Licensing Corner - March-April 2019 Issue

BIG DEAL

Disney & Fox Merger

SNEAK PEAK

Game of Thrones

CANDID CHAT

Siddharth Chury, NBA

INDIA’S FIRST MAGAZINE ON THE LICENSING INDUSTRY

FROM THE

EDITOR’S DESK never stop

dreaming

Rutika Malaviya Founder, CEO & Editor - in - Chief

Licensing Corner

Meet The

Team Sub - Editor : Yash Ved Shahzad Bagwan Design & Layout : Rohan Kulkarni

Editorial Team : editor@roohentertainment.com

With advancements in technology and the evolving market requirements, the licensing and merchandising industry in India has seen a major change in the initial months of this year. The overall licensing awareness seems to be growing with brands realizing the importance of licensing. With every coming year licensing and merchandising business in India is growing exponentially with new holistic solutions.

This issue highlights the growth in merchandising business on how it has increased and evolved. With wonderful insights from the much awaited superhero movie Avengers: Endgame to The ďŹ nal season of Game of Thrones being launched to the movie release of Indian character Chhota Bheem back with a punch of Kung Fu Dhamaka.

A special chat with NBA on how the brand plans to grow its merchandising business further in India. A look on how sports and Bollywood celebrities have ventured into the licensing and merchandising space giving it a further boast. The licensing space seems promising with more and more celebrities entering and expanding their business ventures. Good times are here to come.

The major news was Walt Disney merger with 21st Century Fox estimated at $71 billion the deal is one of the biggest mergers. We bring to you on how this merger will impact the industry and what to expect. Fresh insights on the latest news and reports on the licensing & merchandising industry to keep you updated on the various global news as well. Hope you cherish reading this issue.

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Cover story Disney 21st Century Fox Deal: The Biggest Merger

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Trademark Filling in India- Importance & Analysis of The Market

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Licensing Affairs Entertainment

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Shemaroo Entertainment’s Brands Yedaz Collaborates with Imagica Entertainment One Signs Distribution Agreement with Universal Pictures Home Entertainment Discovery, BBC Studios Signs Global Content Partnership ‘Friends’ to Now Stream on Netflix in India, As It Leaves Hotstar

Celebrities

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Disha Patani Debuts M.A.C Cosmetics Makeup Collection Lifestyle Launches 20-20 Bash with Tiger Shroff Salman Khan Introduces Fitness Equipment Brand Ariana Grande's Makeup Artist Launches His Own Beauty Brand

Characters

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Chhota Bheem: Kung Fu Dhamaka Movie to Release on 10th May Marvel Launches Anthem in India to Market Endgame Nandita Mahtani Launches Cartoon Network - Inspired Collection MDL Announces Angry Birds Agreement with Alpitour S.p.A.

Sports

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Brands Spent 482 Crores on Athlete Ambassadors Finds ESP Sports Report 2019 Hyperx Announces Entity Gaming As First Esports Team in India Myteam11 Now Available to Cricket Fans This T20 in Nine Indian Languages Animoca Brands Signs Agreement With Formula 1

Candid Chat NBA to Bounce Big This Year: Siddharth Chury

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Editorial Licensing Overview - Changing Tides of The Indian Licensing Industry Celebrity Personalities - Starring on The Licensing Sky Games of Thrones - Game of Throne Season 8: How Brands Banked on The Merchandizing Bizs

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Batman-Batman Turns 80 As One of Iconic Heroes 'Avengers: Endgame' Merchandise Collection All you need to know about Music Licensing

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Global Affairs Rocket Licensing Signs Three New Licenses

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Google Signs Licensing Agreement with IPR

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Spotify to Acquire Parcast

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Big Rock Brewery Announces Brand Licensing Agreement with Iconic Brewing

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Market Watch India to Be Among Top-10 Entertainment & Media Markets By 2021: Study

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Events FICCI Report - Indian Media & Entertainment Industry Reaches 1.67 Trillion in 2018: EY - FICCI FRAMES Report 2019

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COVER STORY

Walt Disney Company has finally closed the $71 Billion acquisition deal of 21st Century Fox more than a year after the deal was proposed.

The unprecedented collection creative content, stellar talent technologies will enable Disney direct-to-consumer strategy and presence.

of high-quality and cutting-edge to accelerate its expand its global

With 21st Century Fox’s iconic collection of businesses and franchises, Disney will be able to provide more appealing high-quality content and entertainment options to meet growing consumer demand; increase its international footprint; and expand its direct-to-consumer offerings, which include ESPN+ for sports fans, the highly-anticipated Disney+ streaming video-on-demand service launching in late 2019; and Disney and 21st Century Fox’s combined ownership stake in Hulu.

The Walt Disney Company’s 21st Century Fox $71 Billion deal is one of the biggest mergers. Combined

together Disney and 21st Century Fox wealth of creative content and proven talent creates the preeminent global entertainment company, well positioned to lead in an incredibly dynamic and transformative era.

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“This is an extraordinary and historic moment for us - one that will create significant long - term value for our company and our shareholders,” said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company.

Disney, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments such as Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Consumer and International. Disney had annual revenues of $59.4 Billion in its Fiscal Year 2018.

Here's What Disney Is Getting As Part Of The Deal.

The acquisition includes 21st Century Fox’s renowned film production businesses, including Twentieth Century Fox, Fox Searchlight Pictures, Fox 2000 Pictures, Fox Family and Fox Animation; Fox’s television creative units, Twentieth Century Fox Television, FX Productions and Fox21; FX Networks; National Geographic Partners; Fox Networks Group International; Star India; and Fox’s interests in Hulu, Tata Sky and Endemol Shine Group.

Disney announced that Disney+ would launch on November 12, 2019 AND stated that it planned to roll the service out worldwide over the next two years, targeting Western Europe and Asia-Pacific countries by late 2019 and early 2020, and Eastern Europe and Latin America by the end of 2020.

The acquisition is expected to be accretive to Disney earnings per share before the impact of purchase accounting for the second fiscal year after the close of the transaction, and to yield at least $2 Billion in cost synergies by 2021 from operating efficiencies realized through the combination of businesses.

The service will be built around content from Disney's main entertainment studios, including Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Fox, and National Geographic. The service will operate alongside Hulu-an existing over-the-top service in which Disney holds 60% ownership following its Fox purchase.

Disney is also acquiring approximately $19.8 Billion of cash and assuming approximately $19.2 Billion of debt of 21st Century Fox in the acquisition.

Educational computing kit company Kano signed a two-year licensing deal to create Disney-branded products later this year.

Recently, Disney ended licensing deal with Netflix which will cost Disney about $150 Million in licensing revenue alone during its current fiscal year.

Reliance Retail entered into a licensing deal with the Walt Disney Company, according to a report in Economic Times. As per the association, Reliance will retail Disney products featuring the brand’s popular characters under its private label. The new licensing agreement was done in a bid to expand its offerings in the children’s section of the market.

The Walt Disney Company also announced re-organizational changes for the Asia Pacific and Middle East region, according to reports. Uday Shankar would lead the Asia Pacific business for the Disney-Fox merger.

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COVER STORY

Trademark Filling in India Importance & Analysis of The Market The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name / logo / word with respect to goods or services.

Trademarks serve as a mark for identification of good or services and provide a better way to reach out to the huge audience. Trademarks influence the customers’ purchasing decision, reputation and acceptability such brands represent.

Trademarks function as a valuable asset as they serve as a life-long support for business expansion. Even the giant companies like Apple protect their important assets for the business by means of trademark.

According to the latest industry trends for trademark, it gives a clear association between industries’ trademark activity and their innovation. During the year 2016-17, in terms of goods and merchandise, highest number of trademark applications were filed for medical and pharmaceutical goods (Class 5) followed by clothing goods (Class 25) and scientific, nautical and electrical apparatus (Class 9) constituting 14.5%, 6.6% and 5.1% of the total trademark applications respectively. In terms of service providers, maximum number of trademark applications were filed in the sector of advertising and business management (Class 35) followed by education and sports (Class 41), constituting 9% and 5.4% of the total trademark applications.

Recent amendments in Trademark Rules 1999, notified in March 2017, not only simplified the trademark registration process but also removed a number of redundant provisions thus making the overall process extremely user-friendly. Major changes that were brought in by Trademark Amendment Rules 2017 include :-

1) Reduction of number of forms needed to be filled from 74 existing forms to 8 consolidated forms.

It is interesting to note that during the past two years, the number of filing of trademark applications has increased drastically, however there is only a nominal increase in the number of trademark application by foreign applicants.

2) Single application form isrequired to file all type of trademark applications.

3) Inclusion of online mode of service.

4) Concession in fees to start-ups, individuals and small enterprises.

Due to the procedural reforms, pendency of examination of trademark applications has reduced from around 14 months to less than 1 month; consequently publication of trademark applications has increased from less than 10% to about 40% in 2017.

Authored by - Amit Aggarwal Co-founder & Director, Effectual Services 08 LC

MUSIC, NETWORK AND FRIENDS What More Do You Need?

May 17th & 24th 7pm Onwards, Bandra RSVP - +91 98207 70350

LICENSING AFFAIRS

Yedaz Collaborates with Imagica Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, collaborated with Imagica theme park. Yedaz will offer bollywood fans visiting Imagica a chance to take home official Bollywood themed merchandise from the stores located inside the theme park. Yedaz has a wide array of interesting merchandise that spreads across 15 categories like funky t-shirts with iconic bollywood dialogues, coffee mugs, coasters, beer mugs and much more.

