How Does Culture Affect Brand Design?

How Does Culture Affect Brand Design?

Outline 

Introduction

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Culture Influence on Brand

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Things To Consider

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Take Away

Introduction ď ˝

When thinking about creating design to advertise your product, culture is a major factor that comes into play.

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You may think that if one type of graphic design appeals to one culture, it will appeal to every culture.

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But the truth is, not much is universal in this world, and you need to consider that in your packaging and advertising.

Culture Influence on Brand 

There are different features of your product’s package design that may appeal to different cultures.

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For instance, the Japanese are attracted to bright and vibrant colors and the use of animated characters. The Swiss, in turn, opt for a more understated look.

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The Chinese prefer not to use black in their design and packaging because they feel this is symbolic of death.

Knowing the type of graphic or Branding design that will appeal to the culture it is being sold to is key in the selling of your product.

Things To Consider ď ˝

Here are 5 things you should consider when looking into graphic design for your product when you want to sell for different cultures: 1.

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Know Your Audience To Standardize or Localize?

The Language Be Environmentally Friendly Innovative Packaging

Take Away 

Figuring out the best branding and graphic design for your product can take time and research.

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That’s the Brand designers has the knowledge and the resources to get your product noticed no matter where it’s being sold.

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San Diego graphic design and Branding company, Lien Design understands how to appeal to different cultures so that your product is sure to be a stand out, wherever it’s being sold.