The reference les arcs presentation

RÉFÉRENCE LES ARCS, EXPRESSES THE AIM TO PROVIDE A MODERN AND FUNCTIONAL ACCOMMODATION OFFER OF QUALITY THAT MEETS THE EXPECTATIONS OF THE WINTER SPORTS HOLIDAY CLIENTELE

CLASSIFICATION RÉNOVATION IMPROVEMENT

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CRÉATION : G VOLPE

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• PHOTOS : ©S.LÉON, ©MANUREYBOZ

RÉFÉRENCE LES ARCS Ghislaine VOLPE, Béatrice ARPIN & Laurence FERRER reference@lesarcs.com http://reference.lesarcs.com

NT SSI EME FICA PROV TION RENOVATION - IM

THE PROPERTY OWNER: A GENUINE PARTNER AND AMBASSADOR FOR THE RESORT A FORCE IN THE DEVELOPMENT AND RENEWAL OF LES ARCS’ QUALITY

An operation consistent with the resort’s Quality aims and with the appropriate economic objectives: - Increasing the appeal of our destinations - Giving a new boost to les Arcs’ villages and resorts

CLASSIFICATION WHY ?

To provide guests with Information and reassurance about the comfort levels of studios and apartments. => Classification is used to SHOW OFF the quality of the accommodation in les Arcs Guests prefer classified rentals for the assurance of the quality of the property they are reserving.

A classified property generates 30% more interest! (source G2A) REFERENCE Les Arcs is approved and accredited to carry out inspections and accordingly to display clearly the classification levels of studios and apartments in les Arcs.

BENEFITS

For the owner: -A preferential «Référence Les Arcs» rate of 50€ for the inspection and the follow-up. (as opposed to a minimum of 170€ charged by other organisations) -Positions the property within the overall offer taking into account the accommodation’s comfort level.

For the guest: -A better overview of les Arcs’ tourist offer and a guarantee of the quality of the accommodation booked.

For the resort: -A better promotion of les Arcs through the structured display of the quality of the accommodation.

HOW ?

The classification process is a voluntary step initiated by the property owner. On request by e-mail, REFERENCE Les Arcs will send them the classification request form together with the procedure to be followed.

Inspections, completing the inspection chart and writing reports, advice and recommendations for improvements and the classification decision are all dealt with by the Référence Les Arcs team. The classification certificate is valid for five years.

Using 2 evaluation scales: - the «Meublé de tourisme» (furnished holiday let) classification: national classification from 1- 5 stars. REFERENCE Les Arcs only uses this assessment scale to enable the owners to enjoy the tax advantages available. However, this classification is essentially based on quantitative criteria and requires equipment that doesn’t fulfil holidaymakers’ needs.

For this reason, we apply a second, more qualitative, classification: - the Paradiski Crystals: an evaluation shared with la Plagne and Peisey-Vallandry, simpler, more qualitative and better suited to our resorts.

This assessment scale takes into account not only the needs of guests on a winter sports holiday, but also the specificities of small surface areas and interior layouts that have been developed in our resorts.

Les Arcs’ publicity is based on Paradiski Crystals.

RENOVATION ADVICE 1 single point of contact > The inspection of the apartment, its classification, the list of work to be carried out and equipment to provide. > Providing a list of suppliers and professional renovators and interior decorators. > An on-line catalogue of examples of completed renovations and tips for refurbishment available on the owners’ pages of the lesarcs.com web site. > Organising Trade FORUMS: evening get-togethers of renovation professionals and property owners. > Ongoing support.

Times are changing: comfort standards and requirements are evolving.

Holidaymakers are increasingly discerning; they make enquiries, make comparisons, give references …

REFERENCE Les Arcs supports the owner in their wish to improve the comfort of their property to meet holidaymakers’ essential expectations and current requirements.

SIGNATURE LES ARCS THE IMPROVEMENT OF QUALITY PROPERTIES! SIGNATURE LES ARCS promotes inventive and functional interiors, which conform to a standard, to develop, conserve and encourage les Arcs’ distinctive architectural style.

OBJECTIVE

Afficher le positionnement dTo display les Arcs’ market position through interior design making a feature of: -Unique and different interiors that are legendary in terms of customer experience, -Involving owners in the development and the pride in belonging to the Arcadian Community

INTERESTS

-Publicising a collection of amazing and distinctive apartments -Creating a dynamic of typical property owners to spread the message that renovations in les Arcs are done differently from elsewhere in the mountains.

To judge the properties pre-selected by REFERENCE Les Arcs and to award this Arcadian distinction, a jury of experts is set up every year made up of 5 members: 1 journalist, 1 architect, 1 interior decorator, 1 tourism professional and 1 institutional representative.

Their role is to assess each interior on the basis of 4 themes: -Les Arcs’ architectural heritage -Contemporary style -The functionality and durability of the equipment and materials -The feeling of well-being and the advantages of the design The winning properties, now genuine benchmarks in terms of renovation, are model recommendations not only for other owners but also for professional renovators.