Imagica, which is already home to bollywood attractions like Mr. India and House of Stars. Yedaz merchandise will be a perfect complement to the overall Bollywood experience.

quirky official Bollywood merchandise and make it available to every die-hard fan. Our association with Adlabs Imagica will help us reach out to all these Bollywood fans.”

Dhimant Bakshi, Jt.CEO, stated, “Imagica is a completely themed entertainment destination with one of the themes being Bollywood. With an entire ride conceptualized and dedicated to Mr. India the movie and House of Stars - a Bollywood park featuring iconic movie sets, the association with Yedaz is an exciting extension of the Bollywood centric theme in terms of yesteryear movie merchandise offerings. The exquisite merchandise is the perfect memorabilia for our guests to take home along with bagful of memories.”

Commenting on the occasion Smita Maroo, Sr. VP Licensing & amp; Merchandising, Shemaroo Entertainment Ltd said, “Bollywood dialogues and movies have a special connect with the Indian audiences and now they can own a piece of Bollywood. Our focus at Yedaz is to create fun and

Entertainment One Signs Distribution Agreement with Universal Pictures Home Entertainment "This new global partnership with Universal builds on our shared commitment to bring compelling content to audiences around the world. Our recent and upcoming collaborations on titles from eOne partners MAKEREADY, DreamWorks Pictures and Participant Media underscore the strong foundation for our growing relationship. As eOne continues to expand its focus on producing and financing premium film and television properties, we are very excited to partner with UPHE whose expertise, scale and deep customer relationships have made them market leaders year after year," said Bertram.

Entertainment One and Universal Pictures Home Entertainment signed a multi-year, multi-territory distribution agreement, whereby UPHE will serve as the home entertainment distributor of eOne’s diverse offerings across both transactional physical and digital formats.

"UPHE is very pleased to become eOne's home entertainment distributor in territories around the world," said Cunningham. "We are delighted to add eOne's premier entertainment portfolio to UPHE's global distribution organization and look forward to working with our physical and digital retail partners to drive this business forward."

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Discovery, BBC Studios Signs Global Content Partnership The new 10-year content partnership, effective in all territories outside the UK, Ireland and Greater China, will make Discovery the exclusive global home of BBC landmark natural history programmes in SVOD, including the Planet Earth, Blue Planet and Life collection of titles, the recently lauded Dynasties and others, as well as future BBC-commissioned landmark series from BBC Studios, following their linear transmission.

Discovery, Inc. and BBC Studios announce a series of agreements, reigniting their relationship with a multi-million pound global content partnership spanning a library of premium factual series to power a new global streaming service, and a bespoke development deal for BBC Studios’ iconic genres of natural history, animals, adventure, science, travel, space, history and civilization documentaries.

Discovery and BBC Studios have also signed a bespoke development deal to create new landmark factual content for Discovery that furthers audiences’ discovery of the world for both linear and digital distribution. This deal reunites the two media and entertainment brands that worked together on unrivalled natural history series such as Planet Earth, Walking with Dinosaurs, Life and Blue Planet. The two companies will co-fund a dedicated development team within BBC Studios.

The two companies have concluded the future of UKTV’s channels business in the UK with a structured split that complements the strategic focus and commercial business of both organizations.

Popular sitcom Friends will now be available on Netflix in India, in addition to its permanent home on fellow streaming service Hooq, which is partially owned by Warner Bros., the company that helped produce the iconic show. Friends was previously also available on Hotstar in India, as part of its tie-up with Hooq, but that deal expired at the end of March.

Starting April 1, all 10 seasons of Friends are now on Netflix and Hooq in India. On traditional linear TV, Friends airs on Viacom 18 - owned Comedy Central in India.

‘Friends’ to Now Stream on Net�lix in India, As It Leaves Hotstar

Its believed that Friends’ arrival on Netflix in India is part of the multi-year deal it struck with Warner Media back in December last year. Netflix is reportedly paying $70 - 80 Million ( 484 - 554 Crores) for 2019 alone to stream Friends, a notch below the $100 Million - figure ( 693 Crores) that had been floated earlier. The deal includes different kick-in dates for the beloved series across the globe, and April 1 had happened to be the one for audiences in India.

In October last year, Hotstar had gained Friends alongside a bunch of other Warner Bros. produced content - as part of its licensing agreement with Hooq.

But then last month, Hotstar signaled on its platform that Friends would soon be leaving its service.

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LICENSING AFFAIRS

Disha Patani Debuts M.A.C Cosmetics Makeup Collection M.A.C Cosmetics India has collaborated with Disha Patani for the launch of MAC Shades of Disha Patani limited edition collection. This collection highlights Disha Patani distinct personas and its curation of lipsticks Twig, Ruby Woo and Flat Out Fabulous available across all MAC Cosmetics India stores and online partners. MAC Shades of Disha Patani also comprises of a special eye kit exclusively for Nykaa.com only which includes the satin lipstick Twig, Mini MAC in Prep and Prime Fix+ and MAC kajal crayon eye liner in Dear Darling.

Speaking about the makeup collection, Disha Patani said “This collection is about celebrating girls and celebrating women. M.A.C has worked closely with me to ensure that three lipsticks we selected are true to my three characteristics showcasing Sweet, Sexy, Strong. I curated this collection based on my three different personas.”

The collections offer its customers the right variations in nude, red and pink making it an Sonic Sarwate, Global Senior Artist, MAC Cosmetics extremely wearable collection, especially suitable for said, “The intention was to create something Indian skin tones. This exclusive collection has been extremely wearable and accessible for all Indian repackaged with customized sleeves to highlight women, keeping in mind all ages and individuals.” different elements of the campaign.

merchandise

Lifestyle Launches 20-20 Bash with Tiger Shroff Lifestyle announced a month long 20-20 bash to celebrate its 20 year anniversary of its operations in the country. Unveiling it’s 20 year celebration logo in a glamourous ceremony with youth icon Tiger Shroff in Mumbai. The brand announced a slew of attractive offers across categories that the costumer will get to enjoy every weekend of April.

Every weekend of April, Lifestyle is offering its customers exciting offers across popular categories such as menswear, womenswear, kidswear, makeup, footwear, handbags, and more. Each of these offers will be applicable on popular brands across the store and will allow customers to shop from the latest collection.

“This is a remarkable milestone for us” Vasanth Kumar, MD, Lifestyle International Pvt Ltd said, “Completing two decades of successful operation in the country, we feel humbled by the support we’ve received from our customers who have been a critical part of this incredible journey. We, therefore are dedicating the whole month of April to our customers and inviting them to enjoy great offers every weekend on our new collections”.

“Lifestyle is a brand that been part of the fashion retail story for over two decades in the country. I love their fashion offering, especially denimwear brand Forca. I am happy to be here for this significant moment and wish them many more years of similar success.” added Tiger Shroff youth icon and bollywood actor.

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Salman Khan Introduces Fitness Equipment Brand Salman Khan introduced his brand new fitness equipment range under the brand name Being Strong Fitness Equipment. This new venture will aim to have a wide reach and create fitness awareness along with educating people about the importance of being fit and healthy.

Salman Khan who has 100% manufacturing rights of India’s Largest Manufacturer & Exporter JERAI FITNESS PVT. LTD. The company has been in existence for over 25 years and supplies to over hundred gyms a month across India.

Salman Khan envisions to make fitness affordable to every Indian with made in India, state-of-the-art fitness equipment. As his contribution to the Fit India movement, he aims to reach every village, town and city in India, which will also create job opportunities for fitness entrepreneurs and sports persons in the country.

BEING STRONG FITNESS EQUIPMENT has the most extensive range of fitness equipment available with any fitness brand comprising Strength Series, Cardio Series, Multi Jungle Series, Plate Loaded, Benches & Racks, Functional Training Stations, Frog Fitness, Limitless Series and Various types of Rigs & Racks. With BEING STRONG FITNESS EQUIPMENT & under the flagship

of Salman Khan, the Indian fitness industry will witness a completely new level of not just awareness in fitness but also affordability and the need of being strong to every fellow Indian.

Ariana Grande's Makeup Artist Launches His Own Beauty Brand Makeup artist Patrick Ta, who works with stars like Ariana Grande, Rita Ora, and Bella and Gigi Hadid, is known for creating unforgettable beauty moments has launched his own makeup line.

The new collection, named Major Glow, has been in the works for over two years, and includes a select range of products such as body oil, lip shine, highlighting mist, and a special setting fan, as well as his own unique dewy and effortlessly radiant finish. The collection, was the result of Ta’s vast experience as well as his desire to not have to mix a variety of products to achieve the results he expected.

The focus of the brand is female empowerment because as a gay man he credits women with always supporting him from a young age, both personally and professionally.

“Women gave me my career. If it weren't for me being able to do your makeup or their makeup, I wouldn't have a career,” said Patrick Ta. 13 LC

LICENSING AFFAIRS

Chhota Bheem: Kung Fu Dhamaka Movie to Release on 10th May Choota Bheem one of the most popular iconic animation character has become more stylish and powerful. With killer Kung Fu moves and a great amount of fun as its driving force, Chhota Bheem: Kung Fu Dhamaka 3D, releases in theatres on the 10th of May, 2019. Directed by Rajiv Chilaka & Binayak Das produced by Green Gold Animation, the producers have partnered with Yash Raj Films to give the film the widest ever release for an animation title in cinemas across India.

