What's the story oct 2017 10 17 17 rev 2 final

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News, stories, articles, entertainment, business events Reno, Sparks, Carson City, Charleston, Rialto….

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Janice Hermsen

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Finding Your Voice

If you’re a writer or author, you might think I’m talking about finding your wri ng voice. On the contrary, in this context, the voice you need to find is your marke ng voice.

In business, this would be your “brand voice”.

Authors and writers need to think like a business, whether you write a series of books or a series of ar cles, developing your voice in marke ng is integral to the success of your wri ng.

In an interview recently on What’s the Story? radio show, Tsufit, a coach, former a orney and author of Step Into the Spotlight, men oned the importance of her messages coming directly from her and not a canned announcement or an assistant wri ng her copy for her. So what is Tsufit telling us? Be genuine. Be yourself. Develop Editor: Janice Hermsen: janice@lrpnv.com

™

rela onships with the people you are trying to reach.

As important as this is, it o en takes some me to discover the “right messaging” to use when marke ng whether it is in print or online.

It may be uncomfortable to “be yourself” when you’re wri ng marke ng copy.

You may think you need to portray a par cular a tude or persona. If the persona you are developing is construc ve and intended to improve your posi on as a writer, make sure you are genuine.

It may take some me to develop and may require a few tries before you feel it resonates, but it is worth the

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(Continued on page 4)

October./November 2017

What’s Inside?

Finding Your Voice Janice Hermsen...…..…………...1 Schedule of America Matters Radio Shows Airing Weekly Eddie Floyd………………...….….2 Ya Can’t Take It With Ya, So Leave It Here!

Brian T. Shirley…………………...3 Unnecessary Regulations Richard G. Pugh..…………...…..4 Light in August by William Falkner (Book Review) John Loranger…......................5 Dream‐Weaver Eddie Floyd…..........................8 LeRue Press Presents..............9 God’s Love Mike Aloia……………….….…...10 LeRue Press‐New and Used Books……………………..…..…..11 Coloring Sheets…………....13‐14 Take the Quiz: You May Know More Than You Think! .........15

What’s the Story?

News, Entertainment, Business, Arts and Culture Managing Editor: Janice Hermsen Layout & Design Lenore Halfide Proof & Print Kathy Szudajski Contributors Eddie Floyd, Richard G Pugh, Brian T. Shirley, John Loranger, Mike Aloia, Sean Kinsley Delivered by Doug, The Jerkyman

@LeRuePress

linkedin.com /in/ lrpprin ng

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Page 2

Eddie Floyd

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Schedule of America Matters Radio Shows Airing Weekly So many ways to listen:

On your computer: http://amm.streamon.fm On your radio in northern Nevada: KCKQ 1180 AM, a Lotus Radio Station On your phone or tablet: TuneIn Radio‐Search America Matters Weekly sample of shows-check http://americamatters.us for updated schedule

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Brian T. Shirley

Ya Can’t Take It With Ya, So Leave It Here!

There's an old saying in sports and that's "Leave it on the field". In other words, give it all you have and walk away knowing you gave it all you had. Well, strangely enough, a er going through a small bump in the road with hurricane Irma, I'm even more determined to make each day count more than ever.

living.

It's not that I was ever in any life‐threatening danger, but it did give me a new perspec ve. Also, I seemed to have picked up more gigs and opportuni es just ge ng myself out there more.

I also shot another episode of my web series "Bengleton Socks" which I put together this weekend and was handed the script to another episode wri en by one of my comedian friends who has acted and wri en for this series. I could have made excuses for all of these things and may have done so in the past. I have learned that these are the things that really are worth living for and going through.

When you take an Improvisa on class as I have done, and con nue to perform as an improv ar st, one of the biggest things you learn is to say yes to everything. In improv you have to keep the story moving. In order to do so, you must agree with what the other actors "suggest" or act upon.

I have learned this can work in life as well.

Now, there will be mes to say no, but, some mes you must go with the flow and take the risk that it may be tough to do something. I think saying yes un l it's either damn near impossible or just doesn't make sense financially is the way to really enjoy

I just got back from hos ng Trivia from a gig I just got yesterday. I did it tonight and last week, I did 2 such gigs on last minute no ce. For one of them, I only got 4 hours no ce before I had to be there and I had no idea what type of Trivia show they needed. I had to wing it.

