Sponsorship Booklet

S P O N S O R S H I P D E TA I L S

CONTENTS WHY BECOME A SPONSOR? L A H AY E I C E C E N T E R SPONSORSHIP BENEFITS S P O N S O R S H I P PAC K AG E S HOCKEY GAME SPONSORS S U I T E PAC K AG E S AGREEMENT OVERVIEW

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C O N TAC T LaHaye Ice Center LaHayeIceCenter@liberty.edu  (434) 592-3953  Liberty.edu/IceCenter  1971 University Blvd.

Lynchburg, Va. 24515

WHY BECOME A

SPONSOR? B I G G E R C R OW D S M E A N G R E AT E R REACH FOR YOUR BRAND With more than 20 Liberty Men’s DI Hockey games played at the LaHaye Ice Center each year and a maximum capacity of 3,000 fans per game, you have the potential of reaching 60,000 people at these events alone! The Flames are coming off another great season where they made it to the final four of the ACHA nationals for the second time in program history. The team’s breakaway success is sure to bring more fans to the rink. And that’s not all — the LaHaye Ice Center houses four more ACHA hockey teams and facilitates various special events for the public each year, including junior and adult tournaments, summer camps, local field trips, and campus events.

Altogether, your company’s brand could reach upward of 120,000 people.

FAC I L I T Y I N C L U D E S : • Athletic training room • Club Sports administration offices • Eight locker rooms • HD broadcasting station • Pro shop • Ten suites

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• Three-quarter bowl seating around the rink • Total capacity: 3,000* – Chairback seats: 500 – General Admission seating: 2,500 • Two concessions areas *Not including suites

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L A H AY E I C E

CENTER

R E C R E AT I O N • Summer hockey camps • Stick and puck sessions • Figure skating and learn-to-skate programs • Corporate and private rink rentals • Public ice skating sessions

COMMUNITY EVENTS A N D PA R T N E R S H I P S LIBERTY HOCKEY HIGHLIGHTS • More than 14 professional players produced from Liberty’s program • Women’s DI National Champions in the 2014-15, 2017-18, 2018-19, 2020-21, and 2021-22 seasons • Men’s DI appearances in 13 of 15 national tournaments, including a final four appearance in 2021

• Rusty Blades Ice Hockey Club • Lynchburg Youth Hockey Association • Adult hockey • Community and intramural broomball games • Virginia Commonwealth Games • NCWA National Wrestling Duals • Commencement ceremonies

• First school to ever send four ACHA teams to nationals in the same year

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SPONSORSHIP

BENEFITS C O M PA N Y LO G O A sponsorship package increases your business’ exposure throughout Central Virginia and beyond by prominently displaying your company’s logo across several mediums.

TV BROADCASTS Liberty broadcasts men’s DI hockey games on the Liberty Flames Sports Network (LFSN). Men’s DI home games are also broadcast on ESPN+.

WEBSITE Some sponsor logos are displayed on the LaHaye Ice Center and Club Sports websites, which are frequented by the Lynchburg community and LaHaye Ice Center customers as well as the faculty, staff, and students of Liberty University and Liberty Christian Academy.

FAC I L I T Y Your message will be seen annually by approximately 120,000 LaHaye Ice Center visitors and Liberty Club Sports patrons.

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DASHER BOARD SPONSORSHIP:

$950

• A 32-by-96-inch dasher board advertisement for one year (placed on the boards surrounding the rink)* • Sponsor recognition (logo/link) on the sponsor scroll during men’s DI home games • Two Liberty Men’s DI Hockey season tickets (reserved seating for an additional $50) * For the safety and visibility of hockey players and other skaters, all board signs must have a white background.

VISITING TEAM GUIDE SPONSORSHIP: ADDITIONAL

$500

• Available to local restaurants and hotels that purchase a Dasher Board Sponsorship • Sponsors added to the list of preferred merchants, which will be distributed to all visiting teams for Club Sports hockey (45+) and lacrosse (5+)

WEBSITE SPONSORSHIP: ADDITIONAL

$500

• Available to those who purchase a Dasher Board Sponsorship • Sponsor logo displayed on the Club Sports and LaHaye Ice Center websites • Only two sponsorships available

SPONSORSHIP

PAC K AG E S 8

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HOCKEY MEDIA TIMEOUT SPONSOR ENTIRE SEASON:

