24 KEY CHARACTERISTICS YOUR FACEBOOK AD IMAGES SHOULD HAVE

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24 KEY CHARACTERISTICS YOUR FACEBOOK AD IMAGES SHOULD HAVE When it comes to the creative aspect of your Facebook ad images, it is important to note that it does not necessarily need to be all about the offer. Make sure your creative reflects the marketing message that is in your copy. Visuals such as images and videos are what grab our attention while swiping and scrolling through our News Feed. Reaching people on Facebook means being able to communicate visually, and to do so quickly. Facebook favors visual content over written content because time has proven that visuals are what users want to see. Plus, visuals are more easily remembered, and they are far more likely to be shared. Ads grab your attention with bright, complementary colors and an artfully eye-catching arrangement of your products. Moreover, your ads and images must be relevant to the audience viewing them. If your ads do not resonate with your audience, there is little chance they will take a 2nd look at your ad, let alone engage with it. Irrelevant ads are a complete waste of money and time. Tell your audience why they must engage with your ad. What value are they going receive and what makes your offer better than the rest? Your value proposition is the “why” behind the action you request. In addition to that, including a clear and relevant CTA (call to action) in each ad in order to motivate your audience is also necessary. You cannot blame them for not taking action if you do not ask them to do so. Make sure you make it direct, clear and, if possible, include a sense of urgency by using words like, “buy now,” or, “shop today and save 25%.”


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