Be it adversity, crea vity, entertaining or just trying to make money to survive, life must con nue. I have learned to enjoy the full days of produc vity and accept the exhaus on that come with them as well.

To look back on a day and think "now I have lived this day!" is a great feeling. As I write this, I must get ready for bed to get up early and drive to Rincon, Ga. a few hours away and do a show for The United Way. I believe tomorrow will also be a day where I feel I gave life my all and le it on the field.

I hope to live every day forward like that and I admit I may not have done so every day in the past. I can't go back and change things, but I can (Continued on page 8)

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Page 4

Richard G. Pugh As a long me rider of MOPEDS…I’ve owned five of those neat things…I have become annoyed as the Nevada Legislature, with nothing more to do than create unnecessary regula on, ostensibly to protect owners from alleged the .

One Nevada Senator took it upon himself to write a nonsense bill that became a nonsense Nevada law manda ng the registra on and licensing of mopeds which are li le more than bicycles with small motors. As of January 2017, all mopeds must be taken to the highway department and inspected and registered.

Then the riders must stand in line and purchase a license plate at over $60.00. S ff fines are to be collected on unlicensed vehicles and their riders!

The Las Vegas legislator who introduced this mess created flimsy sta s cs regarding increasing the as the reason for the legisla on. Tes mony at hearings vaguely indicated there was some stealing of these machines (Continued from page 1)

effort. Your marke ng voice needs to portray your message clearly and reach the intended audience.

Do you know who your audience is? Do you know where they eat dinner, take their kids for summer vaca on? Are they millennials or seniors or somewhere in between?

Do you have a clear message about your “product” (ar cle, book)? Can you describe it succinctly? What’s in it for your reader? Why should they read your piece instead of a writer they know?

What makes you unique? If you can’t answer these ques ons, you are figh ng an uphill ba le. Keep in mind, the answers may be different depending on where you are doing your marke ng.

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Unnecessary Regulations and they were difficult to recover thus requiring government to step in and protect us. Protect us from what? This has never been a proven problem but now it is FIXED! Bicycles do not need to be registered and I dare say they are stolen far more than mopeds. And let’s face it, mopeds are used by many Nevadans who have no other means to get them to their low paying jobs.

What’s next…Skateboards?

A er coming to Reno from Charleston, S.C. in 1973 to accept the posi on of CEO of the Nevada State Medical Associa on and serving as Director of Physician Rela ons at Washoe Medical Center for two years, Pugh re red in 1990.

Later he helped establish Health Access Washoe County (HAWC) and served as Board Member and President for several years.

He has served as Adjunct Clinical Instructor at the University of Nevada School of Medicine and authored four books through the History of Medicine Program there.

Ul mately, finding your voice requires some thought and a desire to reach a par cular audience. Be persistent and diligent. Try more than one approach.

Eventually, just like in your wri ng, your marke ng voice will resonate.

Janice Hermsen is the co‐founder and managing partner for LeRue Press, a publisher, printer and professional business center located in Reno, NV. She is also the editor of What’s the Story?™ , a writer, publishing consultant and entrepreneur.

Hermsen recently joined the board for the No Strings A ached Enews Interna onal Film Fes val and hosts two radio shows Book Hound™ and What’s the Story?™ that air in northern Nevada. With the help of the internet, she has followers from around the world.

Copyright, 2015‐2017, LeRue Press. No part of this publica on may be copied or reprinted without permission from LeRue Press (LRP).

