Simone Inskip Marketing Manager Casdon Toys
From Care Bears to colourful construction vehicles
Tell us about your company and its licensed products.
BASIC FUN!
We’ve celebrated 75 years in business this year and during that time have established an unrivalled reputation as a manufacturer of best-selling roleplay toys both own-brand and licensed versions of some of the most prestigious household brands. We produce five out of the top 10 best-selling roleplay products in the UK (NPD UK figures: January-August 2021) - each one of them a licensed product. Our range of licensed household products include child-sized versions of the Dyson Ball and Dyson CordFree Vacuums, Henry and Hetty Vacuum Cleaners and Cleaning Trollies, Morphy Richards Kitchen Set and Kenwood Mixer.
From Tonka construction vehicles to a colourful selection of Care Bears plush, Basic Fun! is a perfect partner in licensed toys. Its Master Toy range for Care Bears retains multigenerational appeal thanks to a frequently refreshed product line. New characters added to the range this year include Hopeful Heart Bear, Love-A-Lot Bear, and Wish Bear. New for A/W21 is Togetherness Bear - the first new Care Bears character for a decade. An advocate for friendship and inclusivity, each Bear has a slightly different fur pattern, making it unique. This toy is available as 14in, 24in, as well as 9in Bean Plush. Also new are the 2in micro plush characters. Meanwhile, Basic Fun!’s Tonka construction vehicles place kids at the centre of the action for lots of immersive fun. Little ones will want a slice of the action when they discover the TV-advertised second-half arrivals. From the Steel Classics Fleet, there’s the Toughest Mighty Crane that is almost 2ft tall, with its long movable arm, working winch and grabber. There is also the Steel Classics Tow Truck, which allows kids to add towing a broken-down car to their imaginative play. More licensed action vehicle fun comes in the form of the Dig & Dirt playset, which includes 500g of Tonka Tough Dirt: a mess-free sand compound. Also new is The Claw. With its demo packaging, claw grip wheels and lights and sounds effects, this toy will drive itself off the shelf just like the Steel Classics range!
What do you look for when searching out new licence partners? We have a strong belief that roleplay toys should be lots of fun, while also helping children to discover, learn and develop as they play. So working with licence partners that embrace the same sense of fun, while helping children to learn through play, is always on our radar.
0118 925 3270 Tim.Ives@basicfun.com
Licensed to thrill SIMBA SMOBY TOYS UK 01620 674 778 sales@simbasmoby.com
Start your adventure BRUDER
00353 6763800 www.bruder.de Distributor in UK: Alpha Toys Ltd Camping is absolutely on trend and this leisure theme can now be experienced by youngsters with Bruder’s new Mercedes Benz Sprinter Camper with driver. The MB Sprinter camper has an impressive level of detail and versatility. The driver's cab door and rear doors open. Here, the supplied bworld figure has access to an integrated double bed and large storage compartment. A particular highlight is the newly developed sliding door on the co-driver's side, which provides access to the kitchen unit. The camper van has an extendable awning for sunny days, as well as camping furniture and tableware. Accessories for the camper are the bworld Kayak, which can be transported on the roof, as well as the bworld Mountain bike and bworld Road bike.
NOVEMBER 2021 Feature LicensingNM.indd 4
Simba Smoby Toys UK’s licensed offering spans toy categories from die-cast, plush, playsets and dolls to collectable figures. A top choice among collectors is the die-cast vehicle brand Jada Toys. The collection includes the Hollywood Rides range, which celebrates the best in action film merchandising with scaled replicas of the most memorable wheels. Everpopular is the Batman collection, which launched last year with six 1:32 scale diecast cars. Designed to mark Batman’s 80th birthday, each pack includes a metal figure and a vehicle modelled on Batman’s on-screen appearances. And with The Batman movie scheduled for release in March, fans can look forward to new 1:32 and 1:24 scale replicas in S/S22. Jada Toys’ 1:24 scale die-cast range is inspired by Marvel’s superheroes. From Spider-Man to Iron Man, through to Black Panther, Groot, Black Widow and Venom, Jada Toys takes the appearance of each character to deliver a fun, instantly recognisable range. From Q1 fans will also be able to add Loki, Wolverine and Doctor Strange to their collections. Jada’s Fast & Furious collection has also been enjoying traction this year, thanks to the release of the F9 movie.
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02/11/2021 09:18