The film is set in China and this time Bheem and his friends set out on an adventure in the Land of the Dragon to participate in the biggest Kung Fu competition of the world. However, the capturing of the princess by China’s arch nemesis Zuhu hinders the competition as Bheem is called upon to rescue the princess.

The popularity of the characters like Chhota Bheem, Mighty Raju, Super Bheem, Kalari Kids created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player in Licensing & Merchandising, Movie Production & Distribution, Digital Business, Retail Stores and Events.

Director Rajiv Chilaka, CEO and Founder of Green Gold Animation, says,

“Children’s favorite animated character is coming soon on big screens in 3D on May 10th. Chhota Bheem Kung Fu Dhamaka is an amalgamation of team effort and hard work over the last couple of years. We hope our audiences enjoy the film and we merchandise wish to make an impact about the quality of Indian Animation throughout the world. Green Gold Animation has left no stone unturned in creating this enthralling feature and we are proud to present our work to the world.”

Marvel Launches Anthem in India to Market Endgame Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. The brand has launched a Marvel Anthem for the film which was coined by A.R. Rahman, a popular Indian lyricist and composer. The development is seen as the biggest marketing initiative by the Marvel Entertainment to connect with the audiences.

Marvel is leaving no stone unturned to promote the flick across the globe and in the last few years, India has emerged as one of the biggest markets for the company. The video film showcases scenes from the previous Marvel movies and is a celebration of entire Marvel universe characters. It also showcases the scenes of the forthcoming endgame and the film acts like a trailer. emerged as one of their biggest markets. For instance, Avengers Infinity Wars clocked over 200 Crore in Indian market and was seen as the biggest Hollywood film till now. The box office collections have increased consistently.

The anthem is liked by the people and was shared across the Internet. Marvel Universe films are released in India simultaneously along with the US release. Over the years, the revenues accrued from these films in India have been on a rise and India has 14 LC

Nandita Mahtani Launches Cartoon Network - Inspired Collection

The Nandita X Cartoon Network collection is an amalgamation of all things fun with exclusive elements designed in true Nandita Mahtani style. Each of the silhouettes is a mix of playful elements that have come together through intricate hand embroidery, sequins, beads and embellishments in vibrant neon pop colours. The collection comprises silhouettes such as slip dresses, skirts, bomber, zipper & denim jackets and sweatshirts to name a few. The collection also includes a men’s capsule, featuring pop-art prints, characters and beaded lettering. These creatively designed pieces depict the iconic and widely popular Cartoon Network Originals characters.

Cartoon Network Enterprises has partnered with well-known designer, Nandita Mahtani, to launch a stunning clothing collection that celebrates Cartoon Network toons from the 1990s.

The Cartoon Network x Nandita Mahtani capsule collection is inspired by The Powerpuff Girls, Johnny Bravo, Dexter’s Laboratory, Courage the Cowardly Dog and Samurai Jack. Nandita Mahtani held an exclusive preview at Sancho’s, Mumbai, to unveil the collection. This one-of-a kind association captures the nostalgia and timelessness of these cartoons using high-end fashion, with a focus on unique designs.

Designer Nandita Mahtani said, “I have always been a huge fan of cartoons and the journey of celebrating fashion through this collection has been fun and inspiring. I have tried to add my interpretation to give Cartoon Network a chic and standout fashion ensemble with a sense of fun!”

Vikram Sharma, Vice President, Cartoon Network Enterprises - Asia Pacific, said, “This collection allows our fans to wear a piece of their childhood and look great at the same time. The range of clothes really brings out the best of our classic cartoon characters and will appeal to anyone who likes to wear great fashion with a great sense of humour.”

MDL Announces Angry Birds Agreement with Alpitour S.p.A. Maurizio Distefano Licensing (MDL), which manages licensing for the Angry Birds brand in Italy and Switzerland on behalf of brand owner Rovio Entertainment Corporation, has announced a major new licensing agreement.

Leading Italian travel company Alpitour S.p.A has signed a special Licensed Experience contract through which it will promote its seaside resorts across the Mediterranean Sea with the help of characters from the eagerly awaited new film The Angry Birds Movie 2, set to premiere in Italy in September.

Maurizio Distefano, President, MDL, said: “With the second Angry Birds movie anticipated to be one of the highlights of 2019, this agreement is a perfect way to add to the holiday fun for kids and families at Alpitour resorts. We are delighted to have a role in bringing the Angry Birds characters to one of the biggest names in Italian tourism.”

The Alpitour brand has always been attentive to the family target and the AlpiClub collection is designed for those looking for a relaxing holiday in clubs able

to offer dedicated services and entertainment activities,” - commented Andrea Cortese, Chief Marketing & Digital Officer of the Alpitour Group 15 LC

LICENSING AFFAIRS

Brands Spent 482 Crores on Athlete Ambassadors Finds ESP Sports Report 2019

ESP properties, the entertainment and sports division of GroupM, released its 2019 report on sports sponsorship in India. As per the report, overall sports sponsorship saw a growth of 12% in 2018 and sports advertising grew to 7762 Crore. 2018 saw a 22% growth in Athlete Brand Endorsement Value, the report said.

Of the 482 Crore ($71 Mn) spent by brands on sports stars acquisitions, 81% was accounted just by India’s most popular sport.

Two cricketers alone, Virat Kohli and M S Dhoni, pulled in 66% of all athlete endorsement monies spent by Indian brands last year.

Virat Kohli leads from the front touching an endorsement value of approximately 200 Crore.

Pusarla Sindhu was third on the list. The report finds that 2018 also saw major growths in IPL team 300 Crore sponsorships, which crossed ($44 Mn) for the first time.

Kabbadi had a good year in 2018 registering an overall growth of 31% over the previous year. 85% ( 3,779 Crore) of all advertising expenditures in sports happened on TV in 2018.

HyperX Announces Entity Gaming As First Sports Team in India HyperX, the gaming division of Kingston Technology, and brand leader in gaming and esports, announced being the official sponsor of Entity Gaming in India. This is the brand’s first eSports team sponsorship in India, exclusively with the HyperX Peripherals, SSDs and Memory products. In-line with the numerous high impact platforms that HyperX has helped to develop, this sponsorship complements the brand’s intent to support talent in the Indian gaming community.

“HyperX is entering into our line of sponsors monetarily too! It is a first for us and we believe that we are setting a standard for the industry with regards to how sponsorships are done. We welcome this sea change in the scene and are excited to see how this pans out for the Indian esport ecosystem.

India’s esport circuit requires the right infrastructure and funding to make the nation world-ready. This is a step in the right direction.” said Varun Bhavnani, Director & Chief Gaming Officer, Entity Gaming.

“ HyperX has been a strong support for developing the Indian gaming community and we believe it is time to focus on developing the talent and skillsets. We aim to help Team Entity gain the most out of this association and also help other Indian gaming enthusiasts to polish their gameplay in a healthy gaming environment.”, said Vishal Parekh, Marketing Director, Kingston Technology & HyperX India.

Entity Gaming is one of India’s most successful professional eSports team with a dedicated squad for competing in CS:GO. The team has proven their mettle with impressive wins in Indian and International events like ESL India Premiership, DreamHack Mumbai, Intel Extreme Masters XIV, Taiwan Excellence Gaming Cup, Mountain Dew Arena and others.

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Now Available to Cricket Fans This T20 in Nine Indian Languages MyTeam11, a leading fantasy sports website introduced a multi-language option for its 10 million + users to cater to the ever growing passion of Indians towards fantasy sports and help them overcome any language barrier that many could be facing.

The latest update of the application lets users choose their preferred language from a bouquet of nine Indian languages. The users just need to open the application, visit the “More” section and choose the language they are familiar with. In the world of fantasy sports, MyTeam11 would be the first such platform to offer a language option to its users.

MyTeam11, also offers fantasy cricket, fantasy football, fantasy volleyball, and fantasy kabaddi in two formats, namely “Safe Play” and “Regular Play,” being the only platform to offer such multiple playing options to its users.

Currently, the application offers nine languages including English, Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Gujarati, and Bengali.

However, it is expected that the fantasy giant offering fantasy cricket, fantasy kabaddi, fantasy football, and fantasy volleyball might add other languages in the coming time.

COO of MyTeam11, Sanjit Sihag said, “Language had been a barrier for many, and we always aspired to overcome this. After all, nothing can be better than conversing or understanding things in your native language. Thus, we planned to launch a variety of languages for our users, becoming the first fantasy sports platform to take such an initiative.”

Animoca Brands Signs Agreement with Formula 1 Animoca Brands Corporation Limited has secured a global licensing agreement with Formula 1 to develop and publish F1 Delta Time, a block - chain game based on the world - famous racing series.

As part of the licensing agreement, Animoca Brands will assist in driving fan engagement by developing and publishing the block-chain game F1 Delta Time.

The game will have a collectible component based on non-fungible tokens (NFTs) as well as a racing component utilizing those NFTs. The first phase of the game, featuring NFTs based on Formula 1 intellectual property, will be launched on 10 May 2019.