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John Loranger

Light in August

by William Falkner

Book Review

The epic novel’s plot is mul faceted and includes a sizable “Light in August” (1932) is set number of major and minor characters, in the American South during the era of but the dominant presence is Joe racial segrega on and is focused chiefly Christmas. He is suspected of having on a protagonist named Joe Christmas. murdered a woman named Joanna A man of black and white ancestry, Joe Burden. The vic m is a despised feels alienated from African‐Americans descendent of Northern aboli onists and as much as he does from white had lived alone in a manor outside the Americans and he extends his brooding town of Jefferson, Mississippi. Before the hos lity toward both. murder, Joe and a criminal colleague had Cri cs have a ached religious taken up residence in a cabin outside symbolism to the character of Joe Joanna’s house, and eventually she and Christmas. He might be a Christ‐ Joe had become lovers. When Joanna is symbol, but he could as easily be an finally found murdered, Joe becomes the primary an ‐Christ‐symbol. He is definitely a thug. His ini al suspect. The manhunt that follows is intensified when appearance is described effec vely in the opening of the ci zens of Jefferson learn the suspect is black, if only the second chapter. A group of workers in a planer partly so. shed look up and see a stranger watching them: ‘He did Joe Christmas is as enigma c as he is memorable not look like a professional hobo in his professional and he cannot be easily encapsulated. The racial rags, but there was something definitely rootless about component is only part of the equa on. Equally him, as though no town nor city was his, no street, no important are his conflicts with women. He associates walls, no square of earth his home.’

(Continued on page 7)

Doubling the Penny?

If you keep doubling a penny, in 30 days you have over $5 million dollars.

What if that was not a penny, but a virus?

How would Force Ten and Marcus Diablo meet this challenge?

And for his children, will Marcus respond to the woman that has fallen in love with him and his family?

Force Ten: Doubling the Penny $14.95

Force Ten: Doubling the Penny

By Mark Shaff Retail: $14.95 “24 meets Homeland… relentless and riveting.” ‐Jon Land, USA Today bestselling author Go to Goodreads giveaways for a chance to win a free copy until 10/2/17 OR Order today at 775.356.1004 or toll free at 844.987.8679 (844‐WT‐STORY) lrp@lrpnv.com

Copyright, 2015‐2017, LeRue Press. No part of this publica on may be copied or reprinted without permission from LeRue Press (LRP).

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Business Services

(Continued from page 5)

womankind with Sunday and with church, and also with gentleness and kindness ‘which he believed himself doomed to be forever vic m of and which he hated worse than he did the hard and ruthless jus ce of men’.

But this revolt against femininity suffers a final and horrific defeat when Joe is killed by a fana c vigilante near the novel’s end. The paragraph in which this shocking murder is described le me outraged but also awestruck.

Religious symbolism is present throughout the novel and not exclusively in rela on to Joe. A pregnant woman named Lena Grove and a woodworker named Byron Bunch seem to be pa erned—loosely of course— a er Mary and Joseph of the Bible. In any case these two characters convincingly epitomize, for me, male and female decency. Lena Grove is searching for a scoundrel named Lucas Burch who abandoned her a er he learned of her pregnancy. In the course of her search, she meets Byron; the good man with whom she will undoubtedly se le. He helps her and cares for her, but holds back— shyly, exaspera ngly—from declaring his love for her.

I have read a fair number of Faulkner’s novels, including “The Sound and the Fury”, which might be the most difficult one to understand. “The Reivers” was not bad, though I’d recommend the 1969 movie version over the book. “Sanctuary”, while impressive, is Faulkner at his pulpiest, and the 1930 novel called “As I Lay Dying” is uniquely powerful. But for me “Light in August” is Faulkner at his best. Had he wri en nothing else, I would s ll consider him one of the greatest novelists ever.

   

Need a business address? Mailboxes: $25/month‐We receive and forward mail, Nevada business street address.

Virtual Office: $125/month‐Business street address, we receive your packages telephone answering, conference room, mailbox Conference Room: Rent by the hour ($15/hour) Commercial prin ng services: Business cards, post cards, flyers, much more!

LeRue Press 280 Greg St. #10, Reno, NV 89502 775.356.1004

John Loranger was born in Bu e, Montana in 1961 but has spent most of his life in Nevada. He served in the United States Navy from 1983 to 1987, then worked for the telephone company before re ring in 2011. He has always enjoyed reading fic on and has published two novels of his own: "The Odyssey of Art O'Hara" and "Lions and Souls: the Story of St. Mary of Egypt". His approach to fic on is best summed up by a quote from Walker Percy: "The first rule of thumb, of course, is pleasure. A good book gives the reader pleasure, the sort of deep, abiding pleasure he likes to come back to."

Copyright, 2015‐2017, LeRue Press. No part of this publica on may be copied or reprinted without permission from LeRue Press, LLC (LRP).

