Co-Creation: Is it the Wave of the Future?

Co-Creation: Is it the Wave of the Future?

BY LIEN DESIGN | BLOG

Content CO- CREATION INSIGHT COMMUNITIES CONTESTS WORKSHOPS CLOSE CUSTOMER INVOLVEMENT CONCLUSION

Lien Design | Blog

CO- CREATION CO-CREATION IS THE PROCESS WHERE CONSUMERS AND BRANDS WORK TOGETHER TO CREATE BETTER IDEAS, PRODUCTS AND SERVICES

Today, brands are taking customer involvement to the next level with co-creation. There are a number of brands getting on board with the co-creation process.

INSIGHT COMMUNITIES An insight community is group composed of a company’s most trusted stakeholders, customers, partners, employees, fans, donors and alumni. They give you rapid ongoing feedback that can help you make confident business decisions for future.

CONTESTS Some companies celebrate innovation and creativity by rewarding customers with an opportunity to come up with new product ideas. They advertise contests in which they are taking suggestions for new products and services.

Lien Design | Blog

WORKSHOPS Another great way to incorporate co-creation in the growth of your company is in a workshop group. Working a bit like a focus group, customers can meet with company reps to discuss areas in need of improvement within the company and come up with ways to solve problems.

CLOSE CUSTOMER INVOLVEMENT For some companies, feedback can be a great way to increase loyalty and engagement. For others, it can be an integral part of doing business.

Lien Design | Blog

CONCLUSION While co-creation can be a great way to make customers feel more invested in your brand, companies must be clever in launching campaigns that promote this type of involvement. That’s where the help of a professional branding and design agency can come in handy. These agencies can help you to create a unique premise for customer involvement that is sure to boost customer interest in your brand.

If you are looking for a creative design agency that can help you with a co-creation campaign, look no further than

San Diego’s Lien Design.

They are on top of the latest trends and have the know how to make

your brand stand out no matter what type of branding campaign you are looking to create. Whether you are looking for innovative logo design, updated packaging or a great looking web site, Lien Design can help your brand stand out from the competition.