Being recognised by the govern ment has been one of the highlights of my business journey. The recognition exposed us on a much larger scale than we have had - we are a Chelsea secret and has increased our reach.
Media to tell the story of our brand, to inspire mums at every point of their journey and to show them how to create their dream nursery- without the overwhelm. Many parents ﬁnd our videos on expert advice and room design consultations extremely useful.
You recently received a fantastic recognition. Can you tell us a little more about this and why this was important to your business?
This past summer, the UK Government recognised and featured us in their Great Inspirations Campaigns, during the lockdown. They selected eighty businesses across the country for transcending the norm. The campaign recognised The Baby Cot Shop for going beyond for our customers, as well as innovatively adapting to a new way of doing business- which in our case was holding virtual consultations for expectant parents who had no idea what they needed for the nursery. We are proud to have supported our customers during a challenging period made worse by the Covid-19 pandemic. Also, I launched my inspirational podcast directed at women. The Living Inside Out podcast is a space where women can identify the signs of limiting beliefs which hold us back. When I had my ﬁrst son, I struggled with the conﬁdence to raise him in line with my instincts. I held back because I believed every other mum knew what she was doing except me. As a businesswoman, a mindset like that can
be limiting. It is only through addressing such beliefs that I have been able to grow my company instinctively. Being recognised by the government has been one of the highlights of my business journey. The recognition exposed us on a much larger scale than we have had- we are a Chelsea secret and has increased our reach. Personally, the experience served as a platform to see what is possible for us as a small business and led me to strengthen our foundation for future growth. On the whole, this was a morale boost for the team and a reassurance that we are doing something right.
Did you feel you successfully re-opened your doors to customers visiting the store? How are you currently operating?
What’s interesting is that during the lockdown, I had an opportunity to recalibrate my entire life- as many people did. I have learned not to judge progress by my physical senses so even though we had fewer people coming into the shop, I believed we were growing and expanding at the root level, where it couldn’t be seen. So to answer your question, yes. We successfully re-opened, but perhaps not in the way that many would deﬁne success. We initially started with appointments, and we have since re-opened fully with all regulations in place as it relates to keeping staﬀ and the public safe. What’s changed is us doing more home visits than ever; this gives our clients peace of mind as they have some control over the environment in which they are shopping.