our furniture is designed around standard cushion sizes, making it easy to maintain an efficient inventory.
Pricing
Strong sales and healthy margins are essential for any successful retail business. That’s why we offer competitive pricing and strong profit margins, ensuring a commercially rewarding partnership.
Our Shop-in-Shop formula is designed for success— combining a premium collection with a zero-risk inventory model. With no need for large upfront stock investments, you benefit from a streamlined, low-risk approach that optimizes both sales potential and financial flexibility.
Floorplan
Creating an engaging in-store experience starts with the right layout. Our Shop-in-Shop displays are designed around distinct themes, showcasing the collection in a way that inspires customers and highlights the furniture’s best features. Understanding that every market is different, we tailor each floor plan to fit local preferences, ensuring a seamless integration into your retail space. To truly experience the impact of this concept, we invite you to visit one of our stores or a Shop-in-Shop location for a guided tour.
Each floor plan comes as part of a comprehensive package, including flooring, signage, picture walls, artificial plant and Mix & Match books with material samples. Our shop interior designers specialise in creating an inviting atmosphere where customers feel at ease and can instantly envision the furniture in their own outdoor space.
An example of the 2x2 displays, available for Shop-in-Shop stores.
Marketing
As a Shop-in-Shop partner, you’ll have access to a complete marketing support package designed to enhance your store’s presentation and customer engagement. We provide high-quality POS materials, including displays as well as printed materials such as brochures, flyers, and maintenance booklets—all tailored to help customers explore the full collection and make informed decisions.
In addition, you’ll gain access to our extensive library of product photography and videos, featuring both lifestyle and studio images to use in your marketing efforts. To further support your online presence, we provide a monthly social media package with ready-to-use content, including three posts per week, helping you maintain a consistent and engaging online presence with minimal effort.
This marketing support ensures that you have all the tools needed to showcase the collection effectively—both in-store and online—while keeping your customers informed and inspired.
unique garden furniture
Sustainability
Building a sustainable future together
At Life Outdoor Living, we believe that truly enjoying the outdoors starts with making conscious choices. Sustainability is at the core of everything we do, from material selection to production processes and supplier partnerships. We continuously seek innovative ways to minimise our environmental impact while maintaining the highest standards in quality, durability, and design.
Materials & responsible sourcing
We are committed to using responsibly sourced materials, ensuring that every product meets strict sustainability criteria. All our teak is SVLK- or FSC®-certified, guaranteeing that it comes from responsibly managed forests that respect biodiversity and local communities. With its natural durability and resistance to weathering, teak remains one of the most sustainable choices for long-lasting outdoor furniture.
Respect for people and the environment
Sustainability at Life goes beyond materials—it’s about responsibility at every level. We prioritize ethical working conditions, fair wages, and safe environments for all employees in our supply chain.
We minimize waste by repurposing packaging materials and wood offcuts, helping to conserve resources and reduce environmental impact.
Sustainable supplier partnerships
Sustainability starts with the supply chain, which is why we only work with BSCI- or Sedex/ SMETA-certified suppliers. These certifications ensure safe working conditions, fair wages, and respect for workers’ rights, including proper rest periods and vacation time. To maintain these standards, our sourcing manager conducts additional inspections twice a year, reinforcing our commitment to ethical and responsible production.
Sustainable warehousing & transport
Sustainability is integrated into our warehouse operations and logistics. We actively separate waste and partner with recycling organisations to ensure responsible disposal.
Service & support
Dedicated account manager
As a Shop-in-Shop partner, you’ll have a dedicated account manager as your main point of contact. They are there to provide guidance, answer questions, and assist with product selection, orders, and other inquiries. Whether you need practical advice or insights into optimising your assortment, your account manager is available to support your business.
Service department
In addition to this direct support, our service department handles all service requests efficiently and professionally. With a well-stocked inventory of spare parts, cushion covers, and other solutions, we can quickly address most service inquiries.
If a customer has a service request, simply forward it to us, and we’ll find a suitable solution. Our service team is easy to reach and ready to assist with any questions regarding maintenance or product care, helping you provide a smooth experience for your customers.