Page 8

Eddie Floyd

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Dream-Weaver

She definitely was my "Dream Weaver", when I had given up on my dream to author a book. Yes, I am talking about Janice Hermsen, Co‐Founder of LeRue Press and Host of both BOOKHOUND and WHAT'S THE STORY, radio talk shows and a publica on for the la er of the two.

I will never forget the day that Jan read Final Breath my li le love story and told me it "made her cry", to which I ques oned, "Was it that bad?".

Final Breath can be purchased at amazon.com or direct from LeRue Press, www.leruepress.com, with 100% of all profits going to www.WynemaRanch.com to preserve our American Heritage, the Wild Horses and Burros.

Call me if you have any ques ons regarding the book or our radio/media company at 775‐384‐ 4444. Looking forward to hearing from you.

Eddie Floyd is the founder of America Ma ers Media, now World Ma ers Media. He is an author, radio host, speaker She laughed and said that she and her family and supporter of Wynema Ranch Wild Horse Sanctuary. His (partners) liked the story and thought it would be a book, Final Breath: A Love Story was released in 2014. All the great lead in to my novel Barn Yarns, which is due out profits go to the Wynema Ranch Wild Horse Sanctuary. His next book, Barn Yarns is scheduled for release in 2017. in the next couple of months from LeRue Press.

Jan is, without a doubt, the best publisher I have ever met in my en re life, and there have been many I have interviewed over the years. None can compare to Janice Hermsen and if you ever choose to let her make your "dreams" come true, you will feel the exact same way I do when I call her my personal "Dream Weaver"!, And she can be yours too.

Jan can be reached during the week at LeRue Press, 775‐849‐3814 or e‐mail her 24/7 at janice@lrpnv.com. Plus, never miss her talk shows back to back from 3 pm ll 5 pm Pacific me every Monday at the Reno Town Mall, and heard on both 1180 am, KCKQ, a Lotus Radio sta on and worldwide on www.AmericaMa ers.us, and the next day 3 to 5 am on our streaming signal.

Janice Hermsen is why I can honestly tell you that if you have an idea for, or have a book wri en, please get in contact with my "Dream Weaver"!

“Children are made readers on the laps of their parents.”

- Emilie Buchwald http://www.readfaster.com/famousquotes.asp (Continued from page 3)

learn and move forward. Give the day your best and you just may see some of your best days.

Take care folks and give us a listen on 'What's the Story?" Radio Show some me!!

Brian T. Shirely has toured the USA, Canada, The Bahamas and Japan for 25 years. He combines menology, character driven material, story telling and improvisa on to form a well‐honed show. He speaks of growing up poor, divorce, rela onships, the military, crazy money making schemes and much, much more.

He has worked well known comedy clubs, country clubs, resorts, cruise ships, special events, military installa ons and private events! Check out some of his upcoming shows, promo videos, videos from his webs series and other projects at www.briantshirley.com.

Copyright, 2015‐2017, LeRue Press. No part of this publica on may be copied or reprinted without permission from LeRue Press (LRP).

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LeRue Press Presents WHEN YOU BELIEVE: THE STORY OF FLOYD SNEED Classic Drummer Hall of Fame and Pop Music Hall of Fame inductee (Three Dog Night), Floyd Sneed tells his story in his book When You Believe. It is a wi y, entertaining and insigh ul book full of stories told by original Three Dog Night drummer, Floyd Sneed, with perspec ves from people who know him. A look at life in the 60s and 70s from one of the first black drummers in an all white band. How he took his crea vity to another level with his own personal imagery that is joyful and inspired by his sense of humor. Published by LeRue Press, LLC.

From drumsticks to paintbrushes

Follow Floyd on Twitter @FloydSneedDrums ©Hinton Design

Creative and inspired

When You Believe—Scheduled for Late 2017 Release Craps & the Showgirl by Barbara Riiff Davis Released in August, 2017

Author, Barbara Riiff Davis went from wearing braces on her legs as a child to performing on the stage as a showgirl during the me when walking was an art for which you were paid. She paints a picture of what it was like before electronics ruled the gaming industry. It was a simpler me, but there were some rocky roads.

