What’s the Story?® Share it! Page 9
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Scott J. Weaver, Sr. So you own a business? Is it making the money for you that you hoped it would when you began? Would you like to increase the amount of cash that goes in instead of that which walks away from you? Duh, I already know the answer to that, you betcha! I am sure you are marke ng in a digital way, right? Do you stay up at night wondering how you can increase traffic to your website or Likes on your Facebook Business Page! Of course all of us have heard about Google and the search for products and services found through this very important medium. It is the number one search engine in the world. You have to throw all of your marke ng dollars into SEO, Local SEO and Pay Per Click (PPC) ads is what you have been told! Not necessarily true. Do you know what the number 2 search engine is these days? Quick, what is your answer? YouTube! Google bought YouTube for $ 2 Billion years back. Now if they valued YouTube for that much, shouldn’t you also create your own free channel and raise the bar for your own personal pla orm? Did I say free? Yes the opportunity to create your own personal YouTube channel, just like your Facebook business page, is free. But free is truly a misnomer. Because if you just slap a channel together and expect it to kick some rump for your sales, forget about it. It will take planning and strategy to put together a channel to brand your iden ty and hopefully go viral with your videos!
The second best place to be found on the Internet! There are a few things to consider when pu ng your channel together. You should definitely consider the channel art you will use. Also definitely place that company logo in the correct posi on that is no ced on the banner for the channel. Also you must determine company branding with a unique URL to specify it as your company. However, YouTube will not just give you a Unique URL for your company at first. You must pass the mustard test which is the following: *500 or more subscribers * Channel is at least 30 days old * Channel has uploaded a photo for the channel icon * Channel has uploaded channel art So, there is some cost to this; it takes work, but the rewards can be enormous if you s ck to it. You definitely need to u lize the appropriate channel keywords to be found in searches. You need to s ck to an editorial schedule for publishing videos for your business whether it Con nued on page 9
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the 20 min. guided mine tour, check‐out the walk‐in bank vault and historic pictures on the walls, as well as enjoying the ambiance” of an old me western bar. I have had the pleasure to play music at The Ponderosa Saloon a number of mes and believe me, every me I go inside, I will hear a historical d‐bit that happened in The Ponderosa Saloon. Heart To Harp, Bobby Joe Holman Bobby Joe Holman: The only professional harmonica player/instructor to have wri en, performed and been interna onally published with: The Hal Leonard Corp., Warner Bros. Publishing, Music Sales Inc., CenterStream Publishing, StarLicks Inc. and Alfred Publishing.
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