New Outlooks for Branding in 2019

New Outlooks for Branding in 2019

Content New Outlooks for Branding in 2019 Make New Mistakes Build Global Trust Minimize Data Think Long Term & Consult an Expert

New Outlooks for Branding in 2019 As the world of branding continues to evolve, a number of new trends arise, some of which stand up to the test of time, while others fail Based on the way branding has evolved in the past year, here are some things to keep in mind

MAKE NEW MISTAKES When you’re in the branding and marketing industry, failure is part of the territory. There is nothing wrong with failure, as long as you learn from it Try to make this year full of failures that you can learn from and stay away from repeating actions that haven’t worked in the past

BUILD GLOBAL TRUST In the past years, brands have seen a decline in global trust that must be rectified. In order to do this, you have to go beyond making empty promises You have to align the values of the brand with the actions you take making it part of every transaction that involves your company and the way your staff interacts with its customers

MINIMIZE DATA In the past, companies have put an emphasis on big data

The trend for this year will be to minimize data favouring aggregate data over individual data.

This type of ‘data minimalism’ ensures that only what is needed will be collected to drive service

Think Long Term & Consult an Expert In the past year, the industry has been obsessed with performance marketing and ‘digi-babble’

These are both aimed towards fast, agile execution, which is fine as long as there is an eye towards the next quarterly business review with long term growth in mind Many companies try to take on too much, trying to run a business, doing all the marketing, dealing with customers, supplies and more There are many companies out there that can offer their services to improve your branding strategies to provide effective results