Winning Today’s Connected Consumer 3 Trends and 9 Tactics to Help Brokers and Agents Thrive in a Multiscreen World
Connected consumers – those who drive their home search through a combination of mobile and desktop tools – are the most valuable: ZipRealty found that they are six times more likely to request a showing, and four times more likely to purchase a home. In order to win today’s connected consumer, brokers and agents must engage this valuable client segment at the very beginning of the sales cycle across multiple screens, and all the way through to purchase (and referral). By acting as a trusted resource for consumers during the initial discovery stage of the sales cycle you not only build consumer confidence in your brand, you are also able to gain insight into the consumers’ interests and provide timely, customized service. Drawing on lessons from inside and outside the real estate industry, this white paper will cover three key trends and provide you with nine tactics to help you win the connected consumer and succeed in the digital age.