10 WAYS HOW EXPLAINER VIDEOS CAN BOOST SALES The objective of every business is to sell more. In the competitive business environment, many small and large business owners are continually facing a common dilemma – to improve their business sales. Their usual step to this is to spend more for AdWords, or they’re spending more time performing SEO, in their attempt to increase website traffic for their business. However, there is a new and perfect sales strategy which will allow you to increase your business sales. So then, a well-placed explainer video might be worth considering if increasing conversions and sales is on your to-do list. Here are 10 ways how explainer videos can increase your sales:
1. ENGAGES THE VIEWER There is a philosophy that the audience should be involved in the sales process. Engagement measures the extent to which a viewer has a meaningful brand experience. An explainer video engages the client immediately. Studies show if a customer isn’t interested within eight seconds, they’ll navigate away from the page. While customers may be disinterested in a great deal of dull text, animated explainer videos captivate customers.
2. EASY TO UNDERSTAND Text can be interpreted in many ways which means that your audience may miss your main selling points. However, you tell a story there’s no confusion because videos tend to create less clutter than straight copy and stagnant photos. An explainer video will take the guesswork out of explaining what is you are offering.
3. EXPLAINER VIDEOS ARE THE NEW USER MANUALS Text can easily be misread and misunderstood. But an explainer video only can replace your boring text manual and a talkative salesperson. Explainer video provides its audience with a clear and meaningful idea of your business and website. It is equivalent of a face-to-face business demonstration. In a simple sentence, we can tell ‘Explainer videos are your next sales team.’
4. MAKE YOUR SALES PITCH MEMORABLE