5 Office Design Tips that Will Enforce Your Brand Message

5 Office Design Tips that Will Enforce Your Brand Message

CONTENT Introduction Incorporate Brand Values Differentiate Between Staff and Client Spaces Create Focus in the Right Places Include Your Products Pay Attention to Color Schemes

INTRODUCTION A nice looking office will be impressive to clients that visit and can help to boost employee morale.

When creating an interior design for your office, you want to make sure your brand identity comes through.

Here are some ways you can create an interior design that will represent your company well.

INCORPORATE BRAND VALUES Think of color schemes your brand uses and be open to incorporating your logo and label design and trademarks wherever possible, while still trying to create a design that is aesthetically pleasing.

If you feel you can include any pieces of art that further promote your company message, this is recommended as well.

DIFFERENTIATE BETWEEN STAFF AND CLIENT SPACES You want your brand to appeal to both your clients and your staff, but in different ways.

For instance, you want to use plenty of logos and trademarks in client spaces to enforce your graphic brand message, but this will not be as necessary in employee spaces.

CREATE FOCUS IN THE RIGHT PLACE While you want to include branding in your interior design, it is important not to overdo it.

Rather than putting your logo everywhere, think of key places where you can display it and then create balance to make these areas focal points.

INCLUDE YOUR PRODUCTS Depending on what you sell, you may be able to include your products in your interior design.

This can really work as a win-win when it comes to promoting your brand and making for a great looking interior.

Pay Attention to Color Schemes Its a good idea to incorporate your brand’s color schemes into your interior design.

However, you shouldn’t do this to a point where you sacrifice the aesthetics of your office. If colors are too abrasive, use them sparingly to get the right balance.