Why Branded Content May Be the Best Way to Market Your Company

WHY BRANDED CONTENT MAY BE THE BEST WAY TO MARKET YOUR COMPANY

Presentation Overview Introduction

Importance of Branded content How to create branded Content

Conclusion

Introduction If you are looking to sell your products or services and are seeking an alternative to traditional advertising, you might want to consider branded content.

Branded content includes articles, videos, podcasts and even live elements that bring relevant content to consumers with the purpose of teaching or entertaining them.

HEADING1-A IMPORTANCE OF BRANDED CONTENT People tend to like branded content because they feel it is more consumer focused. It doesn’t involve a sales pitch and it is more likely to breed trust between the company and potential customers.

Research shows that brand recall is up to 59% higher when consumers are introduced to a company through branded content.

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HOW TO CREATE BRANDED CONTENT The best branded content will feature a central personality, a unique concept and a connection with the audience.

Another thing to keep in mind when creating branded content is that it should communicate the brand’s purpose.

Conclusion Companies should also try to think about where branded content will be viewed.

55% of branded content is viewed on mobile devices.

Therefore, creating content that is easy to access on those devices will make it more likely to get engagements.