Branding in the age of the internet

BRANDING IN THE AGE OF THE INTERNET

Content 

Introduction

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Crowd Sourcing

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Rise in Crowd Sourcing

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Crowdsourcing – a New subculture in Branding

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Conclusion

Introduction 

Today's world of advertising is nothing like it was even a couple of years ago.

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If you happen to be in advertising, you undoubtedly know that if you blink, you have missed something. And it may be a very important something.

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Ten years ago, advertisers made the assumption that they had the upper hand. MySpace, YouTube, and Facebook were all the new “wow”. It made sense for branding designers to jump on the social media bandwagon, it was like large neon arrows pointing, “go this way”.

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So the journey was on, branding was aimed toward the Internet.

Crowd Sourcing 

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People have busy lives, and as quickly as the YouTube phenomenon came into play, it took a back burner to Crowdsourcing, a fast paced way to spread the word.

Branding being aimed at social media was out, about as quickly as it was in.

Changes meant advertisers in large markets, such as in San Diego, California, no longer found it feasible to rely on the YouTube or Face book advertising response.

Now there was this unique and innovative resource called Crowdsourcing.

Rise of Crowdsourcing 

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It is imperative that branding follows current culture, what's hot, what's now, what's trending today is the real question. What was trending last week is out.

Branding must be aimed toward what is in the now, what is the average consumer looking at TODAY. Where advertisers had to give it some time on social media, in order to collect data and gather statistics, they could now crowdsource it out, and know in an hour, just how the branding efforts were going.

Crowdsourcing – a New subculture for Branding 

As time passes, it will be interesting to determine just how successful Crowdsourcing has been. There is no question or that provides almost immediate results, post a task or scenario on a Crowdsourcing site, and you will get hits, lots of them and at a rapid speed. How accurate the hits are, well, time will tell. There is one certainty, the whole “crowdanything” is the new subculture, and who can guide the branding trends better than the subculture.

Conclusion 

Design firms now are required to look well beyond branded content.

Turn to You Tube to search out popular filmmakers, and be assured, you will get great search response.

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The lesson for any design firm is “in the now” while the lesson for the product manufacturers is, secure a great design firm. Visit Lien Design (in San Diego, CA) online to see this concept at work, it is a unique blend of expertise, art, branding intuition, and trends.

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Lien design is a Branding solution provider company based in San Diego, CA, who has 18 years of experiences in this field. They are specialized in packaging, label and logo design