CLUB SPORTS
WHY BECOME A SPONSOR?
BIGGER CROWDS MEAN GREATER REACH FOR YOUR BRAND
All of our state-of-the-art facilities offer you plenty of opportunities to get your brand out there, with the biggest crowds being at the Liberty Men’s DI Hockey games. With more than 20 men’s DI hockey games played at the LaHaye Ice Center each year and a maximum capacity of 3,000 fans per game, you have the potential of reaching 60,000 people at these events alone! The men’s DI team is coming off another great season where they made it to the final four of the ACHA nationals for the fifth time in program history. The team’s breakaway success is sure to bring more fans to the rink. And that’s not all — the LaHaye Ice Center houses four more ACHA hockey teams as well as figure and synchronized skating teams. It also facilitates various special events for the public each year, including junior and adult tournaments, summer camps, local field trips, and campus events.
Altogether, your company’s brand could reach upward of 250,000 people at the Lahaye Ice Center alone.
Modeled after NCAA Division I athletic programs, Liberty Club Sports has experienced enormous growth since 2008, due in large part to direct support and financial investment from sponsors and the university.
Liberty’s Club Sports program began unofficially in 1985 with a collection of student-led teams that continued competing sporadically until 2008. The Club Sports department was officially recognized by Liberty University in 2008 and has grown to its current status with one of the top hockey programs in the country.
Through the years, the department has renovated the ice rink and added a training complex, an Olympic training facility, a lacrosse complex, an equestrian center, beach volleyball courts, and disc golf courses to Liberty’s campus. The Club Sports program has blossomed from five teams with 82 student-athletes in 2008 to 40+ teams with more than 725 student-athletes in the 2024-25 season.
Liberty’s student fanbase makes Club Sports games some of the highest-attended sporting events on campus. Midnight games for men’s hockey, lacrosse, and volleyball draw thousands of fans, and men’s hockey is the second most attended sport on campus after NCAA football .
WHY SPONSOR LIBERTY HOCKEY?
LIBERTY HOCKEY HIGHLIGHTS
• More than 16 professional players produced from Liberty’s program
• 7 players selected for the USA Hockey University Games team (2 women and 5 men)
• Women’s DI National Champions in the 2014-15, 2017-18, 2018-19, 202021, 2021-22, 2022-23, and 2024-25 seasons
• Men’s DI appearances in 16 of 17 national tournaments, including a final four appearance in 2023
RECREATION
• 7 summer hockey camps
• Stick and puck sessions
• Figure skating and learn-to-skate programs
• Intramural broomball games
• Men’s DII appearances in 12+ national tournaments, including four appearances in championship game
• Women’s DII conference champions in 2019 and nationals appearances in the 2017-18, 2023-24, and 2024-25 seasons
• First school to ever send four ACHA teams to nationals in the same year
• Corporate and private rink rentals
• Campus ice skating events
• Public ice skating sessions
COMMUNITY HOCKEY PARTNERSHIPS
• Rusty Blades Ice Hockey Club (1 team)
• Lynchburg Youth Hockey Association (5 teams)
• VMI hockey
• UVA hockey
OTHER COMMUNITY EVENTS AND PARTNERSHIPS
• Virginia Commonwealth Games
• NCWA Mid-Atlantic Conference tournament
• LCA and Youth Wrestling events
• Ultimate Frisbee tournaments and summer leagues
• Racquetball tournaments
• FCA Hockey
SPONSORSHIP BENEFITS
COMPANY LOGO
A sponsorship package increases your business’ exposure throughout Central Virginia and beyond by prominently displaying your company’s logo across several mediums.
TV BROADCASTS
Liberty broadcasts men’s DI hockey games on the Liberty Flames Sports Network (LFSN) . Home games for men’s DI hockey, men’s lacrosse, and men’s volleyball (Liberty Arena games) are broadcast on ESPN+. The games had over 95,000 unique views on ESPN+ last year.
WEBSITE
Some sponsor logos are displayed on the LaHaye Ice Center and Club Sports websites, which are frequented by the Lynchburg community and LaHaye Ice Center customers as well as the faculty, staff, and students of Liberty University and Liberty Christian Academy.
FACILITIES
Every Club Sports team practices in a state-of-the-art facility. The biggest and best for your brand are listed below.
LAHAYE ICE CENTER
• Men’s DI, DII, DIII Hockey | Women’s DI, DII Hockey | Women’s Figure Skating | Women’s Synchronized Skating
• Rink gym — weight training and turf section for athletes
• Athletic training room — wet area for hot/cold tubs and training tables for athletic training needs
• Club Sports administration offices
• Pro shop
• 11 suites
• Three-quarter bowl seating around the rink
• Total capacity: 3,000
• Chairback seats: 500
• General Admission seating: 2,500
• 2 concessions areas
LIBERTY LACROSSE FIELD
• Bench seating for 1,200
• Shaw Sports PowerBlade HP +2.0 monofilament synthetic turf system
• Facility benefits men’s lacrosse, NCAA women’s lacrosse, and intramural sports
LIBERTY ARENA
• 4,000-seat venue
• Court projection technology
• Teraflex volleyball playing surface that’s assembled in sections and provides a safe playing surface for the Flames and their opponents and an attractive surface for fans (Liberty is one of only a few programs outside of the Power Five to use a Teraflex flooring system.)
DASHER BOARD
SPONSORSHIP:
• A 32-by-96-inch LaHaye dasher board advertisement for one year* (placed on the boards surrounding the rink)
• Sponsor recognition (logo/link) on the sponsor scroll during men’s DI home games
• Two Liberty Men’s DI Hockey season tickets (reserved seating for an additional $75)
* For the safety and visibility of hockey players and other skaters, all board signs must have a white background.
WEBSITE SPONSORSHIP:
Only three sponsorships available
• Available to all dasher board sponsors
Logo displayed on every Club Sports page (footer) and in logo scroll on home page, as well as prominent placement on sponsor’s page $950 $1,500
(AUG. 1-JULY 31)
VISITING TEAM GUIDE SPONSORSHIP:
$2,000
Each year, 200+ teams travel to Lynchburg to compete against Liberty University Club Sports teams.
• Available to local restaurants and hotels that purchase a dasher board sponsorship
• Sponsors added to the list of preferred merchants, which will be distributed to all visiting teams for Club Sports
SCOREBOARD SPONSORSHIP:
$2,500
Only four sponsorships available
• Sponsor’s advertisement displayed at each game on the physical scoreboard and jumbotron screen at the LaHaye Ice Center
• Sponsor logo displayed on a LaHaye dasher board
• Sponsor logo/link on the Club Sports website
• Two men’s DI hockey reserved season tickets (Fridays OR Saturdays)
• Scoreboard logos displayed on screen at men’s lacrosse (Liberty Lacrosse Field) and men’s volleyball (Liberty Arena) games
FAN ENGAGEMENT SPONSORSHIP:
• 22 intermission and/or media timeout fan engagement games and/or trivia sponsor (example: Musical Chairs, Shootout, Sparky Shuffle, T-shirt Toss) to be played/shown throughout home games during the academic year
OR
• Stars of the Game: logo on T-shirt Toss, sponsoring the three athletes of the game after each men’s DI home game win — one sponsorship available for this option
• Game day reads over the academic year
• Sponsor logo displayed on a LaHaye dasher board
• Sponsor logo/link on the Club Sports website
PRICE VARIES SPONSORSHIP
MIDNIGHT MAYHEM SPONSOR:
$5,000
• Many of these games sell out, and sponsors have exclusive rights to display their logos on all event promos, shirts, and advertising for five midnight games (3 men’s hockey, 1 men’s lacrosse, and 1 men’s volleyball)
• Includes sponsor logo displayed on a LaHaye dasher board
• Includes sponsor logo/link on Club Sports website
SUMMER CAMPS SPONSORSHIP
PRICE VARIES
• Available to local restaurants and hotels
• Sponsors added to the list of preferred merchants, which will be distributed to all summer campers/parents via emails and website pages for all seven hockey camps, two lacrosse camps, wrestling camp, and three equestrian camps
SPECIAL EVENTS
• Available to local restaurants, hotels, and events suppliers
• Sponsors added to the list of preferred merchants when planning and scheduling special events, including coaches luncheons (NCAA and Club Sports coaches) and events for all 700+ athletes, individual teams, and/or administrative staff
• Includes sponsor logo/link on the Club Sports website and all promotional items/communications
HOCKEY GAME SPONSOR
MEDIA SPONSORSHIP
$1,500
• Podcast
• Sponsor mention on pre- and post-show, full advertisement read, and logo displayed in videos for 20+ podcasts during the season
• Includes a logo displayed on the LaHaye dasher boards
GAME DAY SPONSORSHIP PACKAGE
$4,000
• Sponsor logo and social media tag on all starting lineups, intermission updates, postgame report graphics, website ads, LaHaye dasher boards, and Wards Road billboards
• Sponsor included in Convocation announcements
POWER PLAY OR PENALTY KILL SPONSOR
$2,000
• During every power play or penalty kill, sponsor name announced over the PA system and sponsor logo displayed on jumbotron video screen
• Sponsor logo displayed on a LaHaye dasher board
• Sponsor logo/link on Club Sports website
ZAMBONI MACHINE
SPONSOR
$10,000
• Sponsor logo wrap on one of the two machines for entire season
• Two men’s DI hockey reserved season tickets (Fridays or Saturdays)
GAME GIVEAWAYS SPONSOR
PRICE VARIES
• Various promotions played and/or read during game breaks
• Sole right to have company logo and details listed as co-branding with Liberty Hockey on the special giveaway/prize pack for the game (clappers, thunder sticks, cups, rally towels, car flags, mini sticks, chuck-a-pucks, coach bobble heads, etc.)
• First priority on booth setup at the top of the concourse as desired
• Email Kimberly Jamison at kjamison4@liberty.edu to discuss options
DASHER BOARD AGREEMENT OVERVIEW
For sponsorship packages that include LaHaye dasher board display, sponsor will provide electronic, print-ready artwork in EPS format (vector) to Liberty University via email — design background must be white
Liberty University will have sponsor’s artwork printed and applied to dasher boards at the LaHaye Ice Center
Sponsor is responsible for all costs related to any changes to sign within contracted 12-month period (Aug. 1-July 31)
LAHAYE ICE CENTER MAP
2025 -26 SCAN HERE FOR THE Home Schedule
CLEAR BAG POLICY IS IN EFFECT AT ALL MEN’S DI HOCKEY & MIDNIGHT MAYHEM GAMES
IMPORTANT DATES
Tuesday , July 15, at 11 a.m.
Tuesday, July 22, at 11 a.m.
Tuesday, Aug. 12, at 11 a.m.
Tuesday, Aug. 26, at 11 a.m.
Hockey season renewals on sale
Hockey season tickets on sale to the public
Hockey single game tickets on sale to season ticket holders
Hockey single game tickets on sale to the public
SAVE WITH THE 10-PACK TICKET OPTION.
Check out our season offer — a 10-ticket voucher pack for Flames Hockey games. Get 10 general admission ticket vouchers and use them however you want. Use all 10 for a single game, use two tickets over five games, or spread them out over 10 different games. This is the most flexible option with the best savings for those who can’t make it to every Flames game this year.
PRICES
10-packs are available online or by calling the Flames Ticket Office at (434) 582-7328.
