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GLOBAL PURSUIT TO REPRESENT ECO-BRAND Global Pursuit Co Ltd, the worldwide consumer products licensing, marketing and brand equity group, has been named as the exclusive licensing agent for Cuipo, the international lifestyle brand and initiative dedicated to preserving prime rainforest around the globe. Global Pursuit will represent the brand in the United States and key territories throughout Asia, including Greater China, South Korea, Southeast Asia and India. Committed to saving the rainforest one meter at a time™, Cuipo utilizes a unique model for combining green education, brand activation and product licensing to raise awareness about the rainforest and deforestation. For every Cuipo product purchased at retail or online, consumers can enter a produce code at the company’s website, www.cuipo.org, which is redeemed toward the preservation of a meter of rainforest. Every square meter saved through the purchase and redemption of a Cuipo product is then donated to One Meter at a Time, a non-profit foundation dedicated to safeguarding and preserving each square meter of rainforest in perpetuity. “The founders of Cuipo devised an incredible model that combines good corporate citizenry, eco-friendly product lines that offer strong consumer appeal and an opportunity to reduce the carbon footprint of companies and individuals in such a way as to protect and preserve natural resources for generations to come,” said CEO Cynthia Money in making the announcement. “We look forward to developing a comprehensive licensing program for Cuipo and are eager to introduce the Cuipo brand to potential sponsors and licensees in the U.S. and territories throughout Asia.” At present, Cuipo encompasses three distinct sub-brands. Cuipo Roots, a boutique apparel and accessories line appealing to the fashion forward eco-conscious consumer. Cuipo Kids, a premium children’s apparel and accessories line which encompasses a variety of educational characters in a rainforest setting. These characters include Steve the Sloth; Cezar the Emperor Monkey, Farrah the Pink Puna Flamingo; Tico the Toucan; Major Toma the Turtle; Hunter the Harpy Eagle; Sly the Squirrel Monkey; Sampson the Sun Bear and his sidekick Coco, a coconut, and Howl the Howler Monkey, who is the front man for the jungle band Van Howlen. Additionally, Cuipo Water, is a premium bottled water brand using 100% recycled plastic bottles distributed regionally throughout the Western United States. To date, Cuipo has developed over 70 licensed categories ranging from Sprout biodegradable watches and SIGG reusable bottles to GUND plush toys and Enesco giftware and home décor items. The company has also collaborated with the Surfrider Foundation, INT Surfboards, Panda Bamboo Bicycles, Prints on Wood, Ubiquity Records, Nirve Bicycles and others on the development of unique and dynamic co-branded apparel and goods that appeal to customers and partners alike. The common thread among all Cuipo branded products is that every item sold helps preserve prime rainforest around the globe.
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LONDON FOG BRAND IN KARSTADT STORES In a multi-year direct to retail agreement, Iconix Europe has announced its first German partnership with the iconic London Fog brand and German department store Karstadt. The partnership that is set to launch in all 89 stores in late September will bring the Classic outerwear brand to German customers in a collection of trench coats, padded jackets, handbags and accessories. The brand will be featured in 10 London Fog in-store concepts in major cities, and is supported by a high-level multi faceted marketing campaign, featuring Alessandra Ambrosia as the face of the brand 2013. Initially set to launch in ladies, there are plans to develop the London Fog brand into several other departments for 2014 onwards, including Men’s & Kids. Andrew Jennings, CEO of Karstadt commented, “I am delighted to be launching London Fog - at Karstadt for the Fall/Winter 2013 season. I have had a long association with the brand, and am confident that the German customer will enjoy these exclusive products as part of their Karstadt shopping experience.” Angela Farrugia, Managing Director of Iconix Europe continued, “Iconix Europe is excited to be entering the German market with such a great partner. Our business model allows Karstadt flexibility whilst supporting them with targeted powerful marketing in return. It is a fabulous brand and Karstadt team have executed it perfectly.”