Ever wondered what gaming was like when slot machines were called “One‐Armed Bandits”?

Want to know some of the old methods used for chea ng? Barbara Riifff Davis takes you back to those early days.

ISBN: 978‐1‐938814‐15‐0 First Edi on Retail Price: $14.95

Available at www.lrpnv.com Order in bulk and get a discount. Contact LeRue Press, 775.849.3814 Copyright, 2015‐2017 LeRue Press, LLC. No part of this publica on may be copied or reprinted without permission from LeRue Press, LLC .

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Mike Aloia Encouraging words along with acts of kindness combined with compassion and empathy create a chemistry of elements found inside gentle hearts.

To go the extra mile and follow your calling with obedience to your faith may lead you through many storms and uncertain es, yet our soul guides.

Time in prayer will reveal your dreams as moments of grace begin to unfold, fears will diminish as your determina on to prevail will give strength.

To rise from the devasta on and displacement into a new des na on as each stepping stone you cross becomes a rocky path that smooths in me.

God’s Love

“Walk the Turtle”

Walk the turtle knowing your spiritual wisdom’s purpose is to serve with honesty and humility to the broken and lost by the warmth of God’s love.

Mike Aloia is a father of two daughters and a proud grandfather. He is 50 years old and lives in Jacksonville, Florida. Mike is mul ‐talented: a cartoonist, comedian, musician, songwriter, actor, columnist, and the CEO of American Hearts Radio, LLC Entertainment Network. He has experience in web TV, radio entertainment produc on, ar st management, and other aspects of entertainment.

His column “Walk the Turtle” are his thoughts on slowing down, taking it easy, and enjoying life. Mike's work can be found in the following places: www.americanheartsradio.com www.facebook.com/americanheartsradio www.harmonybooking.com

Grab a Steamin’ Wienie and a copy of What’s the Story® at Sinbad’s

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LeRue Press New and Used Books Look at the books the Book Hound found!

Used hardcover and paperback as low as 80‐85 % off retail price

Example: Hardcover retails at $24.95 80% off retail=$4.99

So cover retails at $7.99 85% off retail=$1.20

New Books & Used Books LeRue Press (LRP)

Just a small sample of the many new books available for sale at LeRue Press

New books priced as marked

280 Greg St. #10 Reno, NV 89502 775.356.1004 844.987.8679 (844.WT.STORY)

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Available for purchase at LeRue Press in Reno or online at amazon.com

Launch of United Way’s Literacy Is the Cure NBA Commission‐ er ,Adam Silver (left) attended the launch of “Literacy Is the Cure” at the Boys and Girl’s Club in Reno, Nevada.

Photos courtesy © Janice Hermsen 2017 Copyright, 2015‐2017, LeRue Press. No part of this publica on may be copied or reprinted without permission from LeRue Press (LRP).

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YOU Can Make a Difference Help Kids Read and Succeed

A Chronicle of Nevada’s Great Basin releases mid September, 2017 by Jerry Aaron.

 Discover the real Nevada  Acquire informa on on the evolu on of the Great Basin  Travel from pioneer pathways to paved freeways  Take to the skies above America’s largest desert

More than a hundred photos will provide a vision into a wilderness far away from the bright lights and gaming that is most associated with today’s Nevada.

We’ve been collec ng books all month at LeRue Press in Reno. The book drive con nues. Can you spare a book or two for kids that don’t have any books at home?

The books we collect go to the self‐funded Washoe County School District Volunteer Program and kids that have no books in their homes. This is an effort to start them on the journey to building a literacy library.

Can you help?

Bring your books to LeRue Press, 280 Greg Street, Reno or the Reno Town Mall. Just drop them in the barrel.

We’ll see that they get a good home.

Or call us at 775.356.1004 or WCSD Volunteer Program at 775.348.0346.

GIFT JARS & BOXES $10.00 & UP

Copyright, 2015‐2017, LeRue Press. No part of this publica on may be copied or reprinted without permission from LeRue Press (LRP).

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Characters from Pick Me, Pick Me by Elizabeth Horton dressed up for Halloween.

What colors will you choose?

Answers on back page

Copyright, 2015‐2017, LeRue Press. No part of this publica on may be copied or reprinted without permission from LeRue Press (LRP).