F1 is considered to be the pinnacle of motorsport, and is the world’s most popular annual sporting series. It has a global footprint, hosting 21 races in 21 countries across five continents. During the nine months of racing per year, F1 attracts 1.6 Billion television viewers, 506 Million fans and 4.1 Million race attendees.

Yat Siu, co-founder and chairman of Animoca Brands said: “Securing a partnership to make block-chain games with Formula 1 – one of the most recognized brands in sport – is a notable achievement. We will leverage Formula 1’s considerable global reach to drive product uptake and revenue growth as together we seek to increase consumer exposure to block-chain.”

In 2016, F1 was acquired by Liberty Media, a multinational company with operations in 30 countries. Since the acquisition, Liberty Media is growing the sport and improving the fan experience through partnerships with the world’s most innovative companies, significant investments in new technologies, and widening access to content and deeper fan engagement.

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CANDID CHAT

NBA B to

ounce ig This Year

Recently, the National Association (NBA) partnered with apparel exporter Suditi Industries for a multi - year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of NBA Sneakers, in partnership with Jabong & Myntra. NBAStore.in partner Jabong shared insights of a huge demand for NBA footwear as well. This led to the launch of a vibrant new range of NBA casual sneakers for the first time in India. The sales of NBA merchandise has grown rapidly and have exceeded expectations, the company is looking for a 3x growth in 2019.

In a Candid Chat, Licensing Corner caught up with Siddharth Chury, Senior Director, Global Merchandising & Licensing– NBA India to know more about licensing scenario.

Tie - Up With Suditi Industries NBA was looking out for a licensing partner that had the experience of dealing with this kind of merchandise; a partner that had the power to create a wide range of designs on a regular basis, doing multiple collections in a year in limited quantities; offering the consumer a lot of variety & freshness through the year.

“Suditi emerged as a very strong player in the licensing and IP space. They have created the design and manufacturing capabilities to cater to the needs of brands and consumers and built good relations with retailers in the country. We are truly thrilled to have Suditi as our partners given their expertise and belief in our offering,” states, Siddharth.

There already exists a NBA Fanwear range selling on NBAStore.in- Myntra, Jabong, and Shoppers Stop, and NBA soon plans to launch it in Lifestyle, Central and Brand Factory. By the end of this year it aims to have more than 200 points of sale just from the premium retailers; thanks to the combined strength of Suditi & the NBA.

What’s New? NBA currently operates merchandise like headwear, bags, socks, watches, sporting goods, etc. It aims to further penetrate into the Indian market and to make NBA merchandise more widely available for existing as well as new fans across the country.

“2019 will see a huge expansion in NBA Fanwear apparel, increasing its presence in premium department stores across India and a significant focus in the launch of our new kids wear apparel. With more than 6 Million youth fanbase already in the country, we are equipped to cater the growing demand of our young fans. For the same fanbase, we are also keen to expand in the Back-To-School and Toys & Games categories,” shares Siddharth.

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The Spin Moments Understanding the demand and the demographics of any market is important. Typically, fans are always looking for the next better option, with what suits their budgets, which also leads to a counterfeit market. If the pricing is not attractive for a fan, he or she will eventually go for the second-best quality in the market. While a licensed product in a store or a mall would cost for INR 500, one will find the same product being sold at the corner of a street for INR 100. NBA’s legal team maintains a strict vigilance on the counterfeit trade, taking legal action wherever necessary to protect its official licensees as well as its consumers.

Commenting on the challenges Siddharth remarks, “Though home-grown IPs or brands are gaining popularity in the country, they are not very successful with penetrating "the international markets in a bigger way.”

He further adds, “The main reason for this is that brands are limiting to their core functions and not extended themselves to different offerings. India is still dominated by traditional and unorganized retailers, who cater to a huge share of consumers, but rarely focus on delivering the right product or experience as per consumer expectations.

Activities In 2019 With more than 17 million fans in India engaging with on a regular basis on social media and other platforms, NBA gets access to the insights of what is it that fans are looking for, are they satisfied with the brand offering, and what more can be offered. These insights eventually drive decisions on new merchandise categories and brand partnerships. NBA is bringing two teams - Sacramento Kings and Indiana Pacers for preseason games in Mumbai. The NBA India Games 2019, combined with various ancillary events will be the biggest occasion for the league in India.

With respect to programming, this season (2018-19) NBA also launched a new flagship show, NBA Saturday Morning Live (SML). Based on direct feedback from fans and insights from broadcast and digital partners, SML was conceptualized as a much more casual, younger and a vibrant show.

NBA Primetime Sundays Campaign NBA has constantly been innovating with reference to their programming offerings as well - be it the NBA mornings, the Hindi commentary games (Swag ka Khel) or now the NBA primetime Sundays. NBA primetime Sundays is a special initiative of the league for the Indian audiences. The campaign focuses on showcasing how NBA fans get an opportunity to enjoy the games with their friends and family - be it at home or at a local bar for these five weeks, at primetime.

“We first introduced primetime games in 2017 and the response was overwhelming. More than 120M viewers tuned-in to NBA programming over the course of the 2017-18 NBA season and more than 3.9M viewers tuned-in to the 2018 NBA Sunday games,” highlights Siddharth.

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EDITORIAL

Changing Tides of The Indian Licensing Industry Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $1,476 Million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category. Over the years India has managed to create great Indian IP’s while bringing global IP’s within the country.

Men’s personal care category also has opened up as an opportunity to tap since the last year. Man City FC collaborated for the first time with an Indian perfumery brand in India. Shabis Marketing which operates in the personal care segment has been successful in creating such collaborations and is also working with characters like Doraemon for their shampoo rage and other product lines. Men’s grooming industry in India is growing tremendously in personal care segment. Brands like L’Oreal have completely revolutionized the men’s category over last decade. There lies an immense opportunity for wellness brand to expand via licensee route.

Currently, the size of the domestic licensing industry is about 4,000 Crore of which 80 percent is dominated by characters and entertainment segment. According to a recent LIMA report, retail licensing in India is estimated at $1.26 Billion. In terms of market size, entertainment licensing is valued at $406 Million, fashion licensing at $594 Million and sports licensing at $30 Million. In recent times another segment is gradually commanding its space on these overcrowded shelves - the food and beverage (F&B) range. Licensing and merchandising companies are waking up to the fact that it hides an untapped gold mine, given its sunshine prospects and the rapid replenishment of products.

Retail Licensing In the retail industry most of the international brands are now venturing into the Indian market. The emergence of modern and organized retail scenario in India has set the pace for new collaborations between international licensing companies and Indian business houses. Organized retail is still less than 10% of the licensing market. Arvind a major player in the retail segment represents Arrow, Cherokee, ELLE, Nautica, USPA, AEROPOSTALE, CHILDRENS PLACE, Ed Hardy, GAP and Kipling. The Murjani Group another industry giant is the licensee for Calvin Klein Jeans, FCUK and Tommy Hilfiger.

Beverly Hills Polo Club (BHPC) is licensed to Spencers Retail.

The Indian retail market is estimated to be US$ 600 Billion and one of the top five retail markets in the world by economic value. Currently, a majority of licensed retail market is dominated by unorganised players and therefore, the availability of products is dependent on the understanding and choice of distributors rather than the trends.

Popular retail brand Marie Claire which started off with conventional licensing deal for women’s wear pret collection in 2015, and later forayed into salon and wellness industry with a model combining of licensing and franchising has grown leaps and bounds in India. The potential is huge in brand licensing in the retail segment, licensing in retail also helps diversify the brand potential in all areas making it a success.

A number of licensing deals in the Indian retail sector has added to the growth of retail licensing in India.

Reliance Retail signing a licensing deal with the Walt Disney Company. Fossil Group signed licensing deal with Japanese watchmaker Citizen to launch a line of hybrid smartwatches - watches that look analog but actually include a number of digital functionalities.

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Sports Licensing Licensing in sports has developed into a multibillion dollar systematic business in India with formation of various leagues. Sports licensing in general has grown exponentially with international brands like NBA, FIFA, Real Madrid generating good amount of business in the retail consumer segment. Also Manchester United which established licensed academies across India is now selling a wide range of merchandises in India. Popularity of sports merchandise ranges from apparels, accessories to footwears both on the online and offline platforms.

The country has made a conscious shift towards becoming a multi-sport country, which is why if you see Khelo India initiative by the government of India & the national games, that’s also promoting the concept of playing multiple sports. It is also expected that this year PGA (The Professional Golfers Association of America) will soon be launching its licensing program in India. With this we may expect a lot more international sports brands to follow. 2019 will witness good growth for sports licensing industry in India.

E-commerce players such as Snapdeal and Amazon have set up special football stores for the game enthusiasts. Snapdeal said it has seen a jump in sales of bean bags, recliners and home theatre systems.

The top five highest selling jerseys were Brazil, Portugal, Argentina, Spain and France. The football event proved to be a revenue generator for the sports business with football contribution to business increasing by 40% over April-June.

The FIFA World Cup 2018, hosted by Russia, was one of the biggest global events last year. Despite India not featuring in the World Cup, there was a jump in Indians travelling to Russia, as well as in the sales of jerseys, footballs and other game-related merchandise. Travel portal MakeMyTrip recorded a 400% jump in bookings to Russia during June-July compared with the same months last year.

