6 Mistakes Package Designers Make & How to Avoid Them

6

Mistakes Package Designers Make & How to Avoid Them

Outline  Introduction  About Packaging Design  Mistakes in Packaging Design  How to overcome it  Take away

Introduction  Creative packaging design defies convention and

sets new market trends.

 An excellent package design effectively breaks

away from the look of the competing retail products sitting on the shelves around it, painting an intriguing and exciting picture of what’s inside.

 When

you are trying to sell your product, branding is key.

About Packaging Design  Not every packaging graphic design is perfect and

mistakes are often made.

 Although

this could be viewed as a learning experience for the designer, it could be a potentially fatal error for business owners who may lose a substantial amount of money to common branding mistakes.

 Thus, the Graphic Designing company should be

familiar with many of the common mistakes package designers make and they have the know how to avoid them.

Mistakes in Packaging Design  Whether you are a graphic designer or a business

owner, here are some things you may want to look out for in your advertising campaign.

• • • • • •

Typography Stock Images Understanding the Brief Proofreading Being Original Not following trends

How to overcome it  Try to avoid font overload that can overwhelm consumers.  Hire a professional photographer to click a image then

using a Stock Images.

 Graphic designers must understand what the client wants,

and also what the target demographic is.

 Only Spell check is not sufficient to check the errors use,

try other ways like hire a Third Party to do proofreading it.

 Take inspiration and don’t copy the ideas other parties.

Take away  Top-notch Branding and Package Design can really

make or break a product.

 You want to be sure that the graphic designer you

chose is familiar with all the pitfalls of the industry so that you can be confident your product is given all the advantages it deserves.

 San

Diego’s graphic design and branding company, Lien Design, has really done its homework.

They are familiar with many of the common mistakes Package Designers make and they have the know how to avoid them.