Tableware International March April 2022

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“Brands and retailers want a hybrid solution. Buyers want to shop whenever and wherever they want” JOOR, not only because of the ecosystem, but also because of our global reach. It’s also important to note that myself and the JOOR home team come directly from the homewares industry. We have been buyers, SVP general merchandise managers, product development directors, VPs of sales, etc… on both the brand and retail sides. Combining this with our tech expertise sets us apart from the rest.

Is it fair to say JOOR plans to change the retail landscape for tabletop buyers and sellers? Some of the most exciting new retail concepts out there are focused on consumer lifestyles. I’ve also seen legacy retailers adopt this philosophy. Art, epicure, gift, apothecary, decorative accessories, etc are existing with apparel and personal accessories to bring a total lifestyle concept to consumers. Being a part of the JOOR ecosystem means brands can connect with retailers outside of their current lens and reach.

Tell us about some of the retailers who already use JOOR to source product? We have several retailers that use JOOR as an exclusive propartnership: Neiman Marcus, Selfridges, Harrods, Printemps, SSENSE, Matches to name a few … but it’s important to point out that JOOR is an agnostic platform; any retailer can use JOOR to source product and make connections with brands and we have many small and mid-sized retailers within the platform.

How important is tableware and tabletop accessories to JOOR, has it been identified as a growth area? Very important and most definitely an area of growth. Tableware and tabletop is not only functional, it’s fashionable in the same way as apparel is fashionable. We understand the brands and retailers in this vertical having worked with and alongside the best in the world.

Will you be targeting the hospitality sector too?

Absolutely. We are talking to a few brands and firms in this sector to better understand their specific needs.

Did JOOR find the digital market space grew significantly over the course of the pandemic and how do they plan on maintaining momentum? Yes, we had a definite spike in growth as a result of the pandemic but this only accelerated what was already happening. The move to digital was already underway, but since then we’ve discovered

96+ per cent, JOOR’s customer retention rate.

at home, on their laptop on a plane or at a coffee shop… even on their phone. They want efficiency. To maintain momentum, JOOR is constantly thinking about what’s next. Almost 50 per cent of our team is dedicated to innovation and technology. This year we will see releases to the product that will keep us ahead of the curve and this team is continuously

“Tableware and tabletop is not only functional, it’s fashionable in the same way as apparel is fashionable” that brands and retailers want a hybrid solution. Buyers want to shop whenever and wherever they want. In person, at market or during a rep appointment on the iPad, on their desktop

listening. JOOR is laser focused on bringing industry leading innovation and technology to our clients.

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