Interview Product Guru
“We’re very excited to take our expertise to the global stage with events taking place across Europe, the Gulf and beyond next year”
Connecting
brands with
buyers...
Founder and CEO of award-winning digital platform Product Guru, Simon Coyle, tells us more about how they are connecting brands with buyers, with a special focus on the growing homewares market… Simon, can you explain the Product Guru concept? Product Guru is an award-winning platform that connects challenger brands with leading retailers, helping them to find their route to market. We provide a central hub for a thriving community of over 10,000 brands, and over 1,600 buyers from independent stores through to some of the largest retailers, with the mission to get innovative products on shelves.
Our events and digital tools offer opportunities for challenger brands and buyers to find each other, and initiate conversations. All of our products and events are anchored around our powerful digital platform. Whether a buyer searches for you on our platform, discovers you through a digital campaign, samples your products at a Pop event, or meets you at a Huddle – they have instant access to your products data and the opportunity
Did you know?
As part of their operating model – Product Guru combines events with a digital platform to connect brands with retailers. 20 KITCHENWARE INTERNATIONAL
to connect with your brand and take next-step actions. We’re known for pioneering valuable and innovative experiences for both brands and buyers to find each other, and we’re very excited to take our expertise to the global stage with events taking place across Europe, the Gulf and beyond next year.
What is your USP? What makes Product Guru different from the other retail avenues? We provide an end-to-end solution for producers and makers looking to break into market, and we are continuously developing unique opportunities for brands to get in front of retailers in both exciting
and cost-effective ways. Brands and retailers can engage with each other in innovative and result-driven formats, whether that’s through our platform or our event offerings. Our events series – Huddles, Virtual Pitches and Pop – offer brands multiple ways to get access and engage with leading retailers in their category. At the core of each of our events is the Product Guru platform, with brands able to present their entire range by uploading searchable digital product cards, track key interactions, and follow-up directly with buyers. Retail buyers can search for products, record notes, request samples, and collaborate with members of their team directly