THE PACKAGING ZINE
FALL 2025
Editor in Chief
Gabrielle Ho
Art Direction
Samneet Mann
Taylor Tran
Zoe Chan
Editors
Gabrielle Ho
Taylor Tran
Graphic Designers
Samneet Mann
Zoe Chan
Writers
Taylor Tran
Cover Photo
Samneet Mann
MESSAGE FROM THE TEAM
We’re falling into the season with this newest edition of our seasonal zine!
For our first-time readers, welcome to this crisp new edition. We’re LeKAC Sourcing, a Canadianbased company that offers custom packaging, branding and sourcing services internationally!
We want to take a moment to thank our existing customers for their continued support and trust in us. We’re grateful to be a part of your journey! As always, if you have any questions about your order, please contact your Business Development Consultant and they’ll be happy to help!
If you’re ready to get started on your custom packaging journey, contact us today to schedule your free consultation! A reminder that our offices are open by appointment only, but our team is also available via in-person visit, phone or video call!
Happy reading!
The LeKAC Pack
Be the first to know about our upcoming seasonal ordering deadlines! Join our email list today & never miss an update.
Learn with Lenny!
Check out pages 20–21 to find Lenny teaching you about packaging terms you’ll find useful the next time you order custom packaging!
A BETTER WAY TO HOLD YOUR JUICY PICKS
THE REUSABLE BAG
JOIN OUR MAILING LIST TO STAY UPDATED ON OUR RECOMMENDED SEASONAL PACKAGING!
CARRY THE HARVEST HOME
NON-WOVEN PP
BEGINNING AT $1.00 PER UNIT *
CLEAR GUSSET
BASE PRICING FROM $1.20 PER UNIT *
*PLEASE NOTE THAT PRICING MAY VARY DEPENDING ON SIZE OF BAG AND QUANTITY ORDERED. FOR THE MOST ACCURATE PRICING, PLEASE CONTACT US FOR A CUSTOM C ONSULTATION! MOQ: 1,000 UNITS
NEW YEAR, NEW LOOK
THE LUNAR NEW YEAR EDIT
DRAWER STYLE RIGID BOX (MOQ: 500 UNITS)
FEATURED PRODUCT
WINE BOTTLE CARRIER
Elevate your gifting with custom wine bottle carriers. Available in sturdy corrugated or elegant folding carton materials, these carriers are ideal for wineries or seasonal gift sets. They keep bottles secure while making every gift look its best! Contact us today to learn more about our bottle packaging solutions.
PACKAGING PSYCHOLOGY
THE POWER OF COLOURS, TEXTURES & SHAPES
Every product tells a story. Often, the packaging tells the story first. It’s a silent salesperson, communicates your brand’s personality, protects your product, and influences how consumers feel and act. Understanding the packaging psychology behind your choices helps you make smart decisions. It can turn casual browsers into loyal customers.
Let’s explore how colours, textures, and shapes powerfully influence consumer behaviour. It’s important to learn how to
THE POWER OF COLOUR
use these elements to your advantage while remaining true to your brand! Colours evoke emotions and even carry cultural significance. The colours you choose for your packaging can instantly convey a mood or message, and may influence a purchasing decision. Beyond simple aesthetics, colour creates immediate brand recognition.
Moreover, it can set the stage for your product’s purpose and appeal. Read the full blog post at https://lekac.com/blog.
THE IMPACT OF TEXTURE
Touch is a powerful sense. The texture of your packaging creates a tactile experience, which can profoundly influence how consumers perceive your product’s quality and value. A package’s feel communicates unspoken messages about its contents. It can convey premium quality, ecofriendliness or even a sense of comfort. This tactile feedback creates a deeper connection with the brand.
Smooth or Glossy Finishes – these often suggest sleekness, modernity and high quality. Think of luxury cosmetics or electronics; a smooth feel implies precision and care.
Read to unlock the power of packaging psychology for your business?
LeKAC specialises in creating custom packaging solutions. We understand how these elements impact consumer behaviour. Consequently, we can help you choose the right combination of colours, textures and shapes. This ensures your products do not just sit on the shelf but rather they connect directly to your ideal customer.
Matte Finishes – convey elegance, sophistication and a premium feel. They are understated and can make a product feel more exclusive. As an added bonus, they often reduce glare, making packaging easier to photograph
Rough or Natural Textures – these suggest authenticity, eco-friendliness or a handmade quality. Brands using recycled materials or promoting natural ingredients often opt for rougher textures, connecting the product to nature and craftsmanship
Unlock the silent power of your packaging — contact LeKAC for a free consultation
PACKAGING AS STORYTELLING
How Brands Are Weaving Narratives into Every Unboxing
In today’s busy market, leveraging the art of storytelling in your packaging can help give your business an extra advantage. When packaging tells a story, it builds an emotional connection. People remember stories and feel greater bonds with brands that share their journeys and values. Connecting with customers in a meaningful ways can turn a simple unboxing to an unforgettable experience!
Key Elements
The colours you choose can also have an effect on the way your packaging is perceived. Earthy colours can signal natural or sustainable products, while bright and bold colours might give off energy and fun! Pairing these colours with the right font can also help with storytelling, pointing towards tradition or innovation.
STORYTELLING
Material choice can play a role in storytelling. Recycled materials, textured paper, glossy or matte finishes—all point customers toward the story your business wants to tell. These components make the unboxing experience memorable.
Packaging also communicates your values clearly: Do you care about sustainability? Is this a luxury product? It only takes 7 seconds to make an impression—make it count!
At LeKAC, we understand the power of the art of storytelling. We work with all kinds of businesses to bring their brands to life. Whether you already have an idea of what you’re looking for or you need some help getting started, we’ve got you covered.
From branding to custom packaging, we’re your one-stop shop to help tell your story. Interested in learning more? Contact us today to find out how we can help!
WHY CHOOSE LEKAC?
Avoiding going custom because you think it’s too expensive or just too much effort in general?
At LeKAC, we strive for excellence across all boards. Our consultants work tirelessly to ensure the journey with us is as smooth as possible. We also work to get you the most competitive price on the market.
Customers are more likely to return to your business if they have a reminder of it - and what better way to do that than creating a memorable packaging experience? By using custom packaging, you’re also benefitting from extended publicity and brand awareness!
Best of all? You’re getting packaging that’s exactly what you want!
HOW IT WORKS
PACKAGING DICTIONARY LEARN WITH LENNY!
Here are a few terms we’ve used these last few months when working with you to create your custom packaging!
CRUSH RESISTANCE
The ability a packaging structure has to withstand pressure from stacking or shipping without collapsing. The crush resistance of packaging can be tested to help ensure products in the package remain safe, especially for fragile items like ceramics, fruits, or pastries.
UPC (UNIVERSAL PRODUCT CODE)
A standardized barcode used for retail sales. This universal code identifies a product, helping to ensure seamless point-of-sale scanning and external supply chain tracking. A brand's UPC code is often added directly into the packaging design.
SKU (STOCK KEEPING UNIT)
A unique alphanumeric code used for internal inventory management. It allows a business to efficiently track products, manage stock levels, and streamline warehouse operations.
4 SECTION ACCORDION FOLD DIVIDER
ACCORDION FOLD
A folding method, most commonly seen on paper inserts, that involves a series of parallel folds in alternating directions, much like an accordion or fan. It allows a long piece of material to be compressed into a small space. For example, it can be used if a box needs to be divided into multiple sections.
WINDOW PATCHING
The process where a clear, polyethylene terephthalate (PET) film is glued to the inside of a box, creating a transparent window. This allows customers to see the product without opening the package.
PACKAGING Q & A
Q: Why are shipping rates increasing so much?
A: There are actually a few reasons rates have been increasing lately. Due to the pandemic, global supply chains have been disrupted and there’s a shortage of freight containers! That, coupled with limited staff available to work and increasing fuel prices, lead to delayed shipments. While we’re optimistic that things will go back to normal in the near future, our team is dedicated to keeping costs down for clients. Unfortunately, there isn’t much we can do since this is a global issue, but if you’re in need of packaging soon, you may want to opt for premium or expedited shipping!
Q: When should I order my packaging?
A: Ideally, ASAP!!! The order process normally takes approximately 4 months, but we recommend ordering it as far in advance as possible.
HAVE MORE QUESTIONS?
LEARN MORE ON OUR WEBSITE: WWW.LEKAC.COM
Q: I need help designing my packaging. Does it cost extra?
A: We’ve got you covered! Our in-house graphic designer can help you bring your custom packaging vision to life. This includes the design layout and even 3D mockups! The best part? This service is included in our price!
Q: Are there any hidden fees I need to know about?
A: No! Our pricing includes shipping/handling, customs/duties and plate charges. The only fee that can vary is the local delivery fee which your consultant will let you know about ahead of time. If anything changes, rest assured your consultant will let you know as soon as possible!
Q: I don’t need packaging, but I love your work! Is there another way I can work with LeKAC?
A: Definitely! If you like our design work, but aren’t necessarily looking for packaging, try our custom Branding and Graphic Design services instead. Work with our Marketing team to bring your vision to life! CLICK HERE TO SEE WHAT WE OFFER.