Page.15

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Take the Quiz: You may know more than you think!

Answers on back page

1. Which of these is a real variety of Yam? a) Sandra b) Amy c) Jessica d) Lucy 2. Which of these is a type of apple?

a) Happy Delicious b) Happy Tasty c) Golden

Tasty d) Golden Delicious 3. Which of these is actually a Vegetable?

a) Watermelon b) Pear c) Banana d) Apple 4. Which of these is not a common variety of Asparagus?

a) Purple b) White c) Red d) Green 5. 5. Which of these is not a variety of Avocado? a) Bonny Lad b) Bacon c) Hass d) Pinkerton 6. Which of these is not a variety of melon?

a) Cantaloupe b) Chantenay c) Honeydew

d) Casaba

7. Which of these is not a variety of Tomato?

a) Early Girl b) Herald c) Albert d) Eurocross

8. Which of these is not a variety of Turnip? a) Green Globe b) Bora c) Golden Ball

d) Model White

9. Which of these is not a variety of Yam? a) Yellow b) Bi ercress c) Lucy d) Moonshine 10. Which of these is o en confused for being a sweet potato?

a) Watercress b) Watermelon c) Yam d) Ugli Fruit

11. Which of these is the correct name for a type of apple?

a) Mammy Smith b) Daddy Smith c) Granny Smith d) Nanny Smith 12. Which of these is the correct name for a type of grape?

a) Caberet Sauvignon b) Caramel Sauvingon c) Cabernet Sauvignon d) Cream la Sauvingon

13. Which of these is the correct name for a type of Le uce?

a) Kos b) Cos c) Closed) Cause 14. Which of these is the correct name for a type of peach?

a) Ulberta b) Ilberta c) Elberta d) Alberta 15. Which of these is the correct name for the plant family to which the Tomato belongs? a) Lightshade b) Nightshade c) Darkshade d) Redshade 16. 16. Which of these is the name of a type of Apple? a) Founding b) Discovery c) Uncovering d) Recovery 17. Which of these is toxic if eaten raw?

a) Ugli Fruit b) Watercress c) Watermelon

d) Yam

18. Which one of the following vegetables has the highest Potassium content?

a) Turnip b) Potato c) Broccoli d) Carrot

Courtesy: h p://www.quizballs.com

Copyright, 2015‐2017, LeRue Press. No part of this publica on may be copied or reprinted without permission from LeRue Press (LRP).

W h a t ’s t h e S t o r y ? ™ Sh a r e i t !

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Our business is to make your business look good!

The opinions expressed are by the authors and do not reflect the opinions of LeRue Press, LLC or any of its partners or affiliates.

Freedom Isn’t Free R.E.D. Remember Everyone Deployed.

Wear Red on Fridays. Until our troops are home.

Honor our Veterans Brian T. Shirley What’s the Story?

Janice Hermsen Host of What’s the Story? & Book Hound

April Kempler Book Hound

Join the fun every week from 3‐5 p.m. What’s the Story? ™ : News, business events, entertainment and culture. Then Book Hound: Publishing, books, writing and author interviews.

“Take us with you!”

Link to What’s The Story online

Either write something worth reading, or do something worth writing― Benjamin Franklin h ps://www.brainyquote.com/quotes/ keywords/reading.html

Answers to quiz on page 15 1. d) Lucy 2. d) Golden Delicious 3. a) Watermelon 4. c) Red 5. a) Bonny Lad 6. b) Chantenay 7. c) Albert 8. b) Bora 9. b) Bittercress

10, c) Tan 11. c) Granny Smith 12. c) Cabernet Sauvignon 13. b) Cos 14. c) Elberta 15. b) Nightshade 16. b) Discovery 17. d) Yam 18. c) Broccli

“What’s the Story?®” is a monthly publica on of LeRue Press (LRP). No part of this publica on may be reprinted without permission. But we’d love it if you shared it! It is available in print and online. Go to www.lrpnv.com or www.issuu.com and search LeRue Press.

Copyright, 2015‐2017, LeRue Press, LLC. No part of this publica on may be copied or reprinted without permission from LeRue Press, LLC(LRP).