$1,500 • 30-second ad played during media timeout once per game • Sponsor logo displayed on the LaHaye Ice Center dasher boards (see Page 8 for guidelines) • Only three sponsorships available

HOCKEY INTERMISSION SPONSOR ENTIRE SEASON:

SCOREBOARD SPONSORSHIP:

$1,500 • Sponsor ’s advertisement displayed at each game on the scoreboard and jumbotron screen • Sponsor logo displayed on the LaHaye Ice Center dasher boards (see Page 8 for guidelines) • Sponsor recognition (logo/link) on the LaHaye Ice Center and Club Sports websites • Two Liberty Men’s DI Hockey season tickets • Only four sponsorships available

$2,000 • Promo video played during each home game intermission • Sponsor logo displayed on the LaHaye Ice Center dasher boards (see Page 8 for guidelines) • Only two sponsorships available

SOCIAL MEDIA:

$1,500 • Sponsor ’s company logo on all starting lineup and postgame report graphics 10

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HOCKEY GAME

SPONSOR EXCLUSIVE GAME SPONSOR:

COST VARIES • Various promotions played and read during game breaks • Sole right to have company logo and details listed as co-branding with Liberty Hockey on the special giveaway/prize pack for the game • First priority on booth setup at the top of the concourse

Email Kaleb VanDePerre at klvandeperre@liberty.edu to discuss options.

M I D N I G H T M AY H E M S P O N S O R :

$5,000 • Exclusive right to have sponsor ’s logo on all event promos, shirts, and advertising for 5 midnight games (3 men’s hockey, 1 men’s volleyball, and 1 men’s lacrosse) • Sponsor logo displayed on the LaHaye Ice Center dasher boards (see Page 8 for guidelines) • Only one sponsorship available

O LY M P I A I C E R E S U R F A C I N G MACHINE SPONSOR:

$10,000 • Sponsor logo on one of the two machines for the entire season

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SEASON SPONSOR:

$5,000 • Various promotions (commercials, video screens, PA announcements, etc.) presented throughout each home game (with the exception of Midnight Mayhem games) • Sponsor logo on poster, programs, pregame and postgame graphics, and other promotional items that apply • Sponsor logo displayed on the LaHaye Ice Center dasher boards (see Page 8 for guidelines) • Sponsor logo displayed on the Club Sports and LaHaye Ice Center websites • Four Liberty Men’s DI Hockey reserved seating season tickets • Only one sponsorship available

P O W E R P L AY S P O N S O R :

$2,000 • During every power play, sponsor name announced over the PA system and sponsor logo displayed on the video screen • Only one sponsorship available

P E N A LT Y K I L L S P O N S O R :

$2,000 • During every penalty kill, sponsor name announced over the PA system and sponsor logo displayed on the video screen • Only one sponsorship available

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SUITE

PAC K AG E S P L AT I N U M S U I T E :

$9,500 Two s u i te s ava i l a b l e

Se at s a p p rox i m ate l y 3 0 g u e st s

EACH SUITE INCLUDES: (per season)

• Kitchenette • LCD flat-panel TV • Livestream of game • IPTV (Over 20 streaming news, sports, and TV channels) • Lounge furniture • Digital concessions ordering station

GOLD SUITE:

$ 7, 7 5 0 Two s u i te s ava i l a b l e

• Guest season tickets • Heated interior • Barstool window seats • Private balcony seating • Special concessions/catering options

Se at s a p p rox i m ate l y 24 g u est s

S I LV E R S U I T E :

$6,000 S i x s u i te s ava i l a b l e

Se at s a p p rox i m ate l y 2 0 g u est s

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AGREEMENT OVERVIEW For sponsorship packages that include LaHaye Ice Center dasher board display, the sponsor will provide electronic artwork in EPS format (exact print-ready logo design) to Liberty University via email. Design background must be white.

Liberty University will have sponsor ’s artwork printed and applied to dasher boards at the LaHaye Ice Center.

Sponsor is responsible for all costs related to any changes to the sign within the contracted 12-month period (Aug. 1-July 31).

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G U S! TH A N K YO U FO R SU PP O RT IN

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LAHAYE ICE CENTER 1971 University Blvd., Lynchburg, Va. 24515

(434) 592-5050 | klvandeperre@liberty.edu

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