Home grown sports brand Indian Premier League (IPL) is the latest entrant to catch up with the fad of sports licensing after its launch in 2007. The league witnessed a rise in its brand value to $5.3 Billion since its launch 10 years ago according to estimate by global valuation and corporate finance advisor Duff & Phelps. In-fact, individual teams playing in the league have witnessed a steep rise in their teams brand value. With Kolkata Knight Riders owned by Bollywood actor Shahrukh Khan topping the table despite not winning the title for that respective year.

Following the opportunity to grab the market share other teams also forayed in to capitalize on the brand value during the course of the tournament to emerge as full-fledged lifestyle brands.

Sports personalities too have banked on the growing success of sports licensing by creating their own brands. To name a couple of examples Virat Kohli led the way with the launch of WROGN and the recent addition One8, in collaboration with PUMA. Yuvraj Singh’s brand YOUWECAN launched last year garnered good response. Apart from cricket which is a widely dominant sport across the country other sports league are becoming quite popular like the Pro Kabbadi League etc. Popularity of other sports athletes like PV Sindhu, Saina Nehwal and K Srikanth show signs of action in this space as well. We could also see IP’s being created for school and college merchandises which is a big business outside India.

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Celebrity Licensing Celebrity licensing is on an upswing in India. With Bollywood stars and athletes creating their own line of merchandise.

Salman Khan launched Being Human which has proved to be a great success for the celebrity, Hrithik Roshan launched HRX a fitness focused brand, followed by Shahid Kapoor’s SKULT, Deepika Padukone’s All About You and Alia Bhatt’s eponymous fashion line. While sports icon like Mahendra Singh Dhoni’s launched their brand Seven, Virat Kohli’s WROGN and Yuvraj Singh’s YWC Fashions.

Additionally, Bollywood ventured into the merchandising space with films like Ra.One, Krrish, Raees and Rock On 2 however were not successful in garnering a favorable response from the consumers.

Entertainment Licensing Green Gold Animation’s Chhota Bheem became the first Indian cartoon character to sell merchandise worth 200 Crore. Unseasonal nature of the sales across big cities and small towns alike and a large portfolio of products at different price points have been helping the steady growth of Chhota Bheem merchandise sales year-after-year.

Also this year on May 10 Choota Bheem: Kung Fu Dhamaka movie is set to release which is being produced by Yash Raj Films to give the film the widest ever release for an animation title across India.

Besides, Rajiv Chilaka’s maiden child has also forayed into various segments - digital space, Netflix, movies, theme park and live-action musical show.

The much-awaited ‘Avengers: Infinity War’, which hit the theatres on April 27, witnessed massive success. Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers-themed merchandises in India. From notebooks to mobile covers, companies such as Renault, Only, Acer were entered into various partnerships to provide fans and followers with a memorable experience.

To attract more customers, Shemaroo Entertainment Limited partnered with Vigo Video and TikTok to promote the company’s Bollywood merchandise brand - Yedaz. Ace designer Masaba Gupta acquired the official license to create apparel, home products, and jewelry inspired by the cast of the epic show ‘Game of Thrones’ for India, the UK, and Indonesia, that is slated to release during the final season of the show this year.

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Character Licensing Character Licensing is another big licensing segment in India. The big players in the character licensing industry in India are Disney India, Viacom 18 and Cartoon Network Enterprises. Characters licensed out by Disney India include Mickey Mouse and Donald Duck. Viacom has brought in popular characters from Nickelodeon like Dora The Explorer and SpongeBob SquarePants. Children's entertainment market is steadily gaining pace and apart from TV and cinema. It has been estimated that market size for character and non - character licensed products in organized retail would be in the region of $ 3.5 Billion. Reliance Animation went beyond the mythological characters and came up with a character that could relate with kids with Singham which is an inspiration from live action Bollywood movie

by Rohit Shetty.

Traditionally, India has been a children’s entertainment licensing territory. However, as a testimony to the growing entertainment industry and increase in the market for young adults, Marvel, Disney and Barbie profiting from a growing popularity in licensed products across various segments such as apparel, footwear, phone and computer accessories, stationery, gifts and novelties.

When it comes to reshaping the Indian licensing industry, Disney always remain the front runner. After the merger early this year with the 21st Century Fox, the Walt Disney Company reported quarterly earnings for its third fiscal quarter ended June 30. Disney has seen profits boost 23 percent in its most recent quarterly reports to a net income of USD 2.9 Billion. Consumer products and interactive media revenues decreased 8 percent to USD 1.0 Billion and segments operating income decreased 10 percent to USD 324 Million.

The last two years also saw a massive increase in digital property licensing opportunities. With people becoming brand conscious, licensing in India to become a booming business with the increase in retail segment. For licensing to succeed in any market, organised retail is essential. E-commerce has managed to address the issue to some extent, but licensing is most beneficial with a successful retail strategy.

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EDITORIAL

Corporate Licensing

Outlook

Corporate licensing will be growing this year in India exponentially. With the highly volatile retail market every licensee is fishing for a brand that is dynamic and aspirational. Also corporates may adopt licensing in multiple forms as part of different strategies, it could be through a complete brand launch or a season to season affair. Licensing in the corporate segment could be used upon as a multi directional strategy, it depends how well the licensees are able to explore a corporate brand.

Licensing in India is exploring new avenues with shoe brand Bata partnering with Coca Cola for a new collection of shoes which will be part of the ‘Heritage collection.’ The heritage collection is a range of tennis shoes that was first launched in 2015. Many eminent personalities and fashion designers in India have started licensing their products to business houses who independently produce and sell on a large scale and give royalties to designers. Example recently, celebrity designer Nandita Mahtani partnered with Cartoon Network Enterprises for a special clothing collection inspired by characters like The Powerpuff Girls, The Johnny bravo, Dexter’s Laboratory and many more.

Changes in Music Licensing Industry With the increase in the number of independent artists, people have started understanding the concept of music licensing. Music licensing is intended to ensure that the owners of copyrights on musical works are compensated for certain uses of their work. Music label Sony Music has launched its global artist royalty portal - Artist Portal in India to empower artists by giving them easy access to royalty statements online.

Exploration of Indian IP’s has become popular with introduction of Indian IPs like Femina Flaunt, Miss Diva, Miss India, Filmfare, ChuChu TV, Adlabs Entertainment, DQ Entertainment, Fashion TV etc.

This gives a clear idea on how the licensing scenario has shaped in the first quarter of 2019 and looks promising with good growth and opportunities arising in the industry.

Also the attraction of licensing trademarks for business intentions appears to be at an all - time high.

It is interesting to note that during the past two years, the number of filing of trademark applications has increased drastically, however there has only been a nominal increase in the number of trademark application by foreign applicants.

Artist Portal is currently live in 27 countries such as the US, Australia, and China, with over 250 artists and managers. The platform also gives a break up of digital, physical, synch licensing and other revenues.

Recently, Facebook inked licensing deal with Warner Music group to cover the music company’s recorded music and music publishing catalogs for use in social media.

With the licensing industry going the right direction exploring new possibilities licensing scenario in India will depend a lot on how well the country adapts and develops the industry in the next 4-5 years. Though there is a need for some push and support from the government on creating clarity for licensees on licensing laws and a proper licensing policy needs to be in place for the industry to flourish organically.

Although licensees across various domains working with different brands across the world are voicing out their views for best practices for efficient licensing deliverables in Indian scenario. It would be interesting on how the overall licensing scenario in India carves out.

Music licensing went digital with PLUS (Performance License For Usage Of Sound Recording), an online portal, where executives can issue licenses, and receive payments within minutes. Social media giant Facebook signed licensing deals with Indian music labels such as T Series Music, Zee Music Company and Yash Raj Films.

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EDITORIAL

Starring on The Licensing Sky Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the opportunity to monetize their popularity by launching their own brands or merchandises.

According to a recent report, retail licensing in India is estimated at $1.26 Billion. In terms of market size, entertainment licensing is valued at $406 Million, fashion licensing at $594 Million and sports licensing at $30 Million. This gives a clear idea on how fashion licensing has grown and how celebrity ventures have been fueling further growth in the segment. Going by this a profusion of celebrities including bollywood, sports and other genres have started their clothing lines through licensing entering the fashion segment. We list down few celebrities who have been banking on the fashion licensing space.

Sci Tnukr

Launched in 2016, True Blue is a joint venture between the cricket legend Sachin Tendulkar and Arvind Fashions Brands Limited. The premium menswear brand embodies the spirit of the global Indian; the 21st-century traditionalist who is equally at home both in New Delhi as well as New York City.The brand has its presence in 75 outlets, including eight private stores in the country.

Mhnr Snh Doi Mahendra Singh Dhoni launched his lifestyle brand ‘SEVEN’ in 2016. Dhoni owns the footwear side of the brand and is also the brand ambassador of SEVEN. Spread across various fitness categories of running, training and lifestyle sport, the collection encompasses a wide range of running and training footwear, apparel and accessories for both men and women. Seven opened its biggest store in Chennai last year.

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Vrt Khi

‘Wrogn’ launched in 2015 by Virat Kohli and co owned by Universal Sportsbiz with a mainstay in the wardrobe of young Indian men. The brand tied up with Myntra and Shopper's Stop. In late 2014, Kohli was also announced as a shareholder and brand ambassador of the social networking venture 'Sport Convo' based in London.

Yva Snh

Yuvraj Singh launched his premier sports and lifestyle brand, YWC (YouWeCan). YOUWECAN, a sports lifestyle brand represents all individuals who fight despite insurmountable odds and make fighters of us all. The latest collection of apparel with best design & fashion appeal is available at your click. The stores have an extensive display of fashion and sports gear. The brand is also available in popular e-shopping websites such as Myntra, Jabong, Amazon, along with the brand’s own portal.

Sia Nha

Saina Nehwal, the ace Badminton Player invested in Paree sanitary pads in September last year. Paree sanitary pads give the confidence to be active, healthy, secure and be successful in whatever you want to achieve in life.

More than 70% of women in India do not use hygienic forms of sanitary protection. This leads to severe health issues including infections. For a healthy life it is very important to maintain good hygiene during periods.

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EDITORIAL

Sla Ka

Bollywood star Salman Khan launched the brand Being Human in 2007 which provides education and healthcare services for the underprivileged. A clothing line has made its mark in 15 countries around the globe since its inception in 2012, Being Human Clothing is a brand under Being Human - The Salman Khan Foundation, a charitable trust devoted to education and healthcare initiatives for the underprivileged in India. Being Human Clothing's apparel range is centered on a fashion-forward approach. Being Human Clothing is also predominantly recognized for its strong line of athleisure apparel in easy-to-wear fabrics and styles.

In the year 2013, Mandhana became the official licensee manufacturing brand for Being Human Clothing. In just 5 years, Mandhana has also expanded the points of sale from Bahrain to Bordeaux, and from the UAE to Nepal, Being Human has made its presence felt through 15 countries, 500 store-in-stores and 75 exclusive outlets, which offer clothing and accessories for men and women. In addition, Being Human also goes a step ahead to employ the differently abled in most of its stores, to give them the ability to hold their own in society. Going forward, the brand has plans to employ at least two differently-abled people in each of its stores.

S Snm K Kpo Sonam Kapoor and her sister Rhea Kapoor started the clothing brand Rheson. This Werkwear sweatshirt from Rheson is the best way to bring in the season. The brand is available at India’s leading fashion retailer Shoppers Stop.

Bollywood’s undisputed style queen Sonam Kapoor’s fashion label Rheson that she started with her sister Rhea has been a total hit with every fashionista as well as celebs.

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Hihk Rsa

Bollywood actor and fitness freak Hrithik Roshan started the India’s first home grown fitness brand HRX in 2013 with tagline 'PushYourExtreme'.HRX aims to help people achieve their fitness goals. Not just a brand, HRX is a mission that helps us enable and support people to be the fittest, happiest and most confident version of themselves. Myntra has been the one source destination for those who wish to change it up with HRX apparel.

S Sai K Kpo

Shahid Kapoor in partnership with Abof, an online fashion shopping destination launched athleisure fashion brand Skult. Skult by Shahid Kapoor – India’s first dedicated athleisure brand, is ready to expand its national footprint with its launch on Amazon Fashion! Skult is crafted to suit all occasions - work, casual or social. The brand has a variety of merchandise for men in its launch season with over 250 options, which includes internationally trending categories like meggings and shackets.

Auha Sam

NUSH is a brand by Anushka Sharma that renders her personal style, making it accessible for every woman and providing a sense of comfort to bring out the best in you. NUSH offers a chic collection of western wear that comfortably combines casual and evening wear. It’s an amalgamation that reflects a woman's personality, celebrates womanhood and sets a high-quality standard at great value. In partnership with Suditi Industries, Nush will be available at Shoppers Stop in the large format stores, online exclusively on Myntra, and across various shop-in-shop outlets across India.

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EDITORIAL

Game of Throne Season 8: How Brands Banked on The Merchandizing Bizs ‘Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India.

India emerged as the fourth country globally where users were most excited about the fantasy series and the only Asian country to feature in the top five. According to reports, the highest volume of GoT-related content on Instagram came from Mumbai, Delhi and Bangalore, followed by Hyderabad and Chennai. The social media was also flooded with memes and trolls related to GoT and its characters.

The good news for the licensing industry came in with new opportunities in cashing on the GoT merchandises. As the season 8 kicked in the licensing and merchandising saw products like tees, shoes, board games, whiskey (it’s called White Walker whiskey), bobbleheads, posters, mugs, badges, phone covers and memorable memes and much more entering the markets which helped fans express their excitement.

Here Are Some Great Merchandising Products Inspired By

Adidas Ultraboost Sneakers Adidas Running created six limited-edition Ultraboost sneakers for the HBO show for $180 a pair. The shoes are modeled after the Targaryen dragons, the White Walkers and the Night’s Watch, as well as House Targaryen, House Stark and House Lannister. They feature sigils on the tongue, mottos on the heel, “Game of Thrones” insoles and color themes drawn from the family or creature they’re modeled after.

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Monopoly Game of Thrones Edition Monopoly: Game of Thrones incorporates features from the show such as gold dragons and silver stags for currency along with iconic properties and graphics within the game board. It also contains game tokens inspired by the house sigils and you can choose whom to represent as you begin playing the game and going around the seven kingdoms via this game board.

Graphic Tees From John Varvatos The luxury menswear brand launched an exclusive, 11 - piece menswear capsule collection that includes a $2,698 Winterfall leather jacket (a la the Starks up north) that includes an illustration of the Iron Throne printed on the interior, as well as $98 T-shirts featuring the family houses or the Iron Throne itself.

JACKET

T-SHIRT

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EDITORIAL

very glad to share that “ I am somewhere this summer, you would be able to witness a Chhota Bheem musical in Mumbai, which will match the levels of Lion King show

“

urban Decay cosmetics Urban Decay launched limited edition line of eye shadow palettes, eyeliners, lip colors and brushes fit for a queen.

The shades are inspired by the women of Westeros and select locations in the Seven Kingdoms, such as the Mother of Dragons Highlight Palette in golden nude, frosted pink and metallic bronzer. Her co-star Nathalie Emmanuel (Missandei) modeled the eye shadow, which features 20 shades representing the show’s power players, including smoky mattes and neutral shimmers for House Stark, or cool, icy shimmers for the White Walkers.

White Walker by Johnnie Walker White Walker by Johnnie Walker, which is meant to be served cold, has a hidden “Winter is Here” message etched in “Thermochromic Ink” that appears on the bottle when frozen. It packs notes of caramelized sugar, vanilla and fresh red berries.

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orEo One of the notable campaigns this season is the series’ new partnership with Oreo, that’s released limited-edition cookies with the house sigil of the Targaryens, Starks, Lannisters, and the White Walkers. The video played in the same format as the opening sequence of the show with the Oreos forming castles and other factors which would remind one of the show.

Mountain Dew he cans are not available in the market and cannot be purchased and can only be won through a contest and one must hurry as only 800 of these are available.

Dubbed as “A Can Has No Name”, the cans has a blank canvas of metal which turns into an interesting list when it’s cold. As part of the quest #ForTheThrone, the GOT-themed soda goes with the ‘Winter is Coming’ theme and reveals the names of the characters - alive and dead from the show - when it gets chilled.

MAC Cosmetics MAC Cosmetics launched the ‘every shade of you’ collection for the GoT fans calling it ‘Game of Tones’. The GoT collection features battle proof, No budge studio fix 24 hour smooth wear concealer range.

Apart from creating special merchandise products other brands also led and entire month long campaign to attract the GoT fans. Social media pages of brands like 7up, hotstar, Nature’s Basket, Basket Robbins, Mi Phones and others saw creative posts highlighting the series with their products.

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EDITORIAL

Batman Turns 80 As One of Iconic Heroes Batman the iconic superhero turned 80 this 30th March. The beloved DC and Warner Bros. character was never a typical superhero - a billionaire capitalist who can’t fly, does not have super - strength and cannot stick to walls. But Wayne Enterprises’ riches funded an arsenal of tools, machines and weaponry for crime fighting that has allowed Batman to stand toe-to-toe with Marvel Comics heroes and DC coverboy Superman.

He has managed to stay not only relevant but a multibillion-dollar winner at the box office. Batman is a multi-billion dollar icon who continues to reign as the most popular single Super Hero ever created. Batman has become a pop culture icon, which is recognized around the world Batman continues to leave his mark in every form of entertainment imaginable.

Appearing in countless comics, animation, television, films, video games, toys and other products, Batman remains the single most popular superhero.

Detective Comics commemorated the 80th anniversary of Batman's creation with the release of the special, oversized issue Detective Comics #1000. Detective Comics celebrated with panels at major conventions, including a dedicated “Happy Birthday, Batman!” panel at WonderCon in Anaheim on the actual anniversary on March 30.

Global partners such as LEGO, Mattel and Funko released exclusive Batman 80th anniversary products throughout the year.

Batman first appeared as Bruce Wayne, a wealthy American playboy, philanthropist, and owner of Wayne Enterprises in DETECTIVE COMICS on March 30, 1939. Batman has been the central figure at the forefront of graphic storytelling. These titles, from seminal industry benchmark Batman: The Dark Knight Returns to the modern classic Batman Vol. 1: The Court of Owls, are essential to every comic library.

Originally named the "Bat-Man," the character is also referred to by such epithets as the Caped Crusader, the Dark Knight, and the World's Greatest Detective.

The character became popular after his introduction in 1939 and gained his own comic book title, Batman, the following year. As the decades went on, differing interpretations of the character emerged. The late 1960s Batman television series used a camp aesthetic, which continued to be associated with the character for years after the show ended. Batman has become a pop culture icon, recognized around the world.

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Merchandising Batman!

Batman has been licensed and featured in various adaptations, from radio to television and film, and appears in merchandise sold around the world, such as apparel, toys, and video games. In India Turner International India has been appointed as master licensee by Warner Bros Consumer Products. Turner’s Cartoon Network, which has tied up with Warner Brothers to sell merchandise of popular character’s ranges from personal care items to home linen and apparel in India.

India is largely an unorganized licensing and merchandising industry estimated at 4,000 Crore. With just 4% of the global industry, the Indian market is evolving. Global retail sales of licensed merchandise rose 4.4% to $262.9 Billion in 2016 as entertainment and character licensing overall remained the top licensing property type, accounting for $118.3 Billion - according to the third annual Licensing Industry Merchandiser's Association's Licensing Industry Market Sizing Study.

Bollywood! It’s time to wake up…

DC’s most popular property Batman brought in a $494 Million in licensing. The Batman franchise is the sixth highest - grossing franchise of all time, having made an estimated US$23.8 Billion.

Batman also topped online superhero merchandise sales around 28% in the year 2016, according to recent study.

With all the cool batman merchandizes, games, movies etc coming in and the licensing industry monetizing on the character’s fan following we wish Batman years full of growth and success.

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EDITORIAL

Here Are The Avengers: Endgame' Products From The India Collection Avengers: Endgame' is finally here and fans went berserk over the marvel series final movie. Avengers: Endgame became the highest grossing film in India this year within six days of its release having earned 244 Crores in 6 days Over the last few years, Marvel has grown from a series of comic book characters to a global brand spanning all forms of entertainment. In India; the brand has witnessed exponential growth in a very short span of time and today, has become a pop culture phenomenon in the country.

The Super Heroes like Iron Man, Captain America, Thor and even newer ones like Black Panther, Doctor Strange and the recent addition Captain Marvel - all enjoy a strong affinity amongst fans; transcending age groups.

Brands also banked on the crazy following over the movie. Brands in India used the hype around Avengers Endgame to leverage their own entities by hosting contests on Twitter and Facebook. Cinepolis, a multiplex chain in India, hosted a Marvel Movie Marathon turning what would be one ticket to one movie into nine tickets. Oppo launched a Avengers themed phone on the same day at the movie’s release in India. Other brands are came up with online contests and retail brands, specifically, offering up Avengers merchandise. When bookings opened on April 20, PayTM received over 250,000 requests per minute and sold over 1.5 Million tickets making Avengers Endgame the highest advance-grossing movie till date for the platform.

We List Down Some of The Avengers: Endgame Merchandise From The India Collection!

Souled Store The Marvel Avengers endgame is the official merchandise for Souled Store for T-Shirts, Mobile covers, Socks, Backpacks, Boxers and Magic Mugs etc in India.

Jack & Jones Jack & Jones launched the Avengers Blue Printed crew Neck T-Shirt. The tee features a cool graphic print of the Avengers and some slogan text too. Puting together a superhero look by teaming the tee with jeans and sneakers as one steps out to avenge the planet!

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Lifestyle

Pantaloons

Lifestyle launched a range of tshirts, sneakers and slippers for fans to show their love for the Avengers.

Chalk by Pantaloons launched a Black colored printed t-shirt, featuring a half sleeve design, crew neck and a printed pattern. It is fabricated from a premium quality fabric for a cozy experience.

Bewakoof

Zoop

Bewakoof started a special range of Avengers tshirts is the merchandise for Avengers T-Shirts collection on its online platform.

Zoop introduced special collection of Avengers themed watches for men, women and kids.

Max Fashion

Cover it Up

Max Fashion launched a wide range of merchandise ranging from tshirts, caps, toys etc.

Cover it Up launched exclusive mobile covers, tshirts, caps etc for the Avengers: Endgame collection. is the oďŹƒcial merchandise for Marvel Avengers Endgame Quantum Suit Case also.

Crocs is The Merchandise For Marvel Avengers Kids Collection

Fashion Big Bazaar is The Merchandise For Avengers T-shirt Collections.

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EDITORIAL

All You Need to Know More About Music Licensing The music licensing industry has over the past 15 years has evolved into profitable sector. Music licensing is the licensed use of copyrighted music. Music licensing is intended to ensure that the owners of copyrights on musical works are compensated for certain uses of their work.

Copyright is a legal right, existing in many countries, that grants the creator of an original work exclusive rights to determine whether, and under what conditions, this original work may be used by others.

Section 30 of the Copyright Act 1957 (as amended by the Copyright Amendment Act 2012) governs the subject of copyright law in India. The Act is applicable from 21 January 1958. The most recent amendment was in the year 2012. This amendment has given better ownership control to songwriters, composers and musicians working in the Indian film industry, rather than the producers and record labels.

Last year was good for the music industry for all good reasons. With the Indian music industry giving big hits, Live music, growth in music streaming platforms etc. Also the collection societies in India have also been making the right decisions and move which further helped the industry. Signing strategic deals to entering beneficial treaties fir the music industry.

The Indian Performing Right Society Limited is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole authorized Body to issue licenses permitting usage of Music within India by any person. Composers are those who are better known as Music Directors, Authors are better known as Lyricists, Publishers of Music are the Producers of Films and Music Companies, or those who hold Publishing Rights of the Musical Works. The Society is a non-profit making Organization and is a Company Limited by Guarantee and Registered under the Companies Act, 1956.

Veteran lyricist-screenwriter Javed Akhtar, chairperson of Indian Performing Rights Society 13 Crore (IPRS), equally distributed synchronization royalty among 2800 music composers and authors. The amount is paid by different organizations to the artists when their film songs are utilized as a part of commercials, recordings or different motion pictures.

Veteran Lyricist-screenwriter Javed Akhtar, Chairperson Of “Indian Performing Rights Society (IPRS), Equally Distributed

“

13 Crore Synchronization Royalty Among 2800 Music Composers And Authors

In India, Phonographic Performance Ltd. (PPL) exclusively control “Public Performance Rights” and “Radio Broadcasting” rights for 300+ music labels with more than 1.5 Million international and 0.8 Million domestic songs.

Chennai and Chandigarh witnessed the Indian Music Industry Conclave jointly conducted by the Indian Music Industry (IMI), International Federation of the Phonographic Industry (IFPI) and Phonographic Performance Limited (PPL).

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Why Warner Music Sued Spotify For Licensing Rights in India

Recently, Spotify's expansion into India has hit a roadblock after Warner Music Group has sued Spotify Technology SA for licensing rights in India.

Warner Music asked the Bombay High Court for an injunction to block Spotify from offering songs by popular artists including Katy Perry, Bruno Mars and Ed Sheeran. In response to that, Spotify accused Warner of “Abusive Behavior” that harms “Many Non-warner Artists, Labels and Publishers.”

Spotify secured a licensing agreement with T-Series that has a huge library of songs. Spotify comes to India offering the best listening experience in local and international music, with the Spotify app available to download for free or with an upgrade to Spotify Premium for only 119 per month.

Music Licensing Going Digital

With PLUS (Performance License For Usage Of Sound Recording), an online portal, executives can issue licenses, and receive payments within minutes. In the world of public performance licensing digitization and the proliferation of the internet across India has created limitless possibilities. ‘Public performance royalties’ are the monetary compensation paid to music labels for the privilege of playing their songs publicly.

Saregama Launches Portable Carvaan Go Speaker Saregama has launched a new portable digital audio player known as Carvaan Go which comes preloaded with 3,000 retro Hindi songs categorized into Artistes, Specials and pre-curated Playlists.This device 3,990, and anyone can buy via the is available at company’s online store and other major stores.

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EDITORIAL

Major Music Licensing Deals Facebook signed licensing agreement with T-Series Music, Zee Music Company and Yash Raj Films, according to reports.

With this announcement, the users will be able to share music content on both Facebook and its photo sharing app Instagram.

Google signed licensing agreement with The Indian Performing Right Society (IPRS), India’s Largest Music Representative Trade Body, according to reports.

Reports said that Indian Performing Right Society Limited has granted a license to Google, allowing the company to utilise its members’ collection across YouTube and related services in the country.

Spotify Technology S.A, the world’s most popular audio streaming subscription service, entered into a definitive agreement to acquire Parcast, a premier storytelling-driven podcast studio. Since its founding in 2016, Parcast has launched 18 premium podcast series including Serial Killers, Unsolved Murders, Cults and Conspiracy Theories and the studio’s first fiction series, Mind’s Eye. Parcast will bring to Spotify its curated library of highly produced shows and its engaged, loyal audiences.

Royalties in Music Licensing Music Royalties are generated for various types of licensing and usage. The types of music royalties include mechanical, public performance, synchronization, and print music. The royalty rate ranging from 3% to 10% and is proportional to the percentage of musical works being broadcast by each Radio Channel.

Royalties are mostly paid by the licensee to the owner. As per the amendment in the Copyright (Amendment) Act, 2012, 50% of the royalty collected by music companies must be given to lyricists and composers.

Different Types of Music Royalties Mechanical Royalties - Royalties generated for the physical or digital reproduction and distribution of copyrighted works.

Synchronization Royalties - Synchronization royalties are paid for the use of copyrighted music in (largely) audiovisual productions, such as in DVDs, movies, and advertisements.

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GLOBAL AFFAIRS

Rocket Licensing Signs Three New Licenses Independent licensing company Rocket Licensing, which represents the world - famous Godzilla brand in the UK and Ireland on behalf of Japanese licensor and brand owner Toho, has signed three new licenses.

The agreements, in the apparel and home textiles categories, are announced as excitement builds in the run-up to the launch of Warner Bros. Pictures and Legendary Entertainment’s new blockbuster film, Godzilla: King of the Monsters, this May. Park Agencies, a leading designer and developer of licensed merchandise and apparel, are producing a cool line of adults’ and kids’ daywear inspired by the new film. A deal has also been inked with leading character nightwear and swimwear supplier TDP Aykroyds to bring a range of children’s and adult’s nightwear and underwear to the market.

Texco, an expert in licensed children’s designs for home textiles, is currently developing a range of bedding to launch in time for the new movie. Texco is also exploring opportunities for further product ranges to feature towels, cushions, slippers and novelty gowns.

The new product ranges will make use of a comprehensive new style guide that offers bold and distinctive graphics and imagery of Godzilla and the other incredible creatures from Legendary Monsterverse appearing in Godzilla: King of the Monsters, as well as the striking logos created for the film.

Both Rocket and Toho expect demand for licensed product to be higher than ever this year, as the prehistoric sea monster celebrates 65 years of terror and mayhem.

Google Signs Licensing Agreement with IPRS Google has signed licensing agreement with The Indian Performing Right Society (IPRS), India’s Largest Music Representative Trade Body, according to reports.

Reports said that Indian Performing Right Society Limited has granted a license to Google, allowing the company to utilize its members’ collection across YouTube and related services in the country.

The Indian Performing Right Society came into existence on 23rd August 1969. The IPRS is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorized Body to issue Licenses for usage of Musical Works & Literary Music within India by any person.

“The deal between IPRS and Google for its YouTube and other related services will surely strengthen the copyright ecosystem in India,” mentioned Vikram Mehra, Director, IPRS. 42 LC

Spotify to Acquire Parcast Spotify Technology S.A, the world’s most popular audio streaming subscription service, has entered into a definitive agreement to acquire Parcast, a premier storytelling-driven podcast studio. The terms of the transaction were not disclosed.

Since its founding in 2016, Parcast has launched 18 premium podcast series including Serial Killers, Unsolved Murders, Cults and Conspiracy Theories and the studio’s first fiction series, Mind’s Eye. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. “Crime and mystery podcasts are a top genre for our users and Parcast has had significant success creating hit series while building a loyal and growing fan base.

We’re excited to welcome the Parcast team to Spotify and we look forward to supercharging their growth.”

We are proud to join the world’s most popular audio subscription streaming service and gain access to one of the largest audiences around the world,” said Max Cutler, Founder and President of Parcast. “Alongside Spotify, our ability to scale, grow and amplify the unique and tailored brand of content we create is full of fantastic possibilities.”

“In three years, we have created a production house that has grown exponentially and hit a chord with mystery and true-crime fans, especially women, across all 50 states and around the world.

The transaction is expected to close in the second quarter of 2019 and subject to customary closing conditions.

Big Rock Brewery Announces Brand Licensing Agreement with Iconic Brewing Big Rock Brewery Inc. a license agreement, pursuant to which it has licensed the right to Iconic Brewing Company’s brands in the ready-to-drink (RTD) category in Alberta and British Columbia. The initial term of the agreement is five years, with the provision for a five-year extension.

“This is an exciting entrance into the RTD space for our Company and we believe we found a great partner in Iconic,” said Wayne Arsenault, president and CEO of Big Rock, “Iconic has had significant growth in the Ontario market over the past few years and we believe their portfolio of brands are on-trend and will have great success in Alberta and British Columbia for years to come.”

Cam McDonald, CEO of Iconic, added “Given Big Rock’s commitment to quality and culture, in addition to its footprint in Western Canada, we are excited to build a long term partnership with the company and grow our brands out West. Our experience and innovation in the RTD space and Big Rock’s depth in alcoholic beverage production and market penetration will ensure we deliver top quality products to consumers.”

Big Rock and Iconic will be working closely together over the coming months to ensure Iconic’s high quality offerings will be ready for store shelves in Alberta and B.C. by summer 2019. Iconic’s branded offerings include Cottage Springs Vodka Sodas (peach, lemon lime and watermelon, Cabana Coast Moscow mules and Picnic wine cocktails.

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MARKET WATCH

INDIA to Be

Among Top-10 Entertainment &Media Markets By 2021: Study

India is set to be in the top 10 entertainment and media markets globally by 2021 in terms of absolute numbers, according to ASSOCHAM - PwC joint study on ‘Video on Demand: Entertainment reimagined’.

In developing markets like India, television and OTT will continue to coexist in the near future, with television continuing to hold the larger piece of the pie. Although cord cutting is far from becoming a widespread phenomenon in the country, OTT services will ride on the cord - never audience as the majority of the country’s population is under the age of 35.

52,683.15 Million US$ (34,32,044 Million ) in 2022, the study said.

Per Capita Media And Entertainment Spending “WillIndia’s Be Capped At A Mere 32 Dollars By 2021 Compared To

222 Dollars In China And 2,260 Dollars In The United States

“

India is one of the fastest growing entertainment and media territories in the world, with a CAGR of 11.7% from 2017 to 2022, growing from 30,363.72 mn US$ (19,78,045 Million ) in 2017 to

ASSOCHAM - PwC joint study further states that India’s per capita media and entertainment spending will be capped at a mere 32 Dollars by 2021 compared to 222 Dollars in China and 2,260 Dollars in the United States.

However, consumers are also increasingly overwhelmed by the sheer proliferation of available services. On the other hand, the relative lack of pay TV options is comforting for the OTT industry as more and more consumers get inclined towards bundled services.

Though the USA will remain the largest OTT market globally over the next 5 years, strong growth rates in SVOD platforms globally will reduce its dominance, the study says.

In developing markets like India, television and OTT will continue to coexist in the near future, with television continuing to hold the larger piece of the pie.

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EVENTS

Indian Media & Entertainment Industry Reaches 1.67 Trillion in 2018: Ey - Ficci Frames Report 2019 FICCI Frames the three - day global event covering Media and Industry, organized by the Federation of Indian Chambers of Commerce and Industry took place on 12 14th March, 2019 at Grand Hyatt in Mumbai.

As per EY-FICCI report ‘A billion screens of opportunity,’ the Indian Media and Entertainment (M&E) sector reached 1.67 Trillion (US$23.9 Billion) in 2018, a growth of 13.4% over 2017.

The TV industry grew from 660 Bn to 740 Billion in 2018, a growth of 12%. TV advertising grew 14% to 305 Billion while subscription grew 11% to 435 Billion.

With its current trajectory, the M&E sector in India is expected to cross 2.35 Trillion (US$33.6 Billion) by 2021, at a CAGR of 11.6%. The sector continues to grow at a rate faster than the GDP, reflecting the increasing disposable income and economic growth.

Print accounted for the second largest share of the Indian M&E sector, despite being static and growing at 0.7% to reach 305.5 Billion in 2018.

217 Billion and Advertising revenues stood at subscription revenues grew marginally by 1.2% to 88.3 Billion in 2018.

Uday Shankar, Vice President, FICCI and Chair, FICCI Media and Entertainment Division, said, “The Indian M&E sector is entering a phase of accelerated growth. The status quo is being shattered by digital disruptions and that’s unshackling the creative economy in India like never before. These are exciting times for all it is to let our imagination and ambition guide us.”

The Indian film segment grew 12.2% in 2018 to reach 174.5 Billion driven by the growth in digital/ OTT rights and overseas theatricals. Domestic 100 Billion with Net Box film revenues crossed Office collections for Hindi films at 32.5 Billion the highest ever for Hindi theatricals. Overseas theatricals grew to 30 Billion from 25 Billion in 2017 where China became the largest international market for Indian content.

Key Highlights While television retained its position as the largest segment, growth is expected to come from digital which will overtake filmed entertainment in 2019 and print by 2021.

The report estimates that approximately 2.5 Million consumers in India today are digital only and would not normally use traditional media. It is expected that this customer base will to grow to 5 Million by 2021.

Digital advertising spends grew 34% to 154 Billion and now contribute around 21% of the ad market. Digital subscription grew 262% to reach 14 Billion.

Advertising growth outpaced subscription growth and is expected to comprise 52% of the total pie by 2021.

Video subscription revenues almost grew three times in 2018 to reach 13.4 Billion, on the back of new and relaunched video streaming platforms, growth.

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Licensing Corner is a Print publication that aims to provide the licensing industry in India a platform to know about the latest happening of the industry from the national and international licensing and merchandising industry. Having 1st Edition reaching about 15 countries including ‘U.S.A, U.K., Hongkong, China, Japan, Italy, Russia, Dubai’, along with being on Stands of Hong Kong Licensing Show 2018 2019 & Licensing Expo Japan & Las Vegas 2018. #LC is all set to spread its reach